08742 april 2015 (1)

April 2015

Inside this Issue...Meal at NoonThe Jessica Bragen Story

All Business Part 3 of Branding and Trademarks

Shore Recipes Crunchy Pea Salad

Beer Corner Hop into Spring

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“Meal at Noon”The Jessica Bragen story... by Steve De Jacimo

There are times when you come across a person that seems so focused and well-rounded that you are looking to see if you can patent them or something. When I read the story about “Meal at Noon” at the Second Baptist Church in Long Branch, it seemed like the typical soup kitchen or community outreach program that happens all over this country in various forms. But, this story struck me as different. Different, because local Point Boro resident and “Meal at Noon” volunteer, Jessica Bragen is in her early twenties. Or, I think she is. I didn’t ask. But, it’s a good guess. And??? Well, it’s just that. Here’s a person that could be doing a lot of things that 20 somethings do on the weekends, but, she chooses to help the needy. Every Saturday. At Noon. And, as she explains, “They might be needy for a week, or you might see the same faces for weeks.” And, the demographics have changed from retired and older to a much younger crowd coming to “Meal at Noon”. “Meal at Noon” was founded in 1997 by Louis and Barbara Armour of Long Branch who saw a need for a free lunch program in Long Branch. In 2013, “Meal at Noon” served 6,200 free meals. They serve to anyone who walks through the door. There are no requirements. They also do a bagged lunch on Wednesdays. Everyone who works there is a volunteer. Most of the volunteers come from Jessica’s alma mater, Monmouth University. Some, like Jessica, stay, even after the college require-ments are fulfilled. Four years later, she says the best part about volunteering at “Meal at Noon” is that “I enjoy it because we are giving, but, they are also giving to us. I enjoy the interaction and the relationships that we have with one another”.The majority of the food (90%) is donated from the Monmouth and Ocean County Food bank. Desserts are usually donated by individuals. The rest of the food is purchased by “Meal at Noon”, including all of the paper goods and cleaning supplies. They can usually pull this off by only spending about $5,000 for the year. That being said, donations are always welcome to: Meal at Noon-c/o 2nd Baptist Church, 93 Liberty Street, Long Branch, NJ 07740.

All Business


Every business owner should understand branding and trademark. Although, small business owners are brilliant at their businesses – they are not knowledgeable about marketing or law. In this final part of a three-part series, we examine creating and protecting your trademark. (See the February 08742 Living issue for Part 1, “Branding,” and the March 08742 Living issue for Part 2, “Trademark Defined.”)

You have spent time creating your brand: Your company’s identity. Before you spend a dime on marketing or a logo – or even choose a name – you need to understand vital points.

Contact a business attorney to research the proposed brand name and logo – or trademark. Often, clients merely do a quick internet search on the name they want to use – and, either do not find anything similar – or think what they do find “does not matter.”

Branding and Trademark – Part 3by Christy Schmidt, Esq.

291 Herbertsville Road, Brick, NJ 08724

(732) 903-7875

One of my dearest clients formed a company about ten years ago and opened her beautiful retail store in a major city. She sold home goods, apparel, jewelry, and similar items using a company name and tag line. She bought a beautiful sign for the front of her store (to the tune of several thousands of dollars) and had tags and bags – and invoices and stationary – printed with her logo, name and tag line. She had done a quick search online and no other company appeared to be using her chosen company name – so she had no reason to worry, right?

Three years into operating her business she received a cease and desist letter from a company in California who owned – and was using – the same name she was using. That company also owned the Federal Registration for the name (which a competent attorney would have discovered long before the client had spent all that money on establishing her brand). The client, misunderstanding trademark law thought a

California company would not worry about her store in another city – but she had to comply with that cease and desist – and the expense of the suit and to change her store brand forced her to close her doors.

Now, as my client, we are working on researching and creating a new brand that will be her trademark – and hers alone.

Trademarks also run along a four point scale – with marks that cannot be protected to marks that are superior. Generic marks (or obscene or deceptivemarks) cannot be pro-

tected. You cannot, for example, trademark “soda.” You cannot trademark a descriptive mark, like “refreshing” or “solid” – as these do not differentiate your product from another. However, you can trademark a description if it has secondary meaning – like “SuperMoist” (Betty Crocker cake).

