10 Great Reasons to Get Into or Expand Your Footprint in Digital Marketing

By: Bobby Kraft

Why Digital Marketing is Critical for all Business Types and Sizes

Way, back when in the business world 15 years ago in 2003, when you asked the CEO or CMO of any company about their methods for achieving revenue goals, you would get a mix of print, direct mail, radio spots, maybe some tv, etc.Welcome to 2018, and how times have changed at light speed!! Now, when you ask that same question to CEOs, CMOs, and heads of marketing/sales, an intricate digital marketing strategy will be without question number one. What’s amazing is that this was not even in anyone’s vernacular 15 years ago! Digital marketing back then, in 2003, meant you could put someone’s name personalized on a piece of mail. Here are the facts, and they are irrefutable: Digital marketing is more affordable, flexible, and significantly more engaging than traditional marketing methods. That is the bread and butter of New Edge Marketing for our clients.Regardless of the size of your company, the industry you are in, or your location, digital is a necessity for growth and marketing success today.

Marketing During Covid-19 And Staying Positive In Sales with Bobby Kraft

NewEdgeMarketing,LLC

Start with a list of all items in your marketing

budget, including paid advertising, crowdsourcing

websites, social media campaigns and other marketing strategies.

The secret weapon of 20210 due to COVID has now

become webinar marketing which has been around

for years. Clearly, its popularity is still rising...for

obvious reasons.

Machine learning has started reshaping the marketing

stack and possibly improved marketing practices. We,

for example, are HUGE believers in using the proper

software stack to augment your sales and marketing

efforts. The opportunity to do more with less and

constantly measure, adjust, reload the next campaign,

and measure again, etc. etc.

Lessons from Marketing During a Pandemic

By Bobby Kraft

Communication

Changes - Impact

on Print

Jennifer Matt speaks about the dramatic transition we find ourselves in the middle of today, from

physical communication mediums to digital devices. This transition is impacting all aspects of

your business and your customer’s businesses. The per-page business model that print has

been anchored to starts to look awkwardly dated in this connected, mobile, marketplace.

Insights The Transition from

Physical to Digital

CommunicationThis pace of change is outrunning

your print business’ technology

decisions. A web-to-print platform

decision you made two years ago

could be completely out of date

with the mobile-first world we live

in today. Your aging ERP/Print MIS

system has no way of

understanding a product that exits

your building via an Ethernet cable

rather than a shipping truck.

L INKED IN

EMA I L

rmk@newedgemktgl lc.com

WEBS ITE

https://www.newedgemarketingllc.com/

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Touch

https://www.linkedin.com/in/robert-kraft-0199813

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Phone: (414) 897-2671

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