1 Summary Report December 2008 © 2008 TNS UK Limited. All rights reserved TNS Job Number: 181283...
-
Upload
dennis-huntsman -
Category
Documents
-
view
231 -
download
3
Transcript of 1 Summary Report December 2008 © 2008 TNS UK Limited. All rights reserved TNS Job Number: 181283...
1
Summary Report December 2008
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
TakingTaking PPart art 20082008
2
How to view this report – slide show optionsHow to view this report – slide show options
Please select the version of the slide show that you would like to view by clicking on the appropriate box. To return to this page at any time click on the Scottish Arts Council logo at the top right of the screen.
Under-represented group summaries:
Residents of deprived areas
People with disabilities
Women
Summary ‘top line’ results
Residents of rural areas
People aged 65 or over
People aged 16 to 24
Minority ethnic communities
Regional summaries:
Edinburgh and surrounds
East and Central Scotland
Highlands & Islands
North East Scotland
Glasgow and surrounds
South West Scotland
South of Scotland
Art form profilesFull results including background
Appendix – definitions and method
Attitudes and segmentation analysis
3
BackgroundBackground
The Scottish Arts Council is the leading organisation involved in supporting and developing the arts in Scotland.
TNS were commissioned to provide up to date information on levels of attendance and participation in arts related activities in Scotland.
The study follows previous surveys carried out in 2004 and 2006. This study provides a further survey ‘wave’ to give more insight into attendance and participation trends.
4
Research objectivesResearch objectives
The specific objectives of the 2008 study were as follows:
To collect data that is robust enough to allow reporting against the baseline data for each target, to allow for identification of any statistically significant change in the overall level of attendance and participation among the adult (aged 16+) population in Scotland.
To collect robust data amongst each of the following under-represented groups based on aggregation of attendance and participation levels at art events and activities;
minority ethnic communitiesdisabled people people aged 16-24people aged 65+people living in deprived areaspeople living in rural areaswomen
To ensure that all the data will allow any statistical variations in attendance and participation to be identified.
To explore and examine as far as possible, any variations/trends/issues from the 2004/2006/2008 data from the perspective of the population of Scotland as a whole, for a number of key under-represented groups as well as any regional/ local differences.
5
Survey methodSurvey method
4,941 face to face in-home interviews undertaken throughout Scotland. Fieldwork took place between March and June 2008.
Of this total, 2,110 represented the ‘core’ sample, representative of the Scottish population in terms of geographical distribution, age, working status, ethnicity and socio-economic grade.
Additional booster sampling was undertaken amongst minority groups. These ‘booster’ interviews were combined with the core interviews to allow separate analysis by under represented group.
‘Booster’ interviews were also undertaken in certain geographic areas of Scotland to allow for analysis by regional area.
If possible, comparisons have been made with the 2004 and 2006 Taking Part results. If no data is included for a particular year, this indicates a year where no comparable question was asked.
6
Attendance and participation –Attendance and participation –Scottish adult populationScottish adult population
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
7
Attendance within the last 12 monthsAttendance within the last 12 monthsBy art form categoriesBy art form categories
77%
75%
68%
61%
40%
41%
41%
20%
11%
77%
75%
65%
60%
52%
42%
38%
38%
21%
14%
75%
73%
66%
61%
53%
42%
40%
39%
21%
15%
52%
ANY ATTENDANCE
Any Arts (exc. rock & pop/ country)
Any Arts (exc. cinema)
Any Arts (exc. cinema/ museum/ gallery)
Any Arts (exc. cinema/ museum/ gallery/rock and pop/ country)
Any performance in theatre
Any music
Any visual arts (exc. Cinema)
Any music (exc. rock & pop & country)
Any dance
2008 survey
2006 survey
2004 surveyBase: 2004 (2,020), 2006 (2,029), 2008 (2,110)
In 2008 there was a statistically significant
increase in attendance at music and visual arts events but a decrease in attendance
at dance events.
In 2008 there was a statistically significant
increase in attendance at music and visual arts events but a decrease in attendance
at dance events.
Around three-quarters of Scottish adults attended one
or more arts event (77%), similar to the proportions
recorded in 2006 and 2004.
Around three-quarters of Scottish adults attended one
or more arts event (77%), similar to the proportions
recorded in 2006 and 2004.
8
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
Chamber music
Country/Western music
Literary/ Poetry event
Contemporary crafts
Contemporary Dance
Other style of dance
Puppetry
Carnivals/circus
Contemporary draw ing
Moving image
Live art
Culturally specif ic dance
Experimental theate
Culturally specif ic music
Experimental/electronic music
Video/multimedia/performanceart
Contemporary illustration
Contemporary printmaking
Contemporary sculpture
Contemporary computergenerated/digital art
Contemporary installation
Folk Music (ex. Scottish)
Contemporary video/multi-media
2008 survey2006 survey2004 survey
Attendance within last 12 months Attendance within last 12 months All activitiesAll activities
The 2008 survey recorded increased attendance at rock/pop events and art
galleries.
The 2008 survey recorded increased attendance at rock/pop events and art
galleries.
55%
32%
27%
27%
17%
15%
9%
9%
6%
6%
5%
5%
5%
4%
4%
4%
4%
17%
Cinema
Museums
Rock/Pop
Art Galleries
Plays
Musicals
Pantomine/variety show
Scottish traditional/folk music
Art Festivals
Orchestral music
Outdoor art/performance/street art
Jazz Music
Contemporary painting
Traditional crafts
Ballet
Scottish Traditional Dance
Opera/Operetta
Contemporary photography Base: 2004 (2,020), 2006 (2,029), 2008 (2,110)
9
Participation within last 12 monthsParticipation within last 12 monthsBy art form categoriesBy art form categories
71%
61%
15%
13%
5%
76%
67%
16%
15%
14%
6%
67%
56%
12%
15%
16%
5%
15%
ANY PARTICIPATION
Reading and buying books
Any visual arts (printmaking/painting/drawing/ photography/
sculpture)
Crafts (knitting/ other textile crafts/wood crafts/ etc.)
Any performance (drama/ amateursinging/ choir/ dance/ musical
instrument/ amateur opera or dance)
Any writing (writing stories/poetry)
2008 survey
2006 survey
2004 survey
Overall participation levels decreased by 5 percentage
points since 2006 but remained above the 2004
levels.
Overall participation levels decreased by 5 percentage
points since 2006 but remained above the 2004
levels.
The 2008 survey recorded a decrease in the proportion of Scottish adults reading and
buying books but no significant changes in other
categories
The 2008 survey recorded a decrease in the proportion of Scottish adults reading and
buying books but no significant changes in other
categories
Base: 2004 (2,020), 2006 (2,029), 2008 (2,110)
10
Participation within last 12 months Participation within last 12 months All activitiesAll activities
Base: 2004 (2,020), 2006 (2,029), 2008 (2,110)
Since 2006, decreases in the proportions reading
books, buying non-fiction, undertaking knitting/other textile crafts and buying
works of art or crafts.
Since 2006, decreases in the proportions reading
books, buying non-fiction, undertaking knitting/other textile crafts and buying
works of art or crafts.
11
Attendance and participation –Attendance and participation –Under represented groupsUnder represented groups
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
12
85%
76%
70%
86%91%
73%
82%
90%
83%
77%
92%88%
95%
77%82%
90%86%
79%
91% 90%96%
79% 80%
86%
ALL ADULTSLIVING IN
SCOTLAND
People livingin deprived
areas
Disabledpeople
Women People livingin rural areas
People aged16-24
People aged65+
Ethnicminority
communities
2004 2006 2008
Summary Summary Combined attendance and participation by groupCombined attendance and participation by group
Between 2006 and 2008, no statistically significant
increases or decreases, overall, or amongst any of the
under represented groups.
Between 2006 and 2008, no statistically significant
increases or decreases, overall, or amongst any of the
under represented groups.
13
Summary Summary Attendance by groupAttendance by group
75%
67%
50%
75%
87%
52%
70%
77%
67%
48%
77%74%
93%
49%
71%
77%
69%
49%
77%75%
92%
49%
66%
75%
ALL ADULTSLIVING IN
SCOTLAND
People livingin deprived
areas
Disabledpeople
Women People livingin rural areas
People aged16-24
People aged65+
Ethnicminority
communities
2004 2006 2008
Between 2006 and 2008, a decrease in attendance amongst ethnic minority communities. No other
significant changes.
Between 2006 and 2008, a decrease in attendance amongst ethnic minority communities. No other
significant changes.
14
Summary Summary Participation by groupParticipation by group
67%
52%
58%
69%
65%
61% 60%
76%
68%70%
80%
74% 73%
69%
65%
71%
66% 65%
75% 74%
68%66%
61%
69%
ALL ADULTSLIVING IN
SCOTLAND
People livingin deprived
areas
Disabledpeople
Women People livingin rural areas
People aged16-24
People aged65+
Ethnicminority
communities
2004 2006 2008
Between 2006 and 2008, a decrease in participation at all
adults level and amongst disabled people and women.
Between 2006 and 2008, a decrease in participation at all
adults level and amongst disabled people and women.
15
47%
27%
18%
24%
9%
10%
2%
5%
2%
5%
3%
2%
2%
2%
3%
3%
3%
2%
56%
33%
29%
27%
16%
18%
18%
2%
9%
5%
9%
6%
2%
3%
3%
5%
2%
4%
7%
4%
4%
12%
Cinema
Museums
Rock or pop music
Art galleries
Pantomime or variety show
Musicals
Plays
Carnival/ circus
Arts festivals
Ballet
Scottish folk/traditional music
Jazz music
Other styles of dance
Contemporary crafts
Contemporary dance
Contemporary painting
Country & Western music
Opera/ operetta
Orchestral music
Scottish Traditional dance
Adult residents of deprived areas
Other areas
3%
1%
2%
1%
2%
1%
1%
1%
0%
1%
0%
1%
4%
1%
3%
2%
2%
1%
4%
1%
1%
3%
1%
3%
1%
1%
2%
1%
1%
2%
7%
3%
5%
2%
1%1%
2%
Contemporary drawing
Contemporary illustration
Contemporary photography
Contemporary printmaking
Contemporary sculpture
Literary or poetry event
Video/ multi-media/ performance art
Chamber music or recitals
Contemporary installation
Experimental theatre
Puppetry
Culturally specific dance
Culturally specific music
Experimental/ electronic music
Outdoor art/performance/street art
Live art
Traditional Crafts
Moving image
Computer generated /digital art
Attendance Attendance Residents of deprived areasResidents of deprived areas
69% attendance – lower than amongst residents of
other areas in Scotland (78%)
69% attendance – lower than amongst residents of
other areas in Scotland (78%)
KEY FACTS
A similar overall level of attendance to 2006 (67%)
and 2004 (67%). Change is not statistically significant.
A similar overall level of attendance to 2006 (67%)
and 2004 (67%). Change is not statistically significant.
Compared to others, less likely to attend rock or pop
music events, musicals, cinema or plays.
Compared to others, less likely to attend rock or pop
music events, musicals, cinema or plays.
Compared to 2006, increased attendance at art
galleries (15% to 24%).
Compared to 2006, increased attendance at art
galleries (15% to 24%).
16
57%
20%
22%
8%
8%
3%
5%
3%
2%
5%
1%
3%
2%
1%
61%
24%
25%
7%
10%
7%
8%
8%
4%
2%
5%
2%
3%
3%
1%
9%
Reading books
Buying any other types of book
Buying a work of fiction or poetry
Knitting/other textile crafts
Painting or drawing
Playing a musical instrument
Buying a work of art or craftobject
Photography (other than familyor holiday snaps)
Writing stories or articles
Other style dance
Any other crafts
Drama
Writing poetry
Wood crafts
Making films apart from videoAdult residents of deprived areas
Other areas
1%
1%
2%
1%
1%
2%
2%
3%
1%
2%
1%
1%
1%
1%
1%
Filming on video
Singing in a choir
Scottish traditional dance
Contemporary dance
Folk/ Scottish traditional music
Printmaking
Sculpture
Opera or light opera
Ballet
Culturally specific dance
Culturally specific music
Experimental theatre (including visual and digital)
Puppetry
Experimental/electronic music
Participation Participation Residents of deprived areasResidents of deprived areas
66% participation – lower than in other areas in
Scotland (71%)
66% participation – lower than in other areas in
Scotland (71%)
KEY FACTS
A similar overall level of participation to that
recorded in 2006 (68%) but higher than in 2004 (52%).
A similar overall level of participation to that
recorded in 2006 (68%) but higher than in 2004 (52%).
Compared to residents of other areas, less likely to read books, buy a work of
art or buy non-fiction.
Compared to residents of other areas, less likely to read books, buy a work of
art or buy non-fiction.
Compared to 2006, decreased participation in
reading books (61% to 57%).
Compared to 2006, decreased participation in
reading books (61% to 57%).
17
22%
18%
17%
12%
9%
8%
5%
4%
4%
3%
3%
3%
3%
2%
2%
2%
2%
2%
61%
29%
35%
16%
18%
18%
31%
9%
7%
5%
10%
6%
5%
4%
5%
4%
2%
3%
3%
4%
2%
10%
Cinema
Art galleries
Museums
Pantomime or variety show
Musicals
Plays
Rock or pop music
Scottish traditional/folk music
Orchestral music
Traditional Crafts
Arts festivals
Jazz music
Contemporary painting
Scottish Traditional dance
Ballet
Opera/ operetta
Other styles of dance
Contemporary crafts
Chamber music or recitals
Contemporary photography
Disabled
Other Scots adults
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
7%
2%
3%
2%
3%
2%
1%
3%
1%
1%
2%
1%
1%
1%
3%
1%
1%
Outdoor art/performance/street art
Moving image
Country & Western music
Carnival/ circus (not involving animals)
Contemporary dance
Contemporary drawing
Contemporary sculpture
Literary or poetry event
Contemporary illustration
Contemporary installation
Puppetry
Culturally specific dance
Culturally specific music
Experimental/ electronic music
Live art
Computer generated /digital art
Attendance Attendance Disabled peopleDisabled people
49% attendance – lower than amongst other respondents (82%)
49% attendance – lower than amongst other respondents (82%)
KEY FACTS
A similar overall level of attendance to that recorded
in 2006 (48%) and 2004 (50%). Change is not statistically significant.
A similar overall level of attendance to that recorded
in 2006 (48%) and 2004 (50%). Change is not statistically significant.
Compared to other respondents, less likely to go to cinema, museums or
rock & pop events.
Compared to other respondents, less likely to go to cinema, museums or
rock & pop events.
Compared to 2006, increased attendance at art
galleries (13% to 18%).
Compared to 2006, increased attendance at art
galleries (13% to 18%).
18
55%
19%
14%
9%
4%
4%
3%
3%
61%
26%
25%
7%
11%
8%
4%
9%
8%
5%
Reading books
Buying a work offiction or poetry
Buying any othertypes of book
Knitting/othertextile crafts
Painting ordrawing
Photography(other than familyor holiday snaps)
Computergenerated/digital
art
Playing amusical
instrument
Buying a work ofart or craft object Disabled
Other Scots residents
3%
2%
2%
2%
1%
1%
1%
1%
1%
1%
5%
4%
3%
2%
3%
3%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Any other crafts
Writing stories or articles
Writing poetry
Other style dance
Wood crafts
Scottish traditional dance
Singing in a choir
Drama
Folk/ Scottish traditional music
Filming on video apart from “family” life or events
Contemporary dance
Making films apart from video
Sculpture
Culturally specific dance
Culturally specific music
Experimental/electronic music
Printmaking
Participation Participation Disabled peopleDisabled people
65% participation – lower than amongst other respondents (71%)
65% participation – lower than amongst other respondents (71%)
KEY FACTS
Overall participation decreased from 70% in
2006 to 65% (but remained higher than
2004 - 58%)
Overall participation decreased from 70% in
2006 to 65% (but remained higher than
2004 - 58%)
Less likely to read or buy books.