A descriptive term is not as strong as suggestive marks. One of my favorites is “Greyhound Bus.” No, the bus is not a dog – but it does hint at the quality of service being “fast.” Crayola is another favorite – for crayons. Very clever and hard to duplicate.

Also, you can see, as the trademarks get stronger, it will be more difficult for a competitor to align itself to the mark. Anyone can trademark “UltiMoist” for cake – but “Greyhound Bus” is plainly infringing.

The BEST marks are those that are fanciful and arbitrary – Like Xerox (meaningless term other than the company) or Apple Computers (the word has ordinary meaning but nothing to do with computers).

These marks are highly protected and protectable. They are also the most likely to receive registration without question.

Retaining competent business counsel before spending the time and money to develop a brand – or investing for years in what you may find cannot be trademarked and protected – is the most sound advice. I routinely suggest small business owners attend our intellectual property workshop to truly come to understand how to create, establish and protect trademarks and brands.

Here is a helpful link to those desiring education regarding Federal Trademark Registration:

TM basics - http://www.uspto.gov/trademarks/basics/BasicFacts_with_correct_links.pdf

See you next month for more business advice!Copyright C. Schmidt, 2015. All rights reserved. Christy A. Schmidt, Esq. is a local attorney and business consultant focusing on business, real estate and estate law. See more at: www.cschmidtlaw.com. Register for the FREE business workshop in April: Should I Go Into Business for Myself? This is a great workshop to help you decide if you have what it takes!

All Business

Legal Ease


A column that simplifies areas of the legal industry for every day consumption. This month’s topic...

Understanding the Different Types and Levels of Crimesby Christopher J. Grenda, Esq.

Criminal law refers to a body of federal and state statutes (rules) that pro-hibit behavior deemed harmful to society. There are many different types of crimes, however, generally, crimes can be divided into four major categories:

Personal Crimes: these are typically crimes against the person which usually result in physical or mental injury, examples of personal crimes include, but are not limited to: Assault; Battery; Homicide; and Kidnapping. Property Crimes: these are typically crimes that generally do not result in injury to another person, but rather they involve some interference with another person’s right to use or enjoy their property, examples of property crimes include, but are not limited to: Robbery; Burglary; Larceny; and Arson. Inchoate Crimes: The term inchoate means “incomplete”, referring to crimes that had begun but were not completed. These type of crimes generally require that a person take a “substantial step” towards completion of a crime – as opposed to merely “intending” to commit a crime, examples of inchoate crimes include, but are not limited to: Attempt (Attempt Robbery, Attempted Burglary, Attempted Murder); Solicitation, and Conspiracy. Statutory Crimes: These crimes involve violations of specific state or feder-al statutes and may involve either personal or property offenses, examples of statutory crimes include, but are not limited to: DWI; and Statutory Rape.

Crimes are typically classified by level of seriousness, generally there are three different levels of crimes: Felony: Called “Crimes” in New Jersey. These are the most serious classifi-cation of crimes, punishable by incarceration of at least more than a year in prison. Penalties for these crimes could be as high as life in prison without parole and even execution. Both property crimes and person crimes can be felonies. Examples of felonies include, but are not limited to: Murder; Rape; Kidnapping; Robbery; Burglary; Larceny, and Arson.Misdemeanor: Called “Disorderly Person Offenses” in New Jersey. These crimes are lesser crimes for which the maximum sentence is twelve (12) months or less in jail. The key distinction between misdemeanors and felonies is determined by the seriousness of the crime. Examples of misdemeanors include, but are not limited to: DWI; and Shoplifting. Capital: This level of crime does not exist in New Jersey since New Jersey is not a death penalty state. These crimes are felonies which may be punishable by death.

Christopher J. Grenda, Esq. is an attorney licensed in the State of New Jersey with offices in Toms River, New Jersey. Mr. Grenda holds a Bachelor of Arts (BA) in His-tory/Pre-Law from Limestone College in Gaffney, South Carolina and a Juris Doctor-ate (JD) from Thomas M. Cooley Law in Lansing, Michigan. Mr. Grenda is a former municipal prosecutor who handled multiple towns throughout Ocean and Monmouth counties. Today, Mr. Grenda is a sole practitioner who primarily practices in DWI Defense; Criminal Defense; Real Estate; and Wills.

