WordPress.com - THE ECONOMIC CASE FOR ACTIVE ......Economic Case for Active Transportation in VT...

Economic Case f or Act ive Tr anspor t at ion in V T

Welcome! Please grab a “clicker” on your way in.We will ask a few questions via keypad polling throughout the session to

check in with the group and introduce you to the technology.

How to use the Clicker:

• We will put questions up on the screen at the start of

each section

• A green light in the top right of the presentation

slide will indicate polling is open and we will ask you

to make a selection

• You can then select your answer from the corresponding

keypad key

• Once enough responses are received the results will be

displayed on the big screen in a bar graph format

THE ECONOMIC CASE FOR ACTIVE

TRANSPORTATION IN VT

THE ECONOMIC CASE FOR

ACTIVE TRANSPORTATION IN

VERMONT

DREW POLLAK-BRUCE, CPRP

2018 Vermont Walk/Bike Summit

Barrette Center for the Arts, White River Jct, VT


THE NEW WORLD OF F&B

Ice Breaker Questions


ICE BREAKER QUESTIONS

Three multiple choice questions

First person to answer correctly will win a Lake

Champlain Chocolate 5 Star Bar

Vermont’s Finest Chocolates

for the first to answer correctly!


Before After

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A. Before

B. After

Was the sidewalk ‘invented’ before or after automobiles?


AND THE WINNER IS…

Seconds Participant




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A. Burlington, VT

B. Portland, OR

C. Boulder, CO

D. Davis, CA

E. Minneapolis–Saint Paul,

MN

Which city installed the first bike lane in the US?



Seconds Participant




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A. Burlington

B. White River Junction

C. Essex Junction

D. Rutland

E. Montpelier

Which VT community has a Bicycle Friendly Community

designation from the League of American Bicyclists?



Seconds Participant





Introductions


• Parks, Open Space, Trails and

Recreation (POSTR) Planning

• Trail Master Planning + Design

• Park and Recreation Design

• Community Engagement

• Bike and Pedestrian Integration

• Streetscape Design

• Fiscal and Economic Analysis

WHO'S IN THE ROOM?

Drew Pollak-Bruce, CPRP

Associate Planner

[email protected]


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WHO'S IN THE ROOM?

A. Planning and Design

B. Advocacy

C. Research

D. Volunteer

E. Government & Policy

F. Retail & Industry

G. Other

What is your primary role in the bicycle and pedestrian realm?


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WHO'S IN THE ROOM?

A. Urban/Suburban

B. Rural/Mountain

C. Statewide Organization

What type of communities do you work in?


Walking & Biking by the Numbers

◼ People Love Active Transportation

◼ Active Transportation Participation

Stats

◼ Trail User Demographics

Why Active Transportation?

◼ Health & Wellness

◼ Environmental Health

◼ Experiencing Nature

◼ Traffic & Transportation

◼ Economic Development

Economic Impact Assessment

Findings & Results

◼ MRV Moves: Mad River Valley Active

Transportation Plan

◼ Newport Multi-Use Community Trail

◼ Vermont Trails and Greenways

◼ Catamount Trail Association

◼ Other National Examples

Tools You Can Use At Home

◼ Steps and Data

◼ Trail Counting Resources

◼ Back of the Envelope Calculations

◼ Modeling Resources

Making the Economic Case for Active TransportationWHAT ARE WE GOING TO COVER?


DATA FROM REAL-WORLD EXAMPLES


What is Active Transportation in VT?

MRV MOVES ACTIVE TRANSPORTATION PLAN

Safe and convenient opportunities for

physically active travel

A connected regional system

Transportation that is fun,

beautiful and active

Recreation that gets you

places

“Active Transportation” refers to a means of getting around

that is powered by human energy.



Walking & Biking by the Numbers


I don’t Lessthan 1mile

1-5 miles 5-10miles

10 +miles

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WALKING & BIKING BY THE

NUMBERS

A. I don’t

B. Less than 1 mile

C. 1-5 miles

D. 5-10 miles

E. 10 + miles

Who usually commutes by foot or bike?


WHY ACTIVE TRANSPORTATION?People LOVE to Walk & Bike

80% of Americans consider having sidewalks and places to take a walk one of their top priorities when deciding where they would like to live. This ranks higher than even “high quality public schools,” which was selected by 74% of survey respondents.

~The National Association of Realtors Community Preference Survey

“All Kelsey & Norden reports have identified trails as the #1 amenity. Let’s not forget the simple notion of walkability and connectivity: all aspects of the resort experience must be connected by visible and accessible pathways and trails.”