Less likely to read or buy books.
Compared to 2006, decreased participation in
crafts (21% to 12%).
Compared to 2006, decreased participation in
crafts (21% to 12%).
19
54%
33%
29%
21%
21%
20%
9%
9%
8%
7%
7%
6%
6%
6%
5%
4%
4%
4%
54%
31%
25%
32%
13%
9%
14%
8%
8%
5%
4%
2%
6%
4%
3%
6%
4%
4%
2%
2%
4%
21%
Cinema
Museums
Art galleries
Rock or pop music
Musicals
Pantomime or varietyshow
Plays
Arts festivals
Scottish traditional/folkmusic
Orchestral music
Traditional Crafts
Ballet
Outdoorart/performance/street
Contemporarypainting
Opera/ operetta
Jazz music
Scottish Traditionaldance
Contemporaryphotography
Contemporary crafts
Chamber music orrecitals
Women
Men
4%
3%
3%
3%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
2%
4%
3%
3%
2%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%1%
2%
Literary or poetry event
Other styles of dance
Contemporary dance
Contemporary drawing
Country & Western music
Live art
Moving image
Puppetry
Carnival/ circus (not involving animals)
Contemporary sculpture
Experimental/ electronic music
Video/ multi-media/ performance art
Contemporary illustration
Contemporary printmaking
Contemporary installation
Experimental theatre (including visual and digital)
Culturally specific dance
Culturally specific music
Computer generated /digital art
Attendance Attendance WomenWomen
77% overall attendance amongst women – similar to
men (76%)
77% overall attendance amongst women – similar to
men (76%)
KEY FACTS
Overall attendance in 2008 remained at the same level as recorded in 2006 (77%)
Overall attendance in 2008 remained at the same level as recorded in 2006 (77%)
Compared to males, less likely to attend rock or pop
music events, but more likely to attend pantomimes
or musicals.
Compared to males, less likely to attend rock or pop
music events, but more likely to attend pantomimes
or musicals.
Compared to 2006, increased attendance at art galleries (23% to 29%) and museums (28% to 33%).
Compared to 2006, increased attendance at art galleries (23% to 29%) and museums (28% to 33%).
20
66%
29%
25%
15%
10%
7%
6%
5%
3%
3%
3%
3%
3%
55%
21%
22%
8%
5%
2%
10%
10%
5%
5%
3%
3%
1%
11%
Reading books
Buying a work offiction or poetry
Buying any othertypes of book
Knitting/othertextile crafts
Painting ordrawing
Buying a work ofart or craft object
Any other crafts
Playing amusical
Photography(other than family
Writing stories orarticles
Computergenerated/digital
Writing poetry
Scottishtraditional dance
Other style dance
Women Men
3%
2%
2%
1%
1%
1%
1%
1%
1%
1%
2%
2%
5%
2%
2%
1%
1%
1%
1%
1%
1%
Singing in a choir
Drama
Folk/ Scottish traditionalmusic
Culturally specific dance
Wood crafts
Filming on video apartfrom “family” life or events
Making films apart fromvideo
Contemporary dance
Sculpture
Printmaking
Culturally specific music
Experimental/electronicmusic
Participation Participation WomenWomen
75% participation amongst women – higher than
amongst males (66%)
75% participation amongst women – higher than
amongst males (66%)
KEY FACTS
Participation overall was lower than recorded in
2006 (80%) but still higher than in 2004 (69%).
Participation overall was lower than recorded in
2006 (80%) but still higher than in 2004 (69%).
Compared to males, more likely to have read books, or take part in knitting/any
other crafts.
Compared to males, more likely to have read books, or take part in knitting/any
other crafts.
Compared to 2006, decreased participation in reading and buying books
(73% to 66%).
Compared to 2006, decreased participation in reading and buying books
(73% to 66%).
21
49%
30%
24%
22%
15%
15%
12%
6%
6%
6%
6%
5%
5%
4%
4%
3%
3%
3%
56%
33%
28%
29%
18%
18%
15%
8%
10%
7%
6%
5%
6%
4%
5%
4%
5%
4%
3%
3%
3%
15%
Cinema
Museums
Rock or pop music
Art galleries
Plays
Musicals
Pantomime or varietyshow
Scottish traditional/folkmusic
Arts festivals
Orchestral music
Outdoorart/performance/street
Traditional Crafts
Jazz music
Scottish Traditionaldance
Contemporarypainting
Opera/ operetta
Ballet
Contemporaryphotography
Country & Westernmusic
Literary or poetry event
Residents of rural areas
Residents of other areas
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
3%
3%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
2%
Contemporary crafts
Chamber music or recitals
Other styles of dance
Contemporary dance
Contemporary drawing
Live art
Moving image
Carnival/ circus (not involving animals)
Puppetry
Video/ multi-media/ performance art
Contemporary sculpture
Contemporary illustration
Contemporary installation
Experimental/ electronic music
Contemporary printmaking
Experimental theatre (including visual and digital)
Culturally specific dance
Culturally specific music
Computer generated /digital art
Attendance Attendance Residents of rural areasResidents of rural areas
75% attendance – similar to residents of other areas
(78%)
75% attendance – similar to residents of other areas
(78%)
KEY FACTS
A similar overall level of attendance to that recorded
in 2006 (74%) and 2004 (75%). Change is not statistically significant.
A similar overall level of attendance to that recorded
in 2006 (74%) and 2004 (75%). Change is not statistically significant.
Compared to other areas, less likely to have visited the
cinema or art galleries but more likely to have attended
Scottish music events.
Compared to other areas, less likely to have visited the
cinema or art galleries but more likely to have attended
Scottish music events.
Compared to 2006, increased attendance at rock & pop
events (15% to 24%).
Compared to 2006, increased attendance at rock & pop
events (15% to 24%).
22
64%
24%
23%
11%
8%
8%
7%
6%
4%
4%
3%
60%
25%
24%
7%
10%
7%
7%
8%
4%
4%
2%
4%
10%
Reading books
Buying a work offiction or poetry
Buying any othertypes of book
Knitting/othertextile crafts
Painting ordrawing
Buying a work ofart or craft object
Photography(other than familyor holiday snaps)
Playing amusical
instrument
Any other crafts
Computergenerated/digital
art
Scottishtraditional dance
Writing stories orarticles
Residents of rural areas
Residents of other areas
3%
3%
2%
2%
2%
1%
1%
1%
1%
1%
3%
3%
2%
2%
2%
1%
2%
1%
1%
1%
1%
1%
1%
1%
2%
Writing poetry
Wood crafts
Singing in a choir
Drama
Folk/ Scottish traditional music
Filming on video apart from “family” life or events
Other style dance
Contemporary dance
Making films apart from video
Printmaking
Experimental/electronic music
Sculpture
Culturally specific dance
Culturally specific music
Participation Participation Residents of rural areasResidents of rural areas
74% participation – slightly higher than residents of
other areas, but not statistically significant
(70%).
74% participation – slightly higher than residents of
other areas, but not statistically significant
(70%).
KEY FACTS
Participation remained at the same level as recorded
in 2006 (74%).
Participation remained at the same level as recorded
in 2006 (74%).
Compared to residents of other areas, more likely to
have undertaken crafts (17% v 11%).
Compared to residents of other areas, more likely to
have undertaken crafts (17% v 11%).
23
20%
19%
17%
14%
12%
6%
6%
6%
5%
4%
4%
4%
3%
3%
3%
3%
3%
1%
34%
28%
63%
18%
17%
16%
9%
6%
3%
9%
6%
5%
2%
5%
4%
4%
3%
2%
3%
34%
2%
14%
Museums
Art galleries
Cinema
Musicals
Plays
Pantomime or variety show
Scottish Traditional/folk music
Orchestral music
Opera/ operetta
Arts festivals
Jazz music
Traditional Crafts
Chamber music or recitals
Contemporary painting
Ballet
Scottish Traditional dance
Country & Western music
Other styles of dance
Contemporary crafts
Rock or pop music
Aged 65+
Under 65s
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
8%
4%
3%
3%
3%
3%
2%
2%
2%
2%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
Outdoor art/performance/street art
Contemporary photography
Literary or poetry event
Contemporary dance
Live art
Moving image
Contemporary drawing
Carnival/ circus (not involving animals)
Experimental theatre (including visual and digital)
Puppetry
Contemporary sculpture
Contemporary installation
Video/ multi-media/ performance art
Culturally specific music
Experimental/ electronic music
Contemporary illustration
Contemporary printmaking
Culturally specific dance
Computer generated /digital art
Attendance Attendance Aged 65 and overAged 65 and over
49% attendance – much lower than amongst
respondents aged under 65 (83%).
49% attendance – much lower than amongst
respondents aged under 65 (83%).
KEY FACTS
A similar overall level of attendance to that recorded
in 2006 (49%) and 2004 (52%). Change is not statistically significant.
A similar overall level of attendance to that recorded
in 2006 (49%) and 2004 (52%). Change is not statistically significant.
Compared to those under 65, much less likely to
attend rock or pop music events, cinema or
museums.
Compared to those under 65, much less likely to
attend rock or pop music events, cinema or
museums.
Attendance across specific activities also remained broadly similar in 2008.
Attendance across specific activities also remained broadly similar in 2008.
24
59%
16%
16%
8%
4%
4%
3%
3%
3%
2%
60%
26%
24%
7%
8%
11%
5%
9%
8%
3%
4%
5%
Reading books
Buying a work of fiction or poetry
Buying any other types of book
Knitting/other textile crafts
Photography (other than familyor holiday snaps)
Painting or drawing
Any other crafts
Playing a musical instrument
Buying a work of art or craftobject
Wood crafts
Writing stories or articles
65+
Under 65s
2%
2%
2%
1%
1%
1%
3%
2%
2%
5%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
Scottish traditional dance
Singing in a choir
Other style dance
Computer generated/digital art
Writing poetry
Folk/ Scottish traditional music
Drama
Filming on video apart from “family” life or events
Making films apart from video
Contemporary dance
Printmaking
Sculpture
Culturally specific dance
Culturally specific music
Experimental/electronic music
Participation Participation Aged 65 and overAged 65 and over
66% participation – slightly lower than amongst those
aged under 65 (71%)
66% participation – slightly lower than amongst those
aged under 65 (71%)
KEY FACTS
A similar overall level of participation to that
recorded in 2006 (69%) and 2004 (61%).
A similar overall level of participation to that
recorded in 2006 (69%) and 2004 (61%).
Compared to those under 65, less likely to have
bought a work of fiction, or participated in painting or
drawing.
Compared to those under 65, less likely to have
bought a work of fiction, or participated in painting or
drawing.
Compared to 2006, decreased participation in knitting and other textile
crafts (15% to 8%).
Compared to 2006, decreased participation in knitting and other textile
crafts (15% to 8%).
25
81%
50%
28%
26%
13%
10%
7%
5%
5%
4%
4%
4%
4%
4%
51%
23%
33%
28%
16%
18%
16%
9%
7%
6%
9%
7%
2%
1%
1%
20%
Cinema
Rock or pop music
Museums
Art galleries
Plays
Musicals
Pantomime or varietyshow
Arts festivals
Outdoorart/performance/street
Jazz music
Scottish traditional/folkmusic
Orchestral music
Dance (other thanballet, contemporary/
Carnival/ circus (notinvolving animals)
Experimental/electronic music
Aged 16-24
Aged 25 and over
3%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
3%
5%
5%
4%
4%
2%
2%
2%
1%
6%
2%
2%
1%
1%
1%
5%
3%
3%
3%
1%
1%
1%
1%
1%
2%
Chamber music or recitals
Ballet
Contemporary painting
Scottish traditional dance
Contemporary photography
Contemporary dance
Live art
Moving image
Culturally specific music
Traditional Crafts
Contemporary drawing
Puppetry
Video/ multi-media/ performance art
Contemporary installation
Experimental theatre (including visual and digital)
Opera/ operetta
Country and western music
Literary or poetry event
Contemporary crafts
Contemporary illustration
Contemporary printmaking
Culturally specific dance
Computer generated /digital art
Contemporary sculpture
AttendanceAttendance Aged 16-24Aged 16-24
92% attendance –higher than amongst respondents aged 25 and over (75%).
92% attendance –higher than amongst respondents aged 25 and over (75%).
KEY FACTS
A similar overall level of attendance to that recorded
in 2006 (93%) and 2004 (87%).
A similar overall level of attendance to that recorded
in 2006 (93%) and 2004 (87%).
Compared to those aged 25 and over, more likely to go to cinema and rock or
pop music events, but less likely to attend pantomimes.
Compared to those aged 25 and over, more likely to go to cinema and rock or
pop music events, but less likely to attend pantomimes.
Compared to 2006, increased attendance at
rock and pop events (40% to 50%) and art galleries
(15% to 24%).
Compared to 2006, increased attendance at
rock and pop events (40% to 50%) and art galleries
(15% to 24%).
26
55%
17%
17%
15%
7%
6%
5%
5%
4%
4%
4%
4%
4%
61%
26%
24%
9%
7%
8%
4%
4%
1%
8%
8%
5%
3%
3%
15%
Reading books
Buying a work offiction or poetry
Buying any othertypes of book
Painting ordrawing
Playing amusical
Photography(other than family
Writing stories orarticles
Computergenerated/digital
Drama
Buying a work ofart or craft object
Knitting/othertextile crafts
Any other crafts
Writing poetry
Wood crafts
16-24 year olds
25 & over
4%
3%
3%
3%
2%
2%
2%
2%
1%
1%
1%
1%
2%
2%
1%
3%
2%
1%
1%
1%
2%
Contemporary dance
Other style dance
Singing in a choir
Making films apart from video
Printmaking
Experimental/electronic music
Scottish traditional dance
Folk/ Scottish traditional music
Filming on video apart from “family” life or events
Culturally specific dance
Puppetry
Sculpture
Culturally specific music
Participation Participation Aged 16-24Aged 16-24
68% participation – similar to respondents aged 25 and
over (71%).
68% participation – similar to respondents aged 25 and
over (71%).
KEY FACTS
Overall participation was lower than recorded in 2006
(73%) but similar to the participation level recorded in 2004 (65%). Changes are not statistically significant.
Overall participation was lower than recorded in 2006
(73%) but similar to the participation level recorded in 2004 (65%). Changes are not statistically significant.
More likely than those respondents aged 25 and
over to have participated in painting/drawing or playing a
musical instrument.
More likely than those respondents aged 25 and
over to have participated in painting/drawing or playing a
musical instrument.
