全球食品趋势——影响未来产品开发-Pam Yates

© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

全球食品趋势对未来的新产品开发的影响 2014 年5月

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• 概述

• 2013 大事记 • 天然 • 高蛋白

• 未来展望

内容

配料和成分是新产品创新的一个重要因素

• 食品的潮流一直由餐馆，名厨师，烹饪展示类节目以及名人代言推动 • 2013年，引领食品潮流的配方包括：

• 羽衣甘蓝 (kale), 奎奴亚藜(quinoa), 和芡欧鼠尾草(chia) ... • 希腊酸奶成为其他食品的成分，如点蘸料，饼干或涂抹酱 • 椰子水的普遍使用，推动了椰子其他产品的广泛应用，比如椰子糖浆，椰子

油和椰子奶

百事桂格奎奴亚藜麦片有机椰子奶希腊酸奶巧克力营养棒

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Company:PepsiCo Brand:Quaker Harvest Quinoa Quaker Harvest Quinoa Yogurt, Fruit & Nut Granola Bars are wholegrain snack bars made with quinoa, oats, wheat, brown rice and dried fruits, with a yogurt topping. This product retails in a 175g recyclable pack of 5 x 35g bars. (ID: 2304561) CanadaFeb 2014 Company:Abbott Laboratories Brand:Abbott Zone Perfect Abbott Zone Perfect Barra de Granola con Yogurt Griego y Chocolate (Greek Yogurt and Chocolate Nutrition Bars) are new to the range. These bars have been made with Greek yogurt and other natural flavors, feature 3g fiber, 12g protein, and have been kosher certified. This product retails in a 540g pack containing 12 x 45g bars. (ID: 2299612) Mexico Jan 2014 Company:Pureharvest Brand:Pure Harvest Organic Pure Harvest Organic Coco Quench Coconut Milk is a full-flavoured non-dairy milk made with organic coconuts. The 100% natural recipe is said to combine the full health benefits of the coconut with organic brown rice. The healthy fat and minerals in coconut milk are matched with the sweetness and complex carbohydrates of rice milk, and it provides calcium, protein, and a number of other nutrients including lauric acid, which is known to have many health benefits. The milk is suitable for use as a… See more (ID: 2162253) Australia Aug 2013

• 米糠油 • 水牛果(Buffalo

berries) • Freekah • 棕榈籽

• 左旋茶氨酸 (L-theanine)

• 左旋色氨酸(L-trypotaphan)

• 鸟氨酸(Ornitine) • Omega 7

• 发酵 • 抽芽 • 泡沫状 • 缓慢过程 • 新绿状态 (Green

unripe)

新的配料？

新的成分？

成分的状态

那么之后呢？

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2013年大事记 - 天然

5

• 天然甜味剂

• 天然能量源

• 天然色素

天然及各种“不含”引领全球产品开发中与配料相关的宣传

无添加剂/防腐剂

适合素食者

低/无/减少过敏源

无麸质犹太认证

Top 5 ingredient-related claims on food and drink launches, China, 2012-2013

食品安全事件推动各种“不含”的宣称

无添加剂/防腐剂清真认证低/无/减少糖

维生素强化帮助消化

通过可扫描的编码获取产品来源信息

John West August 2013

Spain 213 g, €5.94

Source: http://shanghaiist.com/tags/airpocalypse

武汉民居阳台上的风干肉 – 家庭自制？

Emmi Yogourtpur(瑞士) 用三种成分制成：奶酪，水果和糖

简约主义，旨在吸引偏好家制产品的使用者

That‘s It 苹果+芒果水果条 (美国) 由一只苹一只芒果制成

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Company:Ssial Food Brand:Ssial Food Ssial Food Vegetable Rice Ring Cereal is made with 100% Korean rice, vegetables, sea salt with added honey and sugar cane instead of sugar to provide a healthier cereal for children. This good quality cereal contains nine vitamins, iron and zinc for a well balanced nutrition and also contains astragalus membranaceus, licorice and red ginseng. The product contains less sodium than conventional cereals and is retailed in a 400g pack. (ID: 2092265) South Korea Jun 2013 Breakfast Cereals Cold Cereals

