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    Project Management  the Siemens way

    F i t f o r p r o j e c t s –

    f i t f o r s u c c e s s

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    ((U2))

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         C    o     m

         m   i   t     m

       e    n     t

    Commitment

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    Introduction

    Dr. Heinrich von Pierer

    “We are close” 

    Here at Siemens we see professional project management as a crucial factor

    in our success. Projects make up the bulk of our business. This is why the

    Corporate Executive Committee is stressing the ongoing development of

    project management to ensure that project managers are optimally qualified.

    With the PM@Siemens Initiative, we have devised an effective tool enabling

    us to handle projects more profitably than was frequently the case in the

    past. We are on the right track with our initiative so far – the goals are clearly

    formulated, measures have been defined, and roll-out in the Regions means

    that we are close to arriving at our objective of a uniform project manager

    culture. Now it is up to you to lead the PM@Siemens Initiative to success

    through committed Best Practice Sharing, resolute actions and the poolingof our strengths, both at Group headquarters and in the Regions.

    Dr. Heinrich v. Pierer

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    As an important contribution to improving profitability at Siemens, we

    started the Siemens Project Management Initiative PM@Siemens in fiscal

    00/01, initially with 8 Groups (PG, I&S, ICM, ICN, TS, SD, SBS and PTD).

    Our aim is to improve project management throughout Siemens, by means

    of Best Practice Sharing, and to put into practice a range of standard

    approaches, tools and control variables in all groups.

    We are proud to say that since then we have achieved results which are

    taking visible effect throughout Siemens. The SV and SBT Groups joined the

    Initiative a good six months ago while the A&D and Med Groups also decid-

    ed recently that they would participate. Roll-out in the Regions as well as in

    the USA is under way.

    This updated PM Guide is a good example of our Best Practice Sharing at

    Siemens, as it already incorporates the learning curve from our experience

    with the “old” guide:

    a an uniform defined project process throughout Siemens

    a 7 enhanced modules

    a 5 new modules (Processes/Roles, Operative QM, Knowledge Management,

    Project Purchasing, Small Projects)

    All the obligatory and optional measures must now be implemented rigorous-

    ly in your Group. This is where everything depends on you: Do not re-invent

    the wheel, but instead put the recommended Best Practice to use. In doing so,

    you will be supported by a committed team led by Dr. Schloss, who heads thisInitiative.

    To track your progress use a proven most effective tool: project management

    assessments (self assessment as well as CT SE conducted assessment). The in-

    dividual Groups will keep me regularly updated on progress, on assessments

    (PMA and CT SE) and on the quality of results yielded by the projects.

    I wish you every success.

    Edward G. Krubasik

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    Dr. Jürgen Schloss, PTD

    ”Fit for projects – fit for success“ means for me a global approach on the part

    of our Project Managers. We want our Project Managers to never lose sight

    of their objectives and to manage our projects professionally and efficiently.

    We want our customers to come back to us with their future business as well;

    we want them to be satisfied and to be successful with our systems andequipment. I believe this collection of examples and recommendations for

    our project management offers a sound basis for long-term success in our

    projects and processes. With the roll-out in the Regions our ultimate aim is a

    worldwide project culture throughout all the Groups. It is precisely in the in-

    ternational implementation of projects that a great deal of potential lies.

    Our commitment toproject management

    Joachim Möller, I&S

    One of the crucial factors responsible for the success of our systems business

    is that our project management has become something we can take for

    granted.

    It is very important to me that our Project Managers are among the best in

    their respective areas of responsibility or that they are on their way to attain-

    ing that status.

    I will personally focus more on Project Controlling and will participate in the

    process.

    Alfred Ötsch, A&D

    Profitable solutions business is conditional on professional project manage-

    ment, and professional project management means satisfied customers who

    come back to us with their future orders.

    This is what the PM@Siemens Initiative is all about.

    Learning from others and Siemens-wide Best Practice Sharing are the key

    levers that will give us a competitive edge and ensure the sustained profita-

    bility of our solutions business.

    We at A&D are glad to be taking part in this worldwide Siemens Initiative.

    The success of our products business is both an incentive and a guide for oursolutions business.

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    Lothar Pauly, ICM

    In ICM Networks, we see the Project Manager as an entrepreneur. We have

    therefore established an organization in Sales/Project Management whereby

    the Project Manager is given the necessary room to move. We support the

    PM@Siemens Initiative in order to provide our Project Managers with

    extensive tools for handling their projects successfully.

    Anton Hendrik Schaaf, ICN

    Based on the proven methods of PM@Siemens, ICN has made significant

    progress in project management – the PM Improvement Program has taken

    effect. Methods proven in the other Groups have helped us a great deal.

    The task facing us now is to further put our findings into practice quickly and

    rigorously, so that we can gain a profitable position in the telecommuni-cations market.

    Goetz Steinhardt, Med

    Our customers expect us at Medical Solutions to understand their workflows

    from start to finish; they want us to optimize the procedures involved in

    terms of both efficiency and effectiveness.

    Quality up, Cost down is what we strive for.

     Just like the projects we handle for our customers, our internal processesmust be equally up to the mark.

    Project management is a core competence at Med.

    PM@Siemens is yet another opportunity to strengthen this competence.

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    Norbert König, PG

    Project management is one of our core disciplines, ensuring sustained high

    profitability and a determined reduction of non-conformance costs (NCCs).

    An effective continuous improvement process is therefore the vital key for

    driving the quality of project processing to excellence throughout the com-

    pany.Learning better solutions (Best Practice Exchange) from other Siemens

    Groups and introducing them is an effective and smart way of improving our

    processing quality and consequently our profitability.

    Jürgen Frischmuth, SBS

    On-schedule and customer-specific project management must be second

    nature to us. The finalizing of complex customer projects with effective

    deployment of resources and clear value added for our customers is crucial

    to our success. This is why professional project management is the central

    lever in a sustained improvement of our results and in setting ourselves

    apart from our competitors.

    Dr. Peter Drexel, SD

    Our objective in systems business is to achieve profitability and customer

    satisfaction on the basis of convincing quality. Best Practice Sharing in thecontext of the Siemens Project Management Initiative grants SD access to all

    the Siemens project management know-how – a great advantage for our

    young enterprise.

    We are making good use of this opportunity in our PM@SD Group project

    and have introduced uniform minimum PM standards and principles

    throughout SD. This is already bearing fruit: an improvement in process

    quality resulting from higher margins in new orders and reduced cost

    overruns during processing are already evident at this early stage. The long-lasting effect is ensured by stringent controlling.

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    Oskar Ronner, SBT

    In Autumn 2002, SBT resolved to standardize and harmonize worldwide the

    core processes of our three Solutions Divisions for Sales, Project Execution

    and Service. Only this way can we arrive at the necessary Excellence in Oper-

    ations. Roll-out in the various countries is under way and is scheduled for

    completion by the end of 2004. Although SBT's average project volume

    amounts to around EURO 30,000 and thus is significantly below the figures

    of other Groups, our local entrepreneurs who execute these projects world-

    wide in 500 branches face the same challenges as do those dealing with the

    larger-scale projects. Consequently, we are now dedicating a great deal of ef-fort to the new module, ”Small Projects“.

    Günter Hauptmann, SV

    Well-handled projects make an essential contribution to profitable business.

    Top-class project management as a success factor reduces cycle times and

    improves quality in a global context.

    In this process, the PM@Siemens Initiative creates added value through

    knowledge sharing/Best Practice Exchange, providing further acceleration

    on our way towards Project Management Excellence.

    Hans-Dieter Bott, TS

    Successful projects are an essential feature of the Transportation System

    Group's business success. Continuous improvement of systematic project

    management promotes the professional processing and successful comple-

    tion of all projects.

    Mutual exchange of Best Practice with other Groups is a vital element in en-suring that project management is standardized at the highest quality level

    throughout Siemens as a whole. TS enthusiastically welcomed the career

    model for Project Managers, as this model recognizes the great significance

    of the Project Manager function and provides career prospects for all project

    staff.