27
48%
31%
21%
11%
6%
6%
4%
4%
4%
3%
3%
3%
3%
3%
2%
2%
2%
55%
32%
27%
9%
28%
17%
17%
6%
4%
1%
16%
3%
2%
2%
1%
9%
7%
6%
5%2%
8%
Cinema
Museums
Art galleries
Arts festivals
Rock or pop music
Musicals
Plays
Outdoorart/performance/street
Scottish Traditionaldance
Culturally specificmusic
Pantomime or varietyshow
Literary or poetry event
Carnival/ circus (notinvolving animals)
Live art
Culturally specificdance
Scottish traditional/folkmusic
Orchestral music
Jazz music
Contemporarypainting
Minority ethnic communities
Other residents of Scotland
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
4%
2%
1%
5%
4%
4%
3%
2%
2%
2%
1%
1%
1%
1%
3%
3%
2%
1%
1%
1%
1%
Contemporary photography
Other styles of dance
Video/ multi-media/ performance art
Traditional Crafts
Ballet
Opera/ operetta
Country & Western music
Contemporary drawing
Contemporary dance
Moving image
Contemporary sculpture
Contemporary printmaking
Experimental theatre (including visual and digital)
Experimental/ electronic music
Contemporary crafts
Chamber music or recitals
Puppetry
Contemporary illustration
Contemporary installation
Computer generated /digital art
AttendanceAttendance Minority ethnic communitiesMinority ethnic communities
66% attendance – lower than amongst other
residents of Scotland (78%)
66% attendance – lower than amongst other
residents of Scotland (78%)
KEY FACTS
Attendance decreased from 71% in 2006.
Attendance decreased from 71% in 2006.
Compared to others, less likely to attend rock or pop music events, plays and
pantomimes.
Compared to others, less likely to attend rock or pop music events, plays and
pantomimes.
Compared to 2006, attendance at cinemas was
the most significant decrease (59% to 48%).
Compared to 2006, attendance at cinemas was
the most significant decrease (59% to 48%).
28
50%
14%
9%
6%
4%
4%
3%
3%
3%
3%
61%
24%
25%
10%
8%
8%
2%
8%
7%
4%
3%
6%
Reading books
Buying any other types of book
Buying a work of fiction or poetry
Painting or drawing
Photography (other than familyor holiday snaps)
Playing a musical instrument
Drama
Knitting/other textile crafts
Buying a work of art or craftobject
Writing stories or articles
Writing poetry Minority ethnic communities
Other residents of Scotland
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
3%
3%
2%
2%
2%
1%
5%
4%
2%
1%
1%
1%
1%
1%
2%
Scottish traditional dance
Wood crafts
Other style dance
Singing in a choir
Filming on video apart from “family” life or events
Making films apart from video
Any other crafts
Computer generated/digital art
Folk/ Scottish traditional music
Contemporary dance
Printmaking
Sculpture
Culturally specific music
Experimental/electronic music
Participation Participation Minority ethnic communitiesMinority ethnic communities
61% participation – lower than amongst other
residents of Scotland (71%)
61% participation – lower than amongst other
residents of Scotland (71%)
KEY FACTS
A similar overall level of participation to that
recorded in 2006 (65%) and 2004 (67%).
A similar overall level of participation to that
recorded in 2006 (65%) and 2004 (67%).
Compared to other residents of Scotland, less
likely to have read or bought books.
Compared to other residents of Scotland, less
likely to have read or bought books.
Compared to 2006, decreased participation in
reading books (58% to 50%).
Compared to 2006, decreased participation in
reading books (58% to 50%).
29
Attendance and participation – Attendance and participation – RegionsRegions
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
30
90% 92%88% 88% 89% 87% 88%90%
93%88%
79%
91% 89% 90% 89%91%
ALL ADULTSLIVING IN
SCOTLAND
Edinburgh &surrounds
East &Central
Scotland
North EasternScotland
Highlands &Islands
Glasgow &surrounds
SouthWesternScotland
SouthScotland
2006 2008
Summary Summary Combined attendance and participation by regionCombined attendance and participation by region
Attendance & participation was lower in North Eastern Scotland than elsewhere
and lower in this area than in 2006
Attendance & participation was lower in North Eastern Scotland than elsewhere
and lower in this area than in 2006
31
Summary Summary Attendance by regionAttendance by region
77%
81%
73%
78%75%
69%67%
77% 77%74%
69%
75%77% 77%
70%
75%
ALL ADULTSLIVING IN
SCOTLAND
Edinburgh &surrounds
East &Central
Scotland
North EasternScotland
Highlands &Islands
Glasgow &surrounds
SouthWesternScotland
SouthScotland
2006 2008
Between 2006 and 2008, a decrease in attendance in North
Eastern Scotland and an increase in South Western Scotland
Between 2006 and 2008, a decrease in attendance in North
Eastern Scotland and an increase in South Western Scotland
Base: 2006 (2,029), 2008 (2,110)
32
Summary Summary Participation by regionParticipation by region
76%79%
71%
76% 76%
70% 71%71%
79%
66%
51%
76%
69%72%
79%80%
ALL ADULTSLIVING IN
SCOTLAND
Edinburgh &surrounds
East &Central
Scotland
North EasternScotland
Highlands &Islands
Glasgow &surrounds
SouthWesternScotland
SouthScotland
2006 2008
Base: 2006 (2,029), 2008 (2,110)
Since 2006, decreased participation in North Eastern
Scotland and Glasgow & surrounds and increase in South.
Since 2006, decreased participation in North Eastern
Scotland and Glasgow & surrounds and increase in South.
33
62%
37%
31%
30%
18%
18%
14%
13%
9%
9%
7%
7%
7%
6%
6%
6%
5%
5%
4%
55%
32%
27%
27%
17%
17%
9%
15%
6%
5%
9%
5%
4%
5%
4%
6%
3%
4%
3%
2%
4%
5%
23%
Cinema
Museums
Art galleries
Rock or pop music
Musicals
Plays
Arts festivals
Pantomime or varietyshow
Outdoorart/performance/street
Jazz music
Scottish traditional/folkmusicContemporary
paintingContemporaryphotography
Traditional crafts
Ballet
Orchestral music
Literary or poetry event
Opera/ operetta
Contemporary crafts
Contemporary dance
Scottish Traditionaldance
Edinburgh and surrounds
All Adults living in Scotland
4%
4%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
3%
2%
2%
2%
2%
1%
2%
2%
1%
1%
1%
1%
1%
1%
1%
3%
1%
1%
3%
Chamber music or recitals
Live art
Carnival/ circus (not involving animals)
Moving image (viewing artists film & video)
Puppetry
Contemporary sculpture
Other styles of dance
Contemporary drawing
Contemporary installation
Experimental theatre (inc. visual & digital)
Culturally specific music
Experimental/electronic music
Culturally specific dance
Contemporary computer generated/digital art
Video/ multi-media/ performance art
Country & Western music
Contemporary illustration
Contemporary printmaking
Attendance Attendance Residents of Edinburgh and surroundsResidents of Edinburgh and surrounds
77% attendance – the same level as across
Scotland as a whole (77%)
77% attendance – the same level as across
Scotland as a whole (77%)
KEY FACTS
A similar overall level of attendance to that recorded in 2006 (81%). Change is not statistically significant.
A similar overall level of attendance to that recorded in 2006 (81%). Change is not statistically significant.
Compared to Scottish population as a whole,
more likely to attend arts festivals, cinema, musicals
or dance events.
Compared to Scottish population as a whole,
more likely to attend arts festivals, cinema, musicals
or dance events.
No significant changes between 2006 and 2008 in attendance of any specific
event types.
No significant changes between 2006 and 2008 in attendance of any specific
event types.
34
68%
28%
25%
13%
9%
8%
8%
8%
5%
4%
3%
3%
3%
61%
25%
23%
10%
8%
7%
7%
7%
5%
4%
4%
3%
3%
2%
10%
Reading books
Buying a work offiction or poetry
Buying any othertypes of book
Painting ordrawing
Playing amusical
Buying a work ofart or craft object
Photography(other than family
Knitting/othertextile crafts
Any other crafts
Writing stories orarticles
Computergenerated/digital
Scottishtraditional dance
Wood crafts
Other style danceEdinburgh and surrounds
All Adults living in Scotland
3%
3%
2%
2%
2%
1%
1%
1%
1%
1%
1%
3%
2%
1%
2%
2%
1%
1%
1%
1%
1%
1%
2%
Writing poetry
Drama
Filming on video apart from “family” life or events
Singing in a choir
Folk/ Scottish traditional music
Making films apart from video
Contemporary dance
Printmaking
Sculpture
Opera or light opera
Culturally specific music
Experimental theatre (inc. visual & digital)
Puppetry
Experimental/electronic music
Participation Participation Residents of Edinburgh and surroundsResidents of Edinburgh and surrounds
79% participation – higher than amongst residents of
other areas in Scotland (71%)
79% participation – higher than amongst residents of
other areas in Scotland (71%)
KEY FACTS
Same level of participation to that recorded in 2006
(79%).
Same level of participation to that recorded in 2006
(79%).
Compared to other areas, more likely to read books.
Compared to other areas, more likely to read books.
Compared to 2006, decreased proportions
buying non-fiction books (33% to 25%) and buying works of art/craft (16% to
9%).
Compared to 2006, decreased proportions
buying non-fiction books (33% to 25%) and buying works of art/craft (16% to
9%).
35
55%
28%
26%
19%
20%
20%
8%
6%
7%
6%
6%
3%
7%
5%
5%
5%
4%
55%
32%
27%
27%
17%
17%
15%
9%
9%
6%
6%
5%
5%
5%
4%
4%
4%
4%
21%
Cinema
Museum
Rock/pop music
Art Galleries
Plays
Musicals
Pantomime/varietyshow
Scottish traditional/folkmusic
Arts festivals
Orchestral music
Outdoorart/performance/street
Jazz music
Contemporarypainting
Traditional crafts
Ballet
Scottish traditionaldance
Opera/Operetta
Contemporaryphotography
East and Central Scotland
All Adults living in Scotland
3%
3%
3%
2%
2%
3%
2%
1%
2%
1%
1%
1%
1%
1%
1%
1%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
Chamber music/recitals
Country & Western music
Literary/poetry event
Contemporary crafts
Contemporary dance
Other styles of dance
Puppetry
Carnival/circus
Contemporary drawing
Moving image
Live art
Culturally specific dance
Experimental theatre (inc. visual & digital)
Culturally specific music
Experimental/electronic music
Video/multi-media/performance art
Contemporary illustration
Contemporary printmaking
Contemporary sculpture
Contemporary computer generated/digital art
Contemporary installation
Attendance Attendance Residents of East & Central ScotlandResidents of East & Central Scotland
74% attendance – similar to the all Scotland level (77%)
74% attendance – similar to the all Scotland level (77%)
KEY FACTS
No statistically significant change from 2006
attendance levels (73%).
No statistically significant change from 2006
attendance levels (73%).
Compared to Scottish population as a whole, more likely to attend
pantomime/variety shows and plays but less likely to
have visited art gallery
Compared to Scottish population as a whole, more likely to attend
pantomime/variety shows and plays but less likely to
have visited art gallery
Between 2006 and 2008, an increase in museum,
rock/pop and pantomime/variety
attendance
Between 2006 and 2008, an increase in museum,
rock/pop and pantomime/variety
attendance
36
56%
27%
24%
8%
6%
6%
6%
5%
4%
3%
3%
3%
2%
2%
61%
23%
25%
10%
7%
7%
8%
7%
4%
5%
3%
2%
3%
3%
4%
7%
Reading books
Buying any othertypes of book
Buying a work offiction/poetry
Painting/drawing
Knitting/othertextile crafts
Buying a work ofart/craft object
Playing amusical
Photography
Computergenerated/digital
Any other crafts
Wood crafts
Singing in a choir
Scottishtraditional dance
Writing poetry
Writingstories/articles
East and Central Scotland
All Adults living in Scotland
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
1%
1%
1%
1%
1%
1%
Making films (apart fromvideo)
Filming on video (apartfrom “family” life or events)
Opera or light opera
Folk/ Scottish traditionalmusic
Other style dance
Drama
Sculpture
Experimental/electronicmusic
Contemporary dance
Printmaking
Culturally specific music
Participation Participation Residents of East & Central ScotlandResidents of East & Central Scotland
66% participation – lower than amongst Scottish population as a whole
(71%)
66% participation – lower than amongst Scottish population as a whole
(71%)
KEY FACTS
Lower participation than recorded in 2006 (71%) but
within margins of error
Lower participation than recorded in 2006 (71%) but
within margins of error
Compared to 2006, a decreased proportion
participated in painting/drawing
Compared to 2006, a decreased proportion
participated in painting/drawing
37
44%
24%
25%
19%
12%
19%
7%
5%
4%
4%
4%
5%
1%
3%
5%
3%
1%
3%
55%
32%
27%
27%
17%
15%
17%
9%
4%
4%
9%
5%
6%
2%
3%
4%
3%
2%
2%
5%
2%
17%
Cinema
Museums
Rock or pop music
Art galleries
Musicals
Pantomime or variety show
Plays
Scottish traditional/folk music
Ballet
Scottish Traditional dance
Arts festivals
Jazz music
Orchestral music
Carnival/ circus (not involvinganimals)
Country & Western music
Opera/ operetta
Contemporary crafts
Other styles of dance
Contemporary dance
Contemporary paintingNorth Eastern Scotland
All Adults living in Scotland
2%
1%
2%
1%
2%
1%
5%
5%
2%
2%
2%
1%
2%
2%
3%
1%
3%
2%
4%
1%
1%
1%
1%
6%
5%
2%
2%
2%
1%
1%
1%
1%
1%
3%
Literary or poetry event
Video/ multi-media/ performance art
Chamber music or recitals
Contemporary drawing
Contemporary photography
Contemporary sculpture
Contemporary illustration
Contemporary printmaking
Contemporary installation
Outdoor art/performance/street art
Traditional crafts
Puppetry
Moving image (viewing artists film & video)
Live art
Culturally specific dance
Experimental theatre (inc visual & digital)
Culturally specific music
Experimental/electronic music
Contemporary computer generated art
Attendance Attendance Residents of North Eastern ScotlandResidents of North Eastern Scotland
69% attendance – lower than across Scotland as a
whole (77%)
69% attendance – lower than across Scotland as a
whole (77%)
KEY FACTS
Decreased overall attendance since 2006
(88%)
Decreased overall attendance since 2006
(88%)
Compared to Scottish population in general, less likely to go to cinemas, art galleries and museums
Compared to Scottish population in general, less likely to go to cinemas, art galleries and museums
Between 2006 and 2008, decreases in cinema, art
galleries and museum attendance. Increase in
attendance of plays.
Between 2006 and 2008, decreases in cinema, art
galleries and museum attendance. Increase in
attendance of plays.
38
42%
21%
21%
8%
5%
6%
6%
4%
2%
2%
2%
1%
61%
23%
25%
10%
8%
7%
7%
7%
5%
4%
3%
3%
2%
6%
Reading books
Buying any other types of book
Buying a work of fiction or poetry
Painting or drawing
Playing a musical instrument
Buying a work of art or craftobject
Knitting/other textile crafts
Photography (other than familyor holiday snaps)
Any other crafts
Writing stories or articles
Scottish traditional dance
Wood crafts
Other style dance North Eastern Scotland
All Adults living in Scotland
1%
2%
2%
2%
1%
2%
1%
3%
2%
1%
2%
2%
1%
1%
1%
4%
1%
1%
2%
Filming on video (apartfrom “family” life or events)
Writing poetry
Singing in a choir
Contemporary dance
Folk/ Scottish traditionalmusic
Drama
Making films (apart fromvideo)
Printmaking
Sculpture
Computer generateddigital art
Culturally specific music
Experimental/electronicmusic
Participation Participation Residents of North Eastern ScotlandResidents of North Eastern Scotland
51% participation – lower than amongst Scottish population as a whole
(71%)
51% participation – lower than amongst Scottish population as a whole
(71%)
KEY FACTS
Lower participation than recorded in 2006 survey
(76%)
Lower participation than recorded in 2006 survey
(76%)
Less likely to have read books than Scottish adults
in general.
Less likely to have read books than Scottish adults
in general.
