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Energy Transparency:

Bridging the Gap

Between Huge Energy-Saving Potentials

and Their Actual Realisation

by Stakeholders in Large Organisations

EFR Meeting June 25th, Berlin

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In this Presentation

• eco-taxes & their alternatives

• saying hi to an astounding market deficit

• the charm of “energy-transparency”

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Prices Do Matter

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Guessing “Real” Instrument Costs

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Regulation EmissionTrading

CDM & JI C.A.F.E. Eco Taxes

Sc. A

Sc. B

Sc. Cbut:

“political cost” is

high

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An Astonishing Market-Deficit

on the one hand: Multi-billion-spending on small environmental improvments (e.g.: cars)

on the other: enormous and ecomically viable conservation potentials in the

consumption of energy, water, etc. remain almost untouched – since decades

Are prices and eco-taxes the wrong approach??

No but: In key segments of the economomy, these incentives still don’t reach the relevant actors!

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The Problem

• Energy measurements are too sparce and too centralised.• Cost centers mostly pay “their” energy bills in a “socialised manner”

with no relation to a user-pays principle.• Purchase departments consider the sticker price of an investment,

not the life-time cost.• Facility managers usually feel no real incentive to conserve energy

for their clients.• etc.

Energy-cost related transparency and incentive systems lack on the lowest level of large organisations.

"Radical Energy Transparency"

- Creating a New Quality in Energy Conservation -

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Root of the Idea

Perceived need for energy transparency foundation of

DEZEM, February 2003

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Background

Today:

• large conservation potentials abound in the distributed consumption of energy (often 20 - 50%)

• yet, surprisingly little is being done

DEZEM‘s Theses:

• conservation options and success monitoring must become extremly easy to understand for top management and everyone else involved

• technical and behaviour-based measures are equally important

• the issues must reach their target groups emotionally!

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DEZEM‘s Contribution

• technologies for monitoring – en masse

• easy-to-use transparency, for professionals, top management and unskilled workers: detailed/relevant/realtime/mouse-click information in money terms - not in physical terms only

• clear-cut success-monitoring for all acticities

• new services based on complete energy and cost transparency

• development of incentive systems & „stories“ for reductions in the cost of energy, water, etc.

11realtime internet analysis(here: office building with typical base-level consumption above 50% of long-time total)

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Office building:

-50% overall (improved ventilation,

cooling, etc.)

Floorlighting: -57%(improved energy management)

14Toilette lighting: - 80%(movement detectors; defect detected and removed immediately)

15Office fridge: -62%(target temperature adjusted)

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some DEZEM hardware elements for data measurement and transfer

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dezem clients

• Wuppertal Institut für Umwelt, Klima und Energie, Wuppertal 

• Axel-Springer-Verlag, Hamburg   

• Ifu, Hamburg / Uni Lüneburg

• Otto Versand, Hamburg

• Bewag AG, Berlin 

• PriceWaterhouseCoopers, Frankfurt a.M.  

• IBS GmbH, Bensheim 

• FH Pforzheim / LOFO GmbH, Weil am Rhein 

• egs Plan GmbH / Siedlungswerk, Stuttgart 

• Deutsche Telekom AG, Darmstadt 

• Kreis Rendsburg / Energiestiftung Schleswig-Holstein, Kiel

• DaimlerChrysler AG, Stuttgart

• Schools in Duisburg and Vilshofen

• IGS, Braunschweig / Bundesministerium für Wirtschaft und Arbeit, Berlin

• Deutsche Messe AG, Hannover

• Nestlé AG, Hamburg

• Reemtsma / Imperial Tobacco, Berlin

• others

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Usual Project Steps

Step one• consumption patterns of the client‘s office buildings or production facilities, on

one attractive platform – in realtime via inter- or intranet

• benchmarking and definition of priorities for step two

Step two

• details according to set priorities: building sections, machines and – if necessary – down to the individual wall outlet; all on the same platform

Step three

• development and implementation of cost-cutting energy strategies (load- and consumption management through technical measures modified use patterns, cost-center billing, etc.)

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Conclusion

emotionally attractive

Energy Transparency

• is able to resolve the above market-deficit• bridges the gap between saving-potentials and actual success

• brings life into the issue• makes energy costs a matter of choice

Thus, smart energy transparency should lower the political cost of eco-taxes and catalyse progress toward climate protection.

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Sustainability

The easiest thing in the

world!

Source: POEMA, Belem 98