10+ Tech Tips for Small Business
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12-Sep-2014 -
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Transcript of 10+ Tech Tips for Small Business
Welcome!
10+ practical and inexpensive ways to…
Cut costs
Increase productivity
Avoid disaster
…in your business
1. Don't buy a computer
2. If you do buy a computer, don't plug it in
3. If you do plug it in, sell it and return to step 1
The 3 Laws of Secure Computing..
Cut CostsNot your business
◦ Health Care
◦ Auto Maintenance
◦ Home Maintenance
◦ Computer Service
1. Preventative Maintenance = Cost Savings
◦ Lets you address problems:
While they are small…
At their least costly to repair…
At your convenience, not while you’re trying to do business.
1. Preventative Maintenance = Cost Savings…
Use a website system that you can maintain yourself
◦ Keeps your information timely
◦ Less costly than contracting minor changes to a designer
◦ Choose one that can grow with you
◦ There are many free choices of systems
2. Manage Your Own Website
Toner, Ink Cartridges
Office Equipment
Computers
Laptops: Refurbished with Warranty, NOT off craigslist
3. Buy Second-Hand
Small businesses can save 30-40% with a VOIP phone or answering service
◦ Clearwire (Phone + Internet)
◦ Time Warner (Phone + Internet)
◦ Vonage (Phone)
◦ Skype (Phone)
◦ Magic Jack (Phone)
4. Know your VOIP options
Limit to 5% to 15% of total revenue
Organizations
◦ ITEX
◦ NATE
◦ IRTA - Int’l Reciprocal Trade Assoc.
www.ncbarter.com
5. Barter with other Businesses
Increase Productivity
Include an offer and clear call to action, with a coupon so you can track to discover what works best.
Google Analytics
Custom Landing Pages
Coupons
Measure, Measure, Measure!!!
6. Track your marketing efforts
Fax online - free or low cost, straight to your email
◦ Faxzero.com – free send
◦ Faxaway – receive unlimited for $1 / month
Email – Don’t use your ISP’s domain! Use the website name you’ve already paid for!
7. Know Your Options Online
1 account, but multiple addresses!
Gmail wins with features, usability, anti-spam, is free, works with your domain, and multiple email addresses
◦ Syncs with outlook calendar
◦ Syncs with blackberry / smart-phones
Branded Google docs for only $50 / year / user
8. Work from 1 calendar and 1 email account
Google it!
◦ FreeNetLaw.com
◦ JaxWorks.com
◦ Entrepreneur.com
9. Free Business Forms
◦ Invoicing:
Freshbooks, BlinkSale, Harvest
◦ Finance:
Mint, Quicken Online, Wesabe
◦ Project Management:
Basecamp
10. Invoicing, Tracking, Finances
Google Docs
Open Office
DimDim (web and phone meetings)
AVG, Anti-virus
SpyBot S&D, Anti-Spyware
Ccleaner, Defraggler
11. Free Software / Services
LinkedIn.com
Facebook.com
Inside919.com
12. Connect!
Safeguard Your Business
Remote backup service, 5$ / month
Store only customer information that is needed
Secure it against loss or theft!
◦ True Crypt is Free!
Have a contingency plan…
13. Protect Your Information
Outsource / Cut everything but your value!
Don’t compromise your UVP
Coupon, mention: “Leads67”
15% off computer care packages
Free computer tune-up, virus protection, spyware protection, with 1 year plan
Leads Group Deal