Christopher J. Grenda, Esq. is a former prosecutor who has handled:

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Legal Ease

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Around Town

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St. Peter’s School7th Annual Fisherman’s 5K

March 21, 2015

Getting warmed up on a very slushy race day morning.

Volunteers getready for the 7th Annual Fisherman’s 5K.

Overall Winner — Eddie Carvente with a 17:19.


Point Pleasant Borough residents Jean and Thomas Herrington’s children have a lot in common; not only do all six Herrington children love music but they are also avid ice hockey fans - shared interests that are not at all affected by the Herrington’s broad age ranges, spanning from the mid-20’s to the family’s youngest, Will Herrington, age 13. The Herrington children can now add another shared experience to their family’s history after Will, following in his older siblings’ footsteps, coordinated a Spread the Word to End the Word campaign at Memorial Middle School, where Will is currently in seventh grade.Spread the Word to End the Word is a national movement aimed at eradicating the derogatory use of the hurtful R-word. Established in 2009 at the Special Olympic World Winter Games, the movement is a call to action, designed to, shift perceptions about people with intellectual disabilities; recognize the contribu-tions people with intellectual disabil-ities make to communities around the world; and promote inclusion and acceptance among all people.For the Herrington family, however, Spread the Word to End the Word provides a way for them to honor their brother Ryan, who has Down Syndrome. Inspired by the high participation in the Spread the Word campaign at Point Pleasant Borough High School, an effort spearheaded by older brothers Daniel and Owen, Will sought to host a similar campaign at Memorial Middle School to coincide with the Spread the Word movement’s national day of awareness, March 4.In early February, Will approached Memorial School special education teachers Mary Liming and Jennifer Nolan to explain what he wanted to do and why. “We thought it was a great idea,” said Mrs. Nolan and Mrs. Liming. “The message promoted by the Spread the Word movement is central to our school’s Positive Behavior Supports in Schools initiative, MMS Roars with Panther Pride!,” said Mrs. Nolan. “The fact that the activity was stu-dent-initiated helped spark increased interest and participation.”And according to Mrs. Nolan, student participation was high right from the inception, immediately following Will’s message made during the daily announcements. “My name is Will,” read the announcement. “I have an older brother who is 24 named Ryan. He plays hockey, basketball, and baseball, he sings, and dances and plays guitar. Ryan also has Down Syndrome, an intellectual disability. Every time I hear the r-word, it disrespects my brother, my family, and me. Instead of the r-word, help me change it to respect and not just respect for my brother and other kids with intellectual disabilities, but for everyone. Join me on March 4th and take the pledge during your lunch period to end the r-word.

Through the intervening weeks, Will’s schoolmates became involved in efforts to inspire support in the upcoming pledge. The sixth grade Character Education classes made posters, which were hung throughout the school; special education teacher Ellen Santos’s students made t-shirts promoting the event; more than 50 Memorial School teachers purchased official Spread the Word t-shirts indicating the upcoming pledge date; and a huge blank two-paneled billboard was hung in the school’s main hallway, each panel separated by the words of the pledge, which read, “I pledge and support the elimination of the deroga-tory use of the r-word from everyday speech and promote the acceptance and inclusion of people with intellectual disabilities.”On Wednesday, March 4, Will stood alongside with a couple of his classmates, waiting to distribute clipboards and sharpie markers to his schoolmates, so they could add their name to

the board and take the pledge to eliminate the r-word from Memorial Middle School. Among the first to sign was seventh grader Aidan McLaughlin, Will’s friend, who he enlisted to help on pledge day. “I’m happy to help out,” said Aidan, age 12. “Sometimes I think people say mean things without thinking and I think it’s important to remind everyone that they are hurting someone. That words hurt.”During their lunch periods, students were excused from the lunchroom by table to make their way to the bill-board. After signing in on a clipboard,

the students were given a sharpie marker to add their name to the billboard, indicating their commitment to the pledge. Upon returning the marker, each student was given a sticker commemorating his or her participation in the Spread the Word campaign.“At the end of the day, you could see the stickers everywhere you looked,” said Memorial Middle School Assistant Principal Dave Kirk. “Having the opportunity to witness a positive change as it affected our school culture was really an awe-inspiring experience.”Principal Gary Floyd was also pleased with the effort, he said, “Everyone has heard the saying ‘sticks and stones will break my bones, but names will never hurt me’, but anyone on the receiving end of those names knows that’s not the case. “ “Name-calling can inflict wounds that last a lifetime,” said Principal Floyd. “Young people are often quick to say things with-out considering the impact of their words. The Spread the Word to End the Word movement helps underscore that reality and reminds our students that some of the things they say under the guise of ‘just kidding’ can have real and lasting consequences. I think it’s great that Mr. Herrington pursued this opportunity,

