+1-202-997-7747 | [email protected] ... · works of Richard Avedon and Herb Ritts were...
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Transcript of +1-202-997-7747 | [email protected] ... · works of Richard Avedon and Herb Ritts were...
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I AM FASCINATEDBY THE ART OFTRANSFORMATION.
It was the light and mood, com-bined with haute couture fashion that fascinated her. Specifically, the works of Richard Avedon and Herb Ritts were most influential. Photog-raphy courses in high school, pho-tographing family and friends in the style of fashion portraiture, and advancing her education in this art is how she began.
A graduate of the University of Maryland, Baltimore County, Violet-ta studied Photography Visual Arts and Art History. Throughout her ed-ucation, Violetta worked as a make-up artist. Providing makeup for her own photoshoots as well as other photographers, fashion shows, vid-eo production and live television. Makeup artistry and wardrobe styl-ing are an integral part of her im-age making process. She started her company, VM Photography & Makeup LLC, in 2004.
As not only a photographer, but as a stylist, make-up artist, producer and artistic director Violetta creates
one of a kind visual experiences for brands and editorial as well as in-dividual and corporate clients. She is a new kind of photographer un-bound by traditional parameters; a visual artist serving to curate an entire story through a lens as cre-ative director at VM Photography & Makeup LLC. The photoshoots she produces are created with a strong conceptual fashion emphasis and a willingness to explore in order to bring images to life.
“I love to create beauty and and I live to capture it,” says Violetta about her approach to her work. “I am fascinated by the art of transformation! The process of merging light, makeup and ward-robe together to facilitate a “new” person or character is nothing short of magical. The experience has a profound effect on my sub-jects. And the lasting effects of seeing themselves in a height-ened image is extremely gratify-ing to me. It’s what drives me to keep creating.”
I n March 2014, The Fashion Group International of Greater Washing-ton DC awarded Violetta the ‘Rising Star in Media/ Photography’ award. In 2015 Violetta unveiled ‘Women Of Colour’, a portrait series of six inspiring women who break the stereotypical mold of the Washing-tonian professional. The collection of fashion inspired photography with a photojournalistic influence exhibited at The Monroe Trust Art Collective to a sold out opening reception. In 2016, Violetta was se-lected as one of eight “Superfierce” artists. The traveling art exhibit, ‘Su-perfierce’ debuted at The National Museum of Women in The Arts.
Her work has been published in The Washington Post, VOGUE ITAL-IA ‘PhotoVogue’, Niche Media Pub-lications, Washington Life Maga-zine, Washingtonian Magazine and a national campaign for Planned Parenthood.
From the first timeshe flipped throughHarper’s Bazaarand AmericanVogue at age 10,Violetta fell in lovewith photography.
Violetta, awarded Rising Star in Photography, at the 2014 Fashion Awards with Theo Adamstein, Presenter & Founder of FotoDC
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SUPERFIERCE 2016 Highlights
Violetta was chosen as a SUPERFIERCE artist in 2016 & 2017.
The traveling art exhibit debuted at the National Museum of Women in the Arts.
Washington Life Magazine
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Violetta wuth NMWA founder, Wilhelmina Cole Holladay
IN APRIL 2017, VIOLETTA’S F*CANCER SERIES WAS PART OF THE NATIONAL MUSEUM OF WOMEN IN THE ARTS
30TH ANNIVERSARY GALA & AUCTION
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VIOLETTA HAS BEEN NAMED DC’S TOP 40 UNDER 40 FOR THE PAST 5 YEARS BY WASHINGTON LIFE MAGAZINE AS WELL AS A WASHINGTON TRENDSETTER AND
2017 STYLE SETTER BY WASHINGTONIAN MAGAZINE
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CREATIVITY IS REALLY A REBIRTH, A TRUE TONE WE FEEL FOR OURSELVES AND FOR OUR WORLD. IT IS THE EXPRESSION OF AN INDIVIDUAL BASED ON THEIR EXPERIENCES, DREAMS, EMOTIONS, AND DESIRES.Peter Lindbergh
