Marketing Elective Information Session

Stefano PuntoniProfessor of Marketing

Academic Director

Today’s plan

IntroductionRegistration procedures

Course intros: Block 3Break

Course intros: Block 4Course intros: Block 5

Programme logic

• Creating T-shaped marketing professionals

• Breadth and depth• Core courses and electives T

Electives

• Professional profiling

Electives• Three elective tracks1 elective per term x 3 terms (6 ECTS each)

Brand and ProductManagement

Digital Marketingand Analytics

Individual Study Plan

Brand and Product Management• Block 3

• Communication & Advertising (Bram van den Bergh, BEL)• International Product Management (Daan de Raaf, NED)

• Block 4• Neuromarketing (Maarten Boksem & Ale Smidts, NED)• Nudging Consumer Choice (Nicole Mead, CAN)• Social Media (Jason Roos & Maciej Szymanowski, USA & POL)

• Block 5• Brand Management (Maciej Szymanowski, POL)• Marketing of New Products (Yvonne van Everdingen, NED)

Digital Marketing and Analytics• Block 3

• Marketing Analytics (Jason Roos, USA)• Digital Marketing Strategy (Xi Chen, CHI)

• Block 4• Neuromarketing (Maarten Boksem & Ale Smidts, NL)• Pricing and Revenue Management (Niels Agatz, NL, from SCM)• Social Media (Jason Roos & Maciej Szymanowski, USA & POL)

• Block 5• E-Marketing Strategy (Cor Molenaar, NL)• Big Data Analytics for Marketing Insight (Pieter Schoonees, SA)

One clarification about registrations

• You are not guaranteed a seat on any course• First come, first serve

• BUT, you are guaranteed a place in the track of your choice, so no need to be stressed!

Enjoy the rest of the morning