天然甜味剂的使用持续增长，并在包装上特别标注

天然甜味剂的食品饮料产品，年度比较，全球

注：天然甜味剂包括甜菊糖，罗汉果，龙舌兰，椰糖，和奇异果甜蛋白（索马甜）

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Andechser Natur Stevia Yogurt (法国) 有机甜菊糖和蔗糖

天然甜味剂与其他甜味剂一起使用

高思饼干(中国) 木糖醇燕麦粗粮消化饼

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Company:Geng Yun Bai Nian Brand:Gaosi Gaosi Yan Mai Cu Liang Xiao Hua Bing (Oats and Coarse Grains Digestive Cookies with Xylitol) contain added oats and are rich in dietary fiber. This premium product is free from cane sugar and retails in a 320g pack. (ID: 2323166)

利用天然色素健康效果，例如抗氧化作用

包含色素的食品饮料产品，全球，2009年9月 – 2013年8月

超级水果果冻（越南）蒜香味薯片（印尼）阿拉珍珠拿铁（丹麦）

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http://foodanddrink.mintel.com/foodscience/18370 Consumer attitudes towards artificial colours continue to be discoloured by poor publicity about artificial colours coupled the overriding trend of naturalness. This has led to food and drink launches with natural colours overtaking food and drink launches with artificial colours. More recently, some foods have used purple fruit and vegetables, promoting their natural antioxidant content, anthocyanin. Other products include red fruits that are associated with superfruits and green fruit and vegetables, such as spirulina. The approval this year of spirulina in the US as a natural colouring for use in confectionary products (candy and chewing gums) could further increase its use as a natural colour, especially in blue confectionary. Notable changes to natural blue colouring include Nestlé Smarties in Europe. Record ID 2078723 Vietnam May 2013 Jelly Belly Beanaturals Super Fruit Jelly Beans feature cranberry, blueberry, pomegranate, acai berry and barbados cherry flavours. The product contains no artificial colours or flavours and retails in a 90g pack. cranberry puree, acerola cherry juice concentrate, colours (anthocyanins, natural colour pigments from (apple colour, purple carrot colour, hibiscus colour, black carrot colour, black currant colour)), blueberry puree, pomegranate juice concentrate, cherry juice concentrate, Record ID 2153990 Denmark Aug 2013 Arla Bubble Latte Granatæble & Jordbær (Pomegranate Flavoured Milk Drink with Strawberries Bubbles) is a low fat, fresh and funky drink with three different fruit flavours, some bubbles and fruit in the middle. The product has been made with natural ingredients, and retails in a pack containing 330g of milk drink, and 40g of strawberry bubbles. The pack features Facebook address Record ID 2133819 Indo 2013 Maxi Mixed Roots Rosemary Garlic Flavoured Mixed Chips are a mix of fresh purple and orange sweet potatoes and taro. This all natural snack is rich in antioxidant and vitamin E, contains 0g of trans fat and 30% less fat than potato chips. Taro is said to be rich in minerals while sweet potatoes are rich in vitamin A, vitamin C and other vitamins and minerals. The product retails in an 80g pack.

天然能量源与具有健康利益的天然成分一起使用，比如具有高抗氧化功能的超级水果

• Tropicana 能量饮料, 英国

• 从瓜拉纳中萃取的天然咖啡因

• 富含B3, B5 和 B6，能消除疲劳

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Company:Tropicana Brand:Tropicana Energy Tropicana Energy Raspberry & Blackcurrant with Blackberry Energy Drink is a blend of delicious fruit juices with a natural extract from the guarana berry and naturally sourced caffeine. This product is high in caffeine that helps improve alertness and concentration, and is also rich in vitamins C, B3, B5, and B6, which contribute to the reduction of tiredness and fatigue. It provides one of the five-a-day, contains no added sugar, colours or preservatives, and retails in a recyclable pack containing 3 x 150ml recyclable bottles. (ID: 2258679) guarana extract (guarana extract (0.07%), naturally sourced caffeine (0.06%)), UK Dec 2013