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    Overview

          O     v     e    r    v

        i    e     w

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    Fit for projects – fit for success

    “Fit for projects – fit for success” is the motto

    of the PM@Siemens Initiative. These words

    signal primarily that we have achieved mea-

    surable success since the Initiative got going

    and secondly that we have come a lot closer

    to our ultimate objective of a uniform

    project culture. It is precisely in times oftough predatory competition and cautious

    customer decisions that projects business is

    only attractive if it is handled successfully –

    in terms of both customer satisfaction and

    positive results. We can move the goalposts

    on both issues: optimized processes make us

    reliable and calculable for our customers;

    they also improve our EBIT, irrespective of

    whether large or small-scale projects are con-

    cerned.

    This is why we have dedicated a separate

    chapter to the topic of “Small Projects”.

    “Small” may denote the volume or complexi-

    ty of a project, but not necessarily its signifi-

    cance for us.

    Project Managers – our future success is in

    your hands. With your know-how, your com-

    mitment and your will to use the resources

    at your disposal and establish them in your

    teams, we will meet our targets in project,

    system and service business.

    Dr. Jürgen Schloß, PTD Joachim Fischer, PTD

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    On the home stretch

    Customer requirements are shifting, the mar-

    ket is changing continuously, technological

    leaps are enormous – this is why ongoing

    training and learning are vital for successful

    project management. You, the ProjectManager, must rise to this challenge. The

    PM@Siemens Initiative will provide the re-

    sources and training facilities. Here the

    PM@Siemens Academy will play a particular-

    ly important role in offering career and quali-

    fication concepts that have meanwhile es-

    tablished themselves throughout Siemens.

    The first Project Managers have already

    been certified.This PM@Siemens Guide provides informa-

    tion on the current status of the

    PM@Siemens Initiative.

    Consolidating what has beenachieved so far – meeting futuretargets

    The PM@Siemens Initiative was introducedto the Groups last fiscal year as a significant

    means of improving profitability, with the

    aim of giving Siemens a clear edge over the

    competition through a standardized scale of

    qualifications for its Project Managers. In ad-

    dition to the first Groups to join (PG, I&S,

    ICM, ICN, TS, SD, SBS and PTD), SV, SBT, A&D

    and Med have since adopted parts of theInitiative. No small measure of success has

    been recorded:

    a 53 recommendations have meanwhile

    been drawn up. Group-specific implemen-

    tation thereof is now complete, including

    Scorecard Controlling.

    a A career model applicable throughout

    Siemens has been devised, in close coop-

    eration with CP. This model comprises

    uniformly organized qualification stages:

    Team Member, Project Manager, Senior

    Project Manager, Project Director.

    a The PM@Siemens Academy is firmly

    established and already offers the stan-

    dard course program PM4 to PM1, which

    will in the future be organized and run

    by the Learning Campus.

    a All Groups apply standard assessment

    procedures to measure the level of

    maturity in processes and projects.

    a The PM@Siemens Portal – a joint venture

    project with CIO – is in course of develop-

    ment and is setting new standards for

    communication and international cooper-

    ation in project teams.

    a A standard auditing module for project

    management has been devised jointly

    with CD A and is already being applied.

    a Rollout has taken place in 20 Regional

    Companies and in the US.

    The positive response to the PM@Siemens

    Initiative and the committed cooperation ofall Groups demonstrate not only the para-

    mount importance of such activities but also

    the strong will to succeed.

    With all this, we have taken a further signifi-

    cant step on the road towards a uniform

    project culture, an aim which is vital to our

    success.

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    Our commitment toproject management

    Success is feasible

    When the Initiative kicked off, the founda-

    tions were laid for managing success like a

    project and for managing projects with suc-

    cess. Thanks to cross-Group efforts and the

    active support of all involved, we have estab-

    lished a solid and enduring “house” within

    Siemens AG in just a few short months.

    Comprehensive success in projects business

    essentially depends on the personal apti-

    tudes and qualifications of all Project Man-

    agers and staff – be it in the coordination of

    local development departments or in the

    context of large-scale international projects.

    The aim is always to manage projects suchthat they are completed successfully. Pro-

     ject management is thus more than just a

    methodological approach. It is instead a lead-

    ership concept which we must resolutely

    apply.

    We expect the same commitment to project

    management from all our executive staff.

    Each and every one of you is responsible for

    ensuring that all business coordinators and

    project staff are aware of the need to contin-

    uously improve project management. You

    will have support in the form of detailed andpractical recommendations provided by

    Project Management. To avoid mistakes and

    minimize risks, you must likewise ensure

    that any experience gained is subsequently

    incorporated into projects and processes. As

    a result, in your capacity as a leader and a

    Project Manager, you exert considerable in-

    fluence on the quality of project manage-

    ment in our company, and consequently onthe quality of project results.

    Active Best Practice Sharing will provide us

    with valuable synergy effects, which will be

    of great benefit to everybody.

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       O   r   g   a   n    i   z   a   t    i   o   n

       o   f   t   h   e   I   n    i

       t    i   a   t    i   v   e

    The Siemens way

    Group Coordinators:

    Steering Committee:

    ICM

    Pauly

    Kurfer

    ICN

    Schaaf

    Bamberger

    I&S

    Möller

    Schott

    PG

    König

    Eckert

    SD

    Dr. Drexel

    Husemeier

    PTD

    Dr. Schloss

    Dr. Schlegel

    SBS

    Frischmuth

    Piegsa

    SBT

    Ronner

    Kessler

    SV

    Hauptmann

    B. David

    TS

    Bott

    Dr. May

    Chairman: Dr. Schloss, PTD CEC

    Coordination: Fischer, PTD QM

    Initiator: Dr. Krubasik

    Med

    Steinhardt

    Dr. Viethen

    A&D

    Ötsch

    Jung

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    Small Projects

    PM Assessment

    Knowledge Management

    PM Portal

    Personnel Management

    Contract Management

    Project Procurement

    Processes, Transfer and Implementation

    Operative Quality Management

    Qualification

    Project Controlling

    Processes and Roles

    T h  e

    m ai  n t   o pi   c  s 

    Project Management  the Siemens way

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    Processes

      and Roles

          R     o     l    e    s

        a     n

          d

          P     r     o

         c    e

          s      s     e

          s

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    In order to achieve our objective, i.e. to ar-

    rive at “Siemens-wide project management

    standards”, it is essential that the processes

    relevant for project handling be defined in a

    uniform fashion and integrated into the

    Siemens Process House.

    This creates the basis for implementing pro-cess improvements into practice throughout

    Siemens, through the application of uniform

    procedures, methods and roles in project

    handling.

    The planned further detailing will also reveal

    cross-Group synergies for IT tools.

    The generic project phase model was de-

    vised as a first but crucial step involving pre-

    cise milestones. It forms the basis for further

    detailing and introduces a uniform process-

    ing language.

    Processes and Roles

    PM010AcquisitionGo/No Go

    decision

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailed

    planning

    The PM@Siemens project phase model formsthe basis for further work.

    Pre-acquisition

    Projectacquisition

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

    Einkauf &Herstellung Versand Errichtung

    Inbetrieb-setzung

    Abnahme-Messung

    Garantie-Phase

    Purchasing &manufacture Dispatch

    ErectionInstallation

    Commis-sioning

    AcceptanceWarranty-phase

    PM300Dispatchapproval

    PM400Material

    and resourcesat site

    PM550Erection

    completed

    PM600Commissioning

    completed

    PM650Provisionalcustomer

    acceptance

    PM700Final

    customeracceptance

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    The individual process operations are stag-

    gered in a practical fashion, on the basis of

    the integrated project schedule; hence this

    linear process approach also makes sense

    for projects business.

    To record the completion of a process step,

    each milestone is accorded mandatory re-sults. This provides the basis for introducing

    Key Performance Indicators, allowing the

    quality of project processing as well as on-

    time performance to be measured.

    Mandatory results for each project milestone

    Depending on the type of business, some

    project phases may be inapplicable (e.g.

    component delivery order).

