08742 living march 2015

March 2015

Inside this Issue...BurdensA Local Story of Faith

All Business Part 2 of Branding and Trademarks

Shore Recipes Coconut Lime Scones

Beer Corner An Overview of Craft Beers

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Burdens by Dennise O’Grady

I opened my hand once I got into the car. I don’t know why I had it in my head that it was a bunch of mass cards. I had been to a funeral days before and had felt mass cards then, so maybe that’s what I had been thinking. The envelope was white and crumpled. There was writing scribbled on the outside that I didn’t take the time to read. “I need you to pray for my son,” the woman had said. I lifted up the edge of the envelope. I saw the first hundred. I folded it over. I saw the second. Then a fifty, and a bunch of twen-ties. My husband sat next to me in the driver’s seat. He hadn’t started the car yet and glanced over. He stared at the wad of cash. My hands were not trembling. “Whoa,” he said. “Where’d you get that?” I was shaking my head and counting it on my lap. I told him it was from some woman at church. He asked who it was, if I knew her. I didn’t, I told him, I had never seen her before. My kids were in the backseat not listening. There was some scuffling, some rustling of coats, and seatbelts clicking into place. I sat still. “Wow. What did she say?” he asked. “She told me she needed me to pray for her son.” I stuffed the money back inside and looked closer at the writing on the envelope before throwing it into my purse. He didn’t ask any more questions — just started up the car and we left. Pay it forward I knew everyone would tell me. And, I did think about getting out of the car andwalking back into church to toss it all into the

Nobody, who has not been in the interior of a family, can say what the difficulties of any individual of that family may be.

— Jane Austen

You don’t really understand human nature unless you know why a child on a merry-go-roundwill wave at his parents every time around — and why his parents will always wave back.

— William D. Tammeus

collection basket. But my husband drove off as I was thinking about the woman pushing the envelope into my hand and closing my fingers over it. “I love watching you love your children”, she whispered close to my face. And for the second time: “I need you to pray for my son”. Later that week I had dinner with my sister. When I told her the story, she asked what the woman had looked like. “Was she smiling?” she wanted to know. I said no. I told her that her face was wet with tears but that she hadn’t been crying while talking to me. “She had tear stains through her make-up”, I remembered, touching my hands to my face and patting my cheeks. I called the priest. He never once suggested I donate the money back to the church. “It’s a gift, Dennise”, he told me later. “Don’t let it become a burden.” So I’m trying to not let it be. But I do feel I have a responsibility to do something good with it. Not just good, but the exact right thing. For now, I have it shoved in a bottom drawer among a bunch of old running socks. Everyday I take it out and look at it. I read the scribbled writing on the envelope and run my fingers over it. Somedays I lay the money all out on my bed. Then I get on my knees and count it. I try to pray for her son like she asked, but I never do a very good job. It always feels half-hearted and superficial, like I’m trying too much and not paying attention enough. This story is my prayer for her son. It is the best I can do for now.

All Business


Every business owner should understand branding and trademark. Although, small business owners are brilliant at their businesses – they are not knowledgeable about marketing or law. In this second part of a three-part series, we examine the importance of trademark. (See the February 08742 issue for Part 1, “Branding.”) Once you have defined your “brand,” you will need to design a Trademark – a logo or other symbol designating your product or service as different from others.

Trademark protection is obtained as soon as a distinctive mark is affixed to a product (trademark) or service (service mark). Unlike copyright and patent, trademark is NOT specifically mentioned in the United States Constitution – however, Congress did codify the common law in the Lanham Act to clearly protect trade and service mark owners. The association of a symbol, unique name, or phrase with a product or service is meant to provide consumers with an indication of quality or origin. A mark must be distinctive and associated with the product or service and can be fanciful (“Nike”), arbitrary (“Apple” for computers), or suggestive (“Orange Crush” for the soda). Colors and symbols can also be part of the trademark – but they must be distinctive and not related to the function. Generic terms are not protected if related to the item with which they are typically associated and are, therefore, not fanciful (“soap”). Trademarks can be a standard character mark

Branding and Trademark – Part 2by Christy Schmidt, Esq.

291 Herbertsville Road, Brick, NJ 08724

(732) 903-7875

(typed, just the letters or words with no design element) or stylized (with a design element; a logo).

