0919 trade english

무역영어 3강

0919 Class Agenda

• Time & Date:

• Recap: Writing skills

• Topic: Business Proposal (거래제의)

• Preview: Credit inquiry(신용조회)

0919 Class Objectives

Import-

Export

Procedure

Trade

English

Translation

I understand

the ‘business

proposal’:

Why it is

necessary,

how to deliver

its message

I can

understand

how to

organize the

business

proposal letter

I can translate

the sentences

regarding

business

proposal

2.2 Trade Letters Before Signing Contract

계약체결이전단계의무역통신문 P105-125

2.2.1 I Request for business

introduction

거래처소개의뢰서 P105

내용구성주요표현Doc4.1 P110 P111

Doc4.2 P112 P113

2.2.2 II Business Proposal

거래제의서 P115

내용구성주요표현Doc543 P120 P121

2.2.3 III Credit Inquiry

신용조회 P125

내용구성주요표현Doc5.4 P130 P131

Doc5.5 P132 P133

2.2.4 IV. Trade Inquiry

거래문의 P136

내용구성주요표현Doc6.1 P140-P141

Doc6.2 P142-P143

Doc6.3 P144-145

I Export procedures (1)

Before-signing stage At the contract signing

stage

After contract-signing

stage

Overseas market

research(해외시장조사)-

>target country to export

Seek overseas trade

connection(수입상선정)Buyer to do

business

(Exporter)Business

proposal

Importer) Trade

inquiry

Credit inquiry

Exporter offers (at the

request of importer)-Offer

is firm selling intent(확정적의사표시)

1) If importer accepts the

offer, they sign the

contract (acceptance 승낙)

2) If importer make an

counter offers, exporter

can make another counter

offer, or exporter can

accepts the counter offer .

(Both can exchange

1> Letter of Credit(L/C)Importer asks its issuing bank to

open an LCExporter receives

the L/CConfirm whether LC

conditions meet contract terms.

2> Export license: E/LIf the goods are export-restricted

items, exporter must get EL

issued from the authorities3> Goods secured (수출물품확보)

3.1.Exporter produces goods by

sourcing RM from abroad or

domestically.

3.2.Exporter buys finished goods

from other manufacturer

4> Exporter signs contract

with carrier (운송계약의체결)

Exporter submits the shipping

request (선복요청서) to

P105 1. Organizing a letter to ask them to introduce ‘reliable’ company to us.

Request for business introduction

거래처소개의뢰:

내용구성과주요표현

Opening Body Ending

거래처 소개의뢰서를 보내게된 취지Why I am writing(develop, extend, diversify)

자사의 소개(역사, 취급상품 및규모 등“Who I am” (history, product, size, market position)

거래처 소개의 의뢰“Please introduce reliablecompany to us”

“자사의 신용조회처 명기“Refer to the ABC bank for our credit standing.

귀사가 제공한 정보를 극비 취급하겠다“We will keep it in a confidence”

협조에 대한 감사의 사전 표시Thank you for your cooperation.

조속한 답신의 요망“We are looking forward to your early response”

P106 Opening to seek business partner

• We’ve heard from AAA that you are BBB.

• 거래관계개설하다

• To do business with

• To open an account with

• To enter into business relations with

• 해외거래처를선정하다

• Seek overseas connection

Opening: Why we want to open an account? P107

• To extend one’s business (expand, increase)• 사업을확장하다

• To diversify one’s overseas market

• 해외시장을다변화하다.

• To develop new market• 시장을개척하다.

• *extend: Please extend the shipping date to

the end of September. (postpone)

Opening: Is the company is reputable? reliable?

P107

• The company is of good reputation

• Respectable

• Enjoy a good reputation• 호평을받다, 평판이좋다.

• Reliable

• *Trustworthy, dependable, consistent

P107 Body: Tell them who you are

• Market position: We are one of the leaders

• Product items: We are exporter of electronic

equipment

• History: We have exported for the past 20

years.

• What do we want to trade: We are interested in

exporting semiconductors

P107 Body: Tell them whom you are seeking 본사제품을수출할경우현지유통업체를찾을때

• We are a Korean exporter handling

computer parts. We are looking for reliable

companies who may distribute our products

in your country.

P108 BODY:

Ask them to introduce some companies to us

거래처소개를의뢰할때

• Introduce to us some companies

• Introduce some companies to us.

• Courtesy (정중함)

• Introduce to us some reliable companies

• Would you please introduce

• We would be grateful if you introduce

• It should be appreciated, if you would introduce

P108 Body: Tell them either to contact us or send us a list

• Option1:

• Let them directly contact us

• Option2:

• Send us a list of companies.

• Regular business

• We hope some of your members may directly contact us

on regular business transactions, or we would be grateful if

you could provide us with a list of companies who may be

interested in acting as our distributors.

