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INTERNATIONAL POP POLLSSeptember 2014

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Methodology

In these pop poll graphs, awareness and popularity are indexed against the average scores for each territory. Stars’ awareness and popularity are mapped out so that they land in one of four quadrants based on whether they have high or low awareness and popularity relative to the norm for that territory.

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Methodology

The ideal marketing scenario for a territory is for a star to land in the top right quadrant, “Superstar”, which would indicate that the star has both high awareness and high popularity. The Brad Pitts and Will Smiths of the world occupy that very top right corner. Conversely, if a star lands in the bottom left quadrant, “Underperformer” (low awareness, low popularity), it would indicate that the star ischallenged from a marketing perspective.

Note that not all stars’ graphs are presented at the same scale (see awareness and popularity index scores along the axes for reference).

Popularity score = “one of my favorites” + “very good”

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Kevin Hart

UNDERPERFORMER:Low awareness, Low popularity

SUPERSTAR:High awareness, High popularity

NICHE APPEAL:Low awareness, High popularity

UNPOPULAR:High awareness,

Low popularityTHE WEDDING RINGER

Survey DateAustralia 9/14/14Brazil 9/14/14France 9/14/14Germany 9/14/14Italy 11/12/12Japan 11/12/12Korea 8/29/14Mexico 9/14/14Russia 8/29/14Spain 9/14/14UK 9/14/14

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Kevin Hart is still building his international presence as his awareness levels are below norms across the territories. Younger moviegoers are more likely to

be aware of him. He is fairly well-liked by those who know of him in France, Australia, the UK,

and is highly favored by German moviegoers.

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Kevin Hart

Territory Awareness Total

Awareness Territory Norm

Awareness Index

Popularity Total

Popularity Territory Norm

Popularity Index

Australia 44% 53% -0.186 44% 38% 0.123

Brazil 55% 56% -0.023 50% 54% -0.1

France 27% 45% -0.328 41% 36% 0.102

Germany 35% 47% -0.223 56% 42% 0.292

Italy 26% 50% -0.481 36% 43% -0.145

Japan 12% 27% -0.203 27% 29% -0.08

Korea 23% 42% -0.361 9% 22% -0.258

Mexico 39% 52% -0.277 53% 54% -0.02

Russia 42% 55% -0.289 16% 26% -0.186

Spain 33% 49% -0.322 34% 38% -0.068

UK 47% 54% -0.147 42% 40% 0.041

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JOSH GAD

UNDERPERFORMER:Low awareness, Low popularity

SUPERSTAR:High awareness, High popularity

NICHE APPEAL:Low awareness, High popularity

UNPOPULAR:High awareness,

Low popularity

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Survey DateAustralia 9/14/14Brazil 9/14/14France 9/14/14Germany 9/14/14Korea 8/29/14Mexico 9/14/14Russia 8/29/14Spain 9/14/14UK 9/14/14

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Josh Gad is fairly unknown internationally with awareness levels below norms across all territories.

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JOSH GAD

Territory Awareness Total

Awareness Territory Norm

Awareness Index

Popularity Total

Popularity Territory Norm

Popularity Index

Australia 24% 53% -0.622 33% 38% -0.114

Brazil 29% 56% -0.57 47% 54% -0.176

France 18% 45% -0.499 31% 36% -0.104

Germany 18% 47% -0.562 41% 42% -0.02

Korea 19% 42% -0.421 6% 22% -0.313

Mexico 24% 52% -0.595 50% 54% -0.092

Russia 23% 55% -0.705 6% 26% -0.382

Spain 18% 49% -0.62 31% 38% -0.129

UK 26% 54% -0.608 37% 40% -0.072

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Kaley Cuoco

UNDERPERFORMER:Low awareness, Low popularity

SUPERSTAR:High awareness, High popularity

NICHE APPEAL:Low awareness, High popularity

UNPOPULAR:High awareness,

Low popularity

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Survey DateAustralia 9/14/14Brazil 9/14/14France 9/14/14Germany 9/14/14Korea 8/29/14Mexico 9/14/14Russia 8/29/14Spain 9/14/14UK 9/14/14

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Kaley Cuoco has moderate or muted awareness across most of the territories driven primarily by younger moviegoers. Among those that know of her

though, she is quite well-favored, particularly in Germany.

She struggles the most in Russia and Korea where her awareness and popularity levels are low.

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Kaley Cuoco

Territory Awareness Total

Awareness Territory Norm

Awareness Index

Popularity Total

Popularity Territory Norm

Popularity Index

Australia 56% 53% 0.068 53% 38% 0.33

Brazil 50% 56% -0.122 60% 54% 0.139

France 32% 45% -0.238 46% 36% 0.206

Germany 45% 47% -0.031 67% 42% 0.515

Korea 20% 42% -0.411 11% 22% -0.219

Mexico 49% 52% -0.054 69% 54% 0.369

Russia 39% 55% -0.357 18% 26% -0.148

Spain 45% 49% -0.072 44% 38% 0.109

UK 49% 54% -0.104 54% 40% 0.301