1

QR Code and How to Choose Label for Your Business

โดย: คุ�ณมนินิทร ปฐมาขจรพงษ์� ผู้��จั�ดการฝ่�ายขาย

บร�ษั�ท ซาโต้� ออโต้� ไอด� (ประเทศไทย ) จั�าก�ด

2

3

What could SATO do?What could SATO do?

4

5

6

7

8

9

10

11

12

13

14

15

16

Comparison Table between 1D and 2D barcode

Barcode type Information density

Information capacity Information type

Low Small Numbers, English

High BigURL, SMS, Phone

contact, Email Address, other text messeages

17

Global Standard 2D Code

18

Benefit of 2D Code

19

20

21

22

23

24

25

26

27

28

2929

Flow Diagram of 2D Barcode Reading

Get Barcode Reader Installed in Mobile Phone

(via SMS, direct download, etc)

Barcode Capture

Display : URL, SMS, Text

Messages, etc

3030

Source : Tan Jin Soon, synthesis journal 2008

Other Applications

Jewellery Shop (France)

AdvertisementAdvertisement (Japan) (Japan)

31

• สามารถ Encode ข�อม�ลภาษัาไทย• QR Code ม�ขนาดเล$กเม%&อเท�ยบก�บการ Encode แบบอ%&น• สามารถต้รวจัสอบการปลอมแปลงบนเอกสารได�• การกรอกเอกสารสะดวก รวดเร$ว และลดความผู้�ดพลาด

32

• ใช้�งานร.วมก�บ Application Form ท�&เป/นภาษัาไทยได�• สามารถพ�มพ0ข�อม�ลเป/น QR Code• สามารถต้รวจัสอบการปลอมแปลงข�อม�ลในเอกสารได�• สะดวกในการกรอกข�อม�ลลง Application Form โดยใช้�เคร%&อง

Handheld อ.านข�อม�ลบน QR Code ซ1&ง Program จัะท�าหน�าท�&กรอกข�อม�ลลง Application Form ให�โดยอ�ต้โนม�ต้�

33

34

xxxxxx

xxxxxx

xxxxxxx

xxxxxxx

xxxxxxx

35

ตั�วอย�างการใช้�งานิในิป�จจ�บั�นิ

• เช้$คช้.วยช้าต้�

36

What is label?StickerPaper with adhesive

What is tag?Paper without adhesive

37

Backing Width

25.0mm(P) X 32.0mm(W) 28.0mm(P) X 35.0mm(W)

Label width + Spacing

PitchFeeding Direction

WidthSpacing Spacing

Backing Width

38

1. Common Paper Term

39

Label Measurement • Labels may be various sizes. The label's size will be determined by the intended use of the

label, the label printer's capabilities, the applicator's requirements and the manufacturer's capabilities.

• Labels, whether sheets, rolls or fanfolded, are converted from a master roll of material. This material, as it unwinds through the press is called the web. The finished label dimensions are defined as width across the web and length along the web. Repeat length

is the measurement from one label to the next.  Width - Refers to the dimension across a roll of

labels or across a fanfoldedlabel or across a sheet of labels.

Length - Refers to the dimension along the length of the roll, along the length of the fanfolded label or down the sheet of labels.

40

Gap and Edge Trim

The gap and edge trim are measurements that the manufacturer is going to need to know for die cut and butt-cut labels.

• Gap - The gap between labels is the distance from the bottom edge of one label to the top edge of the next label. The dimension runs along the web.

• Edge Trim - The edge trim is the distance from the edge of the label to the edge of the liner. This dimension runs across the web.

• Butt-Cut - Butt-cutt labels have no gap between them. Generally the facestock of the butt-cut labels run to the edge of the liner, eliminating the edge trim also.

41

• Facestock

The face material, such as paper, film, plastic, fabric and foil, that is used as the top layer of the label and is the layer that is applied to another surface.

• Adhesive, Pressure Sensitive

A substance that is sticky, which when applied to an object it allows that object to adhere to.

It is called pressure sensitive because when the adhesive comes in contact with a surface and pressure is applied to the label, the adhesive will allow the facestock to stick.