    The representation of a complex handling

    process as a linear phase model entails the

    seemingly insuperable, system-inherent

    problem that the real process passesthrough the described phases several times.

    The process representation with its mile-

    stones is still valid, however – for each com-

    ponent as well as for the system – and is

    thus a valuable tool.

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailedplanning

    1 Investment approval for defined sales resources

    2 Outline description of customer and business context

    3 Outline description of the identified expected order(scope of supply and anticipated sales)

    PM010AcquisitionGo/No Godecision

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

    Pre-acquisition

    Projectacquisition

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    1 Investment approval for defined bid preparation resources

    2 Supplemented expected order document

    3 Documented customer inquiry

    4 Analysis of context (strengths, weaknesses, opportunities, and risks)

    5 Rough risk and cost estimate

    6 Planned project/service share and volume, expected profit

    7 Resources for the bid team, project schedule and planned bid costs

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

    Pre-acquisition

    Projectacquisition

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailedplanning

    PM010AcquisitionGo/No Godecision

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    1 Detailed project description (project plan and solutions)

    2 Detailed project cost calculation (sales, EVA)

    3 Completed bid documentation

    4 Approval by all organizations involved

    5 Current risk assessment

    6 Current project classification

    7 Approval for submission of bid to customer

    8Signed bid approval

    9 Defined negotiation framework

    Mandatory results for each project milestone

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailedplanning

    PM010AcquisitionGo/No Godecision

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

    Pre-acquisition

    Projectacquisition

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    PM010AcquisitionGo/No Godecision

    Pre-acquisition

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailedplanning

    1 Signed acknowledgement of order

    2 Final contract documentation

    3 Described changes to the bid(resources, legal aspects, solutions, etc.)

    4 Revised risk evaluation incl. risk assessment, likelihood of occurrenceand actions to reduce risk

    5 Approval by risk Review Board in charge

    6 Adapted escalation level

    Projectacquisition

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

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    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailedplanning

    1 Project Manager and Commercial Project Manager appointed

    2 Complete contract and bid documents handed over to Project Manager

    3 Changes between contract and bid documented

    4 Scope of delivery and cost calculation adapted

    5 Risk analysis and adjustment of actions to reduce risk

    6 Final dialog held with Bid Manager

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

    PM010AcquisitionGo/No Godecision

    Pre-acquisition

    Projectacquisition

    Mandatory results for each project milestone

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    PM010AcquisitionGo/No Godecision

    Pre-acquisition

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailedplanning

    1 Project organization completed

    2 Detailed agreement with customer on scope of deliveries/services and specifications

    3 Change and claim strategy completed

    4 Contract structures adapted

    5 Target agreements drawn up

    6 Project structure created

    7 As sold cost calculation finalized

    Projectacquisition

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

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    PM010AcquisitionGo/No Godecision

    1 Approved documents for erection

    2 Approved documents for purchasing

    3 Selected suppliers/service providers

    Pre-acquisition

    Projectacquisition

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

    Mandatory results for each project milestone

    4Completed service concept

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entryorder

    clarified

    PM200Approval

    of detailedplanning

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    PM300Dispatchapproval

    1 Notification of completion ready

    2 Packing list with current weights anddimensions of packing units

    3 Export declarations prepared

    4 Pro-forma invoice for customs clearance

    5 Packaging and dispatch information

    6 Notification of readiness for erection

    Purchasing &manufacture Dispatch

    ErectionInstallation

    Commis-sioning

    Acceptance Warranty-phase

    PM400Material

    and resourcesat site

    PM550Erection

    completed

    PM600Commissioning

    completed

    PM650Provisionalcustomer

    acceptance

    PM700Final customer

    acceptance

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    PM300Dispatchapproval

    1 Goods received and incorporated in inventories

    2 Site ready for erection

    3 Resources available

    Mandatory results for each project milestone

    Purchasing &manufacture Dispatch

    ErectionInstallation

    Commis-sioning

    Acceptance Warranty-phase

    PM400Material

    and resourcesat site

    PM550Erection

    completed

    PM600Commissioning

    completed

    PM650Provisionalcustomer

    acceptance

    PM700Final customer

    acceptance

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    PM300Dispatchapproval

    1 Erection completed

    2 Erection reports prepared

    3 Handover of all documents to commissioning

    4 Commissioning instructions prepared

    5 Site ready for commissioning

    Purchasing &manufacture Dispatch

    ErectionInstallation

    Commis-sioning

    Acceptance Warranty-phase

    PM400Material

    and resourcesat site

    PM550Erection

    completed

    PM600Commissioning

    completed

    PM650Provisionalcustomer

    acceptance

    PM700Final customer

    acceptance

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    PM300Dispatchapproval

    1 Commissioning completed

    2 Documented list of open points

    3 Documented commissioning results/tests

    4 Updated execution documents prepared

    Mandatory results for each project milestone

    Purchasing &manufacture Dispatch

    ErectionInstallation

    Commis-sioning

    Acceptance Warranty-phase

    PM400Material

    and resourcesat site

    PM550Erection

    completed

    PM600Commissioning

    completed

    PM650Provisionalcustomer

    acceptance

    PM700Final customer

    acceptance

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    PM300Dispatchapproval

    1 Provisional customer acceptance signed

    2 List of open points adopted together with customer

    3 Acceptance test documentation completed

    4 Provisional customer documentation drawn up

    Purchasing &manufacture Dispatch

    ErectionInstallation

    Commis-sioning

    Acceptance Warranty-phase

    PM400Material

    and resourcesat site

    PM550Erection

    completed

    PM600Commissioning

    completed

    PM650Provisionalcustomer

    acceptance

    PM700Final customer

    acceptance

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    PM300Dispatchapproval

    1 Final customer acceptance signed

    2 Bank bonds obtained

    3 Final customer documentation prepared

    4 Final project report prepared

    Depending on the relevant business, all mile-

    stone results may also be attained in an earli-

    er project phase but must be achieved in theindicated project phase at the latest, in order

    to ensure a trouble-free process.

    Furthermore, each project phase has been

    subdivided into project steps:

    Purchasing &manufacture Dispatch

    ErectionInstallation

    Commis-sioning

    Acceptance Warranty-phase

    PM400Material

    and resourcesat site

    PM550Erection

    completed

    PM600Commissioning

    completed

    PM650Provisionalcustomer

    acceptance

    PM700Final customer

    acceptance

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    Analyze inquiry/identify expectedbusiness

    Identify internalbusinesscoordinators

    Create/adaptbusiness plan andassess expectedbusiness

    Information forproduct portfolioprocess

    Record pre-acquisition andproject data

    PM@Siemens View

    PM020Bid

    decision

    PM050Bid

    approval

    PM070Project

    won/lost

    PM080Start project

    PM100Entry

    order clarified

    PM200Approval of

    detailedplanning

    Projectacquisition

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening and

    clarification

    Detailedplanning

    RPH View

    Evaluateexpectedbusiness

    Set upbid project

    Hand overbid to customer

    Allocate over-all and com-mercial ProjectManagers

    Set up projectorganization incl.roles and respon-sibilities

    Determinetechnical basis,solutions andimplementation

    of approval

    Level 0

    Level 1

    Level 2

    Level 3

    to

    Level 4

    Level n

    Analyzeand structurecustomer re-quirements

    Analyzecustomer’sbusiness field

    Developrough financingconcept

    Define bidscope and deter-mine respon-sibilities

    Angebots-budgetFreigabeeinholen

    Createbid parts

    Analyzeand supple-ment riskassessment

    Review and

    confirmproject classi-fication

    Preparebid approval(LOA docu-ments)