Compared to 2006, decreased participation in
reading books, buying art/craft objects, playing
instruments, knitting/other textile crafts, writing stories/articles and Scottish traditional
dancing
Compared to 2006, decreased participation in
reading books, buying art/craft objects, playing
instruments, knitting/other textile crafts, writing stories/articles and Scottish traditional
dancing
39
48%
28%
26%
22%
14%
14%
13%
11%
10%
9%
8%
7%
6%
5%
5%
4%
4%
4%
55%
32%
27%
27%
17%
15%
17%
9%
9%
6%
4%
5%
4%
6%
5%
4%
3%
4%
3%
3%
4%
15%
Cinema
Museums
Rock/pop music
Art galleries
Plays
Pantomime/varietyshow
Musicals
Scottish traditional/folkmusic
Arts festivals
Outdoorart/performance/street
Scottish Traditionaldance
Traditional crafts
Contemporaryphotography
Orchestral music
Jazz music
Ballet
Contemporary crafts
Opera/operetta
Chambermusic/recitals
Literary/poetry eventHighlands and Islands
All Adults living in Scotland
4%
4%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
2%
2%
5%
3%
2%
2%
2%
2%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%1%
3%
Moving image (viewing artists film & video)
Contemporary dance
Contemporary painting
Country & Western music
Carnival/ circus
Contemporary drawing
Live art
Other styles of dance
Contemporary sculpture
Video/multi-media/performance art
Contemporary installation
Puppetry
Culturally specific music
Experimental/electronic music
Contemporary illustration
Contemporary printmaking
Culturally specific dance
Experimental theatre (inc. visual & digital)
Contemporary computer generated/digital art
Attendance Attendance Residents of Highlands & IslandsResidents of Highlands & Islands
75% attendance – similar to Scottish adults as a whole
(77%)
75% attendance – similar to Scottish adults as a whole
(77%)
KEY FACTS
Overall attendance levels equal to 2006 (75%)
Overall attendance levels equal to 2006 (75%)
Compared to Scottish population as a whole, less likely to go to cinema and
art galleries but more likely to attend an outdoor
performance, traditional crafts and/or contemporary
photography event
Compared to Scottish population as a whole, less likely to go to cinema and
art galleries but more likely to attend an outdoor
performance, traditional crafts and/or contemporary
photography event
Between 2006 and 2008, increase in rock/pop and
contemporary photography attendance
Between 2006 and 2008, increase in rock/pop and
contemporary photography attendance
40
64%
30%
30%
15%
14%
11%
9%
8%
7%
7%
5%
4%
4%
61%
23%
25%
7%
10%
7%
7%
8%
4%
5%
4%
3%
3%
3%
14%
Reading books
Buying any othertypes of book
Buying a work offiction or poetry
Photography(other than family
Painting ordrawing
Knitting/othertextile crafts
Buying a work ofart or craft object
Playing amusical
Computergenerated/digital
Any other crafts
Writing stories orarticles
Wood crafts
Scottishtraditional dance
Writing poetryHighlands and Islands
All Adults living in Scotland
3%
3%
3%
3%
2%
2%
2%
1%
2%
2%
1%
1%
1%
2%
2%
1%
1%
1%
1%
3%
Folk/ Scottish traditionalmusic
Drama
Filming on video (apartfrom “family” life or events)
Contemporary dance
Printmaking
Singing in a choir
Other style dance
Making films (apart fromvideo)
Sculpture
Culturally specific music
Experimental/electronicmusic
Participation Participation Residents of Highlands & IslandsResidents of Highlands & Islands
86% participation – higher than amongst Scottish population as a whole
(71%)
86% participation – higher than amongst Scottish population as a whole
(71%)
KEY FACTS
Lower participation than in 2006 (80%) but not
statistically significant
Lower participation than in 2006 (80%) but not
statistically significant
More likely to have participated in photography,
knitting/textile crafts and buying any type of book
More likely to have participated in photography,
knitting/textile crafts and buying any type of book
Compared to 2006, decreased participation in
reading books, with increases in photography and buying fiction/poetry
Compared to 2006, decreased participation in
reading books, with increases in photography and buying fiction/poetry
41
53%
34%
33%
27%
12%
12%
9%
8%
5%
5%
4%
4%
4%
4%
3%
3%
3%
55%
32%
27%
27%
15%
17%
17%
9%
9%
6%
6%
5%
5%
4%
5%
4%
4%
4%
3%3%
14%
Cinema
Museums
Art galleries
Rock or pop music
Pantomime or varietyshow
Plays
Musicals
Arts festivals
Scottish traditional/folkmusic
Orchestral music
Outdoorart/performance/street
Jazz music
Contemporarypainting
Scottish Traditionaldance
Traditional crafts
Ballet
Opera/ operetta
Contemporaryphotography
Contemporary craftsGlasgow and Surroundings
All Adults living in Scotland
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
3%
2%
2%
2%
2%
2%
2%
1%
3%
3%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
2%
Country & Western music
Contemporary drawing
Moving image (viewing artists film & video)
Live art
Carnival/ circus (not involving animals)
Other styles of dance
Contemporary dance
Contemporary sculpture
Literary or poetry event
Chamber music or recitals
Contemporary installation
Experimental/electronic music
Video/ multi-media/ performance art
Contemporary printmaking
Contemporary illustration
Puppetry
Culturally specific dance
Experimental theatre (inc. visual & digital)
Culturally specific music
Contemporary computer generated art
Attendance Attendance Residents of Glasgow & surroundsResidents of Glasgow & surrounds
77% attendance – equal to Scottish adults in general
(77%)
77% attendance – equal to Scottish adults in general
(77%)
KEY FACTS
No statistically significant change from 2006 (75%)
No statistically significant change from 2006 (75%)
Compared to Scottish population as a whole, less
likely to go to plays and musicals but more likely to
go to art galleries
Compared to Scottish population as a whole, less
likely to go to plays and musicals but more likely to
go to art galleries
Between 2006 and 2008, an increase in art gallery
attendance but a decrease in pantomime/variety show
attendance
Between 2006 and 2008, an increase in art gallery
attendance but a decrease in pantomime/variety show
attendance
42
59%
23%
23%
10%
6%
7%
8%
5%
2%
3%
1%
4%
61%
23%
23%
10%
7%
7%
8%
7%
4%
2%
5%
1%
3%
6%
Reading books
Buying any other types of book
Buying a work of fiction or poetry
Painting or drawing
Buying a work of art or craftobject
Knitting/other textile crafts
Playing a musical instrument
Photography (other than familyor holiday snaps)
Writing stories or articles
Other style dance
Any other crafts
Filming on video apart from“family” life or events
Writing poetry Glasgow and Surroundings
All Adults living in Scotland
3%
1%
1%
2%
2%
1%
1%
1%
4%
1%
1%
3%
1%
2%
2%
2%
3%
1%
1%
1%
4%
1%
1%
2%
Wood crafts
Making films apart fromvideo
Folk/Scottish traditionalmusic
Drama
Singing in a choir
Scottish traditional dance
Contemporary dance
Printmaking
Sculpture
Computer generateddigital art
Culturally specific music
Experimental/electronicmusic
Participation Participation Residents of Glasgow & surroundsResidents of Glasgow & surrounds
69% participation – similar to the Scottish population
as a whole (71%)
69% participation – similar to the Scottish population
as a whole (71%)
KEY FACTS
No significant variations by activity types when
compared to Scottish adults overall
No significant variations by activity types when
compared to Scottish adults overall
Compared to 2006, decreased participation in reading/buying books and
buying art/craft objects
Compared to 2006, decreased participation in reading/buying books and
buying art/craft objects
43
50%
33%
28%
25%
14%
16%
4%
3%
7%
7%
5%
3%
1%
1%
3%
2%
1%
55%
32%
27%
27%
15%
17%
17%
9%
4%
6%
9%
4%
5%
2%
3%
4%
4%
1%
2%2%
13%
Cinema
Museums
Art galleries
Rock or pop music
Pantomime or variety show
Musicals
Plays
Arts festivals
Opera/ operetta
Orchestral music
Scottish traditional/folk music
Ballet
Contemporary painting
Other styles of dance
Contemporary crafts
Scottish Traditional dance
Contemporary photography
Contemporary sculpture
Carnival/circusSouth Western Scotland
All Adults living in Scotland
4%
1%
2%
2%
1%
1%
1%
1%
4%
4%
2%
2%
1%
1%
5%
2%
3%
3%
2%
1%
1%
3%
1%
1%
6%
5%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
Jazz music
Contemporary dance
Literary or poetry event
Country & Western music
Contemporary drawing
Contemporary printmaking
Video/ multi-media/ performance art
Chamber music or recitals
Contemporary illustration
Contemporary installation
Outdoor art/performance/street art
Traditional crafts
Puppetry
Moving image (viewing artists film & video)
Live art
Culturally specific dance
Experimental theatre
Culturally specific music
Experimental/electronic music
Contemporary computer generated art
Attendance Attendance Residents of South Western ScotlandResidents of South Western Scotland
77% attendance – equal to Scottish adults as a whole
(77%)
77% attendance – equal to Scottish adults as a whole
(77%)
KEY FACTS
Higher participation than in 2006 (69%)
Higher participation than in 2006 (69%)
Compared to Scottish population as a whole, less likely to go to cinema and
arts festivals
Compared to Scottish population as a whole, less likely to go to cinema and
arts festivals
Between 2006 and 2008, an increase in attendance at museums, art galleries, rock/pop events and plays.
Between 2006 and 2008, an increase in attendance at museums, art galleries, rock/pop events and plays.
44
62%
19%
14%
10%
8%
7%
5%
4%
4%
4%
3%
2%
61%
25%
23%
7%
10%
8%
7%
7%
5%
3%
4%
4%
3%
8%
Reading books
Buying a work of fiction or poetry
Buying any other types of book
Knitting/other textile crafts
Painting or drawing
Playing a musical instrument
Photography (other than familyor holiday snaps)
Buying a work of art or craftobject
Any other crafts
Wood crafts
Computer generated digital art
Writing stories or articles
Writing poetry South Western Scotland
All Adults living in Scotland
2%
2%
2%
1%
1%
1%
1%
1%
2%
1%
3%
2%
2%
1%
2%
1%
1%
1%
1%
1%
1%
Singing in a choir
Filming on video apartfrom “family” life or events
Scottish traditional dance
Other style dance
Drama
Making films apart fromvideo
Folk/Scottish traditionalmusic
Printmaking
Experimental/electronicmusic
Contemporary dance
Sculpture
Culturally specific music
Participation Participation Residents of South Western ScotlandResidents of South Western Scotland
72% participation – similar to Scottish population as a
whole (71%)
72% participation – similar to Scottish population as a
whole (71%)
KEY FACTS
Similar overall participation level to that recorded in
2006 (70%)
Similar overall participation level to that recorded in
2006 (70%)
More likely than Scottish adults in general to take
part in knitting/other textile crafts but less likely to buy
any type of book
More likely than Scottish adults in general to take
part in knitting/other textile crafts but less likely to buy
any type of book
Compared to 2006, decreased participation in
buying any books and buying art/crafts objects,
but increase in photography
Compared to 2006, decreased participation in
buying any books and buying art/crafts objects,
but increase in photography
45
43%
29%
28%
25%
14%
13%
10%
9%
6%
4%
4%
4%
4%
4%
4%
3%
3%
2%
2%
55%
32%
27%
27%
17%
17%
15%
9%
9%
5%
6%
4%
5%
3%
5%
4%
4%
6%
4%
3%
3%
2%
16%
Cinema
Museums
Art galleries
Rock or pop music
Plays
Musicals
Pantomime or varietyshow
Arts festivals
Scottish traditional/folkmusic
Traditional crafts
Orchestral music
Scottish Traditionaldance
Jazz music
Contemporary crafts
Contemporarypainting
Contemporaryphotography
Opera/ operetta
Outdoorart/performance/street
Ballet
Country & Westernmusic
Literary or poetry eventSouthern Scotland
All Adults living in Scotland
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
3%
2%
1%
2%
2%
2%
1%
2%
2%
1%
1%
1%
2%
1%
1%
1%
1%
1%
2%
Chamber music or recitals
Contemporary drawing
Contemporary sculpture
Puppetry
Live art
Carnival/ circus (not involving animals)
Video/ multi-media/ performance art
Other styles of dance
Contemporary dance
Contemporary illustration
Contemporary printmaking
Contemporary installation
Moving image (viewing artists film & video)
Culturally specific dance
Experimental theatre (inc. visual & digital)
Culturally specific music
Experimental/electronic music
Contemporary computer generated art
Attendance Attendance Residents of South ScotlandResidents of South Scotland
70% attendance – lower than Scottish adults as a
whole (77%)
70% attendance – lower than Scottish adults as a
whole (77%)
KEY FACTS
Compared to Scottish population as a whole, less
likely to go to cinema.
Compared to Scottish population as a whole, less
likely to go to cinema.
Between 2006 and 2008, an increase in attendance at plays and contemporary
photography
Between 2006 and 2008, an increase in attendance at plays and contemporary
photography
46
66%
30%
27%
10%
8%
7%
11%
5%
3%
5%
2%
5%
5%
61%
23%
25%
10%
7%
8%
7%
7%
3%
2%
4%
2%
5%
3%
10%
Reading books
Buying any other types of book
Buying a work of fiction or poetry
Painting or drawing
Knitting/other textile crafts
Playing a musical instrument
Buying a work of art or craftobject
Photography (other than familyor holiday snaps)
Wood crafts
Folk/Scottish traditional music
Writing stories or articles
Other style dance
Any other crafts
Writing poetrySouthern Scotland
All Adults living in Scotland
1%
3%
1%
2%
3%
1%
2%
6%
1%
2%
1%
1%
2%
3%
1%
1%
4%
1%
1%
3%
Printmaking
Drama
Making films apart fromvideo
Filming on video apartfrom “family” life or events
Singing in a choir
Scottish traditional dance
Contemporary dance
Sculpture
Computergenerated/digital art
Culturally specific music
Experimental/electronicmusic
Participation Participation Residents of South ScotlandResidents of South Scotland
77% participation – higher than Scottish population as
a whole (71%)
77% participation – higher than Scottish population as
a whole (71%)
KEY FACTS
Higher participation than in 2006 (71%)
Higher participation than in 2006 (71%)
More likely than Scottish adults overall to have
bought a book other than fiction, read a book and/or taken part in photography
More likely than Scottish adults overall to have
bought a book other than fiction, read a book and/or taken part in photography
Compared to 2006, increased participation in
buying books, photography, writing
stories/articles, crafts and writing poetry
Compared to 2006, increased participation in
buying books, photography, writing
stories/articles, crafts and writing poetry
47
ParticipationParticipation
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
Future attendance and participationFuture attendance and participation
48
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
3%
Contemporary Dance
Other style of dance
Puppetry
Chamber Music or recitals
Literary or Poetry Event
Carnival\circus (not involving animals)
Contemporary sculpture
Culturally specific dance
Experimental theatre (including visual and
Culturally specific music
Experimental\electronic music
Video\Multi-media\ performance art
Contemporary illustration
Contemporary printmaking
Contemporary computer generated\digital art
Moving image (viewing artists film & video)
Contemporary installation
Events not attended in last 12 months but would consider in futureEvents not attended in last 12 months but would consider in futureScottish adult populationScottish adult population
Highest interest in attending rock or pop
music events, plays and musicals.
Highest interest in attending rock or pop
music events, plays and musicals.
