المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR...
-
Upload
madelyn-braswell -
Category
Documents
-
view
226 -
download
4
Transcript of المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR...
![Page 1: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/1.jpg)
المنظمون
ماري السيدة / روزموينز
Ms. Rose Mary
![Page 2: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/2.jpg)
FRANCHISING :A VECTOR FOR CREATING ECONOMIC
ACTIVITY AND HEALTH
R.M. MOINSPromotion & Training ManagerFrench Franchise Federation
![Page 3: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/3.jpg)
GUIDELINES
1.Definition of franchising
2.Origin and development of franchising in the world and in France
3.Why franchising creates economic activity
4.Factors of success
![Page 4: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/4.jpg)
Definition
Franchising is a commercial development strategy based on an interdependant partnership between independent commercial entities, the franchisor and the franchisees
![Page 5: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/5.jpg)
Grounds of franchising
3 major elements
• The brand
• The know-how
• The assistance
![Page 6: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/6.jpg)
FRANCHISE 2007
COMMITMENTS OF THE PARTIES
FRANCHISOR’S GENERAL COMMITMENTS
• Develops & maintains the commercial and technical know how
• Controls the respect of the concept by the franchisee
• Makes sure that each franchisee respects his obligations and commitments
![Page 7: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/7.jpg)
FRANCHISE 2007
COMMITMENTS OF THE PARTIES
FRANCHISEE’S GENERAL COMMITMENTS
• Takes an active part in the life of the network
• Does not compete with the network
• Provides the franchisor with operational information
• Keeps confidentiality
![Page 8: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/8.jpg)
• 1920 : starting off in the US
• 1960 : development in the US
• 1970 : development in Western Europe
• 1980 : boom of the franchising and introduction in other parts of the world (Japan, Asia, Latin America & more recently the Middle East and Eastern Europe)
HISTORY
![Page 9: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/9.jpg)
FRANCHISING IN THE WORLD
EUROPE (Austria, Finland, France,Germany, Great Britain, Italy, Netherlands, Portugal, Sweden, Turkey)
NORTH AMERICA (incl. Canada)
LATIN AMERICA (Argentina, Brazil, Colombia, Mexico)
ASIA (Hong Kong, India, China, Japan, Malaysia,Taiwan, Singapore)
PACIFIC (Australia, New Zealand)
AFRICA (South Africa, Egypt, Morocco)
![Page 10: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/10.jpg)
• Number of franchise brands : 28.000 (est.)
• Number of franchisees : 1.300.000 (est.)
• Turnover : 7.000 billion USD (est.)
A FEW FIGURES
In the world
![Page 11: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/11.jpg)
450553
765835
929
10371141
0
200
400
600
800
1 000
1 200
Number of franchisors
1994
1999
2003
2004
2005
2006
2007
1141 FranchisorsIN FRANCE
![Page 12: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/12.jpg)
25 700
30 63034 745
36 77339 510
43 68045 996
0
10 000
20 000
30 000
40 000
50 000
Number of franchisees
1994
1999
2003
2004
2005
2006
2007
45996 FranchiseesIN FRANCE
![Page 13: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/13.jpg)
4549
54
6568
72 75
05
101520253035404550
Turnover
1994199920032004200520062007
75 Billion USDIN FRANCE
![Page 14: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/14.jpg)
HOW DOES FRANCHISING CONTRIBUTE TO CREATE ECONOMIC ACTIVITY ?
![Page 15: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/15.jpg)
In France in 2007• Franchising created :
• 2 500 franchised outlets (run by independent operators)
•100 franchisors• And over 25 000 direct
employment
1. Franchising creates enterprises & employment
![Page 16: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/16.jpg)
• Suppliers of the franchisors and franchisees
• Construction, decoration, real estate…
2. Franchising generates activity and wealth upstream of the
distribution sector
![Page 17: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/17.jpg)
French figures
• 1994 : 38 Billion USD• 2007 : 75 Billion USD
3. Franchising generates turnover
![Page 18: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/18.jpg)
• Creating new markets : fast foods, fast servicing, beauty & personal care….
4. Franchising opens up new market
![Page 19: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/19.jpg)
• Hotel industry, bakeries/pastry shops, flower shops, ....
5. Franchising contributes to the modernization of certain traditional
professions
![Page 20: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/20.jpg)
• A greater sustainability due to the nature of franchise network
• National brands become world brands
6. Franchising is a formidable vector for export
![Page 21: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/21.jpg)
WHAT FACTORS EXPLAIN SUCH SUCCESS ?
![Page 22: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/22.jpg)
1. Well selected and motivated
people
2. High level of professionalism
3. Strong values
![Page 23: المنظمون السيدة / روز ماري موينز Ms. Rose Mary. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager.](https://reader036.fdocuments.net/reader036/viewer/2022062404/55181afe550346ac318b47ed/html5/thumbnails/23.jpg)
المنظمون
ماري السيدة / روزموينز
Ms. Rose Mary