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Dynamic Publishing Training Module

January 2009

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Agenda

•Dynamic Publishing Overview•What is Dynamic Publishing?•Access Accessory Information Center

• Via GM GlobalConnect•Dynamic Publishing Workflow•Template and Vehicle Offerings•Template Development Process•Template Samples

•Wish List Training Module

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What is Dynamic Publishing?

• Dynamic Publishing is a No Charge, easy-to-use web-based tool that allows Dealers, ADIs and field personnel to create marketing collateral materal. Currently, Dynamic Publishing offers templates for 2008 MY and 2009 MY vehicles

• Dynamic.….•Allows for vehicle, template and accessory selection•Ability to personalize certain templates

• Add price, comments, contact information and logo

• Publishing…..•Create professional looking marketing materials directly in PDF

format•Maintain brand look and feel with customer specific content

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Accessory Information CenterAccessories Information Center (AIC)

Access Accessories Information Center via GM GlobalConnect

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Workflow

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Template Offerings

• Vehicles•41 vehicles

• Accessories•All merchandisable accessories •2008 and 2009 Model Years

• Templates•Banner•Greeting Card•Hero Card•Part Tag•Poster•Service Lane Menu•Window Cling•Wish List

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Vehicle Offerings

Buick Cadillac Chevrolet GMC Hummer Pontiac Enclave CTS Avalanche Acadia H2 SUT G5 LaCrosse Escalade Aveo Canyon H2 SUV G6 Lucerne STS Cobalt Envoy H3 G8Rainier XLR Equinox Sierra H3T Grand Prix

DTS Colorado Yukon Solstice SRX Corvette Torrent

HHR VibeImpalaMalibuSilverado Suburban Tahoe TrailBlazerTraverseUplander

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Template Development Process

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Access Dynamic Publishing via AIC

• Select Dynamic Publishing under the ‘Marketing’ tab

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“Click Here” to Start Dynamic Publishing

Hit ‘Click Here’ button

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Select a Division Workflow Status Indicator

Select a division to begin workflow process

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Select a VehicleWorkflow Status Indicator

Green = Phase is doneRed = Remaining Phases

leftSelect a vehicle

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Select a Template

Select template and then click “Continue”

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Select Accessories

Select accessories and click “Continue”

Notice the counter that indicates how many selections are still left

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PersonalizeOptional:• Personalize by adding your own

prices• Personalize by adding your own

logo• Personalize by adding contact

information

Once finished…• Click “Preview” to view a sample• Download a high resolution PDF file• Print PDF file yourself

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Greeting Card Template

Personalized Greeting Card!!!

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Hero Card Template (6 Accessories)

Personalized Hero Card!!!

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Part Tag Template

Part Tag personalized price!!!

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Poster Template

Poster personalized contact

information!!!

2008 Tahoe

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Wish List Template

Install price is calculated for you!!!

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Wish List Training Module

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Configure and Print Accessory “Wish List”

•A simple, no charge template has been developed to help dealers easily sell accessories to customers – the Wish List•Features the top accessories for each vehicle you sell • Default includes top Nat’l items, but dealer can select any

they want to feature• Build Wish Lists with 6, 8 or 10 items, you choose

•The dealership decides the “out-the-door price” for each accessory• Just plug in the BAC, labor rate & markup, and the

calculator does the work for them

•Individual options are easy for the customer to select – they just check the box

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Use the Wish List During the Selling Process

• The Wish List easily shows customers what the most popular accessories are for their new vehicle•They are going to accessorize their vehicle and want to buy from the

dealer - now they can be shown the most popular ones and it is easy to purchase

•From the moment that customers ask for information to the point where they are selling the vehicle, the dealer should use the form

• Once the customer fills out the form, Sales turns it over to the Parts Dept., follows normal dealer processes•Parts Dept. coordinates with the ADI, the parts are delivered same-

day or next-dayOR

•Parts Dept. stocks most popular items for immediate delivery at PDI• If installation is needed, Parts coordinates with Service

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Access Accessory Information Center (AIC) via GM GlobalConnect

Accessory Information CenterAccessory Information Center

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Access Dynamic Publishing via AIC • Select Dynamic Publishing under Marketing tab

Dynamic Publishing

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Select Pre-populated Wish List

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Click Wish List Link on Dynamic Publishing’s Home Page

Wish ListTop Accessories

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Select Wish List by Model

• Choose 6, 8 or 10 item pre-populated Wish List

WISH LIST -

Select Pre-populatedWish List

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Calculate Install Price on Wish List• Insert BAC, Labor Rate and Part Markup and the

system calculates your Out-the-Door price automatically

Insert BAC, Labor Rate and Part Markup

• Install price is calculated• Insert additional text to personalize

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Preview and Print Wish List

• Preview Low-Res Wish List• Download Hi-Res Wish List and print

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Prices are clearly marked so its simple – they just check the box

Wish List – 6 box sample

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Wish List – 8 box sample

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Wish List – 10 box sample

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Customize Your Own Wish List

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Customize Wish List Template

To create your own Wish List, select “Wish List”template and add yourown accessories