16%
13%
13%
12%
11%
10%
8%
7%
7%
6%
6%
6%
5%
5%
5%
5%
4%
4%
4%
4%
4%
12%
Rock or Pop Music
Plays
Musicals
Cinema
Museum
Art Galleries
Pantomime or variety Show
Arts Festivals
Ballet
Jazz Music
Scottish traditional\ Scottish folk music
Country & Western Music
Outdoor art\ performance\ street art
Opera\Operetta
Orchestral Music
Contemporary photography
Traditional crafts
Scottish traditional dance
Contemporary drawing
Contemporary painting
Contemporary crafts
Live art
49
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
2%
Singing in a choir
Scottish traditionaldance
Contemporary dance
Other style dance
Scottishtraditional\Scottish
Writing poetry
Printmaking
Knitting\other textilecrafts
Making films (apartfrom video)
Ballet
Puppetry
Culturally specificmusic
Experimental\electronicmusic
9%
6%
5%
5%
5%
5%
4%
4%
4%
4%
3%
3%
3%
5%
Photography (other than family or holidaysnaps)
Painting or drawing
Drama
Playing a musical instrument
Wood crafts
Computer generated\digital art
Buying a work of art or craft object
Writing stories or articles
Reading books
Buying any other types of book
Any other crafts
Buying a work of fiction or poetry
Sculpture
Filming on video (apart from ‘family’ life)
Highest interest in taking part in photography.
Highest interest in taking part in photography.
Activities not undertaken in last 12 months but would consider in futureActivities not undertaken in last 12 months but would consider in futureScottish adult populationScottish adult population
50
Summary Summary Interest in undertaking Interest in undertaking anyany ‘new’ activities by group ‘new’ activities by group
64%70% 67% 66% 64%
60%
48%42%41%
56%
41% 42%
50%
36%
23%17%
ALL ADULTSLIVING IN
SCOTLAND
People aged16-24
People livingin rural areas
Women Ethnicminority
communities
People livingin deprived
areas
Disabledpeople
People aged65+
Future attendance Future participation
Highest propensity to attend or participate amongst those aged
16 to 24
Highest propensity to attend or participate amongst those aged
16 to 24
51
64%70%
61%55%
77%
65%
51%
73%
41%46%
39%32%
56%
40%33%
46%
ALL ADULTSLIVING IN
SCOTLAND
Edinburgh &surrounds
East &Central
Scotland
North EasternScotland
Highlands &Islands
Glasgow &surrounds
SouthWesternScotland
SouthernScotland
Future attendance Future participation
Highest interest in attending or
participating in future in the Highlands &
Islands
Highest interest in attending or
participating in future in the Highlands &
Islands
Summary Summary Interest in undertaking any ‘new’ activities by regionInterest in undertaking any ‘new’ activities by region
52
Developing attendance and participationDeveloping attendance and participationResidents of deprived areasResidents of deprived areas
60% would consider attending an arts or cultural
event in the future, lower than in other areas (64%).
60% would consider attending an arts or cultural
event in the future, lower than in other areas (64%).
17%
12% 12% 12%
9% 9%7% 7%
6%
16%
13% 13% 12% 12%11%
10%8%
6%7%
12%
Rock andpop music
Musicals Plays Cinema Museums Artgalleries
Pantomimeor variety
show
Artsfestivals
Countryand
w esternmusic
Jazz music
Residents of deprived areas All Scottish adults
36% would consider participating in one or more arts or cultural event in the future, lower than in other
areas (41%).
36% would consider participating in one or more arts or cultural event in the future, lower than in other
areas (41%).
ATTENDANCE
PARTICIPATION
‘Top 10’ includes rock & pop, country & western
music and jazz.
‘Top 10’ includes rock & pop, country & western
music and jazz.
8%6% 5% 4% 3% 3% 3% 3% 3%
9%
6% 5% 5% 5% 5% 5% 4% 4% 4%4%
Photography(other thanfamily orholidaysnaps)
Painting ordraw ing
Drama Playing amusical
instrument
Wood crafts Computergenerated/digital art
Buying aw ork of art
or craftobject
Readingbooks
Buying othertypes of
book
Any othercrafts
Residents of deprived areas All Scottish adults
‘Top 10’ includes photography, painting &
drawing and drama.
‘Top 10’ includes photography, painting &
drawing and drama.
53
Developing attendance and participationDeveloping attendance and participationDisabled peopleDisabled people
48% would consider attending an arts or cultural
event in the future, lower than amongst other adults
(66%).
48% would consider attending an arts or cultural
event in the future, lower than amongst other adults
(66%).
13%11% 11%
10%8%
7% 7%5% 5%
12% 12%11%
13% 13%
6%
10%
6%
16%
8%9%
Cinema Museums Artgalleries
Musicals Plays Scottishtraditional/folk music
Pantomimeor variety
show
Countryand
w esternmusic
Rock andpop music
Artsfestivals
Disabled people All Scottish adults
23% would consider participating in one or more arts or cultural event in the
future, much lower than amongst those without a
disability (44%).
23% would consider participating in one or more arts or cultural event in the
future, much lower than amongst those without a
disability (44%).
ATTENDANCE
PARTICIPATION
‘Top 10’ includes cinema, museums and art galleries.
‘Top 10’ includes cinema, museums and art galleries.
3% 3% 3% 2% 2% 2% 2% 2% 2%
9%
6% 5% 5% 5% 5% 4% 4% 4% 3%2%
Photography(other thanfamily orholidaysnaps)
Painting ordraw ing
Buying aw ork of art
or craftobject
Drama Playing amusical
instrument
Wood crafts Readingbooks
Buying othertypes of
book
Any othercrafts
Buying aw ork off iction orpoetry
Disabled people All Scottish adults
54
Developing attendance and participationDeveloping attendance and participationWomenWomen
66% would consider attending an arts or cultural event in the future, higher than amongst men (61%).
66% would consider attending an arts or cultural event in the future, higher than amongst men (61%).
15% 15%14%
13% 12%10% 10%
9%7%
13%
16%
13% 12% 12%11%
10%
7%8%
6%
12%
Musicals Rock andpop music
Plays Museums Cinema Artgalleries
Pantomimeor variety
show
Ballet Artsfestivals
Countryand
w esternmusic
Women All Scottish adults
42% would consider participating in one or more arts or cultural event in the future, similar to proportion
on men (40%).
42% would consider participating in one or more arts or cultural event in the future, similar to proportion
on men (40%).
ATTENDANCE
PARTICIPATION
‘Top 10’ includes musicals, rock & pop and plays.
‘Top 10’ includes musicals, rock & pop and plays.
9%7%
5% 5% 4% 4% 4% 4% 4%
9%
6% 5% 5% 5% 5% 4% 4% 4%2%
5%
Photography(other thanfamily orholidaysnaps)
Painting ordraw ing
Buying aw ork of art
or craftobject
Drama Playing amusical
instrument
Wood crafts Readingbooks
Buying othertypes of
book
Any othercrafts
Writingstories orarticles
Women All Scottish adults
‘Top 10’ includes photography, painting & drawing, buying art and
drama.
‘Top 10’ includes photography, painting & drawing, buying art and
drama.
55
Developing attendance and participationDeveloping attendance and participationResidents of rural areasResidents of rural areas
67% would consider attending an arts or cultural event in the future, slightly higher than in other areas
(63%).
67% would consider attending an arts or cultural event in the future, slightly higher than in other areas
(63%).
16%15%
14% 14%
11% 11%10%
9%8%
16%
12%13%
12%13%
11%10%
6%
9%8%
12%
Rock andpop music
Cinema Musicals Museums Plays Artgalleries
Pantomimeor variety
show
Scottishtraditional/folk music
Traditionalcrafts
Artsfestivals
Residents of rural areas All Scottish adults
41% would consider participating in one or more arts or cultural event in the
future, similar to other areas (40%).
41% would consider participating in one or more arts or cultural event in the
future, similar to other areas (40%).
ATTENDANCE
PARTICIPATION
‘Top 10’ includes rock & pop, cinema, musicals and
museums.
‘Top 10’ includes rock & pop, cinema, musicals and
museums.
7% 6% 6% 6% 5% 4% 3% 3% 3%
9%
6% 5% 5% 5% 5% 4% 5% 4%2%
5%
Photography(other thanfamily orholidaysnaps)
Painting ordraw ing
Playing amusical
instrument
Wood crafts Drama Computergenerated/digital art
Readingbooks
Buying aw ork of art
or craftobject
Any othercrafts
Writingstories orarticles
Residents of rural areas All Scottish adults
‘Top 10’ includes photography, painting &
drawing, playing a musical instrument and woodcrafts.
‘Top 10’ includes photography, painting &
drawing, playing a musical instrument and woodcrafts.
56
Developing attendance and participationDeveloping attendance and participationPeople aged 65 and overPeople aged 65 and over
42% would consider attending an arts or cultural
event in the future, lower than amongst those under
65 (69%).
42% would consider attending an arts or cultural
event in the future, lower than amongst those under
65 (69%).10% 10%
9% 8%7%
6% 6%4%
3%
12%11%
12% 13% 13%
6%
10%
6%7%
8%7%
Museums Artgalleries
Cinema Musicals Plays Scottishtraditional/folk music
Pantomimeor variety
show
Countryand
w esternmusic
Ballet Artsfestivals
Aged 65+ All Scottish adults
17% would consider participating in one or more arts or cultural event in the future, lower than amongst
those under 65 (46%).
17% would consider participating in one or more arts or cultural event in the future, lower than amongst
those under 65 (46%).
ATTENDANCE
PARTICIPATION
‘Top 10’ includes museums, art galleries, cinema and
musicals.
‘Top 10’ includes museums, art galleries, cinema and
musicals.
2% 2% 2% 2% 2% 1% 1% 1% 1%
9%
6%
2% 3% 4%2%
5% 5% 5% 4%2%
Photography(other thanfamily orholidaysnaps)
Painting ordraw ing
Knitting/othertextile crafts
Buying aw ork off iction orpoetry
Buying othertypes of
book
Scottishtraditional
dance
Playing amusical
instrument
Wood crafts Drama Readingbooks
Aged 65+ All Scottish adults
57
Developing attendance and participationDeveloping attendance and participationPeople aged 16 to 24People aged 16 to 24
70% would consider attending an arts or cultural event in the future, higher
than those in older age groups (63%).
70% would consider attending an arts or cultural event in the future, higher
than those in older age groups (63%).
20%
17%
14%
11%9%
8% 8% 8% 8%
16%
13% 13%12%
11%10%
12%
8%7%
6%
10%
Rock and popmusic
Plays Musicals Museums Art galleriesPantomime orvariety show
Cinema Arts festivalsJazz music Outdoor/performance/
street art
Aged 16-24 All Scottish adults
56% would consider participating in one or more arts or cultural event in the future, higher than those in
older age groups (38%).
56% would consider participating in one or more arts or cultural event in the future, higher than those in
older age groups (38%).
ATTENDANCE
PARTICIPATION
‘Top 10’ includes rock & pop, plays and musicals.
‘Top 10’ includes rock & pop, plays and musicals.
15%
11%9% 8% 7%
5% 5% 5% 5%
9%
6% 5% 5%3% 2%
4% 4%2%
5%7%
Photography(other thanfamily orholidaysnaps)
Painting ordraw ing
Playing amusical
instrument
Drama Filming onvideo (apartfrom ‘family
life’ orevents)
Making f ilms(apart from
video)
Buying othertypes of
book
Readingbooks
Writingstories orarticles
Computergenerated/digital art
Aged 16-24 All Scottish adults
‘Top 10’ includes photography, painting &
drawing, playing a musical instrument, drama and
filming.
‘Top 10’ includes photography, painting &
drawing, playing a musical instrument, drama and
filming.
58
Developing attendance and participationDeveloping attendance and participationMinority ethnic communitiesMinority ethnic communities
64% would consider attending an arts or cultural
event in the future, the same level as amongst
other Scots (64%)
64% would consider attending an arts or cultural
event in the future, the same level as amongst
other Scots (64%)
18%
14%13% 13%
10%9%
8%6% 6%
12% 12%11%
8%
13% 13%
16%
2%
6%
2%
11%
Museums Cinema Art galleries Arts
f estiv als
Musicals Play s Rock and
pop music
Culturally
specif ic
music
Outdoor/perf
art
Culturally
specif ic
dance
Minority ethnic communities All Scottish adults
50% would consider participating in one or more arts or cultural event in the future, higher than amongst
other Scots (41%).
50% would consider participating in one or more arts or cultural event in the future, higher than amongst
other Scots (41%).
ATTENDANCE
PARTICIPATION
‘Top 10’ includes museums, cinema, art galleries and art
festivals.
‘Top 10’ includes museums, cinema, art galleries and art
festivals.
11%
7% 7% 6% 6% 6% 5% 5% 4%4%
9%
5% 6% 5% 4% 5%2% 1%
3%6%
Readingbooks
Photography(other thanfamily orholidaysnaps)
Playing amusical
instrument
Painting ordraw ing
Drama Buying othertypes of
book
Computergenerated/digital art
Making f ilms(apart from
video)
Culturallyspecif icmusic
Filming onvideo (apartfrom ‘family
life’ orevents)
Minority ethnic communities All Scottish adults
‘Top 10’ includes reading books, photography and
playing a musical instrument.
‘Top 10’ includes reading books, photography and
playing a musical instrument.
59
ParticipationParticipation
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
Developing attendance and participationDeveloping attendance and participation
60
Influences on choice of arts & cultural eventsInfluences on choice of arts & cultural eventsScottish adult population Scottish adult population
67%
60%
34%
28%
16%
Recommendation fromfriends/family
Reviews in papers,magazines, on television,
etc.
Information on theInternet
Your experience of thework of specific artists
Chance to see work ofartists you have neverseen or heard about
much before
Respondents in AB social classes, females and those aged 16-24 and 25-34
were more likely to be influenced by personal recommendations.
Respondents in AB social classes, females and those aged 16-24 and 25-34
were more likely to be influenced by personal recommendations.
Base: All respondents who have attended any arts or cultural events or participated in last year (1,880)
61
Influences on choice of arts & cultural events Influences on choice of arts & cultural events By under represented groupBy under represented group
63%
55%
25%
22%
60%
44%
13%
20%
10%
69%
60%
29% 29%
17%
68%
56%
32%
28%
15%
72%
62%
47%
20%
12%
55%
43%
5%
19%
9%
58%
46%43%
13%
10%
13%
Recommendations fromfriends or family
Reviews in papers,magazines, TV, etc.
Information on the Internet Your experience of theprevious work of specific
artists
The chance to see thework of artists you never
seen or heard much aboutbefore
Residents of deprived areas Disabled people Women Residents of rural areas Aged 16-24 Aged 65+ Minority ethnic communities
Those aged 16 to 24 were the most likely to be influenced by
recommendations (72%), reviews (62%) and the Internet (47%).
Those aged 16 to 24 were the most likely to be influenced by
recommendations (72%), reviews (62%) and the Internet (47%).
Also, high use of the Internet amongst minority ethnic
communities (43%).
Also, high use of the Internet amongst minority ethnic
communities (43%).
62
Influences on choice of arts & cultural events Influences on choice of arts & cultural events By regionBy region
69%
59%
39%
30%
69%
60%
33%31%
15%
69%
60%
40%
31%
17%
64%
60%
31% 32%
20%
66%
58%
30%
27%
16%
56%58%
26%
21%
14%
73%
59%
37%
33%
23%
18%
Recommendations fromfriends or family
Reviews in papers,magazines, TV, etc.
Information on the Internet Your experience of theprevious work of specific
artists
The chance to see thework of artists you have
never seen or heard muchabout before
Edinburgh East & Central North East Highlands & Islands Glasgow South West South
Residents of Southern Scotland were most likely to be influenced by recommendations from friends or family (73%). Information on the
Internet was most likely to influence those who lived in the
North East (40%).
