1001 SU2 Final Presentation

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English Communication Skills(Intermediate Level)

2011 Fall

Final Presentation

Instructor: Tommy Wang

Plan for Final Presentation

1. Presentation Format

2. Target case & Concepts

3. Grouping and Time limit4. Performance Criteria

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.

6. Example


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1. Presentation Format

A business case studyPresentation

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What is a case study?

common in social science. It is based on an

in-depth investigation of a single individual,group, or event. Case studies may bedescriptive or explanatory.

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Format of a Case Study

1. Introduction What is the background of your targetcase?History, Logo design,

2. Concept 1 Describe it. (Video, Images)

3. Concept 2 Describe it. (Video, Images)

. . ,

5. Conclusion What do you think of you target case?

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You need to use 3 concepts

oncep s

1. Success 6. Strategy

2. Products 7. Solutions

3. Media 8. Teamwork

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4. Jobs 9. Choices

5.Objectives

3. Grouping & Time Limit

You can choose your own group members.

1. Grouping: 4 persons for each group

(gender, department, grades)

2. Presentation Time + Q&A (2 questions)

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around 4 minutes


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4. Performance Criteria

Group 60% Individual 40%

1. Proposal2. PPT design3. Questions design4. Teamwork

1. Oralperformanceand delivery

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e.g.Group 800.6=48Individual 900.4= 36 84

5. What you need to do?

W11Presentation Guideline.

W133 days ago

Submit draft proposal (upload to ecourse)including outline and group members for final Presentation

W13 Get feedback and revise again

W14 Submit Final proposal to ecourse (Assignment 8)

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W15 Mini Lesson (Presentation)

W172 days ago

Submit your group PPT (Max. 15 slides)

w17 Presentation Day


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English Communication Skills(Intermediate Level)

6. Example

A case study: HTC

499XXXXXX XX

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499XXXXXX XX499XXXXXX XX

499XXXXXX XX

3 Steps!!Step 1: Your target case

Concepts1. Success 6. Strategy

2. Products 7. Solutions

Step 2: Choose

concepts

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3. Media 8. Teamwork

4. Jobs 9. Choices

5. ObjectivesStep 3: Integrate 3 conceptsfrom the textbook and do analysis.


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1. Introduction

Introduce yourtarget case!

History, Logo

Founded in 1997 by Cher Wang, Chairwoman,

HTC made its name as the company behind-

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devices on the market.

since June 2006, under its own HTC brand.

2. Products

Innovation.

Key words or

phrases ONLY!

broadening the range of devices it offers

HTC Touch in June 2007 New design each year.

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2. Products

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2. Products

Model HTC Touch2 (T3333)

Processor QualcommMSM7225, 528 MHz

Explain the

things that youare interested in! e.g.

A2DP=Advenced AudioOperatingSystem

Windows Mobile 6.5 Professional

Memory ROM: 512 MBRAM: 256 MB

Dimensions(LxWxT)

104 X 55 X 12.9 mm (4.1 X 2.16 X 0.51 inches)

Weight 110 grams (4 ounces) with batteryDisplay 2.8-inch TFT-LCD touch-sensitive screen with QVGA resolution

Network1 HSPA/WCDMA:Up to 384 kbps up-link and 7.2 Mbps down-link speedsQuad-band GSM/GPRS/EDGE:

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Touch 2Specification

nternal antenna

Connectivity Bluetooth2.1 with Enhanced Data Rate and A2DP for wirelessstereo headsetsWi-Fi: IEEE 802.11 b/g3.5 mm audio jackHTC ExtUSB (11-pin mini-USB 2.0)

Camera 3.2 megapixel color camera with fixed focusAudio supportedformats

AAC, AAC+, eAAC+, AMR-NB, QCP, MP3, WMA, WAV, MIDI, M4A

Video supportedformats

WMV, ASF, MP4, 3GP, 3G2, M4V, AVI


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3. Media Powerful media.

1. Press (Launched in London)

Pics: Must beClear!

. ewspaper a ver semen

3. CF, online Promotionhttp://www.htc.com/tw/desires/?usite=mobile_05

17Press Conference Advert in London Tube

3. Media HTC promotes its products through

powerful media.Video Format:1. Each video file is less than 30 seconds.

*

HTC touch 2 connects thesocial YOU to the worldYOU.

With everything you need,

3. Type the transcript next to the video ORAdd subtitles in the film.

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so life is stored up for you.

You dont need to get aphone. You need a phone toget you.


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4. Strategy

Effective Marketing

Explain them!!

1. Press Conference

2. Gross Profit Margin. 30% Q4, 2010

3. Various production lines

4. Market oriented

Powerful Advertising

1. Video

2. pictures19

5. Conclusion

leading innovative supplier

driving the growth and capabilities of

smartphone technology. It still has a bright future.

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References http://en.wikipedia.org/wiki/HTC

http://www.htc.com/www/product/touch2/specification.html

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found your information. Ifpossible, APA format isbetter.

6. Questions

.

2. How does HTC promote its products?

At least 2 com rehension

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questions. 1 minute for otherstudents to discuss andwrite down their answers


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6. Effective Power Point - 1

Make it big

Keep it simple

Good Structure Check Spelling and Grammar

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This is Arial 12

This is Arial 24

This is Arial 32

This is Arial 36At least 32

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Dark background

Too many colours

TooToo ManyFonts

and Apply 6 x 7 rule

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No more than 7 words per line

1001 SU2 Final Presentation

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