10 Nonprofit Success Stories Using LinkedIn - Stanford Bus 109 Lecture 1/21/14

©2013 LinkedIn Corporation. All Rights Reserved.

Stanford Biz 109 Fun10 Nonprofit Success Stories Using LinkedIn1/21/’14

?: How many connections do nonprofit members have?

©2013 LinkedIn Corporation. All Rights Reserved. 2

10+ StoriesNonprofits using LinkedIn


1. Larry - one network

dotorgpower

•Samir wants to start

•Caught in red tape at city hall

•Proposed site is in Tom LaBonge’s district in LA

org

Networking & Power Mapping

dotorgpower

Strategic Networking

org

dotorgpower

Opened January 9, 2012

org

dotorgpower

Just Larry’s network

org

dotorgpower

Your network of relationships

You

alumni, family, friends, customers, board members

dotorgpower org

Building access on LinkedIn

Each Day the Latent Power of Your Network Grows

• New relationships

• Reconnecting events

• Strengthened relationships

• New data (shares, skills, etc.)

• New authority and influence

• Enhanced LinkedIn features


2. Nonprofit lifting its employer brand


3. Nonprofit beating the local competition- Hiring excellent camp cooks AND Directors


4. Nonprofit innovating their program

#nplinkedin

National Urban Fellows

#nplinkedin

#nplinkedin

Before NUF Talent Network

#nplinkedin

NUF Talent Effect


5. Nonprofit raising funds

ARC chapters raise money (not just in disasters)

1

Gala attendee follow ups: Learning about guests for follow up.2

Staff & Volunteers using LinkedIn: Building our donor info.


6. Nonprofit amassing followers


7. A nonprofit convener scaling reach


8. & 9. Nonprofits recruiting boards


10. Nonprofit hiring in remote Africa

dotorgpower org

Why LinkedIn?

“[Adding a

connection] on

LinkedIn increases

your surface area.”

Tim O'Reilly

Increase in as many areas as possible...

LinkedIn: A global pool of talent & supporters

259M+Members worldwide

5 M+NGO/NP

professionals

+2 newMembers per second


EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found

34

LinkedIn for Good,Nonprofit Solutions(Hundreds of orgsenjoying discounts)

Coaching meeting agenda for IRC, a Large NGO

Top goal, challenge & priority in 2014– HR recruitment & general HR)– External Relations

Leadership gifts Strategic development Foundation giving

– Comms / Social Media

LinkedIn For Good

Three Domains of LinkedIn for IRC– Talent Solutions– “Sales” Solutions– Community

LSS 36©2013 LinkedIn Corporation. All Rights Reserved.

Goals

Learn about the power of the network to

find & engage talent, supports AND interest communities

to amplify program efficiency and impact.

37

Give rise to IRC social recruiting, supporter & community engagement

on LinkedIn.

www.slideshare.net/linkedinforgood

nonprofit.linkedin.com

- Find pro-bono talent, board members, etc.

1. Relationships will be your number one asset. Today and in your career. Tech hasn't changed that - just supercharged how you build, deepen, leverage relationships.

2. LinkedIn will not only be how you get a job. LinkedIn will be how you do your job - how you succeed - LinkedIn has become a core business platform. Entrepreneur or nonprofit executive looking for funding? Hiring a team? Connecting with information?

3. You already have a network of relationships - LinkedIn makes these visible and actionable. Reach back, sideways, forward (professors, alumni, classmates, past/current jobs, internships, family, community, church, athletics, events, etc.)

4. Stanford has a huge and influential network - learn to quickly find and build relationships with people who will supercharge your career

5. Your LinkedIn presence will be your professional presence - your profile, your sharing and activity, your relationships, groups... it's not just your profile

6. To really leverage LinkedIn think way beyond the profile - become a rockstar relationship-builder and super-user of the tools, follow people and companies you want to connect to and learn from, build and deepen relationships, ask for advice

7. Keep up with what matters most to employers - resourcefulness, internships and practical experience, causes...

LinkedIn for Stanford Bus 109 Students

Stanford has a huge and influential network - learn to quickly find and build relationships with people who will supercharge your career

10 Nonprofit Success Stories Using LinkedIn - Stanford Bus 109 Lecture 1/21/14

Business

Transcript of 10 Nonprofit Success Stories Using LinkedIn - Stanford Bus 109 Lecture 1/21/14