Tourism Industry

in Malaysia (Yr2013)

Rich tourism resources of Malaysia

Abundant nature

Fascinating historic sites

Great variety foods

Exciting events

Enjoy and relax

And shopping paradise!

The world’s 10 best shopping cities

No 4. Kuala Lumpur

Globe Shopper City Index (Asia Pacific)

No 2. Kuala Lumpur

Government Action?

Malaysia Tourism Transformation Plan

2020:36:168

Malaysia Tourism Transformation Plan

million tourist arrivals

Malaysia Tourism Transformation Plan

billion ringgit revenue

Malaysia Tourism Transformation Plan

by

“ To implement the VMY programmes, the Gov. will allocate RM1.2 bln for operating and development expenditure in 2013 and 2014, including for promotion and advertising.”

12 NKEAs

No EPPs 2020 GNI (RM million)

EPP 1.0 Positioning Malaysia as a Duty-Free Shopping Destination 7,838.3

EPP 2.0 Designating Bukit Bintang-Kuala Lumpur City Centre Area as a Vibrant Shopping Precinct

1,159.2

EPP 3.0 Establishing Premium Outlets in Malaysia 875.2

EPP 4.0 Establishing Malaysia as a Global Biodiversity Hub 1,486.9

EPP 5.0 Developing an Eco-Nature Integrated Resort 706.6

EPP 6.0 Cruise Tourism – Creating a Straits Riviera 1,758.2

EPP 7.0 Targeting More International Events 426.7

EPP 8.0 Dedicated Entertainment Zones (DEZ) 740.4

EPP 9.0a Developing Local Expertise and Better Regulating the Spa Industry 374.1

EPP 9.0b Golf Tourism 147.2

EPP 10.0 Establishing Malaysia as a Leading Business Tourism Destination 3,947

EPP 11.0 Enhancing Connectivity to Priority Medium Haul Markets 3,310.5

EPP 12.0 Improving Rates, Mix and Quality of Hotels 5,528.7

International assessment?

Malaysia is #10 in World’s Top Tourist Destination from UNWTO

International Tourism Receipts

(US$ million)

2010 2011 2012

18,115

19,656

20,250

Malaysia is #34 in World #2 in ASEAN

Highly acclaimed!

Problems?

1. Tokyo (Japan) 2. Singapore 7. Seoul (South Korea) 16. Hong Kong

30. Kuala Lumpur (Malaysia)

・・・

1 20 40

Friendliest locals

Friendliest taxi drivers

Best taxi services

Cleanest streets

Ease of getting around

Best public transport

Best value for money

Best for shopping

Safest city

10 30

Performance and Target

Tourist arrivals (000)

2011 2012 2013 2014 2020

24,714 25,033 26,000 28,000

36,000

Tourist arrivals

2011 2012 2013 2014 2020

x1.44

CAGR Yr2011/Yr2012

%

Tourist arrivals

2011 2012 2013 2014 2020 2

5,4

08

25

,79

0

28

,19

9

Revenue (RM B)

58.3 60.6

168

2011 2012 2020

Revenue

2011 2012 2020

x2.8

CAGR Yr2011/Yr2012

%

Revenue

2011 2012 2020

82

Tourist arrivals

25.03 million (Yr 2012)

Have a nice trip!