1.618 DIGITAL AGENCY Our service offering

Lausanne – 2015 www.1dot618.com

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Nature, Mathematics, Architecture, Design… 1.618 is the golden ratio that represents the perfect solution and balance. For us, this

means designing and delivering the optimal performance for all

Digital Marketing & Communication activities of our Clients.

DIGITAL.PERFORMANCE.VALUE

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AGENDA

1.618 at a glance Simalaya group References

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1.618 AT A GLANCE

CONTESTS EMAILING SEM

SOCIAL AFFILIATE SEO

RETARGETING AD EXCHANGE

LEAD MGT

CRM

CUSTOMER MGT

MULTI CHANNEL CAMPAIGNS

USER EXPERIENCE SOCIAL

WEB MOBILE ECOMMERCE

TESTING / PERSONNALISATION

BIG DATA / DMP

DIGITAL ANALYTICS

CUSTOMER SEGMENTS

CHANNEL / PRODUCT AFFINITY

TMS

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AGENDA

1.618 at a glance Simalaya group References

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1.618 PART OF SIMALAYA GROUP

INTERACT OPTIMIZE

BUSINESS STRATEGY DIGITAL MARKETING & OPS CUSTOMER VALUE MGT PROJECT & TRANSFORM. MGT BUSINESS ANALYSIS & OPTIM. TEST & QUALITY MGT IT STRATEGY & OUTSOURCING

WEB, MOBILE, SOCIAL

CRM, EMAILING

PORTAL & APPS

ECOMMERCE

PROMOTE CONVERT

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SIMALAYA GROUP – KEY FIGURES

Revenues (in M. CHF – last 3 years)

120 employees

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SIMALAYA GROUP REFERENCES TE

LECO

MM

UN

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MED

IA

FIN

ANCE

/ BA

NKI

NG

HI-T

ECH

TRAN

SPO

RTS

/ TO

URI

SM

OTH

ERS

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AGENDA

1.618 at a glance Simalaya group References

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Business Challenge – Manage multi-channel ad pressure – Optimize advertisement consumer journey Solutions Results – Central media buying, breaking channel silos – User centric approach, delivery enhanced experience – Optimized cost of advertising

SUCCESS STORY: INSURANCE GROUP

CAMPAIGN MANAGEMENT AD EXCHANGE

DMP REPORTING

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Business Challenge – Develop the digital share in total media investment mix – Improve user experience and conversion on commercial campaigns (microsites, landing pages) Solutions Results – Two digits % uplift on conversion for French and German traffic (acquisition and cross/up-selling campaigns) – Optimized cost of display (CPM / CPC) by leveraging an Ad Exchange – Set-up and run of the Affiliates channel with competitive CPL and CPO

SUCCESS STORY:ROADSIDE ASSISTANCE GROUP

LEAD/TRAFFIC STRATEGY SOCIAL TRAFFIC

DIGITAL ADVERTISING AFFILIATES MANAGEMENT

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Business Challenge – Boost online sales – Create website design and make it webresponsive – Rapid integration Solutions Results – New web responsive design keeping the visual brand – User friendly online shop – Simple administration for the customer

SUCCESS STORY: MEN BEAUTY

ECOMMERCE / CMS IDENTITY AND DESIGN

WEB RESPONSIVE

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Business Challenge – Align the visual Group identity, – Standardize technologies – Centralize the CRM capabilities and Sales

pipeline Solutions Results – Revamped Group visual identity, including

affiliates (18 countries, multi brands) – Developed CMS for multi sites, web responsive,

SEO optimization (multi-lingual) – Integration Web <> CRM (MS Dynamics)

SUCCESS STORY: B2B SERVICE GROUP

LEAD/TRAFFIC STRATEGY MULTI SITE CMS

WEB RESPONSIVE CRM INTEGRATION

Journalists & analysts Corporate Website

(incl. 18 countries)

A Microsite

B Microsite

C Microsite

D Microsite

Recruitment Microsite

Leads & customers

Applicants & students

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Business Challenge – Launch a new brand and an innovative business concept in an unconventional way – Develop the user base Solutions Results – "Guerilla marketing" launch leveraging social networks : 1000 Facebook fans in one week with strong engagement – iOS / Android app developed to enable a new geo-localized car-sharing model

