1 How Relationships with Consumer Ad Creators Develop and Affect Viewer Response Colin Campbell...
If you can't read please download the document
-
Upload
justina-walker -
Category
Documents
-
view
222 -
download
0
description
3 CGA vs. Traditional Ads Traditional AdsCGA Creator Firm, ad agency Unknown, consumer Purpose Persuade, inform, remind Unclear Distribution Television, movies, internet Internet, viral Style Carefully honed, consistent Varies