    Prepareand realizecustomerpresentation

    Processcustomerfeedback andchange bid

    Developnegotiationstrategy

    Organize andconduct contractnegotiations

    Obtainapproval forcontractsigning

    Updateproject data

    Hand overproject docu-mentation

    Analyzewon/lostorders

    Open aproject accountand projectstructure

    Performdetailedsite check

    Clarify con-

    tract in legaland commercialterms

    Create projectstructure andcomplete as-soldcost calculation

    Change andclaim strategydocumented

    Performdetaileddesign

    Create andrelease detailedspecifications

    Freeze basicschedule

    Completesourcingconcept

    Completequality plan,risk analysis

    T h  e pr  o j   e c  t   s  t   e p s  d  ef  i  n

     e d  b  yP M @ S i   em en s f   or m  t  h  e

     b  a s i   s f   or  t  h  el  i  nk  t   o t  h  eR P H

    Obtainbid budgetapproval

    Pre-acquisition

    Perform aprojectassessment(PMA)

    Performrough riskassessment

    PM010Acquisition

    Go/No Go decision

            3

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    PM300

    Dispatchapproval

    Manufactureown products

    Place orders

    Trace/Expeditemanufacture

    Perform worksacceptance

    PM@Siemens View

    PM400

    Material andresources at site

    PM550

    Erectioncompleted

    PM600

    Commissioning completed

    PM650

    Provisionalcustomer

    acceptance

    PM700

    Finalcustomer

    acceptance

    Dispatch  Erection

    InstallationCommis-sioning

      Acceptance   Warranty-phase

    Enabler

    Obtain approvalfor dispatch

    Installplant/system

    Commissionplant/system

    Plan andprepare accep-tance test

    Reduceoutstandingpoints

    Level 0

    Level 1

    Level 2

    Level 3

    to

    Level 4

    Level n

    Purchasing &manufacture

    Planand monitordispatch

    Organizeinfrastructure(tools, approvalsetc.)

    Plan assign-ment of internaland externalresources

    Preparecommissioning

    Performinternalsystem/planttests

    Create finalexecution docu-mentation

    Performacceptance test

    Createprovisionalcustomer docu-mentation

    Create finalcustomer docu-mentation

    Archiveproject

    Create finalproject report

    Dissolveproject organi-zation

    Concludewarranty

    Request FAC

    Riskmanage-ment

    Change/claim manage-ment

    Qualitymanage-ment

    PMAssessment

    Scheduling

    Cost andassetcontrolling

    Request PAC

    Hold final

    dialog withcustomer

    Organize

    customertraining

    Inspect

    dispatch goodsfor damage

    RPH View

    Projectreporting

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    Purchasingand manu-facture

    DispatchErection

    Installation

    Commis-

    sioningAcceptance Warranty-

    phase

    The project phases defined by PM@Siemensform the basis for the link-up to the RPH.

    Outlook for further work

    In the next steps, the project phase model

    will be aligned to the Reference Process

    House (CRM, SCM, PLM), in close coordina-

    tion with process standardization activities

    at CIO. An integrated project view of the

    RPH is thus created.

    Bidpreparation

    Contractnegotiation

    Projecthandover

    Projectopening andclarification

    Detailedplanning

    Pre-acquisition

    Projectacquisition

    Project view RPH

    Level 0

    Level 1

    Level 2

    Level 3

    Alignment

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    Recommendationsof the module:

    Recommendation 1:

    Introduction of theproject phases using thedescribed milestone system

    Recommendation 2:

    Introduction of the mandatoryresults for milestones

    Recommendation 3:

    Introduction of project roles

    Recommendation 4:

    Introduction of the project steps

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    Contract  Management

           C     o    n    t    r    a    c       t

          M    a     n     a      g     e

         m    e    n       t

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    C M

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    Especially in the bid phase, the integration

    of the Contract Manager into the organiza-

    tion should be close to the operative busi-

    ness concerned; however, he/she should be

    sufficiently independent so as to be

    able to bring matters before the relevant

    Divisional or Subdivisional management in

    the event of any conflicts.

    The introduction of the bid/no bid and bid

    approval procedure (graded according to

    project and risk categories) is still recom-

    mended as an important precondition for im-

    plementing the Contract Management con-

    cept in the Groups. For the highest risk

    categories, Group Executive Management

    must be consulted.

    Using this structured approach, non-confor-

    mance costs (liquidated damages, additional

    costs) can be reduced significantly, thereby

    achieving a sustained improvement in pro-

     ject results. Further considerable savings

    can be achieved by way of a more focused

    project selection (bid/no bid; improved hit

    rate; see recommendation 3).

    Introduction/Management Summary

    Contract Management plays a crucial role

    during order execution but is even more im-

    portant in the bidding phase. It begins with

    preparation of the bid, proceeds to the stage

    where the contract is signed and continuesinto the implementation phase, where the

    focus is on Claim and Change Order Manage-

    ment.

    The Contract Management team of experts

    within the context of PM@Siemens recom-

    mends that a global concept be implement-

    ed for the Siemens Groups as well as for all

    project and risk categories throughout theterm of a project. Additionally, there are rec-

    ommendations for Contract Management

    Tools, Communication & Training, Roll-Out

    and Feedback.

    In this area, Contract Management provides

    expert support in drafting or commenting

    on and negotiating the commercial terms &

    conditions of a bid, supply and service con-

    tracts and also cooperation agreements,

    along with support (in terms of contract

    law) during the implementation phase.

    It is recommended, at least for the highest

    risk projects (e.g. A projects), that a full time

    Contract Manager be assigned to the Project.

    For this purpose, experts must be appointed

    and trained in the Groups. Contract Man-

    agers perform their duties in close coopera-tion with Legal Services but act neither as le-

    gal advisors nor as legal counsel to the

    Groups.

    Contract Management

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    The recommendations issued within the

    scope of the PM@Siemens roll-out in March

    2001 were revised and adapted by a team of

    experts in April 2003. We no longer differen-

    tiate between the mandatory and optional

    introduction of the individual recommenda-

    tions, as all of the recommendations should

    be adopted without exception.

    Recommendation framework

    The recommendation framework developed

    by the team of experts consists of the follow-

    ing:

    A. Concept for Contract Management

    B. Standard Contract Management Tools

    C. Communication & Training

    D. Roll-Out and Feedback

    Overview of recommendations

     A. Concept for Contract Management

    at Siemens1. Independent Contract Management

    function

    2. Provision of full-time Contract Managers

    in the bid and negotiation phases for pro-

     jects of the highest project/risk category

    3. Documented bid/no bid procedure/

    approval for preparing a bid

    4. Implementation of a bid approval proce-

    dure with project and risk categories uni-

    form for all Groups

    5. Final bid approval by a Review Board, in

    the highest project or risk category jointly

    with Group Executive Management

    6. Provision of full-time Contract Managers

    for the implementation of projects of thehighest project/risk category

    B. Standard Contract Management Tools

    7. Mandatory observance of “unacceptable

    regulations”8. Mandatory specification of a Group policy

    for Group projects business

    9. Intensive use of available standards and

    tools

    C. Communication and Training

    10. Mandatory training in Contract Law andClaim Management for Sales & Marketing

    and Project Management (technical/com-

    mercial)

    D. Roll-Out and Feedback 

    11. Continuation of the Siemens Contract

    Management Community, which was estab-lished in October 2002

    12. Implementation of the recommenda-

    tions issued by PM@Siemens in the form of

    a defined Group project

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    Concept for Contract Management

    Standard Contract Management Tools

    Communication/Training

    Roll-Out/Feedback

    11 12

    9

    1

    3

    5

    10

    7 8

    2

    4

    6

    Mandatory observance of “unacceptable

    regulations”

    Mandatory training in Contract Law and Claim Management for Sales & Marketing and

    Project Management staff (technical/commercial)

    Independent Contract Management

    function

    Intensive use of available standards

    and tools

    Mandatory specification of a Group policy

    for Group projects business

    Continuation of the Siemens Contract

    Management Community, established in

    October 2002

    Implementation of the recommendations

    issued by PM@Siemens in the form of a

    defined Group project

    Documented bid/no bid procedure/approval

    for preparing a bid

    Final bid approval by a Review Board, inhighest project or risk category jointly with

