Principles of Design

Principles of Design1What you need to know!UnityVarietyEmphasisRhythmMovementBalancePatternProportion2UnityUnity in an artwork occurs when all elements work together to communicate ideas or feelings.Unity is affected by Proximity (creating groups of objects)Similarity (making objects or things similar to one another)Continuation (creating a flow of vision from one object to another)3

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5VarietyVariety safeguards against too much of the same thing.A composition can be unified, but uninteresting due to a lack of variety.To avoid monotony, artists include different variations of elements to make the work interesting.6

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8Back to Principles of DesignEmphasis the element or form that is the focal point of interest in a composition.9What is the Emphasis in this work?

10What is the Emphais in this work?

11You try it!On your paper, draw a rectangle at least 3 inches long. Now draw 5 different shapes, but make one shape the emphasis. What and how did you do it?12Rhythm in DesignThree methods for creating rhythmBy repeating the same element such as a shape or a figureBy repeating two more elements on an alternating basis such as circle/square, circle/square; orBy progression, in which an element gradually changes shape, size, position, or color13

John Biggers14

15Implied Movement

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17Sequencing

18Optical MovmentThis concentrates with the illusion of movement that was made popular in the Op Art movement. These artist created art work that was graphically based that created a visual movement.19

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21Actual Movement: Kinetic Art

22BalanceBalance in art refers to the visual weight of an artwork.4 types of balance:Asymmetrical: SymmetricalApproximate symmetryRadial Symmetry23Asymmetrical Balance

24Visual Weights

25Pattern

Patterns are the result from the repetition of elements or a combination of elements in a recognizable organization over the surface of an area or form.26

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28Proportion

Proportion is the size relationship of parts to one another as a whole.29

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31ReviewWhat is achieved by introducing differences in the elements of a composition?What occurs when the visual weight in an artwork feels equally distributed?32ReviewWhat is achieved when an artwork and all its elements work together to communicate ideas or feelings?What type of balance is used when elements are used equally on all sides?

33ReviewWhat occurs when one element in an artwork, or a combination of elements, attracts more attention than anything else in the composition?What principle of design suggests that things or objects are in motion or implied that they are in motion?

34ReviewWhat refers to the relative size of one part of a work to the other?What is created when specific elements (line or shape) are repeated or used in a certain progression.

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