0500 J Valentic - University of Florida · Jan Valentic, Senior Vice President. 2 Growing Up. 3...
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1 Sustainability Jan Valentic, Senior Vice President
Transcript of 0500 J Valentic - University of Florida · Jan Valentic, Senior Vice President. 2 Growing Up. 3...
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SustainabilityJan Valentic, Senior Vice President
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Growing Up
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Mom’s Experiments
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Betty and Bob (My Dad) Today
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Carl Edwards
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Good Morning
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Make Gardening as Cool as Cooking
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Popularize Naturals
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Put our Consumer at the Center of our Business
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What is Sustainability?
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Corporate Social Responsibility
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Sustainability for Us
Build a businessthat leaves ourworld better offthan we found it
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143 Years in Business in Marysville, Ohio
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My Topics
• Why sustainability• Our vision• Our framework and initial plan• How we can work together to make a difference
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Staying in Business = Sustainability
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Healthy Business Builds Positive Benefits for All Involved
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13%
15%
16%
18%
19%
21%
25%
36%
39%
42%
Other
Confusion
Cost
Ease of Use
Alternate Methods
Eff icacy
Didn't Have/Didn't think about
Smell/Odor
No need
Safety
Barriers to Using Insect Control Inside The Home
7%
11%
15%
21%
23%
29%
29%
31%
42%
58%
Alternate methods
Other
Ease of use
Confusion
Smell/Odor
Didn't have/ Didn't think about
Cost
Ef f icacy
No need
Safety
Barriers to Using Insect Control Outside The Home
11%
12%
12%
12%
15%
18%
19%
22%
26%
35%
It's a hassle to apply
Scared I will damage lawn
Too hard to find a good day (pets, weather)
Tried doing more, no result
Concerned about environment effect
Was told not to use much
Inside home is bigger priority
Concerned about pets
Lawn fertilizer is too expensive
Don't have enough time
Top 10 Barriers to fertilizing more often (Light users)Fertilizing—Light users Insect control outside the home—Non users
To Build our Business, We Need to Address Concerns
Insect control inside the home—Non users
Source: SMG consumer tracking and segmentation studies
Liquid weed control—Lapsed users
Top 10 Barriers to Usage/More Usage
19%
20%
21%
22%
23%
23%
24%
27%
28%
30%
Pull weeds because I want them visually gone
Would rather pull weeds by hand
LWC products are expensive
I only use LWC products when I see weeds
Buy fertilizer with weed control already in it
Concerned about harming my plants/flowers
Concerned about my personal health/safety
Concerned about the safety of pets in a yard
Concerned about safety of children
Pets can't use lawn for a while after applying
Barriers to LWC usage: Lapsed Users
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To Build our Business, We Must Build Partnerships with Influencers
GovernmentEnvironmental Groups
Media
Academic Institutions
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To Build our Business, We Need to Improve the Environmental Profile of Our Operations
Reduce, reuse, recycle, redesign …have led to significant savings year over year
-- We recycle 5 Billion pounds of organic waste in Growing Media
-- We use over 35 Million pounds of recycled packaging material each year – 21% of total packaging
-- Our Co-Distribution initiative saved 47,000 Gallons of diesel last year
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At ScottsMiracle-Gro, Sustainability Starts at the Top
CEO Jim Hagedorn
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Helping Future Generations
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Farm Experience for Urban Kids
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“You can’t keep taking stuff out of the earth; you have to give something back.”
-Horace HagedornFounder of Miracle-Gro
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Objective Outside Guidance for Sustainability
Dan Esty
Author, Yale Professor
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Analysis to Develop Sustainability Strategy
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Our Most Pressing Environmental Issues are Downstream
•Fossil fuel inputs
•Peat harvesting
•Formulations
•Packaging•Regulatory Compliance
•Biotech•Energy for transportation and operations
•Water
–Quality
–Availability
•Pesticides
–Safety
–Cosmetic use
–Naturals
•Outdoor Engagement
Raw materials and suppliers(“Upstream”)
Retail, Use, and Disposal(“Downstream”)SMG Controlled
Highest Priority Issues
High priority issues identified based on analysis of SMG full environmental footprint, stakeholder pressures, evolving consumer preferences, and regulatory constraints—both actual and potential
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Our Sustainability Framework
Operations Products Stakeholders
Management & Culture
Environmental Footprint
Metrics
Suppliers’Sustainability
3rd Party Assessments
Eliminate Chemicals of Concern
Innovation
Naturals/Organics
Engagement
Consumer Education
Participation in Gardening & Green Spaces
CEO sponsorship, strategies and policies, organizational alignment, associate engagement, continuous improvement
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Product Innovation
New Cartridge Applicator
Coir Pith Soil Amendment
Conducted GreenWERCS assessment of all chemicals
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Full Line of Naturals – Whitney Farms
• Lawn Weed Killer• Outdoor Insect Killer• Insecticidal Soap• Slug & Snail Killer• Plant Food
• Vegetables• Roses• Holly / Evergreen• Azalea• Palm / Hibiscus• Citrus
• Bone Meal / Blood Meal• Planting Soil• Potting Soil
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Listening Tours with Influencers
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Oil Spill:Gulf Bioremediation Symposium and NWF Donation
NWF Gulf Coast Water Fowl Rescue donation
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Scotts Associate Engagement
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Community Gardens & Our Partners
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“Give Back to Gro” Youth Gardener Award
• Recognizes students ages 6-18 who …
• Demonstrate environmental awareness
• Use gardening to improve their school environment or community
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Outdoor Engagement: More Green Spaces
• We are expanding our commitment to build more community gardens and green spaces
• We are helping communities rebuild baseball fields
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How Can We Address Why People Are Not Spending More Time Outdoors
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Make It Easy
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Connect Ideas to Lifestyle
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Water Conservation:Rain Gardens – $100 and 4 hours
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Recycle / Reuse:Creative Planters - $20 and 30 minutes
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Grow Your Own:Pizza Garden – $10 and 30 minutes
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Climate Control:Roof-Top Gardens: $1,000 and 20 hours
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How Can We Make Gardening the Antidote to This?
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Advance Gardening through Dialogue and Partnerships
