#RIDERSUNITE · MIAMI, FL January 8 - 10, 2016 DALLAS, TX January 22 - 24, 2016 OHIO January 29 -...

PORTLAND, OR x SACRAMENTO, CA x LONG BEACH, CA x NEW YORK x MIAMI, FL x DALLAS, TX x OHIO x MINNEAPOLIS, MN x CHICAGO, IL x PHOENIX, AZ x

2015-16 SALES BROCHURE

#RIDERSUNITE

PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016 CONTACT: Christina Anders, 310-857-7328, [email protected] motorcycleshows.com

TO THE WORLD’S LARGEST MOTORCYCLE SHOW TOURWELCOME

PORTLAND1

2

3

11

7

TOTAL EST. ATTENDEES

400,000+

MINNEAPOLIS

9 CHICAGO

10

OHIO9

NEW YORK

MIAMI

4

5

PORTLAND, OR Oct. 31 - Nov. 1, 2015

SACRAMENTO, CA November 6 - 8, 2015

LONG BEACH, CA November 20 - 22, 2015

NEW YORK December 11 - 13, 2015

MIAMI, FL January 8 - 10, 2016

DALLAS, TX January 22 - 24, 2016

OHIO January 29 - 31, 2016

MINNEAPOLIS, MN February 5 - 7, 2016

CHICAGO, IL February 12 - 14, 2016

PHOENIX, AZ February 20 - 21, 2016

2015/2016 TOUR SCHEDULE

SACRAMENTO

LONG BEACH

PHOENIX

DALLAS

NEW CITY!

NEW CITY!

NEW DATE!

NEW VENUE!

http://www.motorcycleshows.com

mailto:[email protected]


A 10-city, nationwide tour of events for more than 400,000 powersports enthusiasts, providing an all-access pass to the world of motorcycling. Come celebrate our 35th Anniversary Tour in 2015-16, supported by 13 vehicle manufacturers and featuring hundreds of the latest street bikes, off-road and adventure touring bikes, cruisers, scooters, ATVs and UTVs, and all the parts, gear and accessories associated with them. Experienced motorcyclists, new riders, young and old will enjoy our interactive show features with hours of entertainment and fun!

WHAT ARE THE PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS®?

WELCOME TO THE TOUR

THE TOUR DELIVERS QUALITY BUYERS

ENGAGING BUYERS COAST TO COAST

EXPAND YOUR BRAND EXPOSURE

SHOW FEATURES

EXHIBIT SPACE

OUR SUPPORTERS

24678

1518

MARKET PROFILES9

Besides the obvious allure of seeing 30 spotless Harleys parked beside 30 spotless KTM racing bikes, the show had a series of surprises that offer a look at the future of riding on two wheels. For the right guy, this show is paradise.” — Maxim

TABLE OF CONTENTS


THE TOUR DELIVERSQUALITY BUYERSWHO ARE THEY? HOW ARE THEY BUYING?

CORE RIDERS (males 35+)

EMERGING KEY BUYER GROUPS

NE W AND COMMIT TED BUYERS

95% Active riders66% Core buying audience

41% Affluent Buyers — Household Income of $75,000 or more13% New Riders — New Buyers for You!26% Female Riders 8% Young Riders — Under 35 Years of Age10% Represent Ethnic Groups, including Hispanics/Latinos

46% Make a purchase at the show$212 Average spend75% Say the show influences their future purchases55% Are in the market to purchase a vehicle within 12 months of attending the show

20% New attendees to the Tour54% Attend every year

400,000+ BUYERS

I come to look but I usually end up buying — a helmet last year, and a pair of riding pants this year.”


THE TOUR DELIVERSQUALITY BUYERS 400,000+ BUYERSWHAT ARE THEIR INTERESTS?

IMS AT TENDEES INDIC ATE HIGH INTEREST IN:

66% already own a cruiser/touring vehicle

77% ride at least twice a week



30% already own a off-road/adventure vehicle


49% report a household income of $75,000 or higher and 35% report $100,000 or higher

45% made a purchase at the show last year







$192 avg. spend at the show

81% say they are likely or very likely to buy or have already bought from an IMS partner







78%

43%

39%

CRUISING/TOURING

OFF-ROAD/ADVENTURE

SPORTBIKE

V-TWIN/CUSTOM

Off-road/adventure vehicles make up 25% of US vehicle sales* — IMS boasts a higher % of active off-road/adventure riders!

*MIC 2014 Statistical Annual


ENGAGING BUYERSCOAST-TO-COAST

OUR CHANNELS = UNPRECEDENTED REACH

The Progressive® International Motorcycle Shows® seven-month advertising and marketing campaign reaches millions of consumers to draw 400,000+ quality buyers and prospects to the shows.