Trademark does not require registration as creating and using one is a common-law property right. Any mark may be notated with “TM” or “SM” to indicate intention to retain property rights over same. To register a trademark with the United States (or inter-nationally) as provided through the US Constitution requires the seller or service provider to be involved in interstate commerce. (Although each state has a trademark registration process, the filing of same is of questionable benefit as another will not be able to enter the “state” but could obtain a federal trademark that could trump a state trademark registration. The analysis of such a situation is a legal analysis – and an economic one.) A holder of a trade or service mark may file an initial application with the federal government stating that he or she “intends” to enter interstate commerce. This registration, if approved, will permit the registrant time (a year plus extensions, typically) to actually file an “in use” application and receive federal trademark registration. At only that time can a mark be labeled with “®.”

Use, however provides the owner superior rights to registration. If two owners of an identical mark are competing – one registered not using the mark and one unregistered using the mark, the one using it will win in an infringement action. This is the essence of trademark – the use in the market to allow consumers’ associa-tion. In fact, the intention of trademark is to protect the consumer – technically not to protect the producer or servicer. Reviewing the history of trademark – which was once “guild” marks – gives an idea of what the purpose is. When a consumer goes to buy a Ford, they should not end up with a Nissan marked “Ford.” This is a simple concept. If a client is seeking to create a trade or service mark, they should be doing so to differentiate the product or service in the market – with the intention to cause customers to associate the mark with that particular product or service.

Trade/Service marks must be constantly used, consistently used, and affixed to the product or service. Trade/Service marks not so used are considered abandoned – whether registered or not. Trademarks and Service marks must be policed. Whether registered or unregistered, the owner must constantly watch the market to ensure related competitors and even those in unrelated industries are not wrongfully using (infringing) on the mark. Policing must be based on consumer confusion: That a buyer will likely confuse two companies with similar marks – typically in similar or related industries.

In summary, design a unique mark to label your product as distinct – decide if you need to register it Federally – but always use it on everything you sell or every service you deliver.

Next month, we will discuss protecting your mark – and finding the right mark before you make a foolish investment!Copyright C. Schmidt, 2015. All rights reserved. Christy A. Schmidt, Esq. is a local attorney and business consultant focusing on business, real estate and estate law. See more at: www.cschmidtlaw.com. Register for the FREE business workshop in March: Trademark and Branding

All Business I & E InsurancE agEncy & Financial Services

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Ernest M. Caponegro, CEO, CSA®

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Legal Ease


A column that simplifies areas of the legal industry for every day consumption. This month’s topic...

New Jersey DWI Laws May Be Revamped by Christopher J. Grenda, Esq.

On February 5, 2015, the New Jersey Senate gave final legislative approval for a bill that would provide convicted drunk drivers an option of having an ignition interlock device installed in their motor vehicle in lieu of a substantial loss of license.

The law as it stands now, requires installation of an interlock device for repeat offenders and first-time offenders who report a blood-alcohol concentration (BAC) of .15% or higher. The new law would expand the interlock’s availability to expand to all convicted drunk drivers.

Under the new law, Bill A1368, a first-time DWI offender with a BAC between .08% and .10% would have an interlock device installed for three months. A first-time DWI offender with a BAC between .10% and .15% would have an interlock device installed as least seven months and up to one year. In all cases, a first-time offender would only face a loss of driving privileges for ten days.

Instead of a mandatory two year loss of driving privileges, a second DWI offender will face a loss of driving privileges for two to four years. And, a person convicted of a third or subsequent DWI would lose their driving privileges for ten to twenty years, instead of the statutorily mandated ten years currently in place. Moreover, a judge will have the discretion to order an interlock device to be installed for an additional period following the suspension.

If a person is convicted, or pleads guilty to, a DWI where there is not alcohol involved, but rather narcotics, will not be facing installation of an interlock device, however, the current penalties for loss of license will remain unchanged.

