10 mistakes that can kill your growth (and how to avoid them)
Transcript of 10 mistakes that can kill your growth (and how to avoid them)
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10 MISTAKES THAT CAN KILL YOUR GROWTH
(AND HOW TO AVOID THEM)
#TFWORKSHOP
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TheFamily
code: lamifasisi
WIFIWIFI
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DISAGREE ON TWITTER!
#TFWORKSHOP
@C2PRODS
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#TFWORKSHOP
10 MISTAKES THAT CAN KILL YOUR GROWTH(AND HOW TO AVOID THEM)
CÔME COURTEAULT GROWTH HACKER AT THEFAMILY
@C2PRODS
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#1 AARRR THE WRONG WAY
RetentionActivationReferralAcquisitionRevenue
AcquisitionActivationRetention
ReferralRevenue
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#2 NO TRACKING TOOLS
No data = no knowledgeUse Google Analytics, Mixpanel or Heap Analytics for non coders
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#3 FAILING TO ONBOARD USERS
Provide them contentThey shouldn’t feel lost
Use intercom.io
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#4 NOT TALKING TO YOUR USERS
Do you have a chat system?Use tools like crisp.im,
appear.in, etc.
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#5 UNDERESTIMATING EMAIL
Newsletters aren’t optionalMake sure your transactional emails
are cool (be personable)Email is the most basic form of
notification!
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#6 NOT ASKING USERS TO SHAREPeople are nice but they don’t
think about sharing Ask them!
Use SumoMe.com
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#7 NOT SPENDING ENOUGH TIME ON
COPYWRITINGEverything starts with your
writing. Be convincing!“Start With Why”
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#8 CRAFTING CONTENT INSTEAD OF
DISTRIBUTING IT20% writing / 80% distribution
Guest blog, newsletter, influencers…
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#9 A/B TESTINGON NOBODY
Check the χ² test(evanmiller.org/ab-testing/chi-squared.html)
You must A/B test on a lot of people
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#10 THINKING GROWTH HACKING IS FREE
Either you spend moneyEither you spend time
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LET’S TALK!
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SEE YOU SOON!
LOVE.
THEFAMILY.CO___
___