The Crowdfunding Success Pattern - MaRS Best Practices
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Transcript of The Crowdfunding Success Pattern - MaRS Best Practices
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Who is this guy and why is he here?
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What is RocketHub? Top Global Crowdfunding Community
RocketHub is the fastest growing crowdfunding community. We empower ar'sts, entrepreneurs, academics, and organiza'ons in their funding efforts.
Launched: February 2010 Total Campaigns: 25,000+
Total Funding: $Millions Homebase: New York City
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What is crowdfunding?
… an event that harnesses networks for funds, awareness, and feedback.
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New spin on old idea.
da Vinci (patronage) +
Social Media (mass) =
Crowdfunding (mass-patronage)
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How we got here.
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The press loves RocketHub projects.
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How does it work?
The Three Pillars
Project
Network Goods
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I. The Project
Be great
Make a statement
Tell us why
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Case Study: Extra Credits – Gaming Website/Incubator
James Portnow
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Case Study: Extra Credits – Gaming Website/Incubator
Raised Over $100,000 in a weekend
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Case Study: Extra Credits – Gaming Website/Incubator
Your connections can be your sales-force.
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II. The Network
Depth = Influence
Width = Numbers
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II. The Network
Sour
ce
Firs
t D
egre
e
Seco
nd
Deg
ree
You
Fans
Friends-of-fans
Strangers
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Duct tape (lot’s of it)
Case Study: Spira – Indie Shoe Company
Andy Krafsur Crowdfunded $42,000+ to bring his new shoe design to reality
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Case Study: Spira – Indie Shoe Company
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III. The Goods
Sell the journey
Levels of impact
Fun exchange
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Case Study: Author / Entrepreneur Ariel HyaB
Raised over $60,000 pre-‐selling book and consul8ng services
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Case Study: Author / Entrepreneur Ariel HyaB
Digital version of new book release
A signed copy of the new book – plus enrollment in digital course
2 Day “Whiteboard Session” in Brooklyn
$20
$50
$5000
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What do you need to start?
The Checklist Title Financial Goal Timeframe Video Images Audio Written Description Rewards ü
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The gameplan. Now What? 1. Commit
2. Win first followers 3. Build dialogue 4. Spiral out 5. Tell the story 6. Listen 7. Meet the press 8. Finish strong
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The Result
Money
Awareness
Momentum
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The Horizon
Crowdfunding for Equity RocketHub Whitepapers
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Thank you