1 Community Based Tourism · 1 Community Based Tourism “Malaysia Homestay Experience Programme”...
Transcript of 1 Community Based Tourism · 1 Community Based Tourism “Malaysia Homestay Experience Programme”...
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Community Based Tourism
“Malaysia Homestay Experience Programme”
NORIMAN B. ROJULAI Ministry of Tourism Malaysia
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Launched in 1995, initiative under Malaysian’s
Rural Tourism Master Plan
Aimed increasing participation of the rural
community in the tourism industry.
To reduce rural-urban migration.
Homestay concept focused on the lifestyle and
experiential tourism. The uniqueness of
lifestyle, cultural activities and the rural
economic activities are the main attractions.
Where tourists stay with host families to interact and
experience the daily life as well as experiencing Malaysian
culture
MALAYSIA HOMESTAY EXPERIENCE
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MRRD : Ministry of Rural & Regional Development MOTOUR : Ministry of Tourism MOA : Ministry of Agriculture INFRA : Institute For Rural Advancement
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RURAL
TOURISM
HOMESTAY
MOTOUR MRRD MOA
Value added
Agriculture /
Fisheries
INSTITUTIONAL FRAMEWORK FOR CBT IN MALAYSIA
Agency Responsibilities
MOTOUR Provides directions, policies and guidelines for
registration and development of CBT/homestay
program
Provide enhancement training
Funds for infrastructure such as access road,
multipurpose hall, public toilet, soft & hard landscape,
signage and etc.
Marketing and promotion through Tourism Malaysia
MRRD
Provides infrastructure for rural development.
Training and capacity building for rural community
MOA Financial and technical assistance to improve added
value activities (tourism) for the agriculture sector
PLANNING & IMPLEMENTATION AGENCIES
RELATED TO CBT IN MALAYSIA
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OBJECTIVES
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• Unique experience of lifestyle & culture
• Rural hospitality
• Educate/exposure to tourist on Malaysian customs, tradition & way of life
Tourist
• Share the benefits of the tourism industry
• Boost household income through rural tourism entrepreneur development & job creations
• Educate & train rural community in hospitality & tourism industry
Rural Community
• Educate & expose the young generation on Malaysian local traditions
College/Student
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Optimum standards for security and cleanliness
Packages to include rural cultural and economic
activities as well as traditional games and sports
Homestay operators to inculcate the “act and think
tourism” mind-set
BASIC CRITERIA
BASIC CRITERIA
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Minimum of 10 houses for each
homestay cluster with 3 rooms per
houses
Long house requires minimum of 10 houses for each long house
homestay
Ease of accessibility to the homestay
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Agro-Tourism Plant A Tree Cultural Perfomance
Cottage Industry Product Eco-Tourism Traditional Game
HOMESTAY PROGRAMME PERFORMANCE
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February 2013, MOTOUR has registered:
160 (Homestay Cluster)
3,424 (Homestay operators / House)
4,734 (No. of rooms)
Comparison on Homestay Performance for 2012 & 2011 :
No Item 2012 2011 Increment
(%)
1 Total Tourist Arrival:-
- Domestic
- International
325,258
259,423
65,835
254,981
195,324
59,657
27.6%
32.8%
10.4%
2 Total Revenue (RM) 18.5 mil 15.7 mil 17.9%
3 Occupancy rate 38.1% 33.1% 15.1%
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Services include:
SMS / MMS
go2homestay.com website & social network, like facebook, twitter
Mobile application for smartphone – Blackberry, Iphone and Android:
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Promotion via Social Network:
Youtube
Malaysia is in the first
ranking for largest amount
of facebook users
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Date: 21-23 Oktober 2012
Place: Singapore Expo Hall
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Date: 18-20 January 2013
Place: National Stadium Bukit Jalil
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Date: 7-9 December 2013
Place: Melaka International Trade Convention
(MiTC)
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KUALA MEDANG HOMESTAY, KUALA LIPIS, PAHANG
NOODLE & SALAK JUICE PROJECT
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FELDA SEMENCHU HOMESTAY, KOTA TINGGI, JOHOR
COCONUT JELLY & INSTANT COFFEE DRINK PROJECT
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PELEGONG HOMESTAY, NEGERI SEMBILAN
RUBBER LEAF FLOWER PROJECT
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HOMESTAY PLANT A TREE
PROGRAMME
(PAT)
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Encourages tree-planting in Homestays as part of its initiative to promote
environmental awareness & conservation.
Homestay visitors can purchase saplings at the nurseries & plant them during their
stay.
Encourage repeat visits among tourists to come back & witness the development
of the tree that they had planted.
Up December 2012:
14,023 saplings had been
planted
RM43,196.00 of revenue
for saplings purchases.
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Homestay Go Green
Parks and Garden
1MG1MC Campaign Landscape
Homestay Enhancement
Act Tourism
Tourism English
Mesra Malaysia
Eco-Host
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HOMESTAY GALI HILIR, RAUB, PAHANG
ROOM (WEDDING STYLE)
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HOMESTAY SERI TANJUNG, MELAKA
MOCK MALAY WEDDING
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JOGET LAMBAK DANCE
KUDA KEPANG DANCE
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RUBBER TAPPING AT THE PADDY FIELD
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Classifying & rating Malaysia’s Homestays.
Homestay classification will be evaluated based on:
Service quality offered
Activity packages offered
Homestay management
Promotion
Provides choices to tourists and encourages healthy
competition among Homestay operators.
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NATIONAL BLUE OCEAN STRATEGY (NBOS)
Increase volunteers in tourism industry (voluntourism)
Youth Involvement in Voluntourism
Public-Private Sectors Collaboration
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Ministry of Agriculture & Agro-Based Industry
Malaysia
Ministry of Rural & Regional Development
Ministry of Information Communication & Culture
Ministry of International Trade & Industry
Ministry of Housing & Local Government
Ministry of Energy, Green Technology &
Water
Implementation Coordination Unit
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ACHIEVEMENTS
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ASEAN HOMESTAY STANDARD
Malaysia leading the ASEAN
Homestay Standard Development.
ACHIEVEMENTS
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ACHIEVEMENTS :UNWTO ULYSSES
AWARD 2012
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CITATION: UNWTO ULYSSES AWARD 2012
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NEWSPAPER CUTTING:
UNWTO ULYSSES AWARD 2012
The Star, Malaysia
21 Nov 2012, page 14
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HOMESTAY SG.HJ. DORANI,
SELANGOR
TESTIMONIAL
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TESTIMONIAL
HOMESTAY SANTUBONG,
SARAWAK
VISIT MALAYSIA YEAR 2014 43
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The income generated by Homestay Programme
benefits not only the homestay operators but also
to the whole community when they engage in
cultural activities, selling of souvenirs and
participate in handling tourist packages.
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CONCLUSION
Big potential in fulfilling niche segment market for both
international and domestic tourists.
Requires long term approach and aims to maximize the
benefits to the local communities and limit the negative
impacts of tourism on the community and environmental
resources.
Malaysia Homestay Experience provides the
local community with alternative incomes and
becomes a poverty reduction tool.
KEMENTERIAN PELANCONGAN