~ Kelsey & Norden Resort Real Estate Survey


WHY ACTIVE TRANSPORTATION?People LOVE to Walk & Bike

32% (~104 million) Americans ride bikes

More than ski, golf, and play tennis combined

Source: People for Bikes, 2017


US TRAIL SPORT PARTICIPATION

Trail sports represent 3 of the 5 most popular outdoor activities for both youth and adults in the US

Most Popular Adult Outdoor Activities By Participation Rate, Ages 25+

1. Running, Jogging and Trail Running14.8% of adults, 32.0 million participants

2. Fishing (Fresh, Salt and Fly)14.6% of adults, 31.5 million participants

3. Hiking13.7% of adults, 29.7 million participants

4. Bicycling (Road, Mountain and BMX)12.8% of adults, 27.7 million participants

5. Camping (Car, Backyard, and RV)11.7% of adults, 25.2 million participants

Most Popular Youth Outdoor Activities By Participation Rate, Ages 6 to 24

1. Running, Jogging and Trail Running25.3% of youth, 20.3 million participants

2. Bicycling (Road, Mountain and BMX)22.6% of youth, 18.2 million participants

3. Fishing (Fresh, Salt and Fly)19.5% of youth, 15.6 million participants

4. Camping (Car, Backyard and RV)19.0% of youth, 15.3 million participants

5. Hiking15.5% of youth, 12.5 million participants

Source: Outdoor Industry Association, 2017


VT ACTIVE TRANSPORTATION RATESWe LOVE to Walk & Bike

• 42% of Vermont adults

walk for recreation

• 34% hike for

recreation

• 23% bicycle for

recreation

• Third highest rate of

walking and biking to

work in US

Sources: VT Outdoor Recreation Demand Survey, 2011;

Alliance for Walking and Biking Benchmarking Report, 2016


MULTI-USE TRAIL DEMOGRAPHICS

• Average age is 45

• Significant numbers of

retirees

• College educated

• Average income well

over $100,000

annually

• 50% men - 50%

women

Source: Economic Benefits of Multi-Use Trails, 2011


THRU HIKING (AT) DEMOGRAPHICS

• Average age is 31


• 94% Caucasian

• 58% men - 42%

women

Source: Appalachian Trail Thru-Hiker Survey, 2016


MOUNTAIN BIKER DEMOGRAPHICS

• Largest age group is

24-44


• Skews higher income

• 80% men - 20%

women

Sources: Singletracks.com, 2016; John Atkinson Photo


DESTINATION MOUNTAIN BIKINGNational Travel Patterns

• 80% take at least one

mountain biking

trip/year (1 or more

nights)

• 4.6 nights average

length of stay

• 45% prefer to camp

• 45% prefer bed and

breakfasts or inns

• 8% prefer hotels

Source: International Mountain Bike Association (IMBA)


DESTINATION MOUNTAIN BIKINGKingdom Trails—East Burke, VT

• 501c3 Non-Profit

• Established in 1994 in

East Burke

• 110 miles of multiple-use

nonmotorized trails

• Made possible through

permission from 75

landowners

• Mission is to provide

quality year-round

recreation while

stimulating the local

economy

Source: Kingdom Trails, 2017



Sources: Kingdom Trails, 2017



• Average age: 42

• 68% male

• 43% Canadian usership

• 54% earn over

$85,000/year

• Average distance travelled:

252 miles

• Average group size: 5

• Average member visits a

year: 12 days

Sources: Kingdom Trails, 2017, Robert Bebhotz-photo



Why Active Transportation?


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WHY ACTIVE TRANSPORTATION?

A. Health & Wellness

B. Environmental Health

C. Connection to the

Outdoors

D. Traffic & Transportation

E. Economic Development

Which benefit do you most associate with Active

Transportation?


WHY ACTIVE TRANSPORTATION?To Promote A Healthy Lifestyle


WHY ACTIVE TRANSPORTATION?To Protect Our Environment


WHY ACTIVE TRANSPORTATION?To Reduce Traffic and Make Travel Fun


WHY ACTIVE TRANSPORTATION?To Provide Opportunities to Explore Nature


WHY ACTIVE TRANSPORTATION?To Bring People & Dollars Into Our Communities


WHY ACTIVE TRANSPORTATION?

To Promote A Healthy Lifestyle

$1 investment in trails = $3 in public health savings

To Protect Our Environment

Increase mode share by 3% = converting 19 million conventional cars to hybrids

To Provide Opportunities to

Explore Nature

Nature Deficit Disorder = >7 minutes in unstructured outdoor play each day

To Create Jobs

Bike-Ped projects = 10.7 jobs/million $

To Reduce Traffic and Make

Travel Fun

Space to accommodate 60 cars = 16 buses = 600 bikes

78% of MRV Visitors =Trails and AT important in decision to visit

To Bring People & Dollars Into

Our Community

Road-only projects =7.8 jobs/million $


WHY ACTIVE TRANSPORTATION?To Bring People & Dollars Into Our Communities

Cornerstone of Quality of Life

Attract and Retain Workforce = Attract and Retain Businesses

Millennials

2/3 seek walkable places and town centers

26% do not have a driver’s license

45% report making a conscious effort to replace driving with alternative forms of transportation

In 2015 20% of people age 50 rode bikes, up from 16% in 2011

Studies in Denver, Seattle, Minnesota and other communities across the country have consistently found that that proximity to trails increases the value of homes from by up to 6.5%.



