11 Best Crowdfunding Tips
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Transcript of 11 Best Crowdfunding Tips
Top 11 crowdfunding tips
How to be successful with your campaign start
Anticipate
1
1 to 2 months
before launching
Choose the right platform2
Popularity Costs Target audience Projects funded Way to collect $
Prepare your storyboard3
Your Video
2 to 3 minute length
Who are you? What are your motivations? How great is your product? What’s in it for me as a backer?
Keep it short, real & attractive - be playful
Prioritize images & bold textCoherent & simple
Your StoryDetails from video: Product - benefits Brand - added value Contribution - why? - perks Team - risks & challenges - FAQs
Watch the Competition4
Look at other projects, other platforms’ projects. Don’t forget to go beyond your own industry and to check out leaders’ strategies, videos, perks, etc.
Get closer to the press & influential blogs
5
Find out what they want to earn by promoting your project
Decide - very carefully - what would be your Perks for your contributors
6M
ost people
contribute between
10 & 100 USD
Choosing between 6 and 12 perks works best
Set up limited edition offers for early adopters & define proportional stages
DON’T underestimate yo u r l owe r l eve l contributors. Offer them more than a simple « thank you » - make them smile :)
Write a very precise
7
Financial Plan
Where’s the $ going?
Perks Actions
Fees
Production Shipping Quantities
Platform Paypal Others
Social Networks Press & Blogs Design Video Prototypes Etc.
Transparency
8
Optimal
campaign length
30 days
+ Rewards & delivery dates
Set up Launch & Closing Dates
9Prepare the ground with
Your Network
Set up a launch page to t e a s e y o u r a u d i e n c e . Personalize your messages. Implement a contest to push people to register, like & s ha re you r cam pa ign . Collect as many addresses as you can. Live it every day.
10Back up some projects
Give to Receive - show people your implication
11Talk from a Backer’s point of view, NOT Yours!
Be mysterious and surprise your potential contributors
Underpromised - OverdeliveredWhat’s your added value?
Keep yo
ur
audience
in the
loop
Watch competition - www.compete.com Kit Media tool - www.storyboard.com Campaign Pre-launch - www.launchrock.com
USEFUL TOOLS
http://divine.launchrock.com
Be Ready for my next Campaign February 10th - 2014
Keep in touch - check out the entire article
Jérémie Lorrain