1 week intro spring 2011
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Transcript of 1 week intro spring 2011
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Welcome to Business Communication & Public
Relations
Week 1
Introductions and defining the field
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Objectives
To define the field of Business Communication & PR.
To communicate expectations regarding conduct, content, tutorials and assignments.
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Agenda
Learn about the course, its themes, and its plansCourse outline & changesDefine the MCOM area
Discuss the different course assignments and expectations
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Course outline: Course objectives
Students will be able to:Identify and define the basic communication
models, messages, practices, images and symbols;
Students will be expected to be able to identify their role, their audience and their focus when constructing a report;
Describe and reflect on effective team communication processes and practices in an intercultural environment;
To recognize the key role played by communication in organizations.
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Defining the area considering communication, businesses & self
Let’s start by defining what is managementTo manage
To bring about; to succeed in accomplishingTo take charge or care of; to dominate; to influence by
tact, respect or artificeTo handle, direct, govern, or control in action or useTo contrive to get along
Managing and management contradictions
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So what’s communication?
“ability and willingness of an individual to participate responsibly in a transaction in such a way as to maximize the outcomes of shared meanings”
(see your 1st reading)Communication competence
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Communication Defined
Communication as transactionLinear ModelInteractive ModelTransactional Model
Communication as a processCommunication as Shared Meaning
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Communication Competence Model
Competence DefinedElements of Communication Competence
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Communication Competence Defined
Varying degrees: Depends & changesWe not me oriented: Relationships & audienceEffectiveness: Determined by receiverAppropriateness: Rules, norms & taboos
Communication = socially constructed and shared meanings/understandings
Management = shaping and influencing others
Managing = ongoing processes
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Elements of communication competence
KnowledgeSkillsSensitivityCommitmentEthicsWhat’s missing???? (critique)
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Our Conceptions of this paper
Introduction to Business Communication & PRCommunication central to good management
“Organizations are first and foremost communicating entities” (Clegg, Kornberger & Pitsis 2005, p.301)
Organisations consist of people, relationships and stories
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Business Communication & PR is concerned with … OrganisationsCommunicationIndividuals and groupsSociety, cultural values and context
Therefore – construction, interpretation and power issues
All this expressed through various business communication processes, practices, activities, language, beliefs systems, rituals, symbols etc
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So in essence the course is about …
Managing relationships and looking at the complex dynamic between self, others, organisations and society
The construction and interpretation of identities, diversities and futuresClaims to knowledge = powerWhat we have been, are and could be
expressed through communication
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Unit I- Foundations of MCOM Theories: Identity context and resources
Introduction to MCOMConstructing and communicating
meaningsIntercultural communicationOrganizational Communication at work
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Unit II Developing and communicating identity and identification
Organizational cultureSocialization: entering and leaving
organizationsTeam work and Team ProcessesResistance and participation in
organizational communication
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Unit III: Identity events and performing in organizations
PR & Corporate CommunicationInterpersonal communicationProfessional IdentitySymbols, Images and discourses
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Unit IV Developing management communication skillsBasic qualitative analysisWriting reportsMaking presentationsWriting Literature Reviews
(this section of the course objective is achieved through the Assignment1)
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Summing up: So the course could be defined as …One definition is:
“Management communication is the process of making and taking sense in, and of, organizations and involves the negotiation of meaning through actions, behaviour, discourse, metaphors, myths, signs, and symbols” (Mckie, personal communication, 2000).
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Information on course assignment
More detail in week 2Compulsory tutorials start week 2Course objectives and assignments
Test 1- Week 6Mid Term Exam – Week 8Team report (Group) – completion of specific tasks in
groups & team presentation- Week 9Test 2- Case Analysis (individual) – Week 13Final Exam – Week 16
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Example of Task For Group Assignment
Please remember throughout the course you will be given group/individual task for completion and to be documented inside your “Assignment-1”
You requireMinutes of your group meeting for completion of
the task- documenting all the discussionsCopies of the individual reports of the members
(handwritten notes also acceptable)
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In the business of identities
In your groups think about the following:How do businesses shape their
communications?How do ‘others’ communicate to businesses?Can a business have an identity?Can you name one/two organizations that you
like and one/two you dislike?