SmartGift Customer Story

“With TUMI SmartGift, we see incremental gifting revenue, higher engagement with our products and happy gift recipients.”

Charlie Cole, Global Chief eCommerce Officer at Samsonite, Chief Digital Officer at TUMI

TUMI: Positioning this travel brand as a gift shopping destination.Online customers enjoy the convenience, thoughtfulness and fun of gifting TUMI bags with SmartGift.

RESULTS

GIFT ADJUSTMENTSGift recipients choose a different color or exchange the item altogether before it ships, leading to happy customers and reduced returns.

BOOSTING MOBILE Up to 80% of gift recipients accept their gifts on mobile during peak holidays and purchase conversion on mobile is higher with SmartGift.

PRODUCT ENGAGEMENTGift recipients spend nearly two minutes exploring TUMI items during acceptance and engage for the first time in a long time or for the first time ever.

FAST GIFTINGGift senders send a thoughtful gift confidently in under a minute. Recipients accept their gifts in as little as 10 minutes.

SOLUTIONSmartGift P2P gifting platform with SmartSwap algorithm 32%

SECONDS00:60

TWEAKSMINUTES01:48

The right gift experience for TUMI customers

TUMI SmartGift launched for Father's Day 2017 with the goal to bring to its customers a new and personalized gifting experience. During the days following launch, the TUMI SmartGift experience was continually optimized for TUMI’s customers and their shopping behaviors. “We are obsessed with A/B testing different outcomes to truly get to the most rewarding experiences for our customers and for our brand. One big reason we chose SmartGift was their mutual desire to continually test and make improvements to get to a fully custom gift solution that works for us,” says Charlie Cole.

SmartGift delivers incremental revenue, boosts customer engagement with TUMI’s products and overall lift in gift. SmartGift’s experience delights both gift shoppers and recipients and increases the overall gift-centricity of the brand. It helps TUMI tap into everyday gifting occasions such as birthdays and anniversaries, and to be on top of mind in their customers’ most memorable moments.

Gift marketing strategies with Gift Genome

The true gifting lifecycle centers on understanding the different dynamics of relationships, occasions and product preferences. With Gift Genome, SmartGift provides a granular view of customers, products, recipient vs. sender preferences, relationships, peer comparisons and cross-learnings.

From recommending targeted campaigns such as affluent parents gifting a TUMI bag to their college going kid to memorable moments such as anniversaries and honeymoons, the platform delivers previously unknown data to create contextual conversations and marketing opportunities throughout the year between TUMI and its customers.

TUMI Holdings, Inc.Established in 1975Employees: 1,500South Plainfield, New Jerseywww.tumi.com

CHALLENGES• Position the brand as a gift shopping

destination• Improve the online gift shopping

experience• Gain deeper insights into TUMI’s

gifting business

“We’re providing the best possible shopping experiences to keep customers happy and sales high.”TUMI

SmartGift Customer Story

“Thanks so much mom and dad! I'm sure you know how useful a

bag like this will be :) What a cool gifting site, too. Love you!”

SmartGift30 John StreetBrooklyn, NY 11201-1122USAwww.smartgiftit.com

For more information and to request a demo

https://smartgiftit.com/

© 2018 SmartGift, Inc. All rights reserved.

SmartGift Customer Story

Speed to market

With SmartGift's over-the-top platform, brands and retailers can be gifting ready within days with a custom experience.

“Our product and platform engineering teams not only think deeply about a gifting experience that works, is relevant and useful, but equally how we can enable our partners with minimal effort. The result is a powerful platform and a simple, pleasurable experience for gift senders and their recipients,” says SmartGift’s head of product and co-founder Bernd Strenitz. “Working with the incredibly bold and fast-moving TUMI team has been a fantastic experience right from the start and we look forward to keep supplying TUMI with solutions that will make gifting TUMI products even more enjoyable for their customers.”

Rapid internationalization

TUMI is one of the most recognizable brands globally and has a fast growing international customer base in Asia, Latin America and Europe.

TUMI Korea became SmartGift’s first international partner when it launched in time for the Chinese New Year. SmartGift’s platform is a perfect fit for the East Asian market given its high mobile engagement and experiential design. Internationalization was easy and only required the translations to be fed into the SmartGift platform. TUMI Korea was live within days.

“From soup to nuts, SmartGift took just ten days to be up and running.”TUMI

“thank you SO much we will ALWAYS think of you when we

travel.”

“Alright, I might have met my match when it comes to getting a leg up

gifting.”

“Thank you very much for this wonderful gift!! I love TUMI!! This

is perfect and so sweet of you!”