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Transcript of 1 Social Influence Module 44. QR code for the SG for the 43 44 45 Exam 2.
1
Social Influence
Module 44
QR code for the SG for the 43 44 45 Exam
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Social Psychology
Social Influence Overview Conformity and Obedience
Group Influence
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Social Influence
The greatest contribution of social psychology is its study of attitudes, beliefs,
decisions, and actions and the way they are molded by social influence.
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Conformity & ObedienceConformity: Adjusting one’s behavior or
thinking to coincide with a group standard (Chartrand & Bargh, 1999).
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The laugh track and mind control…
• Researchers have confirmed that laugh tracks increase the likelihood that a viewer will consider a situation funny. We laugh in order to fit into and conform with our social surroundings.
• You think you know what is funny but do you really?...
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The Chameleon EffectChameleon Effect: Unconsciously
mimicking others expressions, postures & voice.
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Group Pressure & Conformity
Suggestibility is a subtle type of conformity, adjusting our behavior or thinking toward some group standard.
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Group Pressure & Conformity
Informational Social Influence: The willingness to accept others’ opinions
about reality. Link 1:58
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Conditions that Increase Conformity1. One is made to feel incompetent or
insecure.2. The group has at least three people. (but
no appreciable increase over 3)3. The group is unanimous.(a single dissenter
will reduce conformity the most)4. One admires the group’s status and
attractiveness.5. One has no prior commitment to a
response.6. The group observes one’s behavior.7. One’s culture strongly encourages respect
for a social standard.
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Reasons for Conforming
Normative Social Influence: Influence resulting from a person’s
desire to gain approval or avoid rejection.
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Obedience
Stanley Milgram designed a study that
investigates the effects of authority on
obedience.
People comply with social pressures. How would they respond to
outright command? Stanley Milgram(1933-1984)
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Milgram’s StudyB
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Derren Brown on Milgram 10:48
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Milgram’s Study: Results
Milgram on Youtube
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Diffusion of Responsibility/Bystander Intervention Effect
• The phenomenon where a person is less likely to take responsibility for an action or inaction when others are present.
• The greater number of bystanders who witness an emergency the less likely it is that any one of them will intervene to help.
• Link 3:36 Bystander effect Link
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Individual Resistance
A third of the individuals in Milgram’s study resisted social coercion. Link 9:57
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Lessons from the Conformity and Obedience Studies
In both Asch's and Milgram's studies, participants were pressured to choose between following their standards and
being responsive to others.
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Individual Behavior in the Presence of Others
Social facilitation: Refers to improved
performance on tasks in the presence of
others.
Triplett (1898) noticed cyclists’ race
times were faster when they competed against others than
when they just raced against the clock.
Mich
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Ag
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Pictu
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Social LoafingThe tendency of an individual in a group
to exert less effort toward attaining a common goal than when tested
individually (Latané, 1981).
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Social Proof
• Idea that if others are doing something it must be ok for me. – Phillips’ research has demonstrated that, immediately following
a front-page suicide story, the suicide rate increases dramatically in those geographical areas where the story has been highly publicized.
– Heavyweight championship prize fights that receive coverage on network evening news appear to produce measurable increases in the United States homicide rate.
– For example, it has been shown (Phillips, 1979) that immediately following certain kinds of highly publicized suicide stories, the number of people who die in commercial-airline crashes increases by 1,000 percent! Even more alarming: The increase is not limited to airplane deaths. The number of automobile fatalities shoots up as well (Phillips, 1980).
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Serial Killers and Social Proof
• According to FBI forensic experts, each nationally publicized incident of this sort spawned an average of 30 more incidents (Toufexis, 1993).
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DeindividuationThe loss of self-awareness and self-
restraint in group situations that foster arousal and anonymity.
Mob behavior
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Effects of Group Interaction
Group Polarization enhances a group’s prevailing attitudes
through a discussion.
If a group is like-minded, discussion
strengthens its prevailing opinions
and attitudes.
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Groupthink
A mode of thinking that occurs when the desire for harmony in a decision-making group overrides the realistic appraisal of
alternatives.Escalation of Vietnam WarKennedy and the Bay of Pigs InvasionWatergate Cover-upChernobyl Reactor AccidentChallenger explosion
Feynman on the o-ring http://www.youtube.com/watch?v=8qAi_9quzUY
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Power of Individuals
The power of social influence is enormous, but so is the power of
the individual.
Non-violent fasts and appeals by Gandhi led to
the independence of India from the British.
We need pro-social models! Gandhi
Marg
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rke-W
hite
/ Life
Mag
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e. ©
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Tim
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EXPLORING PSYCHOLOGY(7th Edition in Modules)
David MyersPowerPoint Slides
Aneeq AhmadHenderson State
University
Worth Publishers, © 2008
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Power of defaults