大品牌也致力于传统草本的研究，以利用其能量、美容和健康利益等功能

• 可口可乐美容茶是与草本药物公司Kusuri Nihondo一起研究开发的

• 雀巢健康科学与 Chi-Med成立了一家合资公司 – 营养科学伴侣

• 百事的新专利产品，利用中草药作为提升能量的成分

可口可乐 Karada Meguricha 美容茶 (日本)

Source: Mintel GNPD, Mintel Food and Drink

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Elderly people who consume the wolfberry fruit in a milk-based formula may strengthen their ability to fight certain infections, according to a new study by Nestlé. Coca-Cola and Sanofi attempt to bring Eastern beauty drink trend to the West http://foodanddrink.mintel.com/casestudy/12550 http://usa.chinadaily.com.cn/business/2013-02/20/content_16238951.htm GSK said innovative TCM is an important part of the company's R&D in China, with a strategy of integrating the existing TCM knowledge of diseases with modern drug discovery technology and clinical trial methodology. At the end of 2011, Hutchison MediPharma Ltd- a subsidiary of Chi-Med - reached an agreement with international drugmaker AstraZeneca PLC for global licensing, co-development and commercialization of Volitinib, a TCM extract that halts the progress of breast and lung cancer. Under the terms of the agreement, development costs for Volitinib in China will be shared between the two sides, with Hutchison MediPharma continuing to lead the development in China. AstraZeneca will lead and pay for the development for the rest of the world. In addition to creating partnerships, many international pharmaceutical companies have chosen to cooperate with Chinese academic research institutes, given the local partners' rich resources of talent, basic research and academic expertise. France's largest drug maker, Sanofi-Aventis SA, has worked with the Hong Kong University of Science and Technology to develop modern versions of traditional Chinese medicines to treat chronic diseases such as diabetes and cancer. GSK has also established partnerships with academic bodies and TCM experts in China. "We are developing novel therapeutic TCM mixtures as prescription medicines through innovative extraction methods and combinations, and we use clinical data/evidence to differentiate from existing TCM products on the market," said Zang Jingwu, senior vice-president and head of GSK R&D China. Novartis set up a six-year research partnership with the Shanghai Institute of Materia Medica in 2009 to identify and test the pharmacological properties of some traditional medicines. The Shanghai institute is a unit under the Chinese Academy of Sciences and currently the largest natural-herb research base in the nation. A series of multinationals, including Johnson & Johnson Pharmaceuticals and MSD - known as Merck & Co in the United States and Canada - have established R&D cooperation agreement with the institute. Company:Coca-Cola Brand:Coca-Cola Karada Meguricha Coca-Cola Karada Meguricha Beauty-Oriented Tea is now available with a newly designed 410ml pack. This product is aimed at women looking for beauty from within. The tea is developed in collaboration with Kusuri Nihondo, a Herbal Medicine Salons Company, and is formulated with nine oriental ingredients claimed to boost circulation and metabolism. It consists of a blend of four tea leave varieties: refreshing oolong; pu erh; green; and yellow. Launched on May 14, 2012 with a RRP of 147 yen. Also available in the following packs: 280ml PET (120 yen); 1L PET (210 yen); 1.25L PET (208 yen); and 2L PET (326 yen). (ID: 1808691) oolong tea, green tea, houttuynia cordata, sasa veitchii, duzhong leaf, pu erh black tea, lotus leaves, yellow tea, Chinese wolfberries, satsuma orange peel, crataegus cuneata, ginseng, reishi mushrooms, vitamin C