Economic Impact Assessment

Findings and Results


$11.32 $24.36 $75.56 $108.45 $176.98

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ECONOMIC IMPACT ASSESSMENT

FINDINGS AND RESULTS

A. $11.32

B. $24.36

C. $75.56

D. $108.45

E. $176.98

How much do you think the typical overnight

tourist spends per day in Vermont?


TRAIL USER SPENDING PROFILEHow much do trail users typically spend?

Spending Category Local Day Users Non-Local Day Users Non-Local Overnight Users

Restaurants and Bars $3.17 $17.29 $40.27

Grocery and Snacks $1.47 $3.11 $14.27

Shopping and Retail $4.86 $19.30 $25.89

Gas and Other Transportation $0.57 $25.96 $36.16

Lodging $0.00 $0.00 $51.47

Entertainment and Recreation $1.24 $4.49 $8.91

Total $11.32 $70.14 $176.98

• Local Day Users: Average of 11 recent trail studies, with focus on VT and NE

• Non-Local Users: 2013 ACCD Study of Visitor Spending

• MRV Moves Survey Results to Benchmark ($174.87)


ECONOMIC IMPACT ASSESSMENTHow do you come up with it?

Trail Counts(automatic or volunteer)

% of Trail

User Types(local, non-local day, non-

local overnight)

Spending

Profiles

Economic

Impact


ECONOMIC IMPACT ASSESSMENTWhat is it?

Economic

Impact

Fiscal

Impact


ECONOMIC IMPACT ASSESSMENTMRV Moves Active Transportation Plan


ECONOMIC IMPACT ASSESSMENTVermont Trails and Greenways


ECONOMIC IMPACT ASSESSMENTBeebe Trail, Newport VT


ECONOMIC IMPACT ASSESSMENTCatamount Trail



Tools You Can Use At Home


I’m already in!

I want to, but not

sure if I can do it…

I want to, but I don’t think there is any way I could do

it…

Notinterested

0% 0% 0% 0%

TOOLS YOU CAN USE AT HOME

A. I’m already in!

B. I want to, but not sure if I

can do it…

C. I want to, but I don’t think

there is any way I could do

it…

D. Not interested

Who wants to try to do their own economic

impact assessment?


ECONOMIC IMPACT ASSESSMENTHow do you come up with it?

Trail Counts(automatic or volunteer)

% of Trail

User Types(local, non-local day, non-

local overnight)

Spending

Profiles

Economic

Impact


ECONOMIC IMPACT ASSESSMENTTrail Counting Resources—Volunteers

MRV Moves Counting Forms

www.mrvmoves.org/volunteer

National Bicycle and Pedestrian Documentation Project

www.bikepeddocumentation.org

Extrapolate 3 two-hour counts into annual use


ECONOMIC IMPACT ASSESSMENTTrail Counting Resources—Volunteers

Annual Trail Traffic Volume:

199,500


ECONOMIC IMPACT ASSESSMENTTrail Counting Resources—Automatic

Regional Planning Commissions

FPR

SE Group Trail Count and Economic Impact Memo

TRAFx Trail Counters Eco-Counters


ECONOMIC IMPACT ASSESSMENT% of Trail Traffic By User Type


ECONOMIC IMPACT ASSESSMENTGeneral VT Trail User Spending Profile

Spending Category Local Day Users Non-Local Day Users Non-Local Overnight Users

Restaurants and Bars $3.17 $17.29 $40.27

Grocery and Snacks $1.47 $3.11 $14.27

Shopping and Retail $4.86 $19.30 $25.89

Gas and Other Transportation $0.57 $25.96 $36.16

Lodging $0.00 $0.00 $51.47

Entertainment and Recreation $1.24 $4.49 $8.91

Total $11.32 $70.14 $176.98


ECONOMIC IMPACT ASSESSMENTLT, VASA, KT, and CTA User Spending Profiles


ECONOMIC IMPACT ASSESSMENTBack of the Envelope Calculations

Total Annual

Trail Traffic

(or visitation)

% of Trail User

Types

Local Day

Spending

Profile

Total Direct

Sales

($ in your

community)# N

on-L

ocal D

ay U

sers

Non-Local Day

Spending

Profile

Non-Local

Overnight

Spending

Profile


ECONOMIC IMPACT ASSESSMENTModeling Resources

Economic modeling utilizes input-output economic simulations and

industry relationship data from the US Census to estimate total

economic impacts.

Resources

Private models (IMPLAN, REMI, etc.)

NPS Money Generation Model (MGM2)

SE Group Trail Count and Economic Impact Memo

Direct Impacts

(Sales, Jobs,

Taxes)

Total

Economic

Impacts

(Sales, Jobs,

Taxes)

Indirect Impacts

(Sales, Jobs,

Taxes)

Induced

Impacts

(Sales, Jobs,

Taxes)


QUESTIONS?

THANK YOU!

DON’T FORGET TO REACH OUT!

DREW POLLAK-BRUCE, CPRP

[email protected]

BIKE/PED AND TRAIL PLANNING + DESIGN

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