AHEAD IN A DIGITAL WORLD FOR 15 YEARS

6 GLOBAL OFFICES300+ DIGITAL EXPERTS500+ HAPPY CLIENTS

6000+ SUCCESFUL PROJECTSSERVING ALL MAJOR INDUSTRIES

… and we help you to be ready for it

THE WORLD IS CHANGING

YOUR CUSTOMER IS CHANGING

Millennials are taking over and they are nothing like the previous

generation

A DIFFERENT CUSTOMER

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The buying power of the “millennials” or “generation y” and the future “generation z” is growing, making them an interesting new target group. But targeting, acquiring, satisfying and retaining these young and dynamic customers seems harder than ever before.

✓ Your new customers have very different expectations and demands than their ancestors. They grew up in the age of the internet and smartphones and no longer see boundaries between the physical and the digital world.

✓ Online is a key channel for every interaction. Customers expect easy to use digital services, available 24/7.

✓ Personalised digital services and one-to-one marketing are becoming the norm. Customers expect you to know them and service them on a personal level. Personalising online experiences result in an average 19% uplift in sales.

✓ 94% of companies agree personalisation is “critical to current and future success”.But more than half (55%) of these companies don’t offer personalised experiences, products or services.

THE MARKET IS CHANGING

Your product is not unique – but your experience should be

A DIFFERENT MARKETPLACE

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The marketplace is changing rapidly as well. It’s getting harder to differentiate and new players disrupt the business - often using smart digital solutions.

✓ Commoditisation of products makes it harder to compete on just product and price level. Today a multitude of brands deliver very similar products at very similar prices.

✓ New players disrupt the market, often by offering smart digital solutions. Think of digital wallets, peer-to-peer lending and online crowd-funding.

✓ These digital players set a new standard for customer experience. And your customers expect the same from you.

✓ Short time to market and fast optimisation cycles are more important than ever. Consumers demand the latest innovative products and services.

✓ Releasing new services fast and continually optimising them based on actual user data is the most beneficial and efficient method in todays digital marketing.

CUSTOMER EXPERIENCE IS KEY

Focussing on customer experience shows to be a winning strategy

EXPERIENCE AS KEY DIFFERENTIATOR

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These trends, the new “digital” consumer and the changing marketplace, have one thing in common: they’re all about your customers and the digital services and experiences you manage to deliver.

✓ The service is the product. In 2016, 89% of companies plan to compete on customer experience (vs. 36% in 2012).

✓ Every $1 invested in customer experience has an average $100 dollar return. Companies investing in customer experience consistently outperform their competitors.

Focussing on customer experience shows to be a winning strategy. Customer experience is the key differentiator for today’s and tomorrow’s business.

WE OPTIMISE DIGITAL PERFORMANCES

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Digital thinking is in our DNA. We know the online world like the back of our hand. Since 2001, market leaders have relied on us to optimise their digital performance, offering millions of customers a smooth digital experience and a hassle-free way to find what they’re looking for.

DIGITAL EXPERIENCES THAT COUNT

At Mirabeau, we use modern knowledge and state-of-the-art, successful methodologies and processes to create the best digital experience possible. Today your customers are online anywhere and at any time. By connecting relevant customer data and insights we help you optimise your digital channels and create innovative services that match customer needs with your business goals.

MIRABEAU AIMS FOR RESULTS

We have a proven track record in helping our clients grow their online revenue. This is achieved by working very closely together with our clients. This way the specifics of your business are quickly absorbed by our digital specialists. This enables us to together aim for our one goal: gaining growth through digital channels.

Using an agile (SCRUM) approach, your digital service is optimised in multi-disciplinary teams composed of client and Mirabeau experts. Short iterations result in short time to market and early returns. Decisions are ‘Data Driven’ and based on jointly established goals and key performance indicators. This approach guarantees successful strategy and execution, delivering the highest business value.

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OUR WAY OF WORKING

With proven effectiveness, Mirabeau uses a model that can be implemented in different contexts: for optimisation of existing websites or APPs as well as for redesigning complex platforms.

After a concise Strategy & Concept phase, our team -joined with your e-commerce, e-business and development team- starts working in short iterations: Design, Development and Analysis of the outcomes performance.

