10 Things to know about experience design
74
by AYNNE VALENCIA THINGS TO KNOW ABOUT EXPERIENCE DESIGN @aynne
-
Upload
aynne-valencia -
Category
Design
-
view
2.114 -
download
0
description
Transcript of 10 Things to know about experience design
byAYNNE VALENCIA
THINGS TO KNOW
ABOUT EXPERIENCE
DESIGN
@aynne
WORKED AT:
THAT’S ME!
WORKED ON/FOR:
TOP SECRET
DESIGN STRATEGY + DIRECTIONFOR ADVANCED PRODUCTS + SERVICES
* STUFF THAT WILL HAPPEN 3-5 YEARS FROM NOW
*
HOW A NEW PRODUCT OR SERVICE OR BRAND WILL BE EXPERIENCED BY THE INTENDED USER
ABOUT YOU
1THING
EVERYTHING YOU ENCOUNTER IS DESIGNED
aynne
PRODUCTS
ENVIRONMENTS
PROCESSES
SERVICES
EVENTS
VIRGIN
2THING
PEOPLE DON’T KNOW EXPERIENCE DESIGNERS DO
aynne
HUMAN FACTORS EXPERTINFORMATION ARCHITECT
USER INTERFACE DESIGNERWEB DESIGNER
INTERACTION DESIGNERFRONT-END ENGINEER
DESIGN ARCHITECT
aynne
USER EXPERIENCE INTERACTION DESIGN
SERVICE DESIGN
aynne
DESIGN
aynne
WIREFRAMESTECHNOLOGY
USABILITYINTERFACE
aynne
EXPERIENCE DESIGN(XD) TEND TO BE CREATIVE GENERALISTS
WITH BACKGROUNDS IN DESIGN DISCIPLINES
ers
aynne
BUSINESS
DESIGN
BEHAVIOR
aynne
TOUCH-POINTS ACROSS
A BRAND, PRODUCT OR SERVICE
3THING
XD IS MULTI-DISCIPLINARY
PSYCHOLOGY
INFORMATION DESIGN
ANTHROPOLOGY
INDUSTRIAL DESIGN
VISUAL DESIGN
BRAND DESIGN
USEFULSTUFF
WRITINGSKILLS
COMMUNICATION
PRODUCT MANAGER
MARKETING& BRAND
PROJECT MANAGER
END USERS
CLIENTS
INTERACTIONDESIGN
DEVELOPMENT TEAM
XD
BUSINESSEXECUTIVES
INDUSTRIALDESIGN
VISUALDESIGN
OTHERSTAKEHOLDERS
CUSTOMERSERVICE LEGAL
WRITERS
4THING
XD IS MORE THAN USER INTERFACE DESIGN
aynne
USER INTERFACE
Industrial Design
Visual LanguageInformation
Design
Audioscape
Use of verbal
language
inform to create New Products
BetterProducts
New Ways of Interacting
NewBehaviors
SystemIntegration
Usability
Maintenance
Context
SocialFactors
Front-EndTechnology
Design Research
BrandAppropriateness
Business Factors
User Needs
Interaction Design
XD
aynne
XD
New Products
BetterProducts
New Ways of Interacting
NewBehaviors
5THING
XD IS WHAT HAPPENS BEFORE, DURING & AFTER
aynne
HELP + END OF USE
USAGE
DISCOVERY
SET UP
ACCOUNT CREATION
PRODUCT EXPLORATION
INTERFACE DESIGNINTERACTION DESIGN (INPUTS/OUTPUTS)
WHAT HAPPENS AFTER I DONE WITH PRODUCT?
WHAT SHOULD I DO IF I HAVE A PROBLEM?
DISCOVERY+ FIRST USE
SUPPORTING SYSTEM
6THING
XD IS INFORMED DESIGN
aynne
DESIGN = CREATION
aynne
DESIGN = CREATION
informed
with a purpose
aynne
DESIGN + PROTOTYPECONCEPT STRATEGY
aynne
DESIGN + PROTOTYPECONCEPT STRATEGY
aynne
DESIGN + PROTOTYPECONCEPT STRATEGY
aynne
DESIGN + PROTOTYPECONCEPT STRATEGY
7THING
GREAT EXPERIENCESARE NOT JUST ABOUT THE END-USER
8THING
FOCUS ON Opportunities
NOT PROBLEMS
9THING
FUTURE-READYCAREER
NOW
NEAR
FUTUREWOW!
DESIGN FOR MOBILITYNOW
NUI IS HERENOW
AMBIENT PERSONAL OBJECTSNEAR
GLOW NOTIFY, AYNNE VALENCIA
GET READY TO SHARENEAR
GLOBAL POWER SHIFT WILL CHANGE EVERYTHING
NOW+ FUTURE
10THING
LEARN BY DOING
designEXERCISE
Lets draw!
ACTIVITY
ACTIVITY
ACTIVITY
HOW CAN WE ENCOURAGE ____ TO USE PUBLIC TRANSPORT
MORE OFTEN?
NAME OF YOUR IDEA
WHO WILL USE IT & WHY
SKETCH YOUR IDEA HERE
* HOW CAN I MAKE THIS
MORE_ EFFICIENT?
BEAUTIFUL?
PLEASURABLE?
FUN?
FULFILLING?
MEANINGFUL?
*KARIM RASHID
Lets design!
ACTIVITY
ACTIVITY
HOW CAN WE ENCOURAGE ____ TO USE PUBLIC TRANSPORT
MORE OFTEN?
NAME WHO WILL USE IT & WHY
SKETCH YOUR IDEA
HERE
CLOSING
TRIPLE!
being a designerIS AWESOME
DESIGNERS HAVE THE POWER TO INFLUENCE HOW, WHAT AND IF PRODUCTS ARE MADE.
67
68
WE CAN DESIGNSERVICES AND MECHANISMS THAT EMPOWER
WE CAN INFLUENCE NEW BUSINESS MODELS THAT INNOVATE ON THINGS WE ARE ALREADY USING
69
70
WE CAN CREATE WAYS TO ENCOURAGE PEOPLE TO INTERACT MORE WITH EACH OTHER AND LESS WITH GADGETS
DESIGN CAN MAKE A BETTER WORLD
THINK BIG, THINK
BROAD
BE A FORCEFOR GOOD
IN THE WORLD
THANK YOUAYNNE VALENCIA aynnehttp://www.avalen.comhttp://www.aynnevalencia.com