The average cost for renting an interlock device ranges from $75 to $100 per month, if a convicted drunk driver cannot afford to rent an interlock device or simply does not want to pay for one, that person will face a loss of driving privileges consistent with the current law. Christopher J. Grenda, Esq. is an attorney with offices in Toms River, New Jersey. Mr. Grenda holds a Bachelor of Arts (BA) in History/Pre-Law from Limestone College in Gaffney, South Carolina and a Juris Doctorate (JD) from Thomas M. Cooley Law in Lansing, Michigan. Mr. Grenda is a former municipal prosecutor who handled multiple towns throughout Ocean and Monmouth counties. Today, Mr. Grenda is a sole practitioner who primarily practices in DWI Defense; Criminal Defense; Real Estate; and Wills.

Christopher J. Grenda, Esq. is a former prosecutor who has handled:

• Thousands of DWI Cases

• Thousands of Criminal Cases including Drug Possession and Assault/Domestic Violence

• Tens of Thousands of Traffic Cases

Call (848) 223-7769 or Visit Online at

www.grendalaw.com today for a

FREE CONSULTATION!

A Law Firm Where Every Client Matters!

Legal EaseT

he Shops at the Point/Brick Border

Timeless Creations By Cindy 732.456.4686What is Timeless Creations By Cindy? Timeless Creations By Cindy is an art school where students of all ages are introduced to diverse forms of art, specializing in oil painting, set inside an art gallery showcasing the works of various NJ artists.

Who is Cindy? Cindy is a self taught artist gifted in decorative and mural painting. After becoming a finalist in HGTV’s Design Star, her passion for art grew stronger, leading to a career in turning ordinary spaces into extraordinary spaces through paint and a creative eye. A selection of her work can be seen at Timeless Creations.

Maui Teeth Whitening 732.202.7189How long do the sessions take? Session times are 20, 40 and 60 minutes depending on the discoloration of your teeth and how white you want them.

Is Maui Whitening treatment for everyone? The Maui Whitening treatment provides dramatic results for anyone who wants to whiten their teeth. This includes people with teeth that have been stained by smoking, or substances such as coffee, tea, soda, or wine. We also see great results on people with teeth stained by flouride and hereditary discoloration.

Lucy’s Bead Boutique 848.232.3690If someone reading this is a beginner, what do you offer? Classes. Adult classes for beginner to advanced. Beaders are taught by 7 instructors from bead weaving, polymer clay, wire working and chainmaille. We have kits for beginners to intermediate beaders. You can make it at the store with our help, or you can take it home.

And for the more intermediate or advanced beaders? Open Beading. We encourage anyone to stop in, pick up a kit or finish an existing project at our community table, any day of the week, as long as there isn’t a class being taught.

3241 Route 88, P

oint Pleasant, N

J 08742

State Licensed — Ages 6 weeks and upSmall Class Sizes — CPR & First Aid Certified Staff

Age Appropriate Academic Curriculum Open Year Round 6:30am -6:00pm

Music & Movement Classes — Owner/Director On-Site

818 Beaver Dam Rd, Pt Pleasant, NJ 08742 • 732-295-00901012 Cox Cro Rd, Toms River, NJ 08755 • 732-914-2273

1450 Route 88 West, Brick, NJ 08724 • 732-458-2273

Escape to the Jersey ShoreThe Grenville

732.892.3100345 Main Avenue, Bay Head, NJ 08742 • www.thegrenville.com

We are now a BYOB!


Shore RecipesIt’s cold and grey and I’m home on a snow day. March certainly reared its ugly head. By the time March rolls around, I’m sick of the crockpot and I’m longing for tastes of summer. My family loves scones, and I love that they can be enjoyed for breakfast or afternoon coffee. Adding the right flavors, lime and coconut in this case, and I’m suddenly enjoying a taste of warmer days. These are a cinch to make, I usually mix the dough in the food processor, but a pastry cutter works too. Make sure the butter is really cold for the best texture. Enjoy!

Coconut Lime SconesPreheat oven to 425 degrees

3 cups of all-purpose flour 1 stick + 5 tablespoons of butter — cut into pieces1/3 cup sugar 2 teaspoons baking powder½ teaspoon baking soda 2 cups shredded coconut

Mix the above in a food processor or with a pastry cutter until it resembles a coarse crumb.

