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Advocacy training course

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Course objectives:

By the end of the course, students will have had the opportunity to strengthen and improve their skills and knowledge in advocating for effective policies and programmes to reduce the harm done by alcohol

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 1

SESSION 1IntroductionsIntroduction of participantsIntroduction of courseQuiz 1

SESSION 2What is advocacy?What is advocacy?Advocacy’s strengthsAdvocacy’s orientation and valuesPeople centred advocacySound bite1

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 1

SESSION 3Policy analysis – what is the problemQuiz 2Defining the problemObtaining information to assess the problem

SESSION 4Policy analysis – what is the solution?Opportunities and strengths analysisVision of changeAlternatives for solving problemSound bite 2

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 2

SESSION 5Developing the strategyQuiz 3Choosing objectives for the strategy

SESSION 6Analyzing our skillsOrganizational capacityIndividual capacitySound bite 3

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 2

SESSION 7Coalition buildingQuiz 4What do coalitions bring?What are the problems of coalitions?Structures of the coalition

SESSION 8Managing coalition problemsImportance of open communicationListening skillsManaging tensionsWorking with difficult membersSound bite 4

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 3

SESSION 9Creating the messageQuiz 5Creating the message

SESSION 10Working with the media (1)Website developmentWorking with the mediaWriting a press releaseDeveloping websitesSound bite 5

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 3

SESSION 11The alcohol industry and alcohol policy (1)Working with the media (2)Quiz 6Critique of the alcohol industryBroadcast interviewSound bite 6

SESSION 12The alcohol industry and alcohol policy (2)Working with the media (3)Quiz 7Critique of alcohol advertisementsLobbying meeting with member of European ParliamentSound bite 7

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 4

SESSION 13Overview Quiz 8Review planHow to beginSound bite 8

SESSION 14Preventing burnoutCourse evaluationPreventing burnoutEvaluation of course

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Quizzes

Based on Alcohol in Europe report

They are fun!

They are NOT a test!

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Sound bites

A good message is:

SimpleTo the pointEasy to rememberRepeated frequently

“If you smoke like a man, you die like a man”

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DRAFT PROGRAMME ADVOCACY COURSE

DAY 1

SESSION 1IntroductionsIntroduction of participantsIntroduction of courseQuiz 1

SESSION 2What is advocacy?What is advocacy?Advocacy’s strengthsAdvocacy’s orientation and valuesPeople centred advocacySound bite1

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The World Health Organization describes heavy drinking as:

a. More than 40g a day for both men and women

b. More than 20g a day for both men and women

c. More than 60g day for men and 30g a day for women

d. More than 20g a day for women and more than 40g a day for men

e. More than 60g on any one drinking occasion

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A Daly is

a. A standardized measure of mortality

b. A descriptive measure of disability

c. A measure of gap between current health status and ideal health status

d. A simple measure of ill-health and premature death

e. A measure of ill-health and premature death weighted for the severity of ill-health

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The European Commission defines an alcoholic beverage as

a. Any drink that contains >1.2% alcohol by volume

b. All drinks other than beer that contain >1.2% alcohol by volume

c. Beer that contains >0.5% alcohol by volume

d. All drinks that contain >2% alcohol by volume

e. All drinks other than wine that contain >0.5% alcohol by volume

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Write in a sentence what is public health

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Write in a sentence what is alcohol policy

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The World Health Organization describes heavy drinking as:

a. More than 40g a day for both men and women

b. More than 20g a day for both men and women

c. More than 60g day for men and 30g a day for women

d. More than 20g a day for women and more than 40g a day for men

e. More than 60g on any one drinking occasion

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A Daly is

a. A standardized measure of mortality

b. A descriptive measure of disability

c. A measure of gap between current health status and ideal health status

d. A simple measure of ill-health and premature death

e. A measure of ill-health and premature death weighted for the severity of ill-health

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The European Commission defines an alcoholic beverage as

a. Any drink that contains >1.2% alcohol by volume

b. All drinks other than beer that contain >1.2% alcohol by volume

c. Beer that contains >0.5% alcohol by volume

d. All drinks that contain >2% alcohol by volume

e. All drinks other than wine that contain >0.5% alcohol by volume

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The science and art of preventing disease, prolonging life and promoting health through the organized efforts of society (Acheson 1988)

The process of mobilizing local, state, national and international resources to ensure the conditions in which people can be healthy (Oxford Textbook of Public Health 2002)

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The central purpose of alcohol policies is to serve the interests of public health and social well-being through their impact on health and social determinants, such as drinking patterns, the drinking environment, and the health services available to treat problem drinkers (Babor et al 2003)