Students of 08742Memorial School Students Spread the Word to End the R-Word

(Continued on page 18)


Students of 08742Point Boro Student Wins Big in H&R Block Budget Challenge

The sustained health and stability of the complex global econ-omy is dependent on a financially literate populace. Financially literate individuals understand basic economic and financial concepts and use that understanding to form the basis of informed financial decisions. Financially literate individuals ex-ercise sound judgment when acquiring and using credit, while maintaining the goal of minimizing debt. Yet despite a surfeit of evidence to suggest that personal financial literacy improves individual financial outcomes, which in turn benefits the economy, current statistics indicate that only about 7 percent of high school students and fewer than 30 percent of adults are considered financially literate.It was with the goal of reversing this frightening trend that consumer tax services provider H&R Block sponsored the H&R Block Budget Challenge. The online program offers a hands-on approach that allows students to experience activities like paying bills, managing expenses, saving money, investing in retirement, paying taxes and more in the safety of a classroom. Point Pleasant Borough High School business education teach-er Christine Kurzweil accepted the Challenge, and her Personal Finance classes began using the program earlier in the school year to complement course content learned during the semes-ter course. “The H&R Block Budget Challenge is a project-based learn-ing tool designed with the goal of providing students with real world financial experience,” said Mrs. Kurzweil. “My students would logon at the beginning of class for about 10 minutes each day to manage their virtual budgets. Students were responsible for reviewing and paying their bills on time and for saving money to their 401k via direct paycheck deductions. They also took regular quizzes and surveys, and were respon-sible for personally contacting customer service to resolve any problems or issues. “According to Mrs. Kurzweil, the Challenge ensured an equal opportunity for each student providing him or her the same virtual salary from which to craft his or her budget. Using the program tools, the students selected an apartment to rent, a cell phone plan, a cable/internet package, an auto loan and insurance, and renters’ insurance from a number of available options. All students were required to select the student loan as well. They then had to allocate money for each expense including rent, utilities, car payments and insurance, while also planning for retirement.“Throughout the Challenge, students were randomly assigned real-life complications such as, a car accident or claim against their renter’s insurance policy, which required them to amend their budgets to deal with these dynamic situations,” she said.Mrs. Kurzweil said her students were competing against each other as well as with other participating students across the country, all vying for the Challenge title “Real World Ready.”“My students were assessed on the performance of their budgets in real time, and their performance ranked against their

classmates as well as their competitors nationwide,” she said. “At any given time, students could log on to see how they were ranked relative to the competition.”At the start of the Challenge, Mrs. Kurzweil informed her stu-dents of the opportunity to win a portion of $3 million in schol-arships and grants awarded annually by H&R Block to partici-pating students and teachers. It’s unlikely that at the time she could have predicted that one of her students, Point Pleasant Borough High School sophomore Jake Ippolito, would score among the top in the nation, earning a portion of that $3 million.“When I first introduced the Challenge, I told the students they would be eligible for monetary rewards,” she said. “But I believe that they interpreted it in the abstract, not realizing the true potential that existed.”It’s likely that going forward Mrs. Kurzweil’s students will better grasp the possibilities, thanks to Jake Ippolito’s performance in the Challenge.In early December 2014, Mrs. Kurzweil received notification that for scoring in the 99.99 percentile nationwide in the 2014 Chal-lenge cycle, Jake was named a winner of a $20,000 scholarship from H&R Block. It was up to Kurzweil to share the news with her incredulous student, an experience she referred to as ‘the best phone call she’s ever made.’“I didn’t believe it was real,” said Jake, 16. “Even after reading the email I still doubted I really won.”Jake credits his win to the fact that he was an active participant in the Challenge, logging in at school and from home, taking the assigned quizzes and regularly monitoring his budget. He further attributes his commitment to investing in his virtual 401k with improving his score.“From the start I contributed to the 401k, and then after I had my budget established I increased my contribution based on what I could afford,” he added.

