the distribution of audio and/or video signals which transmit programs to an audience. Original...
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Transcript of the distribution of audio and/or video signals which transmit programs to an audience. Original...
the distribution of audio and/or video signals which transmit programs to an audience.
Original term "broadcast" referred to the literal 'sowing of seeds' on farms, by scattering them over a wide field
audience may be the general public or a relatively large sub-audience, such as children or young adults
The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, telephone, webcasting and any other materials supplied by the media and press.
The broadcasting media supplies lots of valuable information, for example speeches, documentaries, interviews, advertisements, daily news, and much more.
The latest (newest/most up-to-date) information can be found here.
Selectivity and FlexibilitySelectivity and Flexibility
Captivity and AttentionCaptivity and Attention
Coverage and Cost EffectivenessCoverage and Cost Effectiveness
Creativity and ImpactCreativity and Impact
Captivity and AttentionCaptivity and Attention
Coverage and Cost EffectivenessCoverage and Cost Effectiveness
Creativity and ImpactCreativity and Impact
ZippingZippingZippingZipping
LowSelectivityLowSelectivity
FleetingMessageFleetingMessage CostCost
ClutterClutter
DistrustDistrustNegativeEvaluationNegativeEvaluation
NegativeEvaluationNegative
Evaluation DistrustDistrust
LowSelectivity
LowSelectivity
ClutterClutter
CostCostFleetingMessageFleetingMessage
LimitedAttentionLimitedAttention
NegativeFactors
NegativeFactors
ZappingZapping
LimitedAttentionLimited
Attention
1. Proctor & Gamble $833.6*
2. General Motors 753.5
3. Johnson & Johnson 521.6
4. Ford Motor Co. 497.6
5. Time Warner 451.9
6. Pfizer 417.8
7. Walt Disney Co. 417.6
8. SBC Communications 396.2
9. PepsiCo 379.5
10. DaimlerChrysler 359.4
CompanyCompany $ Amount$ Amount
* millions of dollars
There is a genuine need for a medium with high creative potential to exert a strong impact.
There is a genuine need for a medium with high creative potential to exert a strong impact.
The market is large enough and easily reachable through a specific network, station, or program.The market is large enough and easily reachable through a specific network, station, or program.
The media budget is sufficient to generate and sustain the number of exposures needed.The media budget is sufficient to generate and sustain the number of exposures needed.
The budget is large enough to produce high quality commercials.The budget is large enough to produce high quality commercials.
The market is large enough and easily reachable through a specific network, station, or program.
The market is large enough and easily reachable through a specific network, station, or program.
The media budget is sufficient to generate and sustain the number of exposures needed.
The media budget is sufficient to generate and sustain the number of exposures needed.
The budget is large enough to produce high quality commercials.
The budget is large enough to produce high quality commercials.
Purchase transactions are simplifiedPurchase transactions are simplified
Affiliated stations are linkedAffiliated stations are linked
Commercials shown on local stationsCommercials shown on local stations
May be local or “national spot” commercials
May be local or “national spot” commercials
Commercials shown on local stations
Commercials shown on local stations
Purchase transactions are simplified
Purchase transactions are simplified
Affiliated stations are linked
Affiliated stations are linked
NetworkNetwork
Spot &Local
Spot &Local
Off-network syndication are “reruns”Off-network syndication are “reruns”
First-run syndications are also featuredFirst-run syndications are also featured
First-run syndications are also featured
First-run syndications are also featured
Off-network syndication are “reruns”
Off-network syndication are “reruns”
Advertiser-supported or
bartered
Advertiser-supported or
bartered
Sold and distributed station by
station
Sold and distributed station by
station
Programs sold to stations in return for air time
Programs sold to stations in return for air time
SponsorshipSponsorship
1. Advertiser assumes responsibility for the production and perhaps content
2. Sponsor has control and can capitalize on the prestige associated with a show
1. Advertiser assumes responsibility for the production and perhaps content
2. Sponsor has control and can capitalize on the prestige associated with a show
ParticipationsParticipations
1. Participating sponsors share the cost
2. May participate regularly or sporadically
3. Advertiser isn’t responsible for production
4. Participants lack control over content
1. Participating sponsors share the cost
2. May participate regularly or sporadically
3. Advertiser isn’t responsible for production
4. Participants lack control over content
Spot AnnouncementsSpot Announcements
1. May be purchased by daypart or adjacency
1. May be purchased by daypart or adjacency
ParticipationsParticipationsSponsorshipSponsorship
Prime-Time Access
Late News
Morning
Early Fringe Late Fringe
Prime Time
Daytime
Late Night
PM
121
2
3
4
56
10
11
9
7
8
AM
121
2
3
4
56
10
11
9
7
8
is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting (via radio waves) in which a television antenna is required.
