Σεμινάριο SEO - Search Engine Optimization
-
Upload
iq-studies -
Category
Documents
-
view
223 -
download
0
Transcript of Σεμινάριο SEO - Search Engine Optimization
-
8/7/2019 SEO - Search Engine Optimization
1/39
Search Engine Optimization (SEO)
:
Internet Marketing Professional
@salmagio
-
8/7/2019 SEO - Search Engine Optimization
2/39
http://www.iqstudies.gr 2
1. Search Engine Optimization; (SEO)
SEO;
2.
PageRank
Meta robots tag
Submit URL
3. Keyword analysis
4. On site optimization
5. Off site optimization
6. 7 SEO
7. Track & Analysis
-
8/7/2019 SEO - Search Engine Optimization
3/39
http://www.iqstudies.gr 3
Search Engine Optimization;
(SEO)
website
.
-
8/7/2019 SEO - Search Engine Optimization
4/39
http://www.iqstudies.gr 4
Search Engine Optimization;
(SEO)
.
.
-
8/7/2019 SEO - Search Engine Optimization
5/39
http://www.iqstudies.gr 5
-
8/7/2019 SEO - Search Engine Optimization
6/39
http://www.iqstudies.gr 6
Search Optimization;
95%
websites
80% (SEPRs)
-
-
8/7/2019 SEO - Search Engine Optimization
7/39http://www.iqstudies.gr 7
Search Optimization;
internet marketing
( )
-
-
8/7/2019 SEO - Search Engine Optimization
8/39http://www.iqstudies.gr 8
Google Golden Triangle
-
8/7/2019 SEO - Search Engine Optimization
9/39http://www.iqstudies.gr 9
:
.
relevant
results)
.
-
8/7/2019 SEO - Search Engine Optimization
10/39http://www.iqstudies.gr 10
(), .
, , .
website
Google
PageRank 0-10. PageRank
website Google.
http://www.googleguide.com/pagerank.htmlhttp://www.googleguide.com/pagerank.htmlhttp://www.googleguide.com/pagerank.html -
8/7/2019 SEO - Search Engine Optimization
11/39http://www.iqstudies.gr 11
PageRank:
Google Toolbar
http://www.google.com/intl/el/toolbar/ff/index.htmlhttp://www.google.com/intl/el/toolbar/ff/index.html -
8/7/2019 SEO - Search Engine Optimization
12/39http://www.iqstudies.gr 12
:
Crawler (or spider or bot)
The index (or catalog)
The search interface
-
8/7/2019 SEO - Search Engine Optimization
13/39http://www.iqstudies.gr 13
-
8/7/2019 SEO - Search Engine Optimization
14/39http://www.iqstudies.gr 14
WebPages:
-
8/7/2019 SEO - Search Engine Optimization
15/39http://www.iqstudies.gr 15
Meta Robots tags
:
-
8/7/2019 SEO - Search Engine Optimization
16/39http://www.iqstudies.gr 16
Submit your URL
Robots website , .
Google:http://www.google.com/addurl/?continue=/addurl
Yahoo!: http://search.yahoo.com/info/submit.html
Bing: http://www.bing.com/docs/submit.aspx
http://www.google.com/addurl/?continue=/addurlhttp://search.yahoo.com/info/submit.htmlhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurl -
8/7/2019 SEO - Search Engine Optimization
17/39http://www.iqstudies.gr 17
Keyword Research & Analysis
No keywords no SEO
keyword;
(.. headphones)
google
( )
.
(. iPod headphones).
keyword phrase. iPod headphones
keyword phrase ( key phrase)
(2) keywords.
-
8/7/2019 SEO - Search Engine Optimization
18/39http://www.iqstudies.gr 18
Keyword Research & Analysis
2-word phrases 3-wordphrases. key phrases
(low traffic).
1-wordkeywords .
keyphrase (targeted)
-
8/7/2019 SEO - Search Engine Optimization
19/39http://www.iqstudies.gr 19
Keyword Research & Analysis keywords
:
-
8/7/2019 SEO - Search Engine Optimization
20/39http://www.iqstudies.gr 20
On-Site Optimization ;
website
.