(Continued on page 17)


Parental GuidanceApron StringsBy Maureen Whelan

As parents, it’s hard to know just how much independence is the right amount. It’s so difficult to gauge because it is different for everyone. The constant swing of the pendulum is common with many parent- child relationships and either extreme is dangerous. We’ve all heard the news stories of a child getting hurt because there was no one there to guide the decision-making. The lesser-known stories often involve the child who fails to develop because he wasn’t provided the freedom and experiences he needed. In very young children, this is often done out of love and concern. As parents, we know when our kids are hungry and will provide food without them asking. We allow our babies to fall asleep on our shoulder, providing both parent and child the soothing comfort of human touch. Both of these behaviors are acceptable for infants at one time. Fast forward a couple of years and we now have toddlers that have language delays, because the parent has so intuitively anticipated every need for their child, there was no need to communicate. This child will also lack the self-soothing skills needed to calm before bed, thus creating difficulty with sleep regulation. If this cycle perseverates throughout the years, it will eventually wreak havoc for both parent and child.Eventually, there comes a time when it is best to let your kids experience a little discomfort. Being tired, hungry, bored, wanting or curious will drive the skill de-velopment to overcome those obstacles. Your child then becomes comfortable with this feeling of discomfort, because they are confident in their own ability to overcome it. They begin talking, moving, exploring and problem solving. They learn from their consequences and gain confidence from their successes. These skills will continue to develop..(at least hopefully!)…through adulthood.My own parents were very comfortable with our discomfort as kids. “God helps he, who helps himself”, was my father’s mantra. Sending 8 kids to Catholic school was no easy feat. They weren’t able to provide us with a lot of extra opportunities, but what they did provide, was even better. My parents gave us kids the tools to handle any situation or opportunity we came across. On our 14th birthday, we were all given a ride to town hall to get our working papers. By age 16, the only trips we took were down the shore to my uncle’s house on Chadwick Beach. But that year I would take my first plane flight, by myself, to Wisconsin… and later that summer to Japan, through programs sponsored by the Rotary Club. My boss at the ice cream shop nominated me and unbeknown to me at the time, paid for them both. I never even went to an airport before I boarded that plane to Wisconsin. Somehow, I just believed that I would be OK. I had the same feeling as I spent my early 20’s as a traveling therapist, driving myself to North Carolina, Ohio, Missouri and California. I was armed with my Rand McNally, my CB radio, and a fierce sense of “I’ll figure it out”.It has been said that a parent has done their job when their children no longer need them. I still hear my fathers voice guiding me in my decisions, and while I may not need my mother the way I once did, I’m happy to say I want her to stick around for a long as she can.

“You cannot help people

permanently by doing for them,

what they could and

should do for themselves.”

― Abraham Lincoln

(This column is dedicated to my parents, Jack Fine Sr. of Denville Dairy, and all those parents who have balanced handholding with a kick in

the pants!)

Catholic Community of

SAINT PETER406 Foreman Avenue

Point Pleasant Beach, NJ 08742(732) 892-0049

Pastor: Rev. Robert Benko, OFM Conv.

Weekend Mass ScheduleSaturday Vigil Mass: 5:00pm

Sunday: 7:30, 9:00, 10:30am and 12:00pm

All Are Welcome!

Mueller’s Bakery

Stop in for our Famous Crumb Cake!

A full line, old fashioned bakery since 1890!

Cakes • Bread • Donuts • DanishBagels • Rolls • Pastries • Cookies • Wedding CakesCupcakes • Crumb Cake • Special Occasion Cakes

80 Bridge AvenueBay Head, NJ 08742

732.892.0442www.muellersbakery.com

Where Quality Makes a Difference!

Beer CornerFor the Love of BeerHops into Springby Matt Connelly

If you watched a televised sporting event in the mid-1990s, chances are you saw a commercial bemoaning the “bitter beer face” you could receive if you dared drink anything other than a watered-down American lager. Twenty years later, craft brewers take pride in the bitterness of their beer, often advertising the IBUs (international bittering units) right on the side of the bottle. Many of the most highly regarded American beers – Bell’s Hopslam, Russian River’s Pliny The Elder, and The Alchemist’s Heady Topper, to name a few – boast elevated IBUs. What do these exceptional brews have in common? They are all LOADED with “hops” – the key ingredient in producing bitterness and, incidentally, flavor.