In a separate bowl, beat together:1 egg ½ cup canned coconut milk 1 teaspoon vanilla extractJuice of 1 lime finely grated zest of 1 lime

Make a well in the dry ingredients and pour wet ingredients in the well and mix with a fork until moist throughout. Dump contents on a floured surface and knead 6-8 times. Divide dough in half. Roll each half into a circle about 1 inch thick. Cut into 8 pieces. Brush with remaining coconut milk from the can and sprinkle lightly with sugar. Place on an ungreased cookie sheet at least 1 inch apart. Bake 11-15 minutes until golden brown. Allow to cool on a rack.

*Optional — Drizzle with a glaze made with lime juice, zest and confectioner sugar and sprinkle with shredded coconut.

Specializing in the design ofBrochures • Ads • Newsletters • Logo Packages

Direct Mail • Menus • Annual Reports • Catalogs

Contact us today for a free estimate!201.906.9454 • [email protected]

Parental Guidance


Sensory ProcessingBy Maureen Whelan

Smell... Taste... See... Hear... Touch... Move... In the first moments of life, a healthy baby experiences and processes each of these sensations. Together, sensory integration occurs giving the child valuable informa-tion about his environment and the brain begins to formulate plans to respond to it. It’s a beautiful thing when it all goes according to the plan. But sometimes events occur that prevent the brain from receiving, registering or responding to sensory input. Sensory processing goes awry. The theories about why this happens are varied and great in number. The important aspect to remember is help is available.

According to the Sensory Processing Disorder Foundation, sensory processing disorders (SPD) affect between 1in 20 to 1 in 6 children. These numbers vary because of unclear diagnostic tests, and some medical professionals failing to recognize it. Commonly associated with Attention Deficit Hyperactivity Disorder, and Autism Spectrum Disorders, SPD can also occur on its own. It can affect all the sensory systems, or just one. This is different than sensory preferences. For instance, I may prefer to wear sneakers on a daily basis but putting on my work shoes will not affect my daily function of other tasks. Sensory Processing Disorders interfere. The brain’s under or over responsiveness interrupts participation in daily activities. So what do you do if you suspect your child’s affected by this?

You can create sensory rich experiences for your child easily at home. Avoid too much screen time of any kind to insure your child is exploring and learning with all his senses. Go old school. Use sandboxes, playdough, fabric textures, dried beans, and shaving cream to create tactile play experiences. Touch receptors areresponsible for providing information on temperature, pressure gradation, pain, discrimination, vibration, and more. Play music. Experiment with different genres, just keep the volume low; young ears are much more sensitive to sound. Allow your child to move. Hit the park swings, and rocking horses. This helps develop positional and postural awareness. Floor play is beneficial for children of all ages. If this cold weather lingers get out the yoga ball. Hold your child while bouncing on it. Enlist him in household chores. Yes, I know they can be completed in half the time without his help, but this type of heavy work is great input. Push those laundry bas-kets around the house. Or get out the beach shovels and have him help shovel the front porch. Cook with him. Let him watch, smell, touch, and taste what he’s making. Even instant pudding works for any non-cooks! In all these experiences take into account he age of your child. Keep it simple to make it success-ful. The more your child understands his environment, the more likely he is to be part of it. The calmer he will be while in it, and more creative as he experiments with it. Enjoy!

If you believe your child has a serious sensory processing issue seek advice from your pediatrician or a neurodevelop-mental pediatrician. They may recommend additional evaluations by Occupational or Physical therapists trained in treating this disorder. You can seek an Early Intervention Evaluation if your child is under the age of 3 and you suspect sensory processing is impacting other areas of development. Contact the Ocean County Health Department for more information on this program.


Students of 08742

Point Pleasant’s Technology Garage University helps children “make” their own futures with 3d-printing and other future technologies

Technology education and skills development are becoming more accessible than ever.

Right here in Point Pleasant, at 2428 Bridge Avenue, Technology Garage University (TGU), which opened in October of 2014. This business will offer children and adults the opportunity to ex-plore, create and experience the wonders of technology!

The business concept can only be described as revolutionary. Technology Garage University is a youth-oriented instructional and activity club, under the direction of President Mark Fingerhut.

“We want to augment the learning process in schools to where kids can have more time and space to be encouraged to think outside of the box and be able to be creative and think for themselves,” said Fingerhut, a Point Pleasant resident for the past 15 years.“The development of 3D printing and additive manu-facturing marks the first time in human history that the average person could conceive of an idea and hold it in their hand within an hour,” said Fingerhut, a lifelong technologist and entrepreneur.

