Richard Branson

http://www.papermag.com/blogs/times-square-virgin-megastore.jpg

Virgin“Megastore”

Virgin Airlines

http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg

http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpghttp://media.comicmix.com/media/2008/08/26/virgin-comics-logon.jpghttp://www.breakfrom.co.uk/wp-content/uploads/2008/04/spaceshiptwo.jpg

Virgin Limobike, Comics, Galactic, Balloon Flights

With so many companies…

How has the brand stayed“Virgin”?

http://travel.latimes.com/daily-deal-blog/wp-content/uploads/2008/10/k95ecanc_branson_sailing_500.jpg

World Balloon Records•Circumnavigated the world in a balloon

•Flew a balloon at 245 mph

http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg

Aqueous Feats•Attempted to cross the Atlantic twice

•Fastest crossing of the British Channel

By being ridiculously awesomeand rich, Richard Branson’s

achievements have leadconsumers to associate him withthe brand “Virgin”. By extension,

his traits (superfluity,recklessness, adventurousness)

are synonymous with “Virgin”

http://www.dailymail.co.uk/tvshowbiz/article-1171739/Er-Richard-Branson--wont-fast-naked-model-round-Necker.htmlhttp://www.virginlifecare.co.za/assets/images/AboutVirginLogo.jpg

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