Although they add a diversity of aromas and flavors to beer, hops were first introduced into the brewing pro-cess as a preservative. During the late 18th century, English brewers began to produce a strong Pale Ale style of beer to export to the British soldiers stationed in India. Due to their antibacterial properties, hops were added to barrels prior to the several month journey and the India Pale Ale (IPA) style was born. Only in the last decade has this style of beer, and the abundance of hops that come with it, begun to gain significant traction in America. Hops are now added to beers multiple times during, and after, the brewing process. Furthermore, traditional hop varieties such as Cascade, Saaz and Amarillo have given way to new and uniquely flavored strains such as Citra, Delta and Sorachi Ace.

In Point Pleasant you cannot visit a bar or distributor without seeing taps and shelves packed with hop-heavy IPAs. Since the best strains of hops offer incredible flavor and aroma to balance their astringent bitterness, IPAs are terrific on draft. Lucky for us, Point Pleasant is home to a Spirits Unlimited that offers 12 rotating taps of draft beer. Customers can bring, or pur-chase, a 32- or 64-ounce “growler” to fill with beer direct from their taps. At time of print more than half the taps at Spirits are dedicated to IPAs, with Kane’s Head High, Sixpoint’s Hi-Res, and Ballast Point’s Grapefruit Sculpin leading the lineup. More proof that 08742 is the perfect home for “hop-heads” and for the love of beer!


The Shops at the Point/Brick Border

Timeless Creations By Cindy 732.456.4686What is Timeless Creations By Cindy? Timeless Creations By Cindy is an art school where students of all ages are introduced to diverse forms of art, specializing in oil painting, set inside an art gallery showcasing the works of various NJ artists.

Who is Cindy? Cindy is a self taught artist gifted in decorative and mural painting. After becoming a finalist in HGTV’s Design Star, her passion for art grew stronger, leading to a career in turning ordinary spaces into extraordinary spaces through paint and a creative eye. A selection of her work can be seen at Timeless Creations.

Maui Teeth Whitening 732.202.7189How long do the sessions take? Session times are 20, 40 and 60 minutes depending on the discoloration of your teeth and how white you want them.

Is Maui Whitening treatment for everyone? The Maui Whitening treatment provides dramatic results for anyone who wants to whiten their teeth. This includes people with teeth that have been stained by smoking, or substances such as coffee, tea, soda, or wine. We also see great results on people with teeth stained by flouride and hereditary discoloration.

Lucy’s Bead Boutique 848.232.3690If someone reading this is a beginner, what do you offer? Classes. Adult classes for beginner to advanced. Beaders are taught by 7 instructors from bead weaving, polymer clay, wire working and chainmaille. We have kits for beginners to intermediate beaders. You can make it at the store with our help, or you can take it home.

And for the more intermediate or advanced beaders? Open Beading. We encourage anyone to stop in, pick up a kit or finish an existing project at our community table, any day of the week, as long as there isn’t a class being taught.

3241 Route 88, P

oint Pleasant, N

J 08742


08742 Living Earthday Giveaway!Come Celebrate Earthday with us!

Stop by our booth during Celebrate Earthday at Riverfront Park, Point Pleasant on April 25th from 12 Noon-4PM.• Enter for your chance to win several prizes from our great sponsors of the magazine.

• Pick up FREE copy of the April 2015 edition of 08742 Living and meet writers and other staff of 08742 Living!


Shore Recipes

(BORO STUDENT WINS BIG, continued)

With Spring finally here, I begin to crave fresh veggies from the garden, while my family craves anything with bacon. This recipe is a great compromise. It would be delicious with fresh shelled

peas, however my life doesn’t allow for time-consuming meal prep. It pairs well with a variety of meats or fish and keeps well for a couple of days….If it lasts that long!