A Revolution in Youth Learning Begins in Point Pleasantby Mark Fingerhut

point peapoddery

3128 BRIDGE AVENUE, POINT PLEASANT www.pointpeapoddery.com Facebook: point peapoddery

A NEW Paint Your Own Pottery Experience!

OPENING APRIL 2015

Technology Garage University will be part of the “Maker Revolution”, which has been called “a new industrial revolution - combining the spirit of the old shop class with modern tech in community Do-It-Yourself spaces”, by the Monitor.

TGU is designed to change and evolve as technology changes!

Contact us today!Phone (732)-644-9002Stop by:2428 Bridge AvenuePoint Pleasant BoroughVisit our website at:

http://www.technologygarageuniversity.com

Lisa L. Colonno, Assistant Vice President, Branch Manager2307 Lakewood Road, Point Pleasant, NJ 08742732.295.0004 • [email protected]

Staying Home


…With Your Best Friendby Christy Schmidt

This column, “Staying Home,” is about appreciating and being thankful for all that is around us: Our health, our blessings, our family, our community, our friends. We can all think of a list of friends: People with whom we connect, who share our values, who enjoy similar activities – and who are there to share our lives in times of joy and support us in times of sorrow. We call them “bud-dies,” “pals,” “BFFs”…

Take a moment and picture your friends. Think of times when you enjoyed their company – and remember times you have shared. Perhaps it is someone with whom you can go to the ballgame – or your quilting circle – or antique shopping. Perhaps it is someone who will roam the aisles at Barnes & Nobel with you – and then share a latte and the books you have each found. Maybe it’s the friend who is willing to be adventurous and challenge you: To skydive or white-water raft or rock climb.

Many of us will think of the friendships that have stood the test of time – and those that have not. That gets one thinking about what makes a true “friend.” What are the qualities and

traits in a person who you consider your “friend?” I suggest you take the time to make a list. What values and dreams do you share? How do you treat each other and what are the expectations of a friendship? We will all think of those who have been there for us – and who share in our lives. Typical qualities: Honest, caring, loyal, steadfast….A “friend” brings you up when you are down, encourages you, holds you accountable – brings you soup when you are ill. Friends support your business or career goals. They listen to you or help you make decisions. They are honest and accurate. A “friend” compliments you – and reminds you how wonderful you are. Friends celebrate our accomplishments – and are kind to us when we fail. Most importantly, a true “friend” is supportive when you need him or her.

However, in my experience as a coach, most of us forget to be our OWN best friend. Look at the list of qualities of who you consider a “friend:” Do you treat YOURSELF that way when you fail? Or when you succeed? Often, our internal dialogue is downright cruel – and speaks to us in ways we would

never speak to a “friend.” In fact, we often speak to ourselves in ways only an enemy would. Check in with that little voice: Are you your OWN best friend? When you fail, does he or she say: “Well, you are a total screw up. You are just too stupid…ugly…mean. You will never succeed.” Or, is he or she your FRIEND: “It’s okay. You will get it next time. You are wonderful – you just made a mistake.” Does he or she negate you when you succeed: “Well, you were just lucky. Normally, you are just a jerk…a loser.” Or does he or she clap for you: “You DID it! I am so proud of you!”

The easiest way to learn to be your own best friend is to check your little voice: Are you speaking to yourself the way YOU would speak to a friend? The way you would expect a friend to speak to you?

While we wait for Mother Nature to bring us daffodils and crocuses…and leave the snow and ice to next winter…take some time to listen to your own voice and be your own best friend.Copyright C. Schmidt, 2015. All rights reserved. Christy Schmidt is a professor, certified life coach and mediator with over 20 years of consulting and coaching experience. Her company, Ansuz, LLC, offers one-on-one coaching, business consulting, and empowering workshops to help you become your ideal self and live your dream life! Contact her about the Happiness Path: A Free Workshop to show you the scientifically validated way to become and stay happy! Or, get some Spring Coaching and become your OWN BEST FRIEND!

po

int

pe

ap

od

de

ry

Opening in APRIL - Stay Tuned! A NEW Paint Your Own Pottery Experience!

