Communication Method Evaluation

Your Name

ASA CodesNumber Name Brief Description

1 Compliance All marketing communication should be legal, decent, honest and truthful. No false advertising.

2 Recognition of marketing communications

To make sure an advert looks one with logos, slogans images.

3 Misleading Adverts No false advertising.

4 Harm and Offence Not allowed to be intentionally offend a particular person or social group.

5 Children Not allowed to promote unsuitable and inappropriate products.

6 Privacy You have to permission from the particular person (e.g. celebrities) from them to be in adverts.

13 Food, food supplements and associated health or nutritional claims

You cannot promote poor dietary without proof.

Mind MapAudience 16-19 Year olds

Evolution of Coca-Cola 1990-2016

10-20 Seconds

Slogan: You can’t always beat the real thing, so make it real!

Combined slogans from 1990-2016.

Said at the end of the advert to announce to its to do with Coca-Cola.

Idea from Rio’s Gold Feeling 2016

Similar sounds from…

Sound effects:ClinkingIceFizzingCheeringBottle opening

Mind Map

• Strengths of using this method– It was quick and simple to do.

• Weaknesses of using this method– There wasn’t any disadvantages.

• Did you like using this method? Why?• Yes, because it was quick and easy to use.

Mood Board

Mood Board

• Strengths of using this method– This was quick and easy to do and use

• Weaknesses of using this method– There wasn’t that much for me to do

• Did you like using this method? Why?• Yes, because I didn’t need to do much but

search things in google.

Style SheetCoca-ColaCoca-ColaCoca-ColaCoca-Cola

Style Sheet

• Strengths of using this method– It was quick and easy to use and I was fast with

using it• Weaknesses of using this method– The font didn’t match the genre of my poster

• Did you like using this method? Why?• Yes, because it was quick and simple to use

and I got on with it because it was fun.

Layout Plan

They will fight for you

Layout Plan

• Strengths of using this method– IT was quick and easy

• Weaknesses of using this method– There was no Disadvantages

• Did you like using this method? Why?• Yes, because it is quick and easy and I knew

where everything was.

Brainstorm

• Strengths of using this method– It was easy to just think of what I wanted in the

radio advert and it was a quick proses• Weaknesses of using this method– Still got limited ideas and some of those ideas I

wouldn’t be able to do within the time limit• Did you like using this method? Why?• Yes, Because I can see all my ideas in one place.

Informal Pitch

• Strengths of using this method– It was just saying your pitch to one person that the

whole class• Weaknesses of using this method– It didn’t help with just one person giving feed back

• Did you like using this method? Why?• Yes, because I have anxiety and I don’t like

standing up in front of people.

Formal Pitch

• Strengths of using this method– It was easy and I knew how to do it with a bit of

help.• Weaknesses of using this method– I didn’t know what to do at first but I got the just of

it• Did you like using this method? Why?• Yes, because it was easy and it wasn’t doing it in

front of anyone.

Initial Reaction

• I got to create a pixel based advert game, my thoughts on this were that it was going to be fun and interesting seeing as I have never made a pixel art game on Photoshop before.

Initial Reaction

• Strengths of using this method– It was easy to write what I thought about the advert

game creating• Weaknesses of using this method– I was struggling to think of what to write at the

time.• Did you like using this method? Why?• Yes, Because although it was hard I found it

quite easy to write what I thought.

Sketches

Sketches

• Strengths of using this method– It was easy to draw them on grid paper

• Weaknesses of using this method– It isn’t that easy to work out where every little

detail goes.• Did you like using this method? Why?• I do like using this because I like drawing

and I like the fact that I can draw in this project.

Formal Proposal

• Strengths of using this method– It was a quick proses and easy to do.

• Weaknesses of using this method– It was hard to do but the I got the hang of things.

• Did you like using this method? Why?• Yes, Because it was quick and easy to use and I

got straight into it.