Residents of Southern Scotland were most likely to be influenced by recommendations from friends or family (73%). Information on the
Internet was most likely to influence those who lived in the
North East (40%).
63
10%
12%
5%
9%
6%
12%
29%
6%
3%
24%
13%
5%
10%
8%
5%
2%
10%
6%
15%
9%
Lessthan 5miles
5 to 10miles
11 to 15miles
16 to 20miles
21 to 30miles
31 to 40miles
41 to 50miles
Morethan 50miles
Varies Don'tknow
Attended/participated in last 12 months (av. 33 miles)
Not attended in last 12 months (av. 16 miles)
Distance willing to travel to arts/cultural activityDistance willing to travel to arts/cultural activityScottish adult populationScottish adult population
Those who had attended or participated in the arts in the last 12 months would travel a
maximum of 33 miles, on average, to an arts or cultural activity.
Those who had attended or participated in the arts in the last 12 months would travel a
maximum of 33 miles, on average, to an arts or cultural activity.
64
Distance willing to travel to arts/cultural activityDistance willing to travel to arts/cultural activityBy under represented groupBy under represented group
On average, residents of rural areas would travel
furthest to an arts or cultural activity and
minority ethnic communities would travel
the least distance.
On average, residents of rural areas would travel
furthest to an arts or cultural activity and
minority ethnic communities would travel
the least distance.
Average
33 miles
27 miles
22 miles
32 miles
37 miles
32 miles
23 miles
17 miles
65
Distance willing to travel to arts/cultural activityDistance willing to travel to arts/cultural activityBy regionBy region
On average, residents of Southern Scotland, North Eastern Scotland and the Highlands & Islands would travel further to an arts or
cultural activity.
On average, residents of Southern Scotland, North Eastern Scotland and the Highlands & Islands would travel further to an arts or
cultural activity.
Average
33 miles
28 miles
40 miles
37 miles
37 miles
28 miles
30 miles
44 miles
66© 2008 TNS UK Limited. All rights reserved
TNS Job Number: 181283
Viewing, listening and Internet habitsViewing, listening and Internet habits
67
Cultural entertainment listened to on the radioCultural entertainment listened to on the radioScottish adult population Scottish adult population
Base: All respondents (2,110)
74% of the adult population listened to one or more of these outputs on the radio.
74% of the adult population listened to one or more of these outputs on the radio.
68
Cultural entertainment listened to – recordedCultural entertainment listened to – recordedScottish adult populationScottish adult population
82% of the adult population listened to one or more of these outputs on
record, cassette, CD of MP3.
82% of the adult population listened to one or more of these outputs on
record, cassette, CD of MP3.
Base: All respondents (2,110)
69
Internet usageInternet usageScottish adult population Scottish adult population
31%
28%
23%
18%
13%
9%
5%
3%
14%
Purchased tickets foran arts performance
Purchased and/ordownloaded music
Used a socialnetworking site
Uploaded video oraudio
Purchased and/ordownloaded a film ortelevision programme
Bought a work offiction orpoetry on the
Internet
Contributed to an on-line forum/discussion
Contributed/producedan on-line blog
Subscribed to anRSS feed
49% of the adult population had undertaken one or more of these
online activities during the previous 12 months - key activities were
purchasing tickets for an arts performance, downloading music and
using a social networking site
49% of the adult population had undertaken one or more of these
online activities during the previous 12 months - key activities were
purchasing tickets for an arts performance, downloading music and
using a social networking site
Base: All respondents (2,110)
70
Viewing and listening habitsViewing and listening habitsResidents of deprived areasResidents of deprived areas
Residents of deprived areas were more likely
to watch country & western music.
Residents of deprived areas were more likely
to watch country & western music.
Radio RecordingsTV, DVD, Video viewing92% viewed one or more(93% within other areas)
Top 10 normally viewed
69% listened to one or more(74% within other areas)
Top 10 normally listened to
80% listened to one or more(82% within other areas)
Top 10 normally listened to
84%
47%
34%
27%
14%
13%
10%
9%
7%
80%
47%
33%
26%
13%
15%
14%
8%
10%
4%
19%
Film
Rock/pop music
Musicals
Plays
Country &Western Music
Scottishtraditional/folk
Pantomime/varietyshow
Jazz music
Orchestal music
Scottish traditionaldance
Residents of deprived areas
Residents of other areas
57%
18%
10%
10%
6%
4%
3%
2%
2%
58%
13%
11%
8%
10%
8%
5%
3%
4%
3%
9%
Rock or popmusic
Country &Western Music
Orchestralmusic
Jazz music
Scottishtraditional/folk
Plays
Chambermusic/ recitals
Opera/operetta
General artprogrammes
Musicals
66%
31%
15%
14%
7%
7%
5%
4%
2%
67%
19%
13%
15%
18%
8%
5%
3%
4%
3%
12%
Rock or pop music
Country & WesternMusic
Jazz music
Scottish traditional/folk
Orchestral music
Musicals
Opera/operetta
Chamber music/recitals
Culturally specificmusic
Experimental/electronicmusic
Residents of deprived areas were generally less likely to listen to the radio but more likely to listen to country & western music.
Residents of deprived areas were generally less likely to listen to the radio but more likely to listen to country & western music.
Residents of deprived areas were more likely to
listen to country & western music recordings.
Residents of deprived areas were more likely to
listen to country & western music recordings.
71
18%
17%
18%
13%
6%
5%
3%
1%
33%
29%
23%
19%
14%
14%
9%
5%
3%
11%
Purchased tickets for an artsperformance
Purchased and/or downloadedmusic
Used a social networking site
Uploaded video or audio
Purchased/downloaded film/TVprogramme
Bought a work of fiction orpoetryon the Internet
Contributed to an on-line forum/discussion
Contributed/produced an on-lineblog
Subscribed to an RSS feed
Residents of deprived areas
Residents of other areas
Internet usageInternet usageResidents of deprived areasResidents of deprived areas
34% of residents of deprived areas participated in one of the on-line
activities listed, lower than in other areas (50%)
34% of residents of deprived areas participated in one of the on-line
activities listed, lower than in other areas (50%)
People living in areas not defined as deprived were around twice as likely
as those in deprived areas to purchase tickets on line, purchase or
download music or buy a work of fiction or poetry on the Internet.
People living in areas not defined as deprived were around twice as likely
as those in deprived areas to purchase tickets on line, purchase or
download music or buy a work of fiction or poetry on the Internet.
72
Viewing and listening habitsViewing and listening habitsDisabled peopleDisabled people
Disabled people were more likely to watch
musicals, plays, country & western music and Scottish traditional music .
Disabled people were more likely to watch
musicals, plays, country & western music and Scottish traditional music .
Radio RecordingsTV, DVD, Video viewing89% viewed one or more(93% amongst other people)
Top 10 normally viewed
59% listened to one or more(76% amongst other people)
Top 10 normally listened to
65% listened to one or more(85% amongst other people)
Top 10 normally listened to
73%
34%
30%
26%
21%
15%
13%
11%
9%
81%
32%
25%
11%
51%
14%
13%
9%
4%
9%
23%
Film
Musicals
Plays
Country &Western
Rock & PopMusic
Scottishtraditional/folk
Pantomime orvariety show
Orchestalmusic
Scottish trad.dance
Jazz musicDisabled people
Other people
35%
21%
15%
11%
6%
5%
5%
3%
2%
62%
12%
15%
11%
9%
8%
2%
5%
3%
4%
9%
Rock or popmusic
Country &Western Music
Scottishtrad./folk
Orchestralmusic
Jazz music
Plays
Opera/operetta
Chambermusic or
Musicals
Generalliterary
39%
31%
18%
16%
10%
8%
5%
3%
2%
72%
19%
15%
17%
14%
7%
7%
7%
3%
2%
13%
Rock or popmusic
Country &Western
Scottishtraditional/folk
Orchestralmusic
Jazz music
Opera/operetta
Musicals
Chambermusic/recitals
Culturallyspecific music
Plays
Disabled people were more likely to listen to country & western music on the radio or as recordings.
Disabled people were more likely to listen to country & western music on the radio or as recordings.
73
8%
7%
6%
4%
4%
2%
2%
1%
36%
32%
26%
21%
16%
15%
10%
3%
5%
5%
Purchased tickets for an artsperformance
Purchased and/or downloadedmusic
Used a social networking site
Uploaded video or audio
Purchased/downloaded film/TVprogramme
Bought a work of fiction orpoetryon the Internet
Contributed to an on-line forum/discussion
Subscribed to an RSS feed
Contributed/produced an on-lineblog
Disabled people
Other people
Internet usageInternet usageDisabled peopleDisabled people
16% of disabled people participated in one of the on-line activities listed,
lower than amongst people without disabilities (55%)
16% of disabled people participated in one of the on-line activities listed,
lower than amongst people without disabilities (55%)
Disabled people were significantly less likely to undertake any of the activities
listed.
Disabled people were significantly less likely to undertake any of the activities
listed.
74
Viewing and listening habitsViewing and listening habitsWomenWomen
Women were more likely than men to
watch musicals, plays, pantomimes and variety shows.
Women were more likely than men to
watch musicals, plays, pantomimes and variety shows.
Radio RecordingsTV, DVD, Video viewing92% viewed one or more(93% amongst men)
Top 10 normally viewed
71% listened to one or more(75% amongst men)
Top 10 normally listened to
80% listened to one or more(82% amongst men)
Top 10 normally listened to
80%
41%
40%
33%
17%
14%
12%
11%
8%
81%
24%
52%
21%
9%
15%
14%
9%
2%
8%
18%
Film
Musicals
Rock or popmusic
Plays
Pantomime orvariety show
Scottishtraditional/folk
Country andWestern
Orchestralmusic
Ballet
General artprogrammes/
Women
Men
54%
13%
13%
10%
7%
5%
4%
4%
4%
59%
15%
11%
11%
7%
10%
5%
4%
2%
2%
9%
Rock or popmusic
Country andWestern
Orchestralmusic
Scottishtraditional/folk
Plays
Jazz music
Chambermusic or
General artprogrammes/
Generalliterary
Opera/ operetta
63%
22%
19%
15%
10%
8%
8%
3%
3%
69%
21%
15%
17%
15%
6%
7%
7%
4%
1%
13%
Rock or popmusic
Country andWestern
Orchestralmusic
Scottishtraditional/folk
Jazz music
Musicals
Opera/ operetta
Chambermusic or
Culturallyspecific music
Plays
Women were less likely than men to listen to rock or pop music on the radio or recordings.
Women were less likely than men to listen to rock or pop music on the radio or recordings.
75
28%
21%
18%
12%
12%
5%
1%
5%
33%
32%
25%
24%
17%
13%
12%
5%
6%
10%
Purchased tickets for an artsperformance
Purchased and/or downloadedmusic
Used a social networking site
Uploaded video or audio
Purchased/downloaded film/TVprogramme
Bought a work of fiction orpoetryon the Internet
Contributed to an on-line forum/discussion
Subscribed to an RSS feed
Contributed/produced an on-lineblog
Women
Men
Internet usageInternet usageWomenWomen
Women were less likely than men to have undertaken any of the on-line
activities listed (43% and 55% respectively)
Women were less likely than men to have undertaken any of the on-line
activities listed (43% and 55% respectively)
Women were less likely than men to undertake most of the activities but equally likely to purchase a work of
fiction or poetry on-line.
Women were less likely than men to undertake most of the activities but equally likely to purchase a work of
fiction or poetry on-line.
76
Viewing and listening habitsViewing and listening habitsResidents of rural areasResidents of rural areas
Residents of rural areas were less likely
to watch films but more likely to watch Scottish traditional folk music.
Residents of rural areas were less likely
to watch films but more likely to watch Scottish traditional folk music.
Radio RecordingsTV, DVD, Video viewing92% viewed one or more(93% in other areas)
Top 10 normally viewed
70% listened to one or more(74% in other areas)
Top 10 normally listened to
82% listened to one or more(81% in other areas)
Top 10 normally listened to
75%
42%
28%
27%
14%
12%
11%
8%
7%
82%
48%
34%
26%
14%
13%
14%
10%
9%
6%
21%
Film
Rock or popmusic
Musicals
Plays
Scottishtraditional/folk
Pantomime orvariety show
Country andWestern
Orchestralmusic
Jazz music
Opera/ operetta
Residents of rural areas
Residents of other areas
52%
14%
12%
12%
7%
5%
4%
3%
3%
59%
9%
14%
11%
7%
9%
5%
3%
4%
4%
8%
Rock or popmusic
Scottish trad.Music
Country andWestern
Orchestralmusic
Plays
Jazz music
Chambermusic or
Literary orpoetry event
General artprogrammes/
Generalliterary
63%
22%
21%
19%
9%
8%
7%
3%
2%
68%
14%
21%
17%
14%
7%
7%
7%
4%
3%
12%
Rock or pop music
Scottish traditional/folkmusic
Country and Westernmusic
Orchestral music
Jazz music
Musicals
Opera/ operetta
Chamber music orrecitals
Experimental/electronicmusic
Culturally specificmusic
Residents of rural areas were less likely to listen to rock or pop on the radio and recordings but more likely
to listen to Scottish traditional music.
Residents of rural areas were less likely to listen to rock or pop on the radio and recordings but more likely
to listen to Scottish traditional music.
77
29%
24%
17%
14%
10%
8%
3%
3%
31%
28%
24%
13%
19%
15%
9%
5%
3%
13%
Purchased tickets for an artsperformance online (inc. cinema
tickets)
Purchased and/or downloadedmusic from Internet
Used a social networking site(e.g. MySpace, Facebook or
Bebo)
Bought a work of fiction/poetry
Uploaded video or audio (e.g.music) onto the Internet (e.g.
YouTube)
Purchased and/or downloaded afilm/television programme from
the Internet
Contributed to an onlineforum/discussion
Contributed/produced an onlineblog
Subscribed to an RSS feed/webfeeder
Residents of rural areas
Residents of other areas
Internet usageInternet usageResidents of rural areasResidents of rural areas
Residents of rural areas were slightly less likely than residents of other
areas to have undertaken any of the on-line activities listed (44% and 49%
respectively)
Residents of rural areas were slightly less likely than residents of other
areas to have undertaken any of the on-line activities listed (44% and 49%
respectively)
Residents of rural areas were less likely than those who lived in other
areas to use social networking sites, to upload video or audio or to download film or television.
Residents of rural areas were less likely than those who lived in other
areas to use social networking sites, to upload video or audio or to download film or television.
78
Viewing and listening habitsViewing and listening habitsAged 16 to 24Aged 16 to 24
Those aged 16-24 were more likely than older people to watch film or
rock & pop programmes.
Those aged 16-24 were more likely than older people to watch film or
rock & pop programmes.