42

Types of Adhesive :-

Permanent A label with this adhesive cannot be removed without the label being destroyed or

leaving residue on the object that it was applied to

Removable A removable label can be removed from the substrate without pieces remaining on

the surface. Depending on its level of tack, a removable label can damage the weather, the removable label will become surface of some materials, such as

wood and suede. After a period of time or exposure to permanent

Liners

• The liner material used on a pressure sensitive label can be paper or film. Paper liners are generally glassine (translucent) paper, which is available bleached or unbleached and coated or uncoated. Film liners are available in polyester, polypropylene, polystyrene, polyethylene and polyolefin. Both the paper and film liners are available in different thickness. A thicker liner is used for sheet and fan folded labels to help them lay flat. Some high speed applicators require a stronger liner to run properly.

43

2. PRINTING PROCESS

44

LETTER PRESS PRINTING The letterpress process is referred to as a "relief“ process because the printed image is produced from a plate in which the image area is slightly raised above the non-image surface of the plate. It is a direct printing method in that the inked plate applies the image directly to the substrate.

The vital parts of the rotary letterpress are: 1. The paper roll2. The printing plate3. The compression cylinders The printing plate is usually made of aluminum and hasThe pattern/shape/text to be printed –embedded in itssurface. As the printing plate revolves ink is spread across it and the paper is pulled between the compressioncylinders and the plate. The pattern or shape on the plate is printed onto the paper. 

45

FLEXOGRAPHY PRINTING • Flexography is a direct printing method

in that the inked plate applies the image directly to the substrate.

• A measured amount of ink is deposited upon the surface of the prin

ting plate (or printing cylinder) using a n engraved anilox

roll whose texture holds a specific amou nt of ink. The print surface then rotates,

contacting the print material which trans fers the ink

• Roller has cells that carry a specific amount of ink to the plate. The number of cells per linear inch can vary according to the type of The anilox print job and the quality required.

46

OFFSET PRINTINGOFFSET PRINTING • Offset lithography is the most widely used Offset lithography is the most widely used

print process. About 40% of all print jobs are print process. About 40% of all print jobs are produced with offset printing. produced with offset printing.

• It is an indirect printing process which means It is an indirect printing process which means that an image is transferred, or offthat an image is transferred, or offsset, from one et, from one surface to another. A printing plate mounted on surface to another. A printing plate mounted on a cylinder transfers the image to a rubber a cylinder transfers the image to a rubber blanket mounted on another cylinder. blanket mounted on another cylinder.

• The image is then transferred from the blanket The image is then transferred from the blanket cylinder to the substrate as the substrate passes cylinder to the substrate as the substrate passes between the blanket cylinder and an impression between the blanket cylinder and an impression cylinder. The image on the plate is "right cylinder. The image on the plate is "right reading" and when the image is transferred to reading" and when the image is transferred to the blanket it becomes "wrong reading". When the blanket it becomes "wrong reading". When the image is transferred to the printing surface the image is transferred to the printing surface it becomes right reading again.it becomes right reading again.

47

3. Introduction to label selection

48

LABEL SELECTION • Choosing the right label can and will make a big difference to our business, Choosing the right label can and will make a big difference to our business,

especially when dealing with mission-critical high volume outputs and real-world especially when dealing with mission-critical high volume outputs and real-world deadlines. Eye-catching labels that boost shelf appeal (thereby stimulating sales) deadlines. Eye-catching labels that boost shelf appeal (thereby stimulating sales) are no longer a luxury but a necessity. This following selection will to help you to are no longer a luxury but a necessity. This following selection will to help you to determine the best solution possible. determine the best solution possible.

• There are basically four major categories :- There are basically four major categories :-

49

THE LABELTHE LABEL

What is the desired label appearance?What is the desired label appearance?• Clear, white , metalized, colouredClear, white , metalized, coloured• Label dimensions Label dimensions

Is a paper, filmic or overlaminated label required? Is a paper, filmic or overlaminated label required? • Filmic labels are often used when prolonged periods or water exposure are involvedFilmic labels are often used when prolonged periods or water exposure are involved• Overlaminated labels are used for superior ink protection, scuff resistance and chemical resistanceOverlaminated labels are used for superior ink protection, scuff resistance and chemical resistance

What is the shape and texture of the substrate’s surface? What is the shape and texture of the substrate’s surface? • Shape of the substrate is important to consider as well as the size and rigidity of the labelShape of the substrate is important to consider as well as the size and rigidity of the label• Tight curvatures need to be coupled with flexible facestocks as well as aggressive adhesivesTight curvatures need to be coupled with flexible facestocks as well as aggressive adhesives• Textured substrate impact on the bond of the label. Conformable and often higher tack adhesive need to be selected Textured substrate impact on the bond of the label. Conformable and often higher tack adhesive need to be selected

to compensate for this surface. to compensate for this surface.