Crunchy Pea SaladPreheat oven to 425 degrees

1-18 ounce bag of frozen peas½ cup finely chopped red onion½ cup of mayonaise1 tsp. apple cider vinegar½ pound crispy bacon¾ cup toasted sunflower seeds½ tsp. sugar2 TBSP champagne dill mustard (I like to use Woerber’s)Salt and pepper to taste

Allow the peas to defrost by rinsing several times in cold water and pat dry. Place in a large bowl. Add remaining ingredients and fold together. Chill

Although he doesn’t consider himself competitive, Jake said he liked monitoring his progression throughout the Challenge, one time ranking as high as fourth in the nation of Challenge participants.“Watching my rank increase and seeing how different things affected it served as extra motivation,” he said. “But even when I was ranked high, I still never imagined I would win and certainly not $20,000.”For Mrs. Kurzweil, however, the true reward comes from seeing her students learning the skills that will serve them throughout their lives.“Personal financial literacy is directly linked to future prepared-ness,” she said. “Young people who lack financial skills, grow into adults who lack financial skills. By providing our students with a comprehensive financial education, we can help ensure their future financial health, which will have a beneficial impact on our nation’s economy.”

Mrs. Kurzweil said she plans to continue utilizing the H&R Block Budget Challenge simulation in her classes while seeking new tools to incorporate into the curriculum and engage her students.“The Personal Finance class empowers teens with the skills necessary to become effective and responsible contributors to the economic community,” said Point Pleasant Borough High School Principal Kurt Karcich. ““It is learning experiences such as the H&R Block Budget Challenge that resonate with students and make for memorable learning experiences. It’s the practical appli-cation of classroom lessons into real life scenarios that is key to student success and I would like to commend Mrs. Kurzweil for providing this opportunity to her students.”Superintendent of School Vincent S. Smith also pronounced his support for the Challenge, stating, “The H&R Block Budget Challenge helps to foster a strong foundation in financial literacy, an essential component in preparation for success in our global economy.”To learn more about Point Pleasant Borough Schools, visit www.pointpleasant.k12.nj.us.

Featured Business of the Month


Owners: Sheryl and Jack Burke2433 Bridge Avenue , Point PleasantHours: 10-5 M-F • Sat/Sun Closed

Years in business: 33by Steve De Jacimo

Sheryl Burke, owner of Special T Graphics, is a self-proclaimed hippie from back in the day. During her college years she started screen printing clothing and 33 years later she still enjoys designing and creating new logos and artwork for local clientele. “We are happy with business right now. We just moved to 2433 Bridge Avenue, and we couldn’t be happier. We get a lot of repeat business and referral business. Customers trust us to get the job done, the right way, or we will make it good. That’s just how we do things around here.” She goes on to say that her philosophy in general with dealing with the public is that no matter what, “Treat the customer with kindness and a happy face, no matter what kind of day you are having.” If you are a new to the retail world or business in general, the above aforementioned statement is very true.

Sheryl still believes that the customer should be able to touch and feel the quality of a shirt and get a good feeling about how the product is going to be designed. And, she feels she can do that and still do it for a great price. Most pricing at Special T Graphics is still better than most online services. Special T Graphics is now handling sports and team uniforms. But, they don’t do promotional items like pens, cups and labeled gadgets.

She has a bit of advice for new business owners. Get involved with the community. Sheryl has been very involved in the community heading up the Businessman’s Association from 1993-1998 and the original Earth Day event in 1995 which has now been coined, “Celebrate Earth Day” since 2005 to present.

(STUDENTS MAKING PLEDGE, continued)

Boro Spiritwear • Tees • Sweats • Hats • Jackets & MoreSpecializing in: Team Uniforms • Contractor Garments • Special Events • Family Reunions

facilitating a teachable moment for our students to learn about the pain their words can inflict while promoting both acceptance and inclusion throughout our school community.”Superintendent of Schools Vincent S. Smith said, “Having had the opportunity to get to know Ryan Herrington and having been in the audience during one of his presentations he has given at our schools and to our Board of Education, and know-ing what a dynamic and engaging young man he is, I can defin-itively say that there is no place for the r-word in our collective vocabulary.”

“I commend and thank the Herrington family for their commitment to raising awareness about the deleterious affects of the r-word and sharing their message with the stu-dents and staff of Point Pleasant Borough Schools,” the Superintendent added.To learn more about Point Pleasant Borough Schools, visit www.pointpleasant.k12.nj.us.

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