03 what kind of media institution might distribute your media product

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What kind of media institution might distribute your media product?

Transcript of 03 what kind of media institution might distribute your media product

Page 1: 03 what kind of media institution might distribute your media product

What kind of media institution might distribute your media product?

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Music magazine institutions?• IPC (International Publishing Company) – IPC is one the UK’s leading consumer

magazine and digital publishers, with a larger market and selling 350 millions copies each year. They own 4 music magazine which are NME, Uncut, Mousebreaker and Nut.

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Music magazine institutions?• Bauer – Bauer media group is a larger German publishing company based in

Hamburg. Music magazine this institution publishes are: Q, MOJO and Kerrang

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media institution might distribute my music magazine?

• Since my magazine is in the genre of Alternative Rock, the ideal institution that would distribute my magazine would be Bauer. This is because they not only publish the magazines that I have been following and looking at for conventions (Q, Kerrang, MOJO) but also being a large media publishing group they have rock radio stations called “Plant Rock” and “97.4 RockFm with can be associated with my genre of music. My target audience is also based around 16 – 25 year olds mainly females, and since Bauer also publish magazines like Heat, Grazia and More! my target audiences would be buy those magazines too, and so the distribution of my magazine would be along with those magazines too.

• my magazine would also be found in supermarket stores e.g. Asda, Tesco’s, Sainsbury’s but also in newsagents, and rock associated shops such as Time Bomb located in Croydon.