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Fairplay TeamsportHeimstetten

NIKE Football DestinationOpening: 19.11.2011

NIKE AGS Merchandising Presentation :: Marketing Operations & Product Presentation

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BEFORE:BEFORE:

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AFTER:…AFTER:…

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Adress: Fairplay TeamsportRäterstraße 22, Heimstetten (Munich)

Category: Football

Nike Net area: 139 m²

Product Presentation: Sarah Marder, Meike Beni, Daniela Schönegge, Marc Kirchner

Zoning & Capacity: Ann-Kathrin Kotysch

Marketing Operations: Katrin Maria Bott

Sales Force: Andreas Auzinger

Merchandising Unit: Marc Sehn

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TEAMTRAINING

NIKE PRO COMBAT

CLUB REPLICA

FTWCOMPETE

APPARELEXPRESS

TEE´s BALLS

EQU

EQU

APPAREL& FTWEXPRESS

ZONING

ADIPUMA MIZUNO AREA

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ATTRACT

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EXPRESS

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BALLS & TEE WALL

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FITTING ROOMS

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NIKE PRO COMBAT

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CLUB REPLICAS

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CLUB REPLICAS

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TRAINING & TEAMSPORT

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FOOTWEARWALL

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Thanks to everyone!

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UPDATED PICTURES (last visit 1.Feb. 2012):

ADI AREA

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UPDATED PICTURES (last visit 1.Feb. 2012):

NIKE:

-sell through signs very positiv!

-APP: 20% plus vs. py - N98 (Barca, Manu + unbadged) SOLD OUT!

-1st SP12 delivery expected for Feb due to cold weather and sales period

-high conversion rate (65-70%!)

-70% regular customers (1st&2nd League) Bayern München

-Customers like: Service, Assortment choise in FTW and are impressed in APP Assortment/Express, Amplify styles

-‚FUNNY COMMENT‘ (Fritz owner of the shop): regarding PUMA boots „If you leave a palett of Puma boots out side the shop overnight nobodly would have picked one maybe you would have more than before the next day“… ;-)