能量产品的品类延伸

液体夹心糖果

越南

冷冻品

澳大利亚

冰淇淋

韩国

酸奶

日本

玉米休闲食品

澳大利亚

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Jack'n Jill Dynamite Energy Keo Tang Luc Co Nhan (Energy Candy) features a strawberry flavour and a mixed fruit filling. The candy is said to enhance mental alertness, improve concentration and help improve athletic performance. The product is retailed in a 120g pack. (ID: 2005088) Lavelee Double Energy Ice Cream contains 300mg taurine and 200g of vitamin C. This HACCP certified product retails in an 85ml pack. (ID: 2069748) Homer Hudson PHD Guarana + Taurine Frozen Energy Drink is formulated with advanced energy boosting smart ingredients and nutritional co-factors for periods of increased mental exertion and exhausting physical demands. This product retails in a 100ml pack. (ID: 1740339) CC's Cheese Energy Flavoured Corn Chips are loaded with energy as it contains guarana and ginseng. This product has no added colours and contains caffeine from guarana extract. It retails in a 90g pack. (ID: 1681006) Meiji Energy Yogurt is formulated with added vitamin B1 and B6 to help produce energy from carbohydrate and milk protein. This FNFC product (Food with Nutritional Functional Claim) also contains royal jelly and has an energy drink flavour. It is targeted primarily at men in their 20s to 30s and retails in a 180g pot featuring packaging designs of the recently released American movie Marvel Avengers Assemble. Launched on August 14, 2012 with a RRP of 120 yen. (ID: 1874254)

© 2013 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

2013 大事记: 高蛋白

美国引领高蛋白产品的趋势，其他市场开始追随

高蛋白的食品饮料产品

希腊酸奶推动高蛋宣称趋势

含高蛋白宣称的食品饮料产品，按品类分析，全球，2013

长时间的饱腹感是消费者能理解的利益 – 容易在消费者中引起共鸣

家乐式Special K 高蛋白营养谷物能长时间对抗饥饿

(美国)

高蛋白宣称用于各类别的产品 –早餐到正餐

Source: Mintel GNPD

M&S Fuller Longer 鸡肉香辣虾泰式伊面，高蛋白，含平衡的碳水化合物

(英国)

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牛奶是适合于运动中以及运动后的 (消费者同意度%), 2013

“耐力训练后30分钟内饮用” “帮助肌肉修复和生长 ”

Gainomax 长跑恢复风味奶，含高蛋白和碳水化合物，含盐份以补充运动 (瑞典, 2012)

Skånemejerier 牛奶，含比一般产品多出50%的蛋白.

(瑞典, 2012)

牛奶作为运动饮料

37

49 52 45

Germany France Italy Spain

Source: Mintel GNPD

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The biggest reason consumers drink milk is for its nutritional profile - protein, vitamin D, and calcium.

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乳制品针对男性宣传其天然蛋白含量

美国2012年最高销量的新产品 ($284m sales) ，曾推出过一个包括一本男性健康杂志内的市场

活动

生长肌肉，燃烧脂肪，提高消化功能，改善肤色，提高男性再生能力，平衡

荷尔蒙，提升性欲，降低胆固醇

- 含比一般巧克力奶多40%的蛋白 - “快速消除饥饿感”

- 副标题: “最男人的巧力奶，令男人更男人.”

达能Oikos (美国) 能量酸奶(美国) 阿拉Wing-Co (英国)

* According to IRI's annual poll of the best-performing lines Source: Mintel GNPD

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高蛋白休闲食品在中国有很大机会

肉类食品豆米脆食 Nuts

高蛋白产品延伸至其他休闲食品类别

辣味豆干

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L averstoke Park Farm Beef Biltong contains high protein and satisfies hunger (UK) Company:Bai Wei Lin Brand:Bai Wei Lin / Baiweilin Bai Wei Lin / Baiweilin Pao Jiao Wei Lao Dou Dou Gan (Pickled Chilli Flavoured Dried Bean Curd) is processed according to a red cooking technique. According to the manufacturer, soybean is high in protein. This snack is rich in dietary fiber and is said to be aromatic, mellow and delicious. The product retails in a 90g pack. (ID: 2309504) China Feb 2014

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人口老龄化的加剧，诸如肌肉减少症（如肌肉的萎缩、无力）等问题将越来越多见

.