Radio RecordingsTV, DVD, Video viewing96% viewed one or more(92% aged 25 or over)
Top 10 normally viewed
78% listened to one or more(73% aged 25 or over)
Top 10 normally listened to
93% listened to one or more(80% aged 25 or over)
Top 10 normally listened to
87%
69%
21%
11%
6%
5%
5%
5%
4%
80%
43%
35%
29%
9%
15%
15%
4%
3%
17%
7%
Film
Rock or popmusic
Musicals
Plays
Jazz music
Pantomime orvariety show
Country andWestern
Moving image
Video/ multi-media/
Scottishtraditional/folk
Aged 16-24 Aged 25+
72%
5%
5%
4%
3%
2%
2%
1%
1%
55%
12%
9%
15%
2%
8%
5%
11%
3%
4%
4%
Rock or pop music
Orchestral music
Jazz music
Country and Westernmusic
Experimental/electronicmusic
Plays
Chamber music orrecitals
Scottish traditional/folkmusic
Literary or poetry event
General artprogrammes/ reviews
88%
13%
9%
9%
5%
4%
4%
3%
2%
64%
14%
18%
23%
3%
8%
17%
8%
3%
2%
8%
Rock or pop music
Jazz music
Orchestral music
Country and Westernmusic
Experimental/electronicmusic
Chamber music orrecitals
Scottish traditional/folkmusic
Musicals
Culturally specificmusic
Plays
Those aged 16-24 were more likely than those in older age groups to listen to rock or pop
music on the radio or recordings but less likely to listen to most other types of output.
Those aged 16-24 were more likely than those in older age groups to listen to rock or pop
music on the radio or recordings but less likely to listen to most other types of output.
79
63%
56%
43%
42%
15%
11%
11%
2%
16%
23%
14%
29%
11%
8%
13%
4%
3%
29%
Used a social networking site(e.g. MySpace, Facebook or
Bebo)
Purchased and/or downloadedmusic from Internet
Uploaded video or audio (e.g.music) onto the Internet (e.g.
YouTube)
Purchased tickets for an artsperformance online (inc. cinema
tickets)
Purchased and/or downloaded afilm/television programme from
the Internet
Contributed to an onlineforum/discussion
Bought a work of fiction/poetry
Contributed/produced an onlineblog
Subscribed to an RSS feed/webfeeder
Aged 16-24
Aged 25+
Internet usageInternet usageAged 16 to 24Aged 16 to 24
People aged 16 to 24 were almost twice as likely as those aged 25 or
over to have undertaken one or more of the on-line activities listed (83% and
43% respectively)
People aged 16 to 24 were almost twice as likely as those aged 25 or
over to have undertaken one or more of the on-line activities listed (83% and
43% respectively)
Over half of people in this age group had used a social networking site and/or purchased or downloaded
music from the Internet.
Over half of people in this age group had used a social networking site and/or purchased or downloaded
music from the Internet.
80
Viewing and listening habitsViewing and listening habitsAged 65 or overAged 65 or over
People aged 65 and over were more likely to watch musicals, plays, country & western music, Scottish
traditional music and orchestral music.
People aged 65 and over were more likely to watch musicals, plays, country & western music, Scottish
traditional music and orchestral music.
Radio RecordingsTV, DVD, Video viewing87% viewed one or more(93% aged under 65)
Top 10 normally viewed
58% listened to one or more(77% aged under 65)
Top 10 normally listened to
58% listened to one or more(86% aged under 65)
Top 10 normally listened to
68%
38%
31%
24%
18%
14%
12%
11%
11%
83%
32%
24%
11%
13%
8%
13%
4%
5%
4%
24%
Film
Musicals
Plays
Country andWestern
Scottishtraditional/folk
Orchestralmusic
Pantomime orvariety show
Opera/ operetta
Ballet
Scot. Trad.Dance
Aged 65+
Aged under 65
23%
22%
21%
19%
9%
7%
7%
5%
3%
12%
67%
7%
9%
8%
7%
4%
2%
2%
4%
10%
Country andWestern
Rock or popmusic
Scottishtraditional/folk
Orchestralmusic
Jazz music
Plays
Chambermusic or
Opera/ operetta
Musicals
General artprogrammes/
28%
22%
22%
20%
14%
9%
7%
4%
2%
19%
78%
13%
16%
13%
6%
7%
7%
2%
3%
14%
Country andWestern
Rock or popmusic
Scottishtraditional/folk
Orchestralmusic
Jazz music
Opera/ operetta
Musicals
Chambermusic or
Plays
Culturallyspecific music
People aged 65 and over were more likely to listen to country & western and/or Scottish traditional music on
the radio and as recordings.
People aged 65 and over were more likely to listen to country & western and/or Scottish traditional music on
the radio and as recordings.
81
3%
2%
2%
1%
33%
32%
25%
24%
17%
13%
12%
5%
6%
1%
Purchased tickets for an artsperformance online (inc. cinema
tickets)
Purchased and/or downloadedmusic from Internet
Bought a work of fiction/poetry
Uploaded video or audio (e.g.music) onto the Internet (e.g.
YouTube)
Purchased and/or downloaded afilm/television programme from
the Internet
Used a social networking site(e.g. MySpace, Facebook or
Bebo)
Contributed to an onlineforum/discussion
Contributed/produced an onlineblog
Subscribed to an RSS feed/webfeeder
Aged 65 and over
Aged under 65
Internet usageInternet usageAged 65 and overAged 65 and over
Only 6% of those aged 65 and over had undertaken any of the on-line activities listed, a much smaller
proportion than amongst younger people (59%).
Only 6% of those aged 65 and over had undertaken any of the on-line activities listed, a much smaller
proportion than amongst younger people (59%).
Respondents in this age group were much less likely to have undertaken
any of the activities listed.
Respondents in this age group were much less likely to have undertaken
any of the activities listed.
82
Viewing and listening habitsViewing and listening habitsMinority ethnic communitiesMinority ethnic communities
Members of ethnic minority communities were more likely to
watch culturally specific music and dance.
Members of ethnic minority communities were more likely to
watch culturally specific music and dance.
Radio RecordingsTV, DVD, Video viewing90% viewed one or more(93% other Scottish adults)
Top 10 normally viewed
53% listened to one or more(74% other Scottish adults)
Top 10 normally listened to
63% listened to one or more(82% other Scottish adults)
Top 10 normally listened to
78%
27%
26%
16%
11%
8%
7%
6%
6%
81%
33%
47%
27%
3%
2%
8%
6%
6%
8%
15%
Film
Musicals
Rock or popmusic
Plays
Cult. Spec.music
Cult. Spec.dance
General artprogrammes/
General lit.programmes
Scottish trad.dance
Jazz musicMinority ethnic communities
Other Scottish adults
28%
13%
10%
5%
4%
4%
2%
1%
1%
59%
1%
2%
14%
8%
11%
8%
10%
5%
3%
5%
Rock or popmusic
Culturallyspecific music
Musicals
Country andWestern
Jazz music
Orchestralmusic
Plays
Scottishtraditional/folk
Chambermusic or
Opera/ operetta
35%
19%
12%
8%
6%
3%
3%
3%
3%
68%
3%
8%
14%
21%
17%
15%
7%
2%
4%
7%
Rock or pop music
Culturally specificmusic
Musicals
Jazz music
Country and Westernmusic
Orchestral music
Scottish traditional/folkmusic
Chamber music orrecitals
Plays
Experimental/electronicmusic
Members of ethnic minority communities were more likely to listen to culturally specific music and musicals
on the radio and on recordings.
Members of ethnic minority communities were more likely to listen to culturally specific music and musicals
on the radio and on recordings.
83
27%
24%
22%
20%
6%
5%
5%
2%
27%
23%
18%
14%
31%
9%
13%
5%
3%
15%
Purchased and/or downloadedmusic from Internet
Used a social networking site(e.g. MySpace, Facebook or
Bebo)
Uploaded video or audio (e.g.music) onto the Internet (e.g.
YouTube)
Purchased and/or downloaded afilm/television programme from
the Internet
Purchased tickets for an artsperformance online (inc. cinema
tickets)
Contributed to an onlineforum/discussion
Bought a work of fiction/poetry
Contributed/produced an onlineblog
Subscribed to an RSS feed/webfeeder
Minority ethnic communities
Other Scottish adults
Internet usageInternet usageMinority ethnic communitiesMinority ethnic communities
52% of members of ethnic minority communities undertook one or more of
the on-line activities listed, a similar proportion to that recorded amongst
other adults in Scotland (48%).
52% of members of ethnic minority communities undertook one or more of
the on-line activities listed, a similar proportion to that recorded amongst
other adults in Scotland (48%).
Members of ethnic minority communities were more likely to
purchase or download film or television programmes but less likely
to buy tickets or a work of fiction/poetry on-line.
Members of ethnic minority communities were more likely to
purchase or download film or television programmes but less likely
to buy tickets or a work of fiction/poetry on-line.
84
Analysis by art formAnalysis by art form
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
85
71
127
77
109
182
10076
48
8345
84
115186
53
8982
67
130
173101
4775
111
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – dance event attendeesAnalysis by art form – dance event attendees
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who attended dance events were more likely to be
female, aged 35 and over, in the AB socio-economic groups and with a degree qualification.
They were also more likely to be in the Urban Prosperity ACORN group*.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who attended dance events were more likely to be
female, aged 35 and over, in the AB socio-economic groups and with a degree qualification.
They were also more likely to be in the Urban Prosperity ACORN group*.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 11% of Scottish adults
attended dance, a decrease from the proportions recorded in both 2004 (15%) and 2006 (14%).
TrendIn the 2008 survey, 11% of Scottish adults
attended dance, a decrease from the proportions recorded in both 2004 (15%) and 2006 (14%).
*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn
86
65
131
81
124
186
9079
57
6675
84
103154
79
68100
170
43
18398
11858
94
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – dance participationAnalysis by art form – dance participationIncludes Scottish traditional, culturally specific, contemporary and other danceIncludes Scottish traditional, culturally specific, contemporary and other dance
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who participated in dancing were more likely to be
female, aged 55 or over, in the AB socio-economic groups and with a degree qualification.
Members of ethnic minorities were also more likely to participate in dance.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who participated in dancing were more likely to be
female, aged 55 or over, in the AB socio-economic groups and with a degree qualification.
Members of ethnic minorities were also more likely to participate in dance.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
A large proportion of those who attended Scottish traditional dance events also participated in this
activity (around a third). However, there was less ‘overlap’ between participants and attendees of
other types of dance.
A large proportion of those who attended Scottish traditional dance events also participated in this
activity (around a third). However, there was less ‘overlap’ between participants and attendees of
other types of dance.
TrendIn the 2008 survey, 3% of Scottish adults
participated in Scottish traditional dance, not significantly different from the proportions
recorded in both 2004 (4%) and 2006 (2%). Participation in contemporary dance remained at
1% across the three years of surveying.
TrendIn the 2008 survey, 3% of Scottish adults
participated in Scottish traditional dance, not significantly different from the proportions
recorded in both 2004 (4%) and 2006 (2%). Participation in contemporary dance remained at
1% across the three years of surveying.
87
77
121
90
97
141
121
86
55
117
55
100
108
143
71
72
82
67
134
126
113
9572
111
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – theatre attendeesAnalysis by art form – theatre attendees
Population index = 100Profile
Compared to the Scottish adult population, represented as an Index score of 100, those who
attend theatre performances were more likely to be female, aged 35 to 54, in the ABC1 social classes
and either still in full time education or with a degree. They were also more likely to be in the Wealthy Achiever or Urban Prosperity ACORN groups*.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who attend theatre performances were more likely to be female, aged 35 to 54, in the ABC1 social classes
and either still in full time education or with a degree. They were also more likely to be in the Wealthy Achiever or Urban Prosperity ACORN groups*.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 40% of Scottish adults attended a theatre performance, similar to the levels recorded
in both 2004 (42%) and 2006 (42%).
TrendIn the 2008 survey, 40% of Scottish adults attended a theatre performance, similar to the levels recorded
in both 2004 (42%) and 2006 (42%).
Profiling of drama participants is not possible due to small sample size.
Profiling of drama participants is not possible due to small sample size.
*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn
88
94
106
94
94
150
114
71
62
117
50
97
100
162
88
67
95
67
125
148
101
8775
111
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – visual arts attendees Analysis by art form – visual arts attendees (excluding cinema)(excluding cinema)
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who attend visual arts performances (excluding cinema),
were more likely to be aged 35-54, in the ABC1 socio-economic grips, still in full time education or with a degree qualification. They were also more likely to be in the Urban Prosperity and Wealth
Achiever ACORN groups*.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who attend visual arts performances (excluding cinema),
were more likely to be aged 35-54, in the ABC1 socio-economic grips, still in full time education or with a degree qualification. They were also more likely to be in the Urban Prosperity and Wealth
Achiever ACORN groups*.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 41% of Scottish adults attended visual arts, a slight increase from the level recorded in 2006 (38%) and similar to the 2004 level (39%).
TrendIn the 2008 survey, 41% of Scottish adults attended visual arts, a slight increase from the level recorded in 2006 (38%) and similar to the 2004 level (39%).
*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn
89
100
100
123
73
145
110
81
62
133
32
97
108
157
82
78
109
67
120
164
108
6385
106
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – visual arts participationAnalysis by art form – visual arts participationIncludes Includes printmaking, painting or drawing, photography, sculptureprintmaking, painting or drawing, photography, sculpture
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who participated in any visual arts, were more likely to be aged 16 to 34, in AB socio-economic groups and with
a degree qualification or still in full time education.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who participated in any visual arts, were more likely to be aged 16 to 34, in AB socio-economic groups and with
a degree qualification or still in full time education.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 15% of Scottish adults
participated in visual arts, similar to the level recorded in 2006 (16%) and slightly higher than in
2004 (12%).
TrendIn the 2008 survey, 15% of Scottish adults
participated in visual arts, similar to the level recorded in 2006 (16%) and slightly higher than in
2004 (12%).
90
106
94
123
73
145
117
90
52
150
32
106
115
152
94
56
100
33
127
139
105
8576
106
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – music event attendeesAnalysis by art form – music event attendees(includes rock or pop music events)(includes rock or pop music events)
Population index = 100Profile
Compared to the Scottish adult population, represented as an Index score of 100, those who attend music events were more likely to be male,
aged 16 to 34, ABs and either with a degree or in full time education. They were also more likely to be in the Urban Prosperity or Wealthy Achiever ACORN
groups*.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who attend music events were more likely to be male,
aged 16 to 34, ABs and either with a degree or in full time education. They were also more likely to be in the Urban Prosperity or Wealthy Achiever ACORN
groups*.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 41% of Scottish adults attended a music performance, a slight increase from the level
recorded in 2006 (38%) and similar to the 2004 level (40%).
TrendIn the 2008 survey, 41% of Scottish adults attended a music performance, a slight increase from the level
recorded in 2006 (38%) and similar to the 2004 level (40%).
*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn
91
123
79
118
75
113
113
71
89
163
86
90
71
127
100
71
79
100
83
133
93
10086
100
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – playing a musical instrumentAnalysis by art form – playing a musical instrument
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who had played a musical instrument were more likely to be male, aged 16 to 34 and still in full time education.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who had played a musical instrument were more likely to be male, aged 16 to 34 and still in full time education.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendThe proportion of the Scottish adult population playing
a musical instrument remained at the same level in 2004, 2006 and 2008 (8%).
TrendThe proportion of the Scottish adult population playing
a musical instrument remained at the same level in 2004, 2006 and 2008 (8%).
A larger then average proportion of those who attended a music event played a musical
instrument. Most notably 29% of those who attended an orchestral music event, 22% who attended a country and western music event and 21% who attended a Scottish folk/traditional music event
played a musical instrument
A larger then average proportion of those who attended a music event played a musical
instrument. Most notably 29% of those who attended an orchestral music event, 22% who attended a country and western music event and 21% who attended a Scottish folk/traditional music event
played a musical instrument
92
63
135
35
139
223
8371
41
2323
81
108214
94
106100
23
110
182100
8865
117
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – craft event attendeesAnalysis by art form – craft event attendeesInclude traditional and contemporary craft eventsInclude traditional and contemporary craft events
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those attending craft events were more likely to be
female, aged 55 or over, in the AB socio-economic groups and with a degree qualification.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those attending craft events were more likely to be
female, aged 55 or over, in the AB socio-economic groups and with a degree qualification.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
Around a quarter of those attending craft events also participated in one or more craft.