This process enables us to be fast, agile and data driven. It requires close collaboration, flexibility and joint ambitions and it guarantees quick results. We optimise your digital performance.

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MIRABEAU WORKS GLOBALLY

The companies that Mirabeau works with are globally active. We have broad experience in working with other cultures and for a variety of global markets: from Western Europe to USA and from Scandinavia to Mainland China. Currently we work for 18 global brands in cross-cultural teams.

Mirabeau is active in Asia since 2012. Through cross-cultural teams we serve global clients from the Great Pearl River Delta. We have local staff in Mainland China and Hong Kong working together successfully with specialists from our European offices.

MIRABEAU KNOWS THE INDUSTRY

Since its founding in 2001 Mirabeau has been servicing clients in various industries. We are specialised in digital solutions for travel, hospitality, aviation, banking, insuring, pension funds, retail and B2B services.

During these 15 years we have worked for companies such as AirFrance - KLM Royal Dutch Airlines, ING, Aegon, Transavia, China Southern Airlines, Maxeda DIY Group, A.S. Watson, SkyTeam and Takeaway.com. We’ve gained extensive experience from projects and long-term relationships with these and other global-operating marketing leaders.

Please see our cases as reference.

We are proud to have long term partnerships with our global clients

CLIENT SELECTION

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A selection of work for our global clients

GLOBAL PORTFOLIO

AVIATION

The new platform enables all passengers (direct & tour operator) to view their flight and add ancillary products such as (special) luggage and seat selection. In 8 user studies ’My Transavia’ is valued with an 8,2 score.

ANCILLARY SALESINCREASE OF

SINCE NEW PLATFORM

+33%

CREATING THE BEST ONLINE EXPERIENCE

A FUTURE-PROOF MOBILE PLATFORM

MoneYou is a wholly owned subsidiary of ABN AMRO bank. The goal of MoneYou is to make financial products simple for, and accessible to, everyone.

Consumers should be able to easily manage their financial affairs at any time, anywhere. Today’s consumers readily embrace new technology and expect nothing less than the latest and greatest. Therefore, rapid innovation is crucial. With this in mind, we developed a flexible single online platform for MoneYou that communicates with a variety of financial back-end systems. New features can easily be added to the platform in the future.

The MoneYou Savings App, and a responsive website, allow MoneYou to offer financial services and finance management tooling to customers in different countries, 24/7 and in four different languages. Traditionally complex processes as opening an account, are now easy, accessible and user-friendly.

BY

PERSONAL FINANCE

SUCCESSFUL PARTNERS SINCE 2006

KLM is the flag carrier airline of the Netherlands. It is part of AirFrance-KLM Group and the SkyTeam alliance. KLM operates schedule passenger and cargo services to more than 130 destinations worldwide. The successful partnership of Mirabeau with KLM started in 2006 and is recently prolonged with 3 additional years. In this partnership Mirabeau is responsible for all website iterations since the start. The last radical change to website was in 2013 and included a responsive redesign and an even more transparent booking proces. We are engaged in a variety of digital projects for B2C, B2B and B2E (Business to Enterprise). Examples are booking tool, log-in environment, seat selection, online check-in, ancillary implementations, in-flight tools, digitising employees, etc. Throughout the 10 years partnership, Mirabeau and KLM gained several successes: various awards and increase of online sales conversion up to +29%.

AVIATIONAVIATION

AVIATION

AVIATION

AVIATION

MILLIONS OF ORDERS, ONE USER EXPERIENCE

Takeaway.com is currently available in 10 countries and growing exponentially. The Dutch branch alone processes over a million orders for more than 5,500 restaurants each month. The ultimate objective is to become more than just a go-between within the order chain.

To support this expansion, Mirabeau has refined the brand values and developed a new, modernised brand identity as well as optimised the website and apps.

We have designed new search functionalities enabling users to choose quickly and easily. Instead of having to pick a restaurant first, users can filter by category, meal and even ingredients as well as compare menus, prices, delivery time and cost in a straightforward way. By integrating user history, we’ve made re-ordering easy, and paying is now a hassle-free process with the addition of third-party banking apps.

