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Why is the media content we consume as important as the food we eat

MMA believes that diversity of programming is essential to our democracy and to meeting the viewing needs of all audiences.

The public broadcaster needs to ensure that it broadcasts quality, independent programming that contributes to a plurality of opinions and an informed public

The TV we watch can either be good or bad for us, particularly if the industry does not reflect diversity.

Overall Rating of SABC 1

4%

21%

32%6%

17%

10%7%

Alchohol/cigarrates Coke/JunkSweets/ice cream Grilled Fast FoodPasta Dishes Fish,chickenSalads,fruits /Healthy

Main Ingredients

8Hrs 5Hrs 4 Hrs

Overall Rating of SABC 2

3%

37%

27%2%

15%

13% 4% Alchohol/cigarrates Coke/Junk

Sweets/ice cream Grilled Fast FoodPasta Dishes Fish,chickenSalads,fruits /Healthy

Main Ingredients

1Hrs 9Hrs 6Hrs

Overall Rating of SABC 3

5%2%

46%27%

3%11%

6%

Alchohol/cigarrates Fried Fast FoodCoke/Junk Sweets/ice creamGrilled Fast Food Pasta DishesSalads,fruits /Healthy

Main Ingredients

11Hrs 6Hrs 3Hrs

Implications for the sustainability of the SABC and public service programming in the digital

age

Current practices of lack of programming diversity indicates that digital multi channel environment will reinforce the status quo

Channel multiplicity is a necessary but not sufficient condition for diversity of programming

Effective policy and regulatory frameworks are needed to ensure channel multiplicity is transformed into programming diversity

Quality of Local Content

SABC 1

11 Hours

12 Hours 1 Hour

Quality of Local Content

SABC 2

11 Hours

12 Hours 1 Hour

Quality of Local Content

SABC 3

16 Hours

7 Hours 1 Hour

Tv diet

www.tvdiet.co.za