SUCCESS STORY: REALTIME MOBILE APP

SOCIAL COMMERCE MULTI-SCREEN FRONT-ENDS

SPECIAL OPERATIONS

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Business Challenge – Develop the digital share in total media investment mix – Improve user experience and conversion on commercial campaigns Solutions Results – Multi-channel campaign tracked, including offline with QR code – Tag management system installed and advanced Analytics used for e-commerce – Optimized cost of advertising (CPM / CPC) fore each media

SUCCESS STORY : TELCO OPERATOR

CAMPAIGN MANAGEMENT SOCIAL TRAFFIC

DIGITAL ADVERTISING REPORTING

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Business Challenge – Refresh website design and make it web responsive – Develop a B2B online shop – Improve SEO Solutions Results – New web identity and web responsive design – Online shop with custom ordering (50’000 products in catalogue) – Technical and content optimization for SEO – emailing and Newsletter module – Web analytics and traffic analysis

SUCCESS STORY: BIOPHARMA

ECOMMERCE / CMS IDENTITY AND DESIGN

ANALYTICS EMAILING

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Business Challenge – Refresh Corporate identity and web presence – Give a modern and sober style to the Company image and communication Solutions Results – New corporate logo and image – Web design and copywriting (DE/FR/EN)

CORPORATE IDENTITY WEB DESIGN

COPYWRITING

SUCCESS STORY: B2B SERVICES

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Business Challenge – Optimize the conversion for commercial campaigns – Improve customer segment knowledge Solutions Results – 2 digits % increase in conversion for French and German campaigns – Segmented and simplified communication and related web sites

SUCCESS STORY: INSURANCE GROUP

MULTI-CHANNEL JOURNEYS MV TESTING

LEAD/TRAFFIC STRATEGY

100% VISITORS

50% VISITORS 50% VISITORS

B VERSION A VERSION

B VERSION 50 ORDERS 75 ORDERS

B VERSION SELECTED

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Business Challenge – Optimize Display campaign costs and conversion – Develop new digital channels Solutions Results – CPL in line with objectives – Interesting volumes in Switzerland

SUCCESS STORY: E-BANKING

MULTI-CHANNEL JOURNEYS AD EXCHANGE

ADVERTISER/AGENCY PUBLISHER

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Business Challenge – Decrease the Web analytics solutions’ TCO and improve tracking capabilities – Improve Tagging Management System’s flexibility and deployment time Solutions Results – Two digits % costs saving of Web analytics solutions and service – Automated dashboards for e-Shop, e-Care and Audience – Tagging deployed in days vs. months – Two digits % decrease of the page loading time

SUCCESS STORY: TELCO OPERATOR

DIGITAL ANALYTICS TMS

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Business Challenge – Optimize the full digital media mix based on attribution models – Get higher return on investment in digital media spend – Increase reactivity on analytical data-based budget allocation Solutions Results – Two digits % increase in sales since the first month – ROI within three months – Self learning model adjusting to business constraints (e.g. extra placements available, frequency capping ability…)

SUCCESS STORY: TELCO OPERATOR

DIGITAL STORES LEAD/TRAFFIC STRATEGY

REACH

ACT

CONTENT

ENGAGE

Time decay Linear First & last

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Business Challenge – Improve the overall communication with clients and sponsors – Professionalize campaigns and events organization and management, incl. Measurement Solutions Results – Redefined contact model – Implemented CRM tool and solution – Training and change management (~100 users)

SUCCESS STORY: NON PROFIT ORGANISATION

CRM STRATEGY & IMPLEMENTATION

CAMPAIGN & EVENT MANAGEMENT

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Business Challenge – Leverage real time, digital and external data (2nd and 3rd party cookies) to improve online Sales – Develop customer insight via Digital and Social data Solutions Results – Defined use cases (online Sales, Communication, Direct Marketing, Customer Care, Boutiques) – Designed implementation specs – Selected DMP solution

SUCCESS STORY: TELCO OPERATOR

DMP BIG DATA

Multi-Channel Attribution Modelling

Traffic management

Customer value

On-site optimization

Customer development

Sales processes improvement !

Cross- and upselling

Performance media management

Big Data expansion / DMP Centralized knowledge

Audience marketing

Centralized Marketing automation

Marketing efficiency development