B2C ECOMMERCE

BRINGING THE NEW DAF TRUCK TO LIFE

The new DAF Trucks website is a double whammy: it launches a new truck, and introduces the world to DAF’s new corporate identity.

We were asked to create an online platform that shows DAF Trucks’ main features: exterior, interior, engine and services. To successfully handle the expected peak pressure on the site during the presentation of new trucks at an autoshow, we powered it with the Microsoft Azure cloud solution. This enabled us to build the environment quickly (in only 4 weeks), and to the required security level.

At its lounge, the platform was available in 11 languages for multi-country use. In collaboration with DAF Trucks, we continued working on their online strategy, resulting in a transformation of the corporate website to a new identity, alongside a new Content Management System.

AUTOMOTIVE

OPTIMISING ONLINE CONVERSION

As direct effect of our redesign of the NEDIS web shop, combined with online process optimisation, NEDIS’ online conversion increased with 10% right after the release.

With over 30 years of experience, NEDIS is leading in consumer-electronics in Europe. With 9 brands and 300 distributed brands, NEDIS serves more than 50,000 retailers in 50 countries.

Within 10 weeks, Mirabeau researched B2B buyer behaviour, optimised online processes and improved the user experience. We translated specific business needs such as cross- and upsell and personalisation to a usable, responsive interface.

This new O2O platform maximises sales in physical stores and is ready for future implementations, such service notifications. The analytics and optimisation tooling has been implemented by Mirabeau through partnerships with Google Analytics and Optimizely.

B2B ECOMMERCE

AFTER REDESIGN

ONLINE SALES CONVERSION

+10%

PERSONALISED AND KNOWLEDGABLE

ING commercial banking website visitors are CFOs, treasurers and senior consultants. They are looking for a clear overview of available services as well as ING CB’s possible experience on, or solution to a specific issue.

The old websites weren’t delivering the desired results. ING asked Mirabeau to create an inspiring, dynamic environment – resulting in more frequent visits. An integrated newsfeed was developed, to guide multinationals through the rough waters of the current financial climate. Finally, all products and local websites were integrated in one single environment.

We build the website in a fully responsive design for an optimal appearance on every type of device. We personalised content delivered to different users on different devices. For example, a CFO travelling around using a tablet, will receive different content than when at his home base using a laptop.

CORPORATE FINANCE

ING OWNS A STAKE OF

IN THE BANK OF BEJING

17%

CARING MORE ABOUT YOU

SkyTeam is a global airline alliance providing customers from member airlines access to an extensive global network with more destinations, more frequent flights and improved connectivity.

While SkyTeam was founded in 2000, and currently counts 20 full members across 5 continents. SkyTeam and Mirabeau are partners for more than 5 years. Recent activities in which Mirabeau and SkyTeam worked together towards seamless travelling are:

• New SkyTeam app strategy,concept and design by Mirabeau

• Support Seamless Travel, MemberSynergies and the SkyTeam Brand

• Improved visual identity, addedLounge finder and Sky Tips.

• Responsive design for skyteam.commade by Mirabeau. LaunchedMarch 2016.

AVIATION

INCREASE OF

NEW USERS EACH WEEK

1,400

SNEAK PREVIEW ROUND THE WORLD PLANNER

AVIATION

FROM ANALOG TO DIGITAL

Theodoor Gilissen is a private bank focussing on asset management for wealthy private individuals and services for independent asset managers. Theodoor Gilissen wanted to attract a younger audience. To do so, we helped them to start offering digital services.

In only 5 months we developed a personal environment for clients of Theodoor Gilissen. This environment provides dynamic young clients with relevant and constantly updated information and news. It also makes clients’ life easier by digitising processes. Active investors were used to receive multiple paper invoices, sometimes daily. These were digitised, unburdening both the client and the environment.

Themes like compliance, safety and stability are prerequisites for such an environment. Mirabeau is ISAE 3402 certified. A independent third party performed security checks on our work for Theodoor Gilissen. Not one security issue was found.

PERSONAL FINANCE

A PERSONALISED DASHBOARD

For Rabobank Mirabeau developed Rabo Corporate Connect: a relevant, personal, daily dashboard for their corporate customers (companies trading internationally and with a revenue between 25 million and 5 billion euros).