-
8/7/2019 SEO - Search Engine Optimization
21/39http://www.iqstudies.gr 21
On-Site OptimizationWebpage URL
seo-friendly user-friendly URLS.
keywords key phrases.
http://www.myshop.com/beauty-products/dove-soap.html
http://www.myshop.com/showgood.php?category=34&good=146
http://www.myshop.com/victorias-secret-underwear/bra.html
http://www.myshop.com/showgood.php?category=56&good=5414
http://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.html -
8/7/2019 SEO - Search Engine Optimization
22/39http://www.iqstudies.gr 22
On-Site OptimizationWebpage Title
webpage Titles . keyword, keywords key phrases .
-
8/7/2019 SEO - Search Engine Optimization
23/39http://www.iqstudies.gr 23
On-Site OptimizationWebpage Keyword meta tag
keyword meta tag / . misspelled keywords. .
-
8/7/2019 SEO - Search Engine Optimization
24/39http://www.iqstudies.gr 24
On-Site OptimizationWebpage description meta tag
webpage description . .
-
8/7/2019 SEO - Search Engine Optimization
25/39http://www.iqstudies.gr 25
On-Site OptimizationWebpage image alt tag
(filenames) keywords tag alt.
-
8/7/2019 SEO - Search Engine Optimization
26/39
http://www.iqstudies.gr 26
On-Site OptimizationWebpage body tag
body tag keywords, key phrases links.
-
8/7/2019 SEO - Search Engine Optimization
27/39
http://www.iqstudies.gr 27
On-Site Optimization
No welcome screen, no flash, no JavaScript, no frames
-
8/7/2019 SEO - Search Engine Optimization
28/39
http://www.iqstudies.gr 28
On-Site Optimization Sitemap
sitemap: http://www.xml-sitemaps.com/. submithttp://www.google.com/support/webmasters/bin/answer.py?answer=40318
http://www.xml-sitemaps.com/http://www.google.com/support/webmasters/bin/answer.py?answer=40318http://www.google.com/support/webmasters/bin/answer.py?answer=40318http://www.xml-sitemaps.com/http://www.xml-sitemaps.com/http://www.xml-sitemaps.com/ -
8/7/2019 SEO - Search Engine Optimization
29/39
http://www.iqstudies.gr 29
Off-Site Optimization
-
8/7/2019 SEO - Search Engine Optimization
30/39
Link Pyramid
http://www.iqstudies.gr 30
-
8/7/2019 SEO - Search Engine Optimization
31/39
http://www.iqstudies.gr 31
7 SEO
On-Page Optimization
Step 1 Domain - Keywords
Step 2
Step 3 Site
Step 4 , ,
Website
Off-Page Optimization
Step 5 Website (Directories, Search Engines)
Step 6 Link Building (Blogs, Articles, Forums, Press Releases)
Step 7 Link (Content Distribution)
-
8/7/2019 SEO - Search Engine Optimization
32/39
http://www.iqstudies.gr 32
-
8/7/2019 SEO - Search Engine Optimization
33/39
http://www.iqstudies.gr 33
-
8/7/2019 SEO - Search Engine Optimization
34/39
http://www.iqstudies.gr 34
Track & Analysis
-
8/7/2019 SEO - Search Engine Optimization
35/39
http://www.iqstudies.gr 35
-
8/7/2019 SEO - Search Engine Optimization
36/39
Internet Marketing
Internet Marketing
Search Engine Optimization
SEO Methodology & Automatization
Email Marketing
Pay per Click Advertising
Social Media Marketing
Web Analytics
Copy Writing & Keywords
Online Reputation Management
LinkedIn Marketing Yourself
Site iQ Studies
On Demand
Facebook Marketing
Twitter Marketing
Banner Advertising
Build Traffic for your website
E-commerce: Online Shopping Cart
E-commerce:
E-commerce:
Ebay
E-commerce: PayPal Certified Developer
Internet Searching
Cloud Computing
Google Apps
http://www.iqstudies.gr 36
http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/ -
8/7/2019 SEO - Search Engine Optimization
37/39
-
http://bit.ly/iq-programma
Webinars
http://www.iqstudies.gr 37
http://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programma -
8/7/2019 SEO - Search Engine Optimization
38/39
http://www.iqstudies.gr 38
The End !
iQ Studies
Webinars (spread us)
Newsletter
Internet Marketing in Class
http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/programma-seminariwn/seminaria-online-webinars/http://www.iqstudies.gr/newsletter/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/newsletter/http://www.iqstudies.gr/programma-seminariwn/seminaria-online-webinars/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/ -
8/7/2019 SEO - Search Engine Optimization
39/39
,