AdvantagesAdvantages
1. Highly selective “narrowcasting.”
2. Reaches specialized markets.
3. Low cost and flexibility.
1. Highly selective “narrowcasting.”
2. Reaches specialized markets.
3. Low cost and flexibility.
CharacteristicsCharacteristics
1. National, regional, and local available.
2. Targets specific geographic areas.
1. National, regional, and local available.
2. Targets specific geographic areas.
LimitationsLimitations
1. Overshadowed by major networks.
2. Audience is fragmented.
3. Lacks penetration in major markets.
1. Overshadowed by major networks.
2. Audience is fragmented.
3. Lacks penetration in major markets.
Characteristics
Characteristics AdvantagesAdvantages
Television HouseholdsTelevision
Households
Program Rating
Program Rating
Households Using TV
Households Using TV
Share of AudienceShare of Audience
Audience MeasuresAudience Measures
Households Using TV
Households Using TV
Program Rating
Program Rating
Television HouseholdsTelevision
Households
Audience MeasuresAudience Measures
HH tuned to show
U.S. HH using TVShare =
Share of Audience
HH tuned to show
Total U.S. HHRating =
Program Rating
HH tuned to show
Total U.S. HHRating =
Program Rating
Radio broadcasting is an audio (sound) broadcasting service, broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to a receiving antenna.
Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both
The best known type of radiostation are the ones that broadcast via radiowaves. These include foremost AM and FM stations.
Are time oriented mediaAre time oriented media
Are sold in time segmentsAre sold in time segments
Have some network affiliatesHave some network affiliates
Have some independentsHave some independents
Use the public airwayUse the public airway
Are regulated by the F.C.C.Are regulated by the F.C.C.
Are externally paced mediaAre externally paced media
Are passive, low-involvementAre passive, low-involvement
Are externally paced mediaAre externally paced media
Are regulated by the F.C.C.Are regulated by the F.C.C.
Use the public airwayUse the public airway
Have some independentsHave some independents
Have some network affiliatesHave some network affiliates
Are sold in time segmentsAre sold in time segments
Are time oriented mediaAre time oriented media
Both Media…
Both Media…
Is more limited communicationIs more limited communication
Costs much less to produce
Costs much less to produce
Costs much less to purchase
Costs much less to purchase
Offers only an audio messageOffers only an audio message
Costs much less to purchase
Costs much less to purchase
Costs much less to produce
Costs much less to produce
Is more limited communicationIs more limited communication
Offers only an audio messageOffers only an audio message
Has less status and prestige
Has less status and prestige
Contemporary hits
Urban
Alternative
Adult contemporary
Hispanic
Rock
Country
Oldies
News/talk/info
Religion
Smooth jazz
Classical
18-24
25-34
34-44
45-54
Audience FragmentationAudience Fragmentation
Limited Research DataLimited Research Data
Creative LimitationsCreative Limitations
Chaotic BuyingChaotic Buying
Limited Listener AttentionLimited Listener Attention
Cost and EfficiencyCost and Efficiency
SelectivitySelectivity
FlexibilityFlexibility
Mental ImageryMental Imagery
Integrated MarketingIntegrated Marketing
ClutterClutter
Limited Listener AttentionLimited Listener Attention
Limited Research DataLimited Research Data
Chaotic BuyingChaotic Buying
Audience FragmentationAudience Fragmentation
Creative LimitationsCreative Limitations
Integrated MarketingIntegrated Marketing
Mental ImageryMental Imagery
FlexibilityFlexibility
SelectivitySelectivity
Cost and EfficiencyCost and Efficiency
AdvantagesAdvantages DisadvantagesDisadvantages
Nighttime
Afternoon/Evening Drive Time
Morning Drive Time
Daytime All Night
PM
121
2
3
4
56
10
11
9
7
8
AM
121
2
3
4
56
10
11
9
7
8
Over 100 regional/area networksOver 100 regional/area networksOver 100 regional/area networksOver 100 regional/area networks
Three national networksThree national networks
A multitude of syndicated programsA multitude of syndicated programs
About 20% of all spotsAbout 20% of all spots
Allows great flexibility, targetingAllows great flexibility, targeting
Purchase transaction can be difficultPurchase transaction can be difficult
Nearly 80% of advertisers are localNearly 80% of advertisers are local
Local CATV is becoming competitiveLocal CATV is becoming competitive
Nearly 80% of advertisers are localNearly 80% of advertisers are local
Purchase transaction can be difficultPurchase transaction can be difficult
Allows great flexibility, targetingAllows great flexibility, targeting
About 20% of all spotsAbout 20% of all spots
A multitude of syndicated programsA multitude of syndicated programs
Three national networksThree national networks
Network Radio
Network Radio
National Spot
National Spot
Local RadioLocal Radio
Person estimatesPerson
estimates
ShareShare RatingRating
Network audience measures
Network audience measures
Person estimatesPerson
estimates
ShareShare RatingRatingArbitronArbitron
RADARRADAR
ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses
It was founded on June 13, 1946 (62), becoming Asia's first commercial television broadcaster in 1953.