The dashboard feeds users with realtime stock market data, sector- and marketinformation and economy-related news. Combined with the situation of the customer’s own account this results in actionable information. Either with follow-up transactions or communication with the customer’s accountmanager.

Although the dashboard is the main source of information, other relevant digital channels are used as well. For example, updates of current transactions (‘track-and-trace’) are send by SMS or via an App.

“This dashboard makes my newspapersubscriptions unnecessary!”- a happy Rabobank customer

CORPORATE FINANCE

PRESENCE IN CHINA SINCE

COOPERATING WITH ABC

1994

Company facts

ABOUT MIRABEAU

Mirabeau is a global operating digital agency founded in 2001 in the Netherlands. We focus on optimising digital performance for market leaders in finance, travel and retail in B2C, B2B and B2E industries. We are seasoned digital strategists, technology independent and leading in optimising O2O user experiences throughout the customer journey.

COMPETENCE

OUR EXPERTISE

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4 Founders

300 Digital

Professionals

1 Focus

6 Locations

STRATEGY & CONSULTING Management Consulting, Digital Performance Strategy

CONCEPT & DESIGN Customer Experience, Online Marketing and Branding

PEOPLE Our professionals at your service and your location

DEVOPS Certified platform and APP development and optimisation

OPTIMISATION Improve your bottom-line results by data driven optimisation

MIRABEAU ACADEMY Training and workshops. Our professionals share their knowledge with you.

EXPERTISE & SERVICES

OUR CAPABILITIES

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4 Founders

300 Digital

Professionals

1 Focus

6 Locations

✓ CERTIFIED

Regularly renewed certification ensures our staff is well qualified and up to date with the latest industry standards and best practices.

✓ ISAE3402 TYPE II

Provides assurance that Mirabeau has a well established and proven securely internal control framework that is operating effectively. ISAE 3402 is an international standard for assurance engagements provided by Ernst & Young.

OUR RECENT AWARDS

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Although we’re most thrilled by the successes we book with our clients, we’re also quite proud that we’re often nominated for - and win - industry awards. Our most recent awards and nominations are:

4 Founders

300 Digital

Professionals

1 Focus

6 Locations

✓ DUTCH INTERACTIVE AWARD (MAY 2016, AMSTERDAM, NL) Our redesign for the platform ‘Vrouw.nl’, part of European media group TMG has been nominated in the category ‘Content’ at the Dutch Interactive Awards

✓ SPINAWARD (APR 2016, AMSTERDAM, NL) We have won this award together with Transavia: “The jury admires the User Centered approach of this redesign. Based on User Research, conventions in booking-principles have improved: a typical sign of innovation”

OUR RECENT AWARDS

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Although we’re most thrilled by the successes we book with our clients, we’re also quite proud that we’re often nominated for - and win - industry awards. Our most recent awards (late 2015) are:

4 Founders

300 Digital

Professionals

1 Focus

6 Locations

✓ LOVIE AWARDS (OCT 2015, LONDON, UK) The Lovie Awards recognises the best digital work in Europe from nearly 1500 entries from 30 countries. With our client Transavia we won a silver Lovie: “Within the airline industry Transavia sets pace for a whole new standard in user experience design.”

✓ BEST MANAGED COMPANY (DEC 2015, AMSTERDAM, NL) Evaluated by Deloitte and ING, our strategy, operations, degree of innovation and financial results scored consistently above average.

✓ EARLY 2015 AWARDS AND NOMINATIONS

Digital Innovator Awards 2015

OUR PARTNERS

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We choose to work with the best technology partners in the industry. A selection of our partners: 4

Founders

300 Digital

Professionals

1 Focus

6 Locations

NICE TO MEET YOU!

www.mirabeau.com

| MABLE WEN Sr. Manager Operations & Training mwen@mirabeau.nl

+86 1592 0541 252

myhappyfeet

150251917

@

VANESSA E. DE GROOT | Director of business development vdegroot@mirabeau.nl

+852 53497432

+86 13 660 468 440

evanessae

2479846034

@