What is the composition of the substrate? What is the composition of the substrate? • Substrate material composition is important as it has an impact on the ultimate strength of the bond that is Substrate material composition is important as it has an impact on the ultimate strength of the bond that is

formed with the labelformed with the label• On low energy materials ( PP & PE), initial tack is the most important criteria. Adhesion improves with longer dwell On low energy materials ( PP & PE), initial tack is the most important criteria. Adhesion improves with longer dwell

time. time. • Is there likely to be a high level of plasticizers in the substrate? Is there likely to be a high level of plasticizers in the substrate?

50

What is the composition of the substrate?What is the composition of the substrate?

• Substrate material composition is important as it has an impact on the ultimate strength of the Substrate material composition is important as it has an impact on the ultimate strength of the

bond that is formed with the label.bond that is formed with the label.

• On low energy materials ( PP & PE), initial tack is the most important criteria. Adhesion On low energy materials ( PP & PE), initial tack is the most important criteria. Adhesion

improves with longer dwell time. improves with longer dwell time.

• Is there likely to be a high level of plasticizers in the substrate? Is there likely to be a high level of plasticizers in the substrate?

APPLICATIONAPPLICATION

IsIs, , the label application manual or automatic ?the label application manual or automatic ?

• If automatic determine applicator used. This can have an impact on the nature of the backing paper used.If automatic determine applicator used. This can have an impact on the nature of the backing paper used.

51

Is a Permanent ,Repositionable or Removable adhesive required ? Is a Permanent ,Repositionable or Removable adhesive required ? • PermanentPermanent - Label cannot be removed from the substarate without damage to it or the substrate - Label cannot be removed from the substarate without damage to it or the substrate • Repositionable Repositionable - Label can be removed from the substrate without damage to it or the substrate for a - Label can be removed from the substrate without damage to it or the substrate for a

certain period.certain period.• RemovableRemovable - Label can be removed from the substrate without damage to it or the substrate - Label can be removed from the substrate without damage to it or the substrate

What are the conditions during label application? What are the conditions during label application? • Application temperature/humidity will determine whether a room, chill or freezer adhesive should be usedApplication temperature/humidity will determine whether a room, chill or freezer adhesive should be used• It is critical to allow the label components sufficient time to build adhesion before taken into another environmentIt is critical to allow the label components sufficient time to build adhesion before taken into another environment • Moisture/Water on substrate is also an important considerationMoisture/Water on substrate is also an important consideration

Will it be used for high temperature Will it be used for high temperature • Short exposure (max. 1 hour) – all adhesive can withstand up to 80 degree celsius 9 with paper face material)Short exposure (max. 1 hour) – all adhesive can withstand up to 80 degree celsius 9 with paper face material)• Long exposure ( > 1 hour ) – If the label is to be exposed to heat ( >100 degree celsius) for over an hour, please Long exposure ( > 1 hour ) – If the label is to be exposed to heat ( >100 degree celsius) for over an hour, please

consult raw material supplier for best solution. consult raw material supplier for best solution.

52

CONDITIONS CONDITIONS

Is the label product subject to further processing ? Is the label product subject to further processing ? • Blast freezing, baking, pasteurization, sterilization etc etc . Blast freezing, baking, pasteurization, sterilization etc etc .

Under what conditions will the labeled product be finally stored ?Under what conditions will the labeled product be finally stored ? • Frozen in liquid nitrogen Frozen in liquid nitrogen • OutdoorsOutdoors

Are there any further printing requirement?Are there any further printing requirement? • Thermal Transfer, Direct ThermalThermal Transfer, Direct Thermal

• Laser, InkjetLaser, Inkjet

53

ADDITIONAL REQUIREMENTS ADDITIONAL REQUIREMENTS

Are there any other “additional” special requirements of the label? Are there any other “additional” special requirements of the label? • UL or CSA approval for the electronics industryUL or CSA approval for the electronics industry

• FDA food approval FDA food approval

• ROHS requirements etc. ROHS requirements etc.

Important:- Important:- • Understanding the label application and performance criteria will enable you to arrive at the most cost Understanding the label application and performance criteria will enable you to arrive at the most cost

effective label product that satisfies all requirements. effective label product that satisfies all requirements.

54

Q & A