002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado
-
Upload
irina-delgado -
Category
Internet
-
view
48 -
download
0
Transcript of 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado
![Page 1: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/1.jpg)
SOCIAL MARKETINGHow to create a simple strategy for your social media?
![Page 2: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/2.jpg)
They key for a strong brand is the trust youproject. Do this through consistency.
![Page 3: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/3.jpg)
PEW RESEARCH CENTER
Social Media Fact Sheet in US (Link)
![Page 4: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/4.jpg)
SOCIAL MEDIA STRATEGYSYNC BRANDING
Let’s sync your branding profile through social media:
Image/Logo
Bio
Links
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 5: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/5.jpg)
xample
![Page 6: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/6.jpg)
SOCIAL MEDIA BRAND VOICE
By Stephanie Schawb (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 7: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/7.jpg)
SOCIAL MEDIA STRATEGYCONTENT & CONTEXT
Let’s define what social media platforms are best for your public:
Choose your tools
Choose what to share in each one of them
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 8: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/8.jpg)
SOCIAL MEDIA CHEAT SHEET
By likeable media (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 9: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/9.jpg)
xample
![Page 10: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/10.jpg)
SOCIAL MEDIA STRATEGYPLAN
Let’s define an specific plan for your brand according with your goals:
Let’s choose the frequency of your publications
Let’s use our tools to make this happen
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 11: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/11.jpg)
CALENDAR TEMPLATE FORSOCIAL MEDIA
By HubSpot (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 12: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/12.jpg)
SOCIAL MEDIA STRATEGYPLAN
Let’s choose the frequency of your publications:
Facebook: 3 to 5 times per day.
Twitter: 5 to 10 times per day.
Instagram: 2 to 4 times per day.
Linkedin: 1 to 2 times per day, only weekdays.
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 13: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/13.jpg)
FREQUENCY OF POSTING INFOGRAPHIC
By Octavio Regalado (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 14: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/14.jpg)
xample
![Page 15: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/15.jpg)
SOCIAL MEDIA STRATEGYEXECUTE
Let’s program all the content we can, for this is necessary:
Create content in advance (1Q)
Program content
Choose a content management (Hootsuite or Buffer)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
![Page 16: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/16.jpg)
xample
![Page 17: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/17.jpg)
TAKE CARE OF TACTICAL ASPECTS1. Define your target audience
2. Assign tools and team
3. How you handle criticism?
![Page 18: 002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado](https://reader034.fdocuments.net/reader034/viewer/2022052418/58ed20bf1a28abdf578b45d7/html5/thumbnails/18.jpg)
APPLY WHAT YOU’VE BEENLEARNING