    Group Executive Management

    Provision of full-time Contract Managersfor the implementation of projects of the

    highest project/risk category

    Implementation of a bid approval procedure

    with project and risk categories uniform for

    all Groups

    Provision of full-time Contract Managers in

    the bid and negotiation phases for projects

    of the highest project/risk category

    Contract Management in the

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    Contract Management in theproject phases

    Business

    acquisition

    phase

    Bid/no biddecision

    Bid

    phase

    Negotiation

    phase

    Warranty

    phase

    Project

    implementation

    Bidapproval

    Signingof contract

    Provisionalacceptance

    Finalacceptance

    Contract Management up tocontract signature

    a Contract analysis, commenting,

    revising of supply and service contracts

    and cooperation agreements

    a Negotiation support up to final contract

    draft and contract signing

    a Risk management within the project

    team concerning terms and conditions

       C   o   n   t   r   a   c   t   M   a   n   a   g   e   r   p   r   o   f   i   l   e

       M   a   i   n   r   e   s   p   o   n   s   i   b   i   l   i   t   i   e   s

    a Commercial and/or contractualbackground

    a Experience in sales and/or project

    implementation

    a Comprehensive know-how in project

    business, negotiation skills

    a Technical or business administration

    background, possibly as quantity

    surveyor

    a Training and experience in Contract

    Law and Claim Management

    a Comprehensive know-how in projects

    business

    Contract Management aftercontract signature

    a Contract analysis in terms of oppor-

    tunities and risks, claim potential

    and the procedures to be applied

    a Drafting and controlling of subcon-

    tractor agreements

    a Analysis of contract and issues for claim

    risks and opportunities

    a Implementation of the claim concept/

    claim strategy in the project

    A Concept for Contract Management

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    A. Concept for Contract Management

    1. Up to contract signature

    Recommendation 1:

    Independent Contract Manage-ment function

    The independent activity of a Contract

    Manager covers mainly the project phase up

    to the stage where the contract is signed.It is his/her responsibility to provide expert

    support in drafting or commenting on and

    negotiating the commerical terms and condi-

    tions of a bid, supply and service contracts

    as well as a cooperation agreement (legal ad-

    vice is provided by Legal Services). In this

    context, Contract Management plays an im-

    portant role in risk management by ensur-

    ing that the identified technical, financial,customer and country risks are taken into

    account in the contract, and creates the con-

    Recommendation 2:

    Involvement of full-time ContractManagers in the bid and negotia-tion phases for projects of the high-est project/risk category

    At least in the highest project and risk cate-

    gory, the function described under Re-

    commendation 1 must be performed by a

    named full-time Contract Manager appoint-

    ed for the project, but Contract Managermay be involved in several projects. In organ-

    izational terms the Contract Manager should

    be incorporated such that he/she is entitled

    or even sometimes in some cases obliged to

    bring matters before the relevant Divisional

    or Subdivisional general management in the

    event of conflict.

    tractual basis for Change Order and Claim

    Management. Contract Management is also

    responsible for ensuring compliance withbusiness principles and procedures in the

    bid process, as well as for ensuring involve-

    ment of the specialist departments (Legal

    Services, VVK etc.), where applicable.

    A Contract Manager should have sales &

    marketing and project experience, business

    administration knowledge, sound experi-

    ence in contract law/preparation of

    contracts, negotiation skills and a goodknowledge of business principles and

    processes.

    Recommendation 3:

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    On the basis of a Group-specific procedure,

    the responsible sales unit submits the pro-

     ject using in standardized presentation docu-

    ments to the relevant management team for

    the latter’s decision in a meeting in which

    the management of the necessary specialist

    units take part. The Group-specific determi-

    nation of the decision-maker level dependson the risk or project category.

    Within the context of risk management, this

    meeting is very important for identifying

    and dealing with opportunities and risks at

    an early stage.

    Recommendation 3:

    Documented bid/no bid proce-dure/approval for preparing a bid

    On that basis, the meeting serves to discuss

    the bid strategy, the factors involved in suc-

    cess and the prospects thereof, the unit’s

    own competitive position (if applicable, its

    unique characteristics) etc., and the extent

    to which the project reflects the core busi-

    ness policy of the unit. The budget for prepa-

    ration of the bid should also be approved inthis meeting.

    In case an addendum is required, it must al-

    so be presented to the same decision group.

    Depending on the business requirements,

    risk categories are identified for the projects.

    In particular, the criteria include:

    a Business volume and result

    a Financial risks (payment, production and

    export risks, implementation risk, financ-

    ing risk etc.)

    a Contractual risks (liability, acceptance,

    warranty, liquidated damages for delay

    and non-achievement of performance

    guarantees, applicable law etc.)

    Recommendation 4:

    Implementation of a bid approvalprocedure with project and riskcategories uniform for all Groups

    a Technical and schedule risks (innovation,

    “exotic” solutions, critical performance

    guarantees, non-Siemens products etc.)and

    a Organizational or process risks (consortial

    cooperation, involvement of Regional

    Company, internal resources etc.).

    For the individual risk categories, the rele-

    vant approval processes and decision-

    making levels should be defined Group-

    specifically.

    The bid approval procedure should include

    three elements

    a Technical LoA

    a Commercial LoA

    a Cost/price LoA.

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    The technical part of the bid is approved by

    the responsible technical units in accord-

    ance with a stipulated risk classification.

    To this end, the technical units must pro-

    duce binding commitments, incl. perform-

    ance characteristics.

    In a parallel process, the units responsiblefor calculating costs submit their binding es-

    timates which are taken into consideration

    in the total cost and price calculation.

    The essential contractual contents (liability,

    warranty, liquidated damages etc.) are also

    to be approved in a standardized fashion

    that is to say in accordance with Terms &

    Conditions. Limits of Authority Guidelines or

    corporable procedures issued by the Group

    or Division.

    Recommendation 5:

    Final bid approval by a ReviewBoard, in the highest project or riskcategory jointly with GroupExecutive Management

    The Review Board approves the bid on the

    basis of a standardized brief project presen-tation which, in addition to pricing/costing,

    points out significant technical and contrac-

    tual risks as well as other possible frame-

    work conditions of importance for the deci-

    sion. Approval is given in a meeting, maybe

    in a video conference. At least one member

    of Group Executive Management and of

    management of the sales or business unit

    affected must take part in this meeting if thehighest project/risk category is concerned.

    At least the manager(s) of the technical

    units responsible for significant perform-

    ance characteristics and for the scope of sup-

    ply and service, the technical and business-administration project management and the

    Contract Manager must also attend this

    meeting.

    Composition of the Review Board can vary,

    depending on the project/risk category.

    2. After contract signature

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    In view of the importance of claim manage-

    ment and the effects of any deviations from

    a contract, the appointment of a full-time

    Contract Manager to assume the aforemen-

    tioned duties is recommended in the high-

    est project/risk categories. Depending on

    project size and complexity, a Contract

    Manager may be involved in one or more

    projects. For large-scale project business

    comprising installation and commissioning,

    a Contract Manager is required at the site.

    Recommendation 6:

    Provision of full-time ContractManagers for the implementationof projects of the highest project/risk category

    Proof for defending, incoming claims and ex-

    plaining and substantiating outgoing claims

    must be recorded.

    Consequently, the requirements to be met

    by Contract Management during contract im-

    plementation differ substantially from those

    during the bid phase. In the implementationphase, the main emphasis lies not on draft-

    ing the contract and analyzing the risk poten-

    tial inherent in the terms and conditions of

    request for tender. The primary goal in the

    implementation phase is to identify causal

    links in such areas as deviations from agreed

    deadlines and quantities, obstacles, other

    contract problems and the various interfaces

    to subcontractors/consortium members. Theskill profile in this phase therefore calls for a

    technically trained Claim Manager who not

    only knows how to analyze schedules and to

    portray complex subject matters briefly and

    in a form illustrating causal relationships,

    but is also sufficiently experienced in interna-

    tional contract law.