Around a quarter of those attending craft events also participated in one or more craft.
TrendIn the 2008 survey, 5% of Scottish adults attended
a traditional crafts event and 3% attended a contemporary crafts event. Comparable data on
attendance is not available for 2004 or 2006.
TrendIn the 2008 survey, 5% of Scottish adults attended
a traditional crafts event and 3% attended a contemporary crafts event. Comparable data on
attendance is not available for 2004 or 2006.
93
48
148
74
121
132
79
95
97
100
68
103
108
105
118
111
132
33
96
96
148
5791
103
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – craft participantsAnalysis by art form – craft participants
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who took part in crafts were more likely to be female,
aged 55+, in the AB socio-economic grades and/or residents of rural areas. They were more likely to be
in the Comfortably Off ACORN group*.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who took part in crafts were more likely to be female,
aged 55+, in the AB socio-economic grades and/or residents of rural areas. They were more likely to be
in the Comfortably Off ACORN group*.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 13% of Scottish adults participated in any crafts, a similar level to those recorded in both
2004 (15%) and 2006 (15%).
TrendIn the 2008 survey, 13% of Scottish adults participated in any crafts, a similar level to those recorded in both
2004 (15%) and 2006 (15%).
*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn
94
96
104
135
55
118
117
95
69
150
45
116
123
124
94
50
95
67
104
125
102
9389
111
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – cinema attendeesAnalysis by art form – cinema attendees
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who go to the cinema were more likely to be aged 16 to 34,
ABC1s and still in full time education. They were also more likely to be in the Urban Prosperity ACORN
group*.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, those who go to the cinema were more likely to be aged 16 to 34,
ABC1s and still in full time education. They were also more likely to be in the Urban Prosperity ACORN
group*.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 55% of Scottish adults attended the cinema, a similar level to that recorded in 2006
(57%) and higher than the 2004 level (52%).
TrendIn the 2008 survey, 55% of Scottish adults attended the cinema, a similar level to that recorded in 2006
(57%) and higher than the 2004 level (52%).
Profiling of those participating in film making is not possible due to small sample size.
Profiling of those participating in film making is not possible due to small sample size.
*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn
95
90
110
94
100
114
110
86
83
117
82
97
108
119
94
100
105
67
111
121
101
10286
106
Male
Female
16-34
35-54
55+
AB
C1
C2
DE
Still in full time education
No qualifications
School (up to Higher)
HNC, HND
Degree
Residents of deprived areas
Disabled people
Residents of rural areas
Members of ethnic minorities
Wealthy Achiever
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed
Analysis by art form – reading and buying booksAnalysis by art form – reading and buying books
Population index = 100
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, people who read books were slightly more likely to be female,
ABC1s and/or with a degree qualification. They were also more likely to be in the Urban Prosperity ACORN
group*.
ProfileCompared to the Scottish adult population,
represented as an Index score of 100, people who read books were slightly more likely to be female,
ABC1s and/or with a degree qualification. They were also more likely to be in the Urban Prosperity ACORN
group*.
Sex
Age
Socio-Economic Group
Highest Qualification
Under-represented groups
ACORN group
TrendIn the 2008 survey, 61% of Scottish adults
participated in reading and buying books. While this was a lower level than recorded in 2006 (67%) it
remained above the level recorded in 2004 (56%).
TrendIn the 2008 survey, 61% of Scottish adults
participated in reading and buying books. While this was a lower level than recorded in 2006 (67%) it
remained above the level recorded in 2004 (56%).
Profiling of those participating in writing and/or attending literary events is not possible due to small
sample sizes.
Profiling of those participating in writing and/or attending literary events is not possible due to small
sample sizes.
*Respondent postcodes have been profiled using ACORN (A Classification of Residential Neighbourhoods). For more details see www.caci.co.uk/acorn
96
Attitudes and segmentation analysisAttitudes and segmentation analysis
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
97
Attitudes statements– mean, median and mode scoresAttitudes statements– mean, median and mode scores
4.09
4.06
3.86
3.77
3.25
3.14
2.43
2.26
2.00
1.83
3.41
I like to learn and experience new things in my leisure time
Value for money is a high priority for me when I am decidingwhat to do in my leisure time
The needs of my family or other members of my householdtake priority when I am planning how to spend my leisure time
Attending and participationg in arts and cultural activities helpsenrich the quality of my life
I would attend more arts and cultural performances if they tookplace closer to where I live
If there were more arts events with better access and facilitiesfor me, I would go more often
It's difficult for me to find time to take part in or attend arts andcultural activities
Spending my time attending or participating in arts and culturalactivities is of little interest to me
I have difficulty finding information about arts and culturalactivities which I can attend
I am interested in attending more arts and cultural events butfind it difficult because of my age, a disability or long term
I feel out of place in an art gallery, museum or theatre
1= disagree strongly - 5 = agree strongly1= disagree strongly - 5 = agree stronglyBase: 2110
Most people like to learn and experience
new things in their leisure time and value for money is a priority.
Most people like to learn and experience
new things in their leisure time and value for money is a priority.
Mean
98
Distribution within populationDistribution within population
Cluster analysis segments the
population according to their responses to the
attitude statements.
Cluster analysis segments the
population according to their responses to the
attitude statements.
Each segment has been given a name
and profiled to identify
demographic and behavioural traits.
Each segment has been given a name
and profiled to identify
demographic and behavioural traits.
The following slides provide some details of each
segment. For full details see
separate report.
The following slides provide some details of each
segment. For full details see
separate report.
23%
17%
17%
14%
14%
17%
Segment 1
Segment 2
Segment 3
Segment 4
Segment 5
Segment 6 ‘Time Poor’
‘Prudent Participants’
‘Restricted’
‘Opting Out’
‘Free’
‘ExperiencedSeekers’
17%
99
Segment 1 – ‘Time Poor’ - 21% of populationSegment 1 – ‘Time Poor’ - 21% of population
Difficult to find time to take part in or attend arts and cultural activities
The needs of family come first when planning leisure time
Would attend more arts and cultural events if closer to home, easier access
Like to learn and experience new things in leisure time
Value for money is important when deciding what to do in leisure time
Slightly higher than averageattendance & participation levels esp. cinema.
Slightly higher TV and Radio viewing and listening esp. rock/pop music and films.
High use of Internet including social networking sites.
More likely to be, but not exclusively:
Aged 25 – 44
No disabilities
Full or part time employed
Higher, HNC or HND qualifications
C1C2 socio-economic groups
100
Segment 2 – ‘Prudent Participants’ -17% of populationSegment 2 – ‘Prudent Participants’ -17% of population
Would attend more arts and cultural events if closer to home, easier access
Value for money is important when deciding what to do in leisure time
Like to learn and experience new things in leisure time
Have time to attend
Higher than averageattendance & participation levels esp. art galleries and museums.
Average TV and Radio viewing and listening esp. plays, variety shows, traditional music.
Fairly low use of Internet and on-line activity.
More likely to be, but not exclusively:
Female
Aged 55+
Retired
A range of levels of affluence and education levels
101
Segment 3 – ‘Restricted’ - 17% of populationSegment 3 – ‘Restricted’ - 17% of population
Difficulties attending due to age, a disability or long term illness
Feel out of place in an art gallery or museum
Have difficulty finding information about arts and cultural activities
If more events and better access would go more often
Lower than averageattendance & participation levels.
Lower TV and Radio viewing and listening
Very low use of Internet and on-line activity.
More likely to be, but not exclusively:
Aged 75+
Disabled or long term illness
Retired
Low income
No qualifications
DE socio-economic groups
102
Segment 4 – ‘Opting Out - 14% of populationSegment 4 – ‘Opting Out - 14% of population
Spending my time attending or participating in the arts and cultural activities is of little interest
Feel out of place in an art gallery, museum or theatre
The needs of family members take priority
Would not attend more performances if closer to home, easier access
Lowest attendance & participation levels
Low TV, Internet and Radio viewing and listening.
Very low use of Internet and on-line activity.
More likely to be, but not exclusively :
Aged 65+
Retired
No qualifications
DE socio-economic groups
103
Segment 5 – ‘Free’ - 17% of populationSegment 5 – ‘Free’ - 17% of population
Value for money is not a high priority when deciding what to do in leisure time
Needs of family are not a high priority when planning leisure time
Fairly high attendance & participation levels esp. music events
Slightly higher TV and Radio viewing and listening inc. opera and jazz music.
High use of Internet and on-line activity including social networking sites, purchasing and downloading music and film.
More likely to be, but not exclusively :
Aged 16-24
Full time employed or in full time education
Have a degree or higher degree
ABC1 socio-economic groups
104
Segment 6 – ‘Experienced Seekers’ – 14% of populationSegment 6 – ‘Experienced Seekers’ – 14% of population
Attending and participating in arts and cultural activities helps to enrich the quality of my life
I like to learn and experience new things in my leisure time
High attendance & participation levels esp. theatre, museums, art galleries.
Average TV, Internet and Radio viewing and listening. Listen to plays on radio & orchestral music recordings.
High use of Internet esp. to purchase tickets for arts performances.
More likely to be, but not exclusively :
Aged 45-64
No disabilities
Employed or retired
High income
High levels of education
AB socio-economic groups
105
AppendixAppendix
- Definitions- Definitions
- Summary of survey method- Summary of survey method
© 2008 TNS UK Limited. All rights reservedTNS Job Number: 181283
106
Appendix – Art form category definitionsAppendix – Art form category definitions
Categories of art forms - Attendance
CategoryIncludes
Any Arts Plays, ballet, contemporary dance, Scottish traditional dance, other styles of dance, pantomime or variety show, opera/operetta, jazz music, Scottish traditional music, orchestral music, chamber music or recitals, country and western music, rock or pop music, literary or poetry event, cinema, musicals, arts festivals, carnivals/ circus, folk music Scottish, other Folk Music, video/multi media performance art, contemporary illustration, contemporary painting, contemporary drawing, contemporary printmaking, contemporary sculpture, contemporary photography, contemporary video/ multi-media, contemporary installation, contemporary crafts, art galleries, museums.
Any visual arts (exc.cinema) Contemporary illustration, contemporary painting, contemporary drawing, contemporary printmaking, contemporary sculpture, contemporary photography, contemporary video/ multi-media, contemporary installation, contemporary crafts, art galleries, museums.
Any music Opera/operetta, chamber music and recitals, rock or pop music, Scottish folk music, other folk music, orchestral music, jazz music, Scottish traditional music, country and western music.
Any performance in a theatre Plays, ballet, Scottish traditional dance, contemporary dance, other styles of dance, pantomime or variety show, opera/ operetta, musicals.
Any dance Ballet, contemporary dance, Scottish traditional dance, other styles of dance.
CategoryIncludes
Any Arts Drama, opera or light opera, singing in a choir, Scottish traditional dance, ballet, contemporary dance, other style dance, playing a musical instrument, folk/ Scottish traditional music, writing poetry, writing stories or articles, reading books, buying a work of fiction or poetry, buying any other types of book, painting or drawing, printmaking, sculpture, photography (other than family or holiday snaps), knitting/other textile crafts, wood crafts, any other crafts, making films (apart from video), filming on video (apart from 'family' life or events), buying a work of art or craft object.
Reading and buying books Buying a work of fiction or poetry, reading books.Any visual arts Printmaking, painting or drawing, photography, sculpture.Undertaking any crafts Knitting, other textile crafts, wood crafts, any other crafts.Any performance Drama, amateur singing, choir, Scottish traditional dance, playing a musical
instrument, amateur opera or light opera, amateur dance or ballet.Any writing Writing stories, poetry.
Categories of art forms - Participation
107
Appendix – Defining deprived areasAppendix – Defining deprived areas
The Scottish Index of Multiple Deprivation (SIMD) identifies the most deprived areas across Scotland based on indicators relating to income, employment, housing, health, education, skills and training and geographic access to services and telecommunications.
SIMD can be analysed according to electoral ward, enabling small pockets of deprivation to be identified. For the purpose of this survey all of Scotland’s 1,222 wards have been ranked from most deprived (1) to least deprived (1,222) and those which fall into the bottom 10% of this ranking have been defined as deprived areas. This approach is consistent with that used by the Scottish Government to define levels of deprivation in small geographical areas.
Within the core sample, which represents Scotland’s adult population as a whole, some 358 interviews were undertaken within areas which met this definition. In addition, a further 215 ‘booster’ interviews were carried out within these areas. This group are entitled ‘Residents of deprived areas.’
See www.scotland.gov.uk/Topics/Statistics/SIMD/ for further details.
108
Appendix –Defining rural areasAppendix –Defining rural areas
Within Scotland many issues have an urban and rural context and it is acknowledged that the patterns of attendance and participation in the arts and attitudes towards the arts are no exception. While certain areas of Scotland such as the Highlands or the Borders may be regarded as ‘rural’, it is recognised that some locations within these areas are actually urban.
For the 2004, 2006 and 2008 surveys a classification developed by the Scottish Government has been used to define whether an area is rural or urban. This classification builds upon the Scottish Government’s core classification that classifies ‘settlements’ with a population of over 3,000 to be urban. The classification is based on both the size of settlements and how close they are to larger settlements in terms of 'drive times' as described overleaf.
For the purposes of this survey these groups have been collapsed into 2 broad categories:
Urban and small town– combination of large and other urban areas, accessible and remote small towns – total sample of 1,647 within core sample.
Rural – combination of accessible and remote rural – total sample of 463 within core sample. A separate analysis of the 463 interviews undertaken in rural areas is presented in this report. This group are entitled ‘Residents of rural areas.’
See www.scotland.gov.uk/Publications/2008/07/29152642/0 for further details.
109
Appendix – Summary of survey methodAppendix – Summary of survey method
To meet the study objectives, some 4,944 face-to-face in-home interviews were undertaken throughout Scotland.
Fieldwork took place between 7th March 2008 and 29th June 2008. Of this total, some 2,110 interviews represented the ‘core’ sample, representative of the Scottish adult population in terms of geographical distribution, age, working status, ethnicity and socio-economic grade. The results obtained amongst this sample are comparable with those obtained amongst equivalent, similar sized ‘core’ samples in 2004 and 2006.
To increase the accuracy of the survey results relating to certain key ‘under represented’ groups, a number of additional ‘booster’ interviews were undertaken. The table below illustrates the numbers of these ‘booster’ interviews undertaken amongst each group, the numbers of interviews undertaken within the core sample and total sample sizes when these elements are combined.
‘Booster’ interviews
Within ‘core’ sample
Total sample
Residents of deprived areas 202 371 573Disabled people 250 442 692Women 0 1,194 1,194Residents of rural areas 0 463 463People aged 65 and over 223 527 750People aged 16 to 24 0 246 246Members of minority ethnic communities 796 49 845
The attendance and participation results of each of these under-represented groups, based on these total sample sizes, are reported separately in this report.
It was also required that results obtained at a regional level could be analysed and compared separately. As such, an additional 1,573 interviews were undertaken as regional ‘boosters’ in areas with a lower share of the Scottish adult population. Regional results regarding attendance and participation are reported in this report.
The fieldwork methods used in 2008 were identical to those in 2006, thereby ensuring that results would be directly comparable. Interviews were undertaken in the homes of respondents at over 400 sampling points across Scotland, including the main islands, which were selected on the basis of geodemographic analysis undertaken using CACI’s ACORN classification (A Classification of Residential Neighbourhoods).