Traditional Advertising Efforts: 145 Million Media ImpressionsTV – Radio – Outdoor Billboards

Social Media & Website: 99 Million Social Media ImpressionsFOLLOWERS: Twitter (28,158), Facebook (565,308),Instagram (20,728), YouTube (944)Motorcycleshows.com

National & Regional Print Advertising: 1.19 Million Print ImpressionsConsumer & Trade Powersports Publications

Digital Advertising: 5 Million Digital ImpressionsPowersports Consumer Websites and Online Portals

Email Marketing: 5 Million EmailsConsumer-direct emails with 28% average open rate

Direct Mail: 300,000+ Mail PiecesMarket-specific, consumer-direct postcards

Grassroots Outreach: Events with 700,000+ Consumers & 1,000+ DealersBike Nights – Motorcycle Events – Drive 2 Dealer Program

Manufacturers subject to change. For more inFormation, call 800.331.5706LATEST MODELS + DEMONSTRATIONS + MUSIC + GEAR

STREET CRUISER Off-ROAD ADvENTURE ATv UTv ELECTRIC pwC SCOOTERS

BUY TICKETS ATRIDERS UNITE

MOTORCYCLEShOwS.COM For more inFormation, call 800.331.5706

NEW YORK JAVITS CENTERDECEMBER 12-14, 2014

Manufacturers subject to change.

SAVE 25% ON ADMISSION!USE PROMO CODE: AMNY15

2.4 Million estimated marketing spend for the 2015/16 Tour.




EXPAND YOUR BRAND ON THE TOURMEDIA COVERAGE

REACH RETAILERS — NEW PROGRAM

Nearly 200 media outlets coast-to-coast cover the annual Progressive® International Motorcycle Shows® tour.

We continue to expand our clients’ exposure through mainstream and endemic initiatives, supporting our core audience while emphasizing outreach to new buyers – especially key demographics, such as Spanish-language consumers.

Key regional, national and syndicated placements include:

NE W TO THE TOURBrand new for the 2015-16 Tour, our B2B program will enable you to “talk business” with dealers and retailers in each region — before the consumers arrive.• Expand your Dealer Network• Conduct Product Training• Make Sales!




SHOW FEATURESEngaging, entertaining and educating more than 400,000 consumers. Our Show Features are designed to encourage buyers to stay longer with high-energy activities to help them connect with exhibitors and sponsors.

THE MARKETPLACE

FREE GEAR CHECK AND PARKING

PROGRESSIVE STAGESCHOOL OF ROCK

PROGRESSIVE STAGESEMINARS

PROGRESSIVE WELCOME

PROGRESSIVE GARAGE J&P CYCLES ULTIMATE BUILDER CUSTOM BIKES

VINTAGE CLUBS DEMO RIDES STUNT SHOW

SWEEPSTAKES

Our title sponsor greets everyone who walks through the door with swag and smiles.

Presentations from top motorcycle racers, legends of bike design, riding instructors and moto-celebrities.

Live music performances from our next generation of riders.

Qualified enthusiast buyers test out the latest models.*

*At select shows

A live action show featuring mind-blowing motorcycle moves.*

*At select shows

Motorcycle Parts and Accessory brands educate consumers on the newest products and direct them to retail exhibits at the show or nearby dealers.

We make the show easy and convenient to attend for active riders.

Attendees enter to win various prizes at each show and tour wide, including new vehicles.

Vintage bike clubs across the country showcase a mix of classic and retro motorcycles — creating a show feature favorite for attendees.

The world’s largest motorcycle builder competition with more than 400 motorcycles.

Interactive features including customized T-shirts, helmet Paint Shop and the Race America slot track.




SACRAMENTO, CA

28,46219% 59%

ATTENDANCECAL EXPO / NOVEMBER 6 – 8, 2015

FIRST TIME ATTENDEE ATTEND EVERY YEAR

TOP BIKES OF INTEREST

ADVENTURE/DUAL SPORTBIKE TOURING

32% 25% 19%

PORTLAND, OROREGON CONVENTION CENTER / OCT. 31 – NOV. 1, 2015

45% PURCHASED PRODUCT AT THE SHOW — $166 Average Spend 61% PURCHASED PRODUCT AT THE SHOW — $326 Average Spend

26,11213%

ATTENDANCE

FIRST TIME ATTENDEE

54%ATTEND EVERY YEAR

SPORTBIKE ADVENTURE/DUAL

CRUISER

OFF-ROAD

TOURING

25% 22%

23%

21%

18%


74% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON 66% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON

Always a great show, brought four friends for the first time, they loved it.”

Some folks look forwardto the Super Bowl. I look forward to the Progressive IMS.”

NEW CITY NEW CITY* Statistics taken from 2014/15 Seattle show to