    From the time the contract is signed, the

    main focus of Contract Management lies on

    pro-active Claim Management (including

    Change Order Management). By analogy

    with Contract Management prior to signing

    of the contract, Claim Management plays an

    important role in risk management as it anal-

    yses the opportunities and risks inherent inthe customer contract (including the techni-

    cal sections), identifies the potential for

    changes and claims and defines the proce-

    dural rules that have to be observed. Apart

    from that, the second main task of Contract

    Management is to support the drafting and

    administration of subcontractor agreements,

    for the purpose of risk transfer and defend-

    ing or enforcing claims.

    Contract implementation (customer, consor-

    tium and subcontractor agreements), also in-

    volves identifying out events relevant to the

    contract and assessing them in terms of

    claim risks (incoming claims) and claim op-

    portunities (outgoing claims). Such inci-

    dents must be documented and the conse-

    quences thereof (costs and time) note.

    B. Standard Contract Management Tools

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    make them available to their sales units and

    Contract Managers via their Intranet.

    We also recommend that Group-specific

    tools and regulations be made accessible to

    other Groups via a central Intranet platform.

    Recommendation 9:

    Intensive use of availablestandards and tools

    As a central provider for the Groups, Legal

    Services (LS) devises and updates both

    standard contracts for the Groups as well as

    the LS Legal Manual (which is standard

    throughout Siemens). In addition, the

    Groups can formulate Group-specific stand-

    ard contracts in agreement with LS and

    Recommendation 8:

    Mandatory specification of aGroup policy for Group projectsbusinesss

    The Group-specific project policy is defined

    in a binding manner by Group Executive

    Management. Obligatory elements, key fig-

    ures (mandatory) and optional elements for

    Recommendation 7:

    Mandatory observance of“unacceptable regulations”

    “Unacceptable regulations” must be integrat-

    ed by each Group into its catalog of criteria,

    for the project approval procedure.

    the liability concept, warranty, liquidated

    damages etc. are defined and specified in

    this project policy.

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    Recommendation 10:

    Mandatory training in ContractLaw and Claim Management forSales & Marketing and ProjectManagement staff (technical/commercial)

    We recommend that staff in Sales &

    Marketing and Project Management

    undergo mandatory modules in order toacquire further knowledge of Contract Law

    and Claim Management. For this purpose,

    the existing courses offered by LC (Learning

    Campus) are being integrated into module 5

    “Qualification Programs for Project Manage-

    ment” and further developed.

    Group-specific training courses (e.g. busi-

    ness-oriented Claim Management) shouldbe devised and offered in cooperation with

    LC and LS.

    Recommendation 11:

    Continuation of the SiemensContract Management Communityestablished in October 2002

    It is recommended that the existing Siemens

    Contract Management Community be con-

    tinued within the scope of a PM@Siemens

    Community.

    D. Roll-Out & Feedback

    Recommendation 12:

    Implementation of the recom-mendations of PM@Siemens in theform of a defined Group project

    Unless already done, it is recommended that

    the Contract Management project be de-fined as a Group project in the Divisions and

    Regions or Regional Companies, with partic-

    ular regard to the organization and process.

    Only this way will the relevant modules get

    through to the Groups and be uniform.

    Implementation should be assisted by a

    sponsor in Group Executive Management,

    and if applicable by a sponsor at DivisionVice President (Business Administration)

    level, as well as by a Contract Management

    Community in the Group.

    C. Communication &Training

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    Project  Controlling

           C     o     n      t     r

         o       l       l       i     n      g

           P     r     o

           j     e     c      t

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    Project Controlling

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    These questions were the key topics in the

    Project Controlling module. Project Control-

    ling is sufficiently regulated in all Groups.

    The standard variables for Project Control-

    ling related to the business management da-

    ta and risk management are based on CF

    specifications for all Groups according to USGAAP (US Generally Accepted Accounting

    Principles) and according to the KonTraG law

    on risk management.

    Other key variables not related to financial

    aspects such as

    a Technical controlling

    a Milestone and project progress

    controlling

    a Change order and business opportunity

    management

    a Resource management

    a Customer and employee satisfaction

    are stipulated in a business-specific manner

    in the individual Groups.

    Various Good Practices related to these

    areas were taken from all Groups and

    analyzed by the evaluation team.

    Project Controlling is a significant tool for

    handling projects successfully. Ultimately,

    the success of a project is measured in terms

    of profits and customer satisfaction.

    a Which key variables must be recorded in

    the context of Project Controlling so as to

    permit a reliable forecast of the profits atthe end of the project?

    a How risks can be determined at the right

    time and minimized by taking appropri-

    ate action?

    a How can Project Controlling, which in-

    cludes project reporting, be integrated

    uniformly and systematically in the busi-

    ness processes of the Groups?

    General recommendationsfor successful Project Con-

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    In summary, the following recommenda-

    tions can be made for successful Project Con-

    trolling.

    Recommendation 1:

    Project-driven organization

    for successful Project Controlling

    Establish a project-driven organization, and

    assign project teams (with clearly defined

    authorities and responsibility in the hands of

    the Project Manager as entrepreneur).

    Modern Project Controlling that points out

    problem areas at the right time to its Project

    Manager and its own management must beintegrated in a consistent project handling

    process that is characterized by a free flow

    of communication between the hierarchic

    levels concerned. However, Project Control-

    ling can contribute to improving the results

    of the project only if clearly defined overall

    responsibility and authorities are assigned to

    the Project Manager. As a result, integration

    of projects in a project-driven organization

    becomes a matter of course.

    Empirical data shows that 60% to 70% of all

    non-conformance costs are identified during

    the handling of a project, but the causes of

    these costs lie in the bid phase of a project.

    For this reason, the Project Controlling pro-

    cess must be performed continuously, all

    the way from the bid through to the end of

    all obligations entailed in a project.

    Modern Project Controlling supports the

    management of risks/opportunities, claims

    and change orders as an integral part of the

    project process and lies within the Project

    Manager’s sphere of responsibility.

    Recommendation 2:

    Consistent Project Controlling pro-

    cess from the bid/no bid decisionthrough to finalization of theproject, in particular integratedrisks, change order/opportunitiesand claim management

    Recommendation 3:

    Mandatory milestones in the

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    Best PracticerecommendationsBest Practice examples of standardized

    methods and processes from the Siemens

    Groups are available on the homepagehttp://projectmanagement.siemens.com,

    under the heading, “Regions/Groups”.

    Mandatory milestones in theproject process

    Recommendation 4:

    Regular management-drivenproject meetings on the basis ofstandardized reporting

    Standardized and regular reporting takes

    place at Group level; associated controllingparameters are defined in a business-

    oriented fashion.

    The main tasks of Project Controlling are to

    ensure that the project activities of all organi-

    zational units involved in the project are

    clear, and that support is provided for com-

    mercial project processing.

    The result-oriented processing of projects

    requires current and up-to-date controllingof business administration, technical and

    contractual parameters.

    The controlling process, in dialog with man-

    agement, is supported by standardized

    project meetings.

    A project must be implemented consistently

    in accordance with defined rules and deci-

    sion levels as early as in the bid phase. Man-

    datory milestones and associated documen-

    tation of the results have thus been

    introduced as a basis.

    The milestones of the project process are de-

    fined in module 1 (Organization and Process-

    es). In the project process, the mandatory

    milestones play an important role in the

    success of project activities.

    Best Practice examples of standard-ized methods and processes from theSi G il bl th

    Best Practice recommendations:

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    TS info onproject reporting:

    http://topplus-in.ts.siemens.de/controlling/controlling.cfm

    SD info onproject reporting:

    http://intranet.sd.siemens.com/Arbeitsmittel/Projektmanagement/

    PM_SD/PMSiemensDematic.jsp (--> Project Controlling)

    PTD info on

    project reporting:

    ICM N info onproject reporting:

    https://mchh9w1a.mchh.siemens.de (à PCS)

    ICN info onproject reporting:

    http://intranet.icn.siemens.de/scb/pmn/ (à Project Controlling)

    I&S info on

    Claim Management:

    http://fpinfo.erlm.siemens.de/atd/gemeinsam/cm/de/pm/rl/

    SBS info onrisk management:

    http://risk-management.sbs.de/html/index.asp

    http://regiond.sbs.de/commerce/risk.htm

    PG W info on planningand reporting:

    http://www-i1.kwu.erl.siemens.de/f/w5/de/

    Platohandbuch_Entwurf.ppt

    http://info.ev.siemens.de/ev_ga/pm-ptd/de/Quellen/home-quellen-tools-

    vorlagen_scorecards.htm?PIdent=1144&SIdent=1150&TIdent=1151

    Siemens Groups are available on thehomepage.