Migros Actilife 蛋白活力饮料，支持各种肌肉问题和加强骨骼健康

(瑞士)

雀巢健康科学巧克力营养棒，含11g蛋白，帮助保养肌肉

(美国)

Wasa Fit & Vital 蛋白脆面包，帮助保养肌肉，加强骨骼健康

(德国)

针对老人的高蛋白食品

Source: Mintel GNPD

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One clearly beneficial aspect of protein - its ability to help us maintain lean muscle mass as we age - is not something manufacturers are really spelling out in marketing messages, perhaps because they don’t want to start talking about sarcopenia or ‘old people’,

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高蛋白在中国更重视整体健康的沟通，而不是解决具体某个问题

高蛋白女人豆浆 (中国) 辣味手撕驴肉 (中国) 高蛋白营养饮品(中国)

中国的高蛋白宣称产品

Source: Mintel GNPD

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Zhiren Gao Dan Bai Nv Ren Dou Jiang (High Protein Soybean Drink for Women) has been repackaged and is now available in a newly designed 218g pack containing individual sachets. It is made with quality GMO-free soybeans and contains calcium. According to the manufacturer, 99% calcium can be found in bones and teeth, and another 1% calcium works together with vitamin D and hormone to maintain normal blood coagulation levels, heart beat activity and muscle contraction. This drink is said to be smooth, delicate, and aromatic. (ID: 2289935) Rui Sai / Raise Shou Si Xiang La Lv Rou (Spicy Hand Shredded Donkey Meat) is made with free range donkey and processed using a modern technique. According to the manufacturer, donkey meat helps nourish blood, and is high in protein and low in fat. This snack claims to be aromatic, non-greasy and tender. The product retails in a 150g pack. (ID: 2287169) Shuang Qi Gao Dan Bai Ying Yang Su (High Protein Nutritious Drink) contains vitamins (D, A, B1 and B2), and trace elements, such as calcium, iron and zinc. It is low in fat and free from cholesterol and saturated fatty acids. According to the manufacturer, protein provides the body with amino acids, and aids in repairing, formation and growth of cells. This drink contains xylitol and isomalt-oligosaccharide as sugar substitutes. The product is said to quickly replenish nutrients to the body and retails in a 240g carton containing 24 x 10g sachets. (ID: 2260685)

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在亚洲国家，美容宣称延伸到RTD – 其他地区会延续这个趋势吗？

统一蔬菜水果饮料 (马来西亚) 含胶原蛋白300mg 和维生素B1, B2,

D, C and E

Source: Mintel GNPD

美容饮料去年增长率达 24%

Fix Youth Activating 膳食补充剂（美国）不含胶原蛋白，但含有 choline-stabilised orthosilicic acid (ch-OSA)，能促进胶原蛋

白的再生

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24% INCREASE IN BEAUY FOOD/DRINK IN APAC March 2012-Feb 2013 Raise a glass for younger looking skin:http://foodanddrink.mintel.com/foodscience/16272 Dole Juice Up Inner Beauty Pineapple Lychee Juice Drink with Pycnogenol is a blend of the sweet taste of pineapple and the exotic flavor of lychee combined with Pycnogenol, an antioxidant that helps maintain skin elasticity and smoothness, for beautiful glowing skin. The drink is rich in vitamin C, a nutrient that helps strengthen the immune system. The product retails in a 240ml recyclable pack, which contains 13mg of Pycnogenol. (ID: 1942868) Nov 2012 Company:Uni-President Brand:Uni-President Unif All You Need Uni-President Unif All You Need 100% Mixed Vegetable and Fruit Juice with Berries contains collagen 300mg and vitamins B1, B2, and D, and is high in vitamins C and E. According to the manufacturer, collagen is a protein in connective tissues found in skin, bones and muscles; vitamin C enhances absorption of iron from non meat products; and vitamin E protect cells in the body. This halal certified product is free from sweetener, preservatives or artificial colourings. It retails in a 300ml pack. (ID: 2081364) MalaysiaMay 2013

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Source:

BB 茶……

德国人对草本治疗的信仰延伸到美容功能

Mintel GNPD

Kusmi BB排毒绿茶, 含巴拉圭茶和柚子的组合物，有助于美化皮肤 (德国)

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http://foodanddrink.mintel.com/categories/tea-malt-and-other-hot-drinks/monthly/2013/09/ Company:Kusmi Tea Brand:Kusmi Tea Kusmi Tea BB Detox Green Tea, Maté and Grapefruit Blend is now available. This beauty beverage with green tea, mate and a hint of grapefruit is perfect for a beautiful skin. This delicious blend may be enjoyed hot or iced at any time of day. It retails in 125g and 250g packs. The product was on display at the Anuga 2013 Trade Show in Cologne, Germany. (ID: 2213875) GermanyOct 2013