ADULT NIGHTS PRIVATE PARTIES

KID’S BIRTHDAYS CREATIVE CLASSES

3128 BRIDGE AVENUE, POINT PLEASANT www.pointpeapoddery.com Facebook: point peapoddery

NO STUDIO FEE NO APPOINTMENT NEEDED

Len Falabella, Owner 732-714-1786

[email protected] Us on Facebook!

Beer Corner


For the Love of Beerby Matt Connelly

Winter WarmthAs a college student who didn’t know any better my choice of beer centered around two simple questions – “Is it cold?” and “Is it cheap?” To be honest, if the circumstances warranted, I’d even forgo the former to achieve the latter. In Northeast Pennsylvania in the late 1990’s, cold and cheap meant, at best, Yuengling or, at worst, one of the many watered-down American lagers available in “packs” of 30. A cold and cheap lager tasted equally average in winter, spring, summer or fall.

These days, though, “seasonal” beer is the fastest growing segment of the craft beer industry, making up nearly 24% of production in 2014. Just as a chef rotates her menu to reflect the flavors of the local and seasonal climate, craft brewers use ingredients and brew beer styles intended for consumption during a particular time of year.

Within the diversity of new and revived beer styles being produced seasonally are the segment of beers ideal for winter consumption. Generally speaking, win-ter beers are dark and malty in character, high in ABV, and warming to the body. A seasonal market once dominated by “Christmas” (i.e. spiced) ales is now rich (pun intended) with Porters, Stouts and Barleywines. Lucky for us, the exceptional bars and liquor stores of Point Pleasant carry most of the best beers that fit this category.

Here are five of my favorite beers to consume between December and March:

As you can see, three of the five choices above have been “aged in bourbon barrels.” This process gives the beer subtleties of oak, charcoal, tobacco, vanilla and, of course, bourbon, creating that “warming” character I alluded to earlier. All five beers are ranked on Beer Advocate’s Top 250 Beers in the world and, most importantly, all are available in Point Pleasant at the time of print.

Aren’t we lucky to live in 08742…For the Love of Beer!

Goose Island Bourbon County StoutAn Imperial Stout aged in bourbon barrels.Goose Island Bourbon County BarleywineAn English-style Barleywine aged in the bourbon barrels after they are used to age the Bourbon County Stout (see above).Founders Breakfast StoutOatmeal Stout brewed with chocolate and two types of coffee.Ballast Point Victory at SeaImperial Porter brewed with whole vanilla beans and coffee.Founders Backwoods BastardScotch Ale/Wee Heavy aged in bourbon barrels.

Your humble correspondent attended the Hop Father “Jersey Beers” tasting at Fire Fly at the White Sands Hotel

in Point Pleasant Beach. Hop Father founders from left to right are Chadd Smith, Jason Austin and Jason Turton.

Here at 08742 Living, March Madness is in

FULL SWING!

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reaching 1000 different homes in 08742 each month, we will upgrade your ad size!

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now gets you a 1/4 page!

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ad designed? Not to worry.

08742 Living has two ad designers ready to take on your ad design.

This pricing includes designing your ad from concept to final layout.

Get this March Madness now while it lasts!

Call us at 732-239-1482 or e-mail us at

[email protected] to get the ball rolling!

Think Spring everybody!

March Madness Sale!

732-899-7240We Moved!Our new location is...

2433 Bridge AvenuePoint Pleasant, NJ

[email protected]

Catholic Community of

SAINT PETER406 Foreman Avenue

Point Pleasant Beach, NJ 08742(732) 892-0049

Pastor: Rev. Robert Benko, OFM Conv.

Weekend Mass ScheduleSaturday Vigil Mass: 5:00pm

Sunday: 7:30, 9:00, 10:30am and 12:00pm

All Are Welcome!

Mueller’s Bakery

Stop in for our Famous Crumb Cake!

A full line, old fashioned bakery since 1890!

Cakes • Bread • Donuts • DanishBagels • Rolls • Pastries • Cookies • Wedding CakesCupcakes • Crumb Cake • Special Occasion Cakes

80 Bridge AvenueBay Head, NJ 08742

732.892.0442www.muellersbakery.com

Where Quality Makes a Difference!

08742 living march 2015

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