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    Personnel  Management

          M    a      n      a      g    e    m      e      n      t

         P      e      r      s      o    n      n      e       l

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    Personnel Management

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    But what does the term “project

    entrepreneurship” mean? What tangible

    results in this area are already available in

    Siemens AG? And which of these solutions

    can be recommended for implementation in

    all Groups?

    In order to answer these questions, the

    panel of experts on Personnel Management

    focused on three main areas:

    “A project should be managed like a

    company”  – this guiding principle defined

    by the Corporate Executive Committee has

    a very decisive influence on the entire

    PM@Siemens Initiative, particularly on Per-

    sonnel Management.

       A   c   t   i   o   n   s

       O   b   j   e   c

       t   i   v   e

    Project Manager as entrepreneur

    Reward &

    recognition

    PM Training and Qualification

    Letter of Empowerment

    Target Agreements

    Salaryand

    Project Incentives

    PM Career Model

    Adequate Placement

    Responsibility

    Delegating and

    Assuming

    Empowerment

    Ensuring

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    Recommendation 1:

    Introduction of PM Career Model

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    Management of B/C projects

    Management of A projects,large-scale projects,

    general contractor projects

    Management ofC projects

    Project assignmentTeam leadershipChange of tasksor functions

       M   a   n   a   g   e   m   e   n   t   l   e   v   e   l   s

        (   w   i   t   h   p   r   o   f   i   t   /   l   o   s   s

       r   e   s   p   o   n   s   i   b   i   l   i   t   y    )

       T   e   c   h

       n   i   c   a   l   l   e   v   e   l   s

        (   w   i   t   h   o   u   t   p   r   o   f   i   t   /   l   o   s   s

       r   e   s   p

       o   n   s   i   b   i   l   i   t   y    )

    Approximately1–2* years professional

    experience

    Approximately2–3* years professional

    experience

    *Guide values

    Qualification levelswith confirmation

    Project Director (PDir)Cross-Group or

    external certification

    Basic training

    Embarkingon processing/assembly/commissioning/engineeringor sales

    Project categories

    Senior Project Manager (SPM)Internal certification

    at Group level

    Project Manager (PM)Internal certification

    at Divisional level

    Personnel development in projectmanagement

    Personnel development in project manage-

    ment is divided into two main levels: the

    technical level without profit/loss responsibil-

    ity and, based on this, the three manage-

    ment levels with profit/loss responsibility.Embarking on a career in project manage-

    ment calls for 2–3 years experience in a tech-

    nical field or in sales. The next 1–2 year

    stage includes project work with a variety of

    tasks. Throughout these years, the would-be

    PM receives basic project manager training

    (PM4) and qualifies as a future Project Man-

    ager by assuming the role of a technical

    team leader.

    The essence of the management levels is

    based upon responsibility for results. The dif-

    ferentiation stems from the entrepreneurial

    leadership of projects in the three categories,

    A, B and C. For each of the three manage-

    ment levels, requirements profiles (see

    graphics) have been drawn up as a qualifica-

    tion guide. These profiles contain a descrip-

    tion with examples of the areas of responsi-

    bility involved in project management and

    the relevant knowledge, experience and

    skills expected in the Siemens competence

    model.

    Requirements profilesfor project management

    *Recommendation

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    *Recommendation

    * Group-specific adaptation necessary

    ** supporting qualification through the PM4 to PM1

    modules provided by the PM@Siemens Academy

    Job profile

    Project Manager

    Job profile

    Senior Project Manager

    Job profile

    Project Director

    Project

    categoryC B A

    Areas of

    responsibility

    Responsibility for results, customer, partner, finance and employee management,

    business development in the ongoing project, proposal management, contactmanagement, planning, Project Controlling and reporting, risk management, project

    completion, corporate networking, personal development

    PM3** PM2** PM1**

    ≥ 1 year responsible workin projects,

    ≥ 1 year technical

    responsibility for employees

    ≥ 2 years responsibleleadership of C projects

    ≥ 2 years leadership of

    project teams

    ≥ 6 years responsibleleadership of B projects

    ≥ 6 years leadership of

    project teams

    Knowledge Methods/tools: Project, contract, claim and risk management (etc.)

    Expertise: Procedures and practice in the context of projects, contract and labor law,

    Group-specific languages, knowledge of sectors and customers

    Experiences

    Skills Assertiveness – motivation and inspiration – organization and quality orientation –

    results orientation – customer focus – decision-making – communication skills

    The career model enables a candidate inter-

    ested in a PM career to align his/her profes-

    sional ideas to the expertise and responsibili-

    ties shown in the development roadmap,

    and thus provides him/her with a guide for

    his/her professional development.

    It also provides the decisive reference param-

    eter for an ongoing status determination,

    for future assignments and also for systemat-

    ic qualification planning. Project success de-

    pends heavily on the selection of a well-

    qualified Project Manager. The career modelcreates the clarity necessary for efficient re-

    source management.

    Certification ofProject Managers

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    Internal certification at Siemens is proof of a

    Project Manager’s competence and profes-

    sionalism. A voluntary procedure, it takes

    place at the end of the competence manage-

    ment and PM qualification process and

    lies within the responsibility of individual

    Siemens Groups.

    The aim of certification is to review project

    management (PM) expertise on the basis of

    the job profile of the appropriate level and al-

    location to the Project Manager, Senior

    Project Manager and Project Director levels.

    Required and existing skills of a Project

    Manager as well as the PM levels Project

    Manager, Senior Project Manager and

    Project Director should be rated by a superi-or preferably within the staff dialogue

    process. The SPM and PDir levels might be

    additionally dealt with at a staff dialogue

    round table as a best practice (as per the

    EFA process).

    Essentially, for an assessment of a Project

    Manager’s competence and professionalism,

    project experience defined in the require-ments profile will be decisive. This project ex-

    perience is shaped by the relevant project as-

    signments which have been completed. The

    target agreement (see recommendation 3)

    and project outcome will be compared to

    ensure continuous evidence of successful

    leadership of A, B and C projects and hence

    of maintaining a Project Manager’s quality

    standard.

    A PM’s technical knowledge is verified by

    way of a qualification certificate from the

    PM@Siemens Academy, issued after the

    Project Manager’s participation in the Learn-

    ing Programs 4–1 or his/her attendance at

    selected seminars from the curriculum, in

    addition to a successful knowledge test

    (optional). At the Project Practitioner (PP)

    level, competence is established withoutcertification.

    The 5 modules of the staff dialogue are well

    suited to bring in the previous PM experi-

    ence, to receive feedback regarding person-

    al performance and to discuss specific meas-

    ures for the future PM career. Additional

    documents may be helpful here, such as a

    technical CV, a project list, project report etc.

    The superior checks whether all conditions

    are met for a certificate to be issued.

    The PM@Siemens Certification

    Process

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    Group

    Competenceanalysis,

    qualificationrequirementsin staff dialogue(EFA)

    Gaining experiencein projects inaccordance withthe PM@Siemens job profile

    Inpute.g. and/or

    a Qualification

    certificatea Proof of experience

    through technical CVand project list

    a Project report orproject study

    Output:

    a Documentation

    in the appropriate HR tool

    Verification of thequalification level

    within staff dia-logue (roundtable)EFA/Assessment

    PM@SiemensAcademy

      Qualification

    a PM LearningProgram

    a PM@SiemensCurriculum(selected

    seminars) +knowledge test(optional)

    CertificationHandover of

    certificate

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    Once the scope of the PM’s experience and

    responsibility, along with the skills relevant

    for project management (in accordance withthe Siemens competence model) have been

    confirmed at the appropriate level and it has

    been verified that the Project Manager also

    possesses the required technical knowledge,

    the Siemens certificate is issued and present-

    ed to the Project Manager.