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• 胶原蛋白 • 透明质酸 • 抗氧化剂

维生素C 超级水果

Acai 石榴葡萄籽

主要成分

新兴成分

美容成分在食品饮料中的应用

• 虾青素 • 乳酸 • 鸟氨酸 • 沙棘 • 法国滨海松 • 谷胱甘肽L-

glutathione • 咖啡果 • 山竹果

Combined with teas, fruit and soy based beverage

Source: Mintel GNPD

mintel.com 31

美容产品以成分来源加强天然定位

悦诗风吟绿茶乳霜滋润+抗氧化功效

Source: http://global.innisfree.co.kr

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从2012起, FOSHU功能饮料市场，由吸脂可乐和燃脂咖啡

饮料推动

肉毒碱儿茶酚

Aquarius Zero with Carnitine

Coca Cola (Japan) 这款零卡路里的运动饮料含肉毒碱，能帮

助燃烧脂肪

Ginger and Lemon Sport Drink Kao (Japan)

FOSHU 认证的姜柠檬运动饮料，含儿茶酚，经常饮用，能在减少体内脂肪

日本引领瘦身燃脂饮料的创新

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In 2012, both Kirin and Suntory launched weight loss cola’s, which utilise indigestible dextrin as the active ingredient. In April 2012, Kirin launched its FOSHU status Mets Cola, billed as the world’s first weight loss cola. The indigestible dextrin in Mets Cola restricts the body’s ability to absorb fat whilst eating. The product is targeted at 30 year old males and suggests that if they are to have a burger and a coke, it had better be a Mets Cola. The implication is that consuming Mets Cola with a fatty meal will actually mitigate the negative effects of the excess fat. Suntory followed suit and launched a weight loss cola in October 2012, Pepsi Special

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Suntory, Tea+Plus 原味乌龙茶 (泰国)

Suntory, 特茶 (日本)

含专利成份OTPP FOSHU 认证产品，含多酚

（一种烁精类糖），能产生一种酶，消除脂肪

含多酚的产品，主要宣称通过苹果与茶的作用减少脂肪

Source: Mintel GNPD

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Record ID 2188086 Thailand Sept 2013 Suntory Tea+Plus Original Oolong Tea features patented OTPP, which is polymerized polyphenol extracted from natural oolong tea. it contains no preservatives or artificial colours and is suitable for jain vegetarians. The product retails in a recyclable 500ml bottle. Record ID 2226802 Japan Nov 2013 Suntory Ryokucha Yemon Tokucha (Tokutei Hokenyo Shokuhin) (Foshu Green Tea) is a Foshu-certified RTD green tea that contains a polyphenol (Quercetin glycoside) known to activate an enzyme that breaks down fat. It was found that through continued consumption, it can help reduce body fat. While being a Foshu-certified product, it offers the aromatic authentic taste of green tea created using select domestic tea leaves. This product retails in a 500ml PET bottle. Launched on October 1, 2013 with an RRP of 179 yen. Some of the well-recognised polyphenols include resveratrol, a polyphenol concentrated in the skin of red grapes and grape seed extract, which contains resveratrol and a host of other active nutrients. The polyphenol compounds found in green tea, namely catechins and quercetin are also among the familiar polyphenol ingredients. Looking at the top polyphenol ingredients used in functional products reveals that a lot of them are used to colour or flavour products, including vanillin used to create vanilla flavours, while black and purple carrot extract naturally colour products or provide a source of vegetable extract. The table below lists the top ten polyphenols.

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总结

以天然成分为重点特别是那些具有健康天然本质的成分

源自天然材料（如超级水果）的天然色素天然甜味剂的应用利用源于中草药或其他天然材料的能量成分

高蛋白宣称的趋势将延伸到美国之外的更多地区并从乳制品扩展到更多品类

蛋白质产品的利益点在消费者中获得回应，并从肌肉训练延伸到体重控制年长者将成为下一个高蛋白产品的目标消费群

未来展望 – 将关注的成分

美容成分瘦身成分 –儿茶素和多酚

全球食品趋势——影响未来产品开发-Pam Yates

Food

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