10 tips for membership recruitment and retention
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10 Tips for Membership Recruitment & Retention Scott Oser Scott Oser Associates @scottoser www.scottoserassociates.com
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In this 20 minute presentation, speaker Scott Oser, President of Scott Oser Associates, covers 10 basic tips that your organization can utilize to grow your membership, while also retaining your current member base. We'll discuss the importance of content segmenting and targeting strategies, using a multi-media approach and mixing up your content delivery methods and utilizing past results to improve your overall outreach efforts.
Transcript of 10 tips for membership recruitment and retention
![Page 1: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/1.jpg)
10 Tips for Membership Recruitment & Retention
Scott Oser
Scott Oser Associates
@scottoser
www.scottoserassociates.com
![Page 2: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/2.jpg)
1. Mix it up—use multi-media
![Page 3: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/3.jpg)
2. Target and segment
![Page 4: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/4.jpg)
3. Increase/create urgency
![Page 5: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/5.jpg)
4. Frequency counts
![Page 6: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/6.jpg)
5. Identify your resources
![Page 7: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/7.jpg)
6. Present the right offer
![Page 8: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/8.jpg)
7. Learn from past efforts
![Page 9: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/9.jpg)
8. Don’t give it away for free
![Page 10: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/10.jpg)
9. Find the right voice(s)
![Page 11: 10 tips for membership recruitment and retention](https://reader034.fdocuments.net/reader034/viewer/2022042521/5483dcf4b47959dd0c8b4a9e/html5/thumbnails/11.jpg)
10. Never forget your past—reach out to lapsed members