Body: contact someone

연락하다

• To get in touch with someone

• To make contact with someone

• To write to someone

• Let’s stay in conect.

P109 BODY: Give them your credit reference”

(신용조회처제공)

• “Refer to ABC bank for our credit standing”

• 당사의신용상태에관해서는ABC 은행에조회하시기바랍니다.

• We may refer you to ABC Company for our

credit standing.

• 당사는귀사에게당사의신용정보에관하여ABC 상사에조회하실것을부탁합니다.

P109 BODY Tell them to keep it in confidence.

• 귀사가제공한정보는극비로취급하겠습니다

• Any information you can give us would be

treated as strictly confidential.

• Any information you can give us would be

treated in strict confidence.

P109 Ending for seeking business connection:

• We hope you will give your best

consideration to this matter.

• Your early reply will be appreciated.

• reply

• answer

• respond

P108 Ending

• We hope you will give your best

consideration to this matter.

• Your early reply will be much appreciated.

Text Letters

Seeking trade connections

Doc4.1A

Doc4.1B

Doc4.2A

Doc4.2B

II Business Proposal

거래제의서 P115

II 거래제의서 (Business Proposal) P115

• When an exporter intends to do business

with a particular importer, the exporter

proposes to enter into a business with the

prospective importer.

• 실제거래를개설하기위한최초의서신을거래제의서(Business Proposal)라고한다.

P115

How to write Business Proposal?

Attract Interest

Create Need

Move CP to action

II. Organizing messages for Business Proposal letter P115

OPENING BODY ENDING

How I get to know you

상대방을알게된 경로

거래제의서를보내게된취지Why I am proposing to do

business with you.

자기회사소개(history, sales, market

position, product,

specialization, comparative

advantages)

수출입희망품목Product items we want to

export or import

거래조건제시Conditions in price,

quantity, shipment,

payment

신용조회처명기Refer to our bank for our

credit standing

협조와조속한답신의요청Thank you for your early

response

거래제의서에대한문의의상시환영표시You are welcome to ask any

questions to us

P116 Opening for business proposal letter

(거래제의서: 주요표현)

• How did we get to know you:

• Through the courtesy of the ABC, we’ve learned that you

specialize in the import of machinery.

• We understand from the Directory your firm is one of the

major importers of stationery in Portugal.

P116 Opening: How we get to know you

• We owe your name to ABC

• Your name was given by ABC

• ABC has advised us to get in touch with you.

• ABC recommended you to us as one of the

leading importers in machinery.

• We have been informed by ABC that you are a

reliable concern.

P117 Body:

Let them know who you are

• Location: We are a Seoul-based exporter

• Network: Branch offices in NY

• Handling product: A wide range of merchandise

• 다양한종류의상품

• History: We have a 20-year history of exporting the

product.

• An importer-exporter of general merchandise

• 잡화수출입업자

P118 Body for Business proposal letter:

Write about payment condition

• Our usual payment terms are

• draft at 90 day after sight

• 일람후 30일출금어음

• An irrevocable letter of credit

• 취소불능신용장

• US dollars

• 결제통화

P118 Messages for body of business proposal letter:

shipment

• We are pleased to inform you that we can

supply any quantity within two weeks after

receipt of your order.• 귀사의주문후 2주이내에어떠한수량의물품도제공할수있다.

• Provide, deliver, to make available something

P118 Body: “Give them our reference”

• As for our business standing, you may

refer to our bankers, the KEB, Seoul.

• We are pleased to give you our bankers the

KEB as a reference.

• Business standing 영업상태

• Business reputation business integrity,

• Business background

Ending of business proposal letter P119

• We look forward to your favorable reply at

your earliest convenience.

• Your kind cooperation would be

appreciated.

• We earnestly await good news from you

soon. • Favorable reply 호의적인응답

• At your earliest convenienece 형편이닿는대로빨리

Ending business proposal P119

• Your prompt attention to this matter would be appreciated.

• We would appreciate your prompt attention to this matter

• Should you like to have any further information, please do

not hesitate to contact us by e-mail or fax.

• If you like to have more information, feel free to let us

know by email.

Text Document P120-P125

Doc4.3A

Doc4.3B

Check: Self-assessment

Import-

Export

Procedure

English

sentences

Translation GBC

Speaking

Self-

assessment:

on a 1-5 score

I understand

the ‘business

proposal’:

Why it is

necessary,

how to write

in English

and what are

its

vocabulary

I can read

and

understand

English

sentences for

business

proposal

I can

translate the

sentences

regarding

business

proposal

I can tell a

story that

shows I am

accurate or

analytic or

adaptable in

a way that

makes

strategic

sense.

Let’s call it a day

Ahn Mi-Young