is part of the Lopez Group of Companies.
It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV.
programs include news and current affairs, Philippine drama, sitcom, foreign shows, entertainment news and talk shows, game shows, educational shows, as well as reality and variety shows.
provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines.
The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph.
GMA Network's programs include news and current affairs shows, documentaries, dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children's shows, fantasy and reality shows.
It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.
TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, and reality shows.
It currently shows 61 programs as of January 7, 2010.
Sky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBN
Global Destiny - 2nd largest cable TV company in the Philippines
CABLE TV OPERATOR
•Max Asia•Star Movies•Cinema One
•HBO (Signature, HD Asia,
Family, HiTs)
•Pinoy Box Office
•Global Pinoy
Cinema•ETTV Movies
•HBO 2 Asia
•Turner Classic Movies•MGM
Channel•HBO Asia
•Balls •Manila Jockey
Club•All Sports Network
•Euro Sports•Solar Sports•Viva Prime
Channel
•Star Sports•ESPN
Philippines•Basketball
TV
•MYX•Channel
[V] Philippines
•Channel [V] International
•MTV Philippines
•KidsCo•Hero TV•Animax
Philippines•Boomerang
•Baby TV
•Nickelodeon•Cartoon Network
•Disney Channel Asia
•Play House Disney
Russia Today
•CNN International• Fox News Channel
•Al Jazeera English News
Channel•CNBC Asia•Bloomberg Television
•BBC World News
•ABS-CBN News
Channel•Channel
News Asia•Euronews
•DZMM TeleRadyo
•Discovery Channel Philippines
•Animal Planet •National Geographic
Channel•Discovery Travel &
Living•Discovery Turbo
•Living Asia Channel•History Channel
•Bio Asia
•Knowledge Channel•Nat Geo Adventure
•Discovery Home and Health•Discovery Science
•Crime and Investigation
Network
•CITV Asia
Jam 88.3 – light alternative, rock Jam Session (live band performances) Top 10 Chart
Attack (weekly countdown)
Wave 89.1- R &B, slow jamThe Blue Room with Wendell, The Quiet Storm with
Jun DJ
Magic 89.9 – Top 40 & popGood Times with Mo Twister, Mojo Jojo and Grace Lee,
The Top 5 at 5 with Andi9 and Jessica
Monster Radio RX 93.1- Urban Contemporary, pop
Home Radio 97.9 – soft adult contemporary & love song
Lips 106 – Oldies & variety hits 98.7 The Master’s Touch – Classical
DZMM Radyo Patrol 630 – news, talk radio
Karen Davila, Noli De Castro, Pinky Webb
DWBL 1242 Serbisyo Publiko – news, talk radio, entertainment
Mike Enriquez, Orly Mercado, Marigold Haber-Dunca
DZSR Sports Radio 918 - Sports Radio, Talk radio, Sports Coverage
DWSS 1494 Let your Heart Speak! – pop, love songs
Veritas 846 Radyo Totoo - Catholic Radio, News, Talk radio, Drama
MMDA Traffic Radio 1206 - News, Traffic Updates, Music
AM RADIO FM RADIO
Amplitude modulation Frequency modulation
the older and easier technology to implement
much more complex
travels much greater distance FM signals usually drop of at around 50 miles from the station
very susceptible to various weather conditions
signal doesn’t degrade easily
very limited audio range which makes it inadequate for stereo sound
allows the station to broadcast left and right audio channels for full stereo sound