    Group-specific solutions (such as assess-

    ment procedures or self-assessments forstaff dialogue/EFA preparation, or individual

    determining of qualification requirements)

    remain.

    Experts for the certification ofProject Directors

    The certification process for Project Directors

    is supported by a team of qualified Project Di-

    rectors who act as cross-Group experts. They

    provide advice to managers in the context of

    certification. Their statements are included

    in the staff dialogue/EFA process, if required.

    The aim of involving these experts is to im-

    prove the quality and standardized nature of

    the Project Director certification process

    throughout Siemens. In addition, the ex-

    perts promote an exchange of technical is-

    sues between the Groups and reinforce the

    common project management culture. They

    meet once or twice yearly to exchangeviews and prepare procedures for Siemens

    as a whole.

    They must be qualified as follows:

    a Broad project experience (PDir or superior

    responsible for Project Managers)

    a Management experience

    a Social skills

    a Communicative competence

    a Seniority

    Project managers are Siemensmanagers

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    Project managers think and act as entrepre-

    neurs and with that assume the commensu-

    rate responsibility. On this basis, both line

    managers and Project Managers are on a par;

    the Project Manager career is thus a part of

    a management development landscape.

    As before, a Project Manager can change to

    line management; however, he/she shouldnot do this for career reasons alone.

    New additional structure of project

    management functions

    Once he/she takes over a project, the Project

    Manager bears responsibility for leading the

    project staff; he/she is authorized to make

    decisions within the scope of competencies

    allocated to him/her (see Letter of Empower-

    ment). With the management of projects

    comes recognition of services, through an

    appropriate distinguished status in the or-ganization as well as in the form of ade-

    quate income.

    Management development roadmap

       R   e   s   p

       o   n   s   i   b   i   l   i   t   y   /   q   u   a   l   i   f   i   c   a   t   i   o   n   l   e   v   e   l

    Division Manager President

    Subdiv. Manager Vice President

    Segment Manager Director

    Department

    Manager

    Senior Manager

    Management ofprograms

    (cross-process

    general management)

    ProgramDirector

       D   e   f   i   n   e   d   v   i   a   M   P   M   @   S   i   e   m   e

       n   s Management of A

    projects

    Project

    Director

    Management of B/C

    projects

    Senior Project

    Manager

    Management of C

    projects

    Project

    Manager

    Already performs valid

    management functions

    Recommendation 2:

    Letter of Empowerment

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    The Letter of Empowerment assigns respon-

    sibility and authorities to the Project Manag-

    er and makes them clearly visible in the cor-

    porate organization.

    The panel of experts recommends inclusion

    of the following in the Letter of Empower-

    ment:

    a Project designation and period of validity

    of the Letter of Empowerment

    a Assignment of authorities and obligations

    for handling of the project in conformity

    with the contract (also worded precisely

    in the enclosed target agreement)

    a Assignment of responsibility for results;

    customer and employee satisfaction mustalso be included

    a Reference to the valid project manage-

    ment method (process manual)

    a Provision of resources by the responsible

    and supporting offices (if required, en-

    close as appendix)

    a Right and duty to submit reports (regular

    controlling, special incidents)

    Recommendation 3:

    Target Agreement

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    Recommendation 4:

    Incorporation of project targets inthe annual bonus and individual

    special payments

    In Divisions with heterogeneous and com-

    plex projects, it is crucial not to define the

    targets on the basis of a fixed system but in-

    dividually and in a customer/project-related

    manner. This is not only important for

    achieving business success but also for the

    personal further development of the Project

    Manager.

    The individual special payment method

    should be applied in such cases as it allows

    you to remunerate the PM for his/her excel-

    lent results individually and on a perfor-

    mance basis. The amount of special remu-neration must always be agreed with the

    Group’s Human Resources office.

    Specific target agreements are the basis for

    a clear, target-oriented incentive ruling. The

    panel of experts recommends that you take

    the following criteria into account when de-

    fining the content of the target agreements

    (project goals):

    a EBIT (Economic Value Added)

    a Deadlines (milestones)

    a New orders and sales (for programs)

    a Costs

    a Strategic goals (for programs)

    a Quality targets

    a Customer satisfaction

    The target agreement forms part of the staff

    dialogue (EFA). The project targets achieved

    serve as a basis for a PM’s further develop-

    ment (functional level, potential, salary,

    SMR) and also for determining variable ele-

    ments of salary. In addition, the experts

    recommend the use of balanced scorecards

    which should also be considered in the staffdialogue (EFA).

    The recommended time scale is:

    a For programs: fiscal year basis (end-of-

    fiscal forecast)

    a For projects: completion of the project.

    In A projects, control based on Percent-

    age of Completion (PoC).

    Recommendation 5:

    Project incentive system

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    Key points of the project incentive system

    Project incentive systems are one method of

    recognizing the performance of Project Man-

    agers as entrepreneurs. The aim of giving

    the Project Managers a share in the success

    of “their” projects is to continuously improve

    project results and to create a link between

    performance and recognition of such per-

    formance (close to the time it is attained).In addition, incentive systems offer the

    Project Managers an attractive way of im-

    proving their salaries.

    The Personnel Management panel of ex-

    perts analyzed Best Practice examples from

    the SBS, TS and PTD Groups which were

    agreed with the Joint Employees’ Council.

    On the basis of the results of this study, the

    panel recommends adoption of the key

    points specified in the table below in the

    context of a Group-specific solution.This provides significant support for the vari-

    ous types of business. Experience with exist-

    ing incentive systems furthermore shows that

    any necessary adaptations of the model to

    Group-specific circumstances are made easier.

    a Key points of a project incentive system

    – On-top solution

    – Agreeing an incentive regulation at the beginning of a project

    – Assessment criteria: absolute improvement in staff dialogue (EFA) or absolute

    improvement of sales margin

    – Taking business development and change requests into consideration

    – Only customer projects of the categories A, B and C (in systems business)

    – Target staff: project management, and, if required, subproject management,without Senior Management (PTD); all staff involved in a project, but not from

    other companies (SBS)

    – The basis for payment is a percentage of an improvement in the project results

    exceeding those targets agreed at the beginning of the project

    – Amount of payment depends on number of hours of personal work,

    with reduction for any quality deficits (SBS)

    – Fixing upper limits, for instance via percentage of annual salary

    – Accounting/payment time with milestone reference

    a Motivation for ensuring project success can be achieved through:

    – Clear presentation of targets

    – Clearly defined measurement criteria (key financial figures in the project)

    – Immediate share in the success of the project on the basis of an agreement

    a  The content of the project incentive systems must clearly reflect the type of business,

    hence the recommendation to devise Group-specific solutions

    a PTD, SBS and TS can be contacted for Best Practice examples

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    Qualification

          Q

          u      a         l              i              f              i       c       a       t        i      o      n

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    Qualification

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    PM@Siemens Initiative and is controlled by

    representatives of the Groups and the

    Learning Campus. The Academy’s work is

    described in Rules of internal Procedure.

    As the Siemens know-how center for project

    management qualification and coaching,

    the PM@Siemens Academy has the task of

    enhancing project management and of en-suring that project management standards

    are put into practice throughout Siemens via

    appropriate qualification programs. The

    PM@Siemens Academy supports shorter

    innovation cycles, ensures a standard level

    of training quality throughout Siemens and

    thus sharpens Siemens' competitive edge.

    “Training costs less than having to learn the

    hard way in a project”. Here at the Academy 

    we ensure that you are trained well.

    We incorporate Best Practices into all our 

    training programs. We hope to see more of 

     you and your team members at the

     Academy in the future.” 

    Quote from the presentation given byProf. Krubasik at the PM@Siemens Initiative

    forum on November 22, 2002.

    PM@Siemens Academy

    In addition to the technological expertise of