This fact pack has been compiled to provide journalists with an up-to-date source of reference on CPM, including key facts and contact details.

About CPM CPM is Europe’s number one field marketing company and a leading telemarketing company. Operating globally, we specialise in ensuring customers are contacted in the right place, at the right time, via the most appropriate channels. Established in 1936 we design and deliver effective customer contact strategies for some of the world’s most forward-thinking, successful and admired companies. Our services include:

• designing and delivery of ‘effective customer contact’ strategies offering our clients real value

across the supply chain

• specialist brand growth, powered by people – our ability to find, recruit and retain the right

people is key to our success

• using innovative systems enabling us to turn information into insight for clients, including

PRISM, our unique web-based reporting tool that facilitates next-day field reporting over a dedicated CPM-client extranet

• delivering over 300,000 face-to-face contacts, 120,000 phone contacts and 10,000 web contacts

each week

CPM puts quality before quantity, we pride ourselves in the skill level of our ‘communicators’ who are tasked with adding value through their depth of knowledge, rather than relying on a script. Services offered by the contact centres are split between inbound, outbound and telephone account management.

• Inbound services include: carelines, customer servicing, recruitment and charity donation lines,

and lead generation.

• Outbound services include: market research, mystery shopping, lead generation, telesales,

database validation/build, and customer servicing.

• Telephone account management includes booking appointments for field sales visits, taking

orders and customer relationship management.

Media Fact Pack

Contact Centres Our 300 seat contact centre business operates from two centres in the UK, based in Thame and Warrington. In addition, we can provide pan-European telemarketing solutions through our multi-lingual centres in Amsterdam and Barcelona. Enabling CPM to complement field activity with phone, e-mail and direct mail based customer contact, the contact centres enhance our ‘effective customer contact’ offering.

CPM offers seven customer contact services any of which can be delivered as a stand-alone solution or blended with another customer contact function on either a one-off or ongoing basis.

I. Sales CPM’s sales teams undertake everything from key account selling through to van/car sales in the independent retail sector.

II. Merchandising Our management team advises clients on a range of merchandising strategies including planogram compliance, point-of-sale placement, eliminating out-of-stocks and effective execution of product launches.

III. Auditing Working in the field, over the phone or on the internet, CPM offers clients real-time information on their brand performance. Results are collected by hand-held computers and delivered by our own web portal allowing clients to see up-to-the-minute information on product availability, promotional and planogram compliance, competitor activity and pricing.

IV. Sampling CPM creates unique sampling experiences designed to maximise product trial and entertainment within a client’s targeted audience. We advise clients on the best venue, time and technique to optimise consumer interaction and have experience in sampling everywhere from mountain-top ski resorts to corporate office environments.

V. Events Unique amongst our competitors we use our in-house team ‘Mango’ to design, produce and execute our event programmes, enabling clients greater control of the end-to-end event process. Services range from managing venues and designing rigs to providing the best people to represent clients’ brands. Pan-European roadshows, American-style drive-in movies and national ‘grass-roots’ sports tours are just a few of the events CPM has created and managed.

VI. Customer Care CPM’s client-customer relationships are enhanced by tailored customer care programmes be these face-to-face, on the telephone or on the web. Some clients require a completely integrated customer communications centre, handling both in-coming and out-going customer contact across all the media listed above as well as utilising our in-house direct mail service.

VII. Consulting We recognise that not all clients want to outsource and that many sales force activities will remain in-house. CPM’s consulting business provides clients with advice on designing and executing customer contact solutions regardless of whether these are in-house or out-sourced.

Solutions

Logistics and Distribution With 50 years of innovation and quality in logistics and distribution, CPM understands the value of delivering bottom-line results for its clients. From warehousing and total stock accountability to fulfilment and distribution, we leave a lasting brand impression every time. Tailored to clients’ needs our full range of services include: solutions for warehousing, stock management, fulfilment, sales force support, data management and distribution.

Stephanie Rouse HR & Training

Logistics & Distribution IT

CPM spokespeople CPM spokespeople can provide comment on: - current market conditions - trends within the sales and telebusiness industries - predictions on the future sales strategies of clients - field marketing strategy - the work CPM does for clients, including case studies for feature writing

For more information Mistral manages CPM’s media relations. The team can provide answers to queries, company infor-mation, CPM UK spokespeople, photography and co-operation on feature writing.

If you have any questions on anything in this fact pack, or have any needs regarding the services listed above, please contact: Victoria Stainton Mistral Group Staplehurst Office Centre Weston on the Green Oxfordshire OX25 3QU. Tel: 01869 352 723 Email: victoria.stainton@mistral-pr.co.uk

Other CPM directors, including Stephanie Rouse and Jane Ingram are also available for consultation on more specialist subjects.

Mike Hughes, managing director, is CPM UK’s princi-pal spokesperson. He has expertise in all of the above areas and he can be contacted to discuss any of them.

Jane Ingram Contact Centres

Mango