101434 001 ncinno psoriasis fact sheet lo5 · Details: 11.3% Sample: 3.6% Details 11.3% Event 16.8%...

AnswersOn… Psoriasis is a chronic skin condition that causes skin cells to rapidly build up at the skin’s surface. Product A Promotional Spend Mix (March 2019) Consumer: 67.0% Event: 16.8% Journal: 0.8% eAnswers: 0.5% Details: 11.3% Sample: 3.6% Details 11.3 % Event 16.8 % Consumer 67.0 % Note: Psoriasis diagnosis was defined as ICD-10 L40. Source: Syneos Health, ConsumerAnswers, Kantar Media In the twelve months ending May 2019, physicians reported the following regarding office visits with their psoriasis patient population: The most common symptoms associated with psoriasis include red and silver patches, scaling, itching, cracking, inflammation and soreness of the skin. In addition, sufferers may experience thick ridges in nails and swollen, stiff joints. There are seven types of psoriasis which vary in symptoms including plaque psoriasis, nail psoriasis, guttate psoriasis, inverse psoriasis, pustular psoriasis, erythrodermic psoriasis and psoriatic arthritis. Nearly 4.8M office visits were associated with psoriasis in the twelve months ending May 2019. Product A, indicated for adults with psoriatic arthritis and patients with moderate to severe plaque psoriasis, to healthcare professionals in March 2019. Details accounted for 11.3% of promotional spend in the time period. Product A allocated on Direct-to-Consumer advertising with a heavy focus on cable and network TV. In March 2019, the Food Channel and History Channel were the utilized to air the Product A TV creative. Syneos Health AnswerSuite™ Syneos Health Syndicated Market Research & Insights utilizes a physician panel of more than 10,000 healthcare providers and close to 30 years of ongoing data collection. The AnswerSuite from Syneos Health offers one of the most robust medical and promotional audits in the industry. TreatmentAnswers is a monthly survey of 3,200 physicians, across 30 specialties, monitoring patient diagnoses and physician intended drug and non-drug therapy. This audit offers unique insight into physician and NP/PA diagnosis visits, prescribing habits and associated physician and patient demographic metrics. PromotionalAnswers is a comprehensive syndicated data resource covering personal (detailing, events, ePromotion and sampling) and non-personal (HCP journal and consumer DTC) promotion activities across the pharmaceutical industry. Personal promotion is based on monthly surveys with healthcare providers, across 32 specialties, while non-personal promotion is provided through a partnership with Kantar Media. This relationship also powers the Ad Browser from Syneos Health, a full library of print and video ads. To learn more about our Syndicated Market Research & Insights services, please contact Angelica Girone at [email protected]. 54.8% of visits were with male patients, while 45.2% were female 40.1% of office visits were patients between the ages of 30-49 63.6% of patients were seen by a dermatologist, while 17.2% were seen by a rheumatologist 89.7% of office visits resulted in a prescription being written for drug therapy © 2019 Syneos Health ® . All rights reserved. https://www.syneoshealth.com/perspectives/answerson-series PromotionalAnswers Data TreatmentAnswers Data R x 30-49 67.0 % OF THE BRANDS PROMOTIONAL SPEND TOP 2 CABLE CHANNELS DELIVERED APPROXIMATELY 24.6K details

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Transcript of 101434 001 ncinno psoriasis fact sheet lo5 · Details: 11.3% Sample: 3.6% Details 11.3% Event 16.8%...

Page 1: 101434 001 ncinno psoriasis fact sheet lo5 · Details: 11.3% Sample: 3.6% Details 11.3% Event 16.8% Consumer 67.0% Note: Psoriasis diagnosis was defined as ICD-10 L40. Source: Syneos

AnswersOn…

Psoriasis is a chronic skin condition that causes skin cells to rapidly build up at the skin’s surface.

Product A Promotional Spend Mix (March 2019)

Consumer: 67.0% Event: 16.8%

Journal: 0.8% eAnswers: 0.5%

Details: 11.3%

Sample: 3.6%

Details11.3%

Event16.8%

Consumer67.0%

Note: Psoriasis diagnosis was defined as ICD-10 L40.

Source: Syneos Health, ConsumerAnswers, Kantar Media

In the twelve months ending May 2019, physicians reported the following regarding office

visits with their psoriasis patient population:

The most common symptoms associated with psoriasis include red and silver patches, scaling, itching, cracking, inflammation and soreness of the skin. In addition, sufferers may experience thick ridges in nails and swollen, stiff joints. There are seven types of psoriasis which vary in symptoms including plaque psoriasis, nail psoriasis, guttate psoriasis, inverse psoriasis, pustular psoriasis, erythrodermic psoriasis and psoriatic arthritis. Nearly 4.8M office visits were associated with psoriasis in the twelve months ending May 2019.

Product A, indicated for adults with psoriatic arthritis and patients with

moderate to severe plaque psoriasis,

to healthcare professionals in March 2019. Details accounted for 11.3% of promotional

spend in the time period.

Product A allocated

on Direct-to-Consumer advertising with a heavy focus

on cable and network TV.

In March 2019, the Food Channel and History Channel were the

utilized to air the Product A TV creative.

Syneos Health AnswerSuite™ Syneos Health Syndicated Market Research & Insights utilizes a physician panel of more than 10,000 healthcare providers and close to 30 years of ongoing data collection. The AnswerSuite from Syneos Health offers one of the most robust medical and promotional audits in the industry.

TreatmentAnswers is a monthly survey of 3,200 physicians, across 30 specialties, monitoring patient diagnoses and physician intended drug and non-drug therapy. This audit offers unique insight into physician and NP/PA diagnosis visits, prescribing habits and associated physician and patient demographic metrics.

PromotionalAnswers is a comprehensive syndicated data resource covering personal (detailing, events, ePromotion and sampling) and non-personal (HCP journal and consumer DTC) promotion activities across the pharmaceutical industry. Personal promotion is based on monthly surveys with healthcare providers, across 32 specialties, while non-personal promotion is provided through a partnership with Kantar Media. This relationship also powers the Ad Browser from Syneos Health, a full library of print and video ads.

To learn more about our Syndicated Market Research & Insights services, please contact Angelica Girone at [email protected].

54.8%of visits were with

male patients, while 45.2% were female

40.1%of office visits were patients between the

ages of 30-49

63.6%of patients were seen

by a dermatologist, while 17.2% were seen by a rheumatologist

89.7%of office visits resulted in a prescription

being written for drug therapy

PromotionalAnswers Data

TreatmentAnswers Data

Rx30-49