Four Noble Truths-- Nirodha, Sammudaya, Magga (2nd 3rd 4th Noble Truths)
10 truths about trends: Basic Rules of Business
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Transcript of 10 truths about trends: Basic Rules of Business
A New Flicker in the market is what we call
Trend
Appearance of a new expression, attitude or behavioral aspect – may be
human expectations generated because of profound need or want.
Dissociate Fashion from Trends
Fads refrain from staying. However, trends emerge
and evolve
Did you Just Say Market Research?
Are you kidding me?
It is traditional now! Market Research understands market backwards.
Whereas, trends are all about right-now and forward looking.
You need to know – What
is NEW
Spot out the market for consumer novelty and scrutinize B2C
innovations
Congratulations! You just won the game
Understand your Consumers
Oh Wait ….
There is one more thing that you missed – Trend
is not about your consumer, but understanding consumerism.
Identify the clusters that signal towards
future directions
Well if you think you just won the game – Wait!
Trends aren’t the real point –the opportunities they hold is,
so keep a track and move forward.
Your customers are real people
They adapt to global trends, so
you should do the same with a
strong consideration of
your local context.
Consumers don’t stay within Industry, neither
should you
People travel around the industry and set demands accordingly, so what are you doing within the
industry? Go out, where your real competition exists.
Trends emerge at the speed of light!
So forget about numbers or stats. Instead, go for
adaptation.
Live among your consumers
Be one of your own consumers, go and hangout
with them. Trends will become an easy job for you.
Presentation By: Logo Design GuruSource: http://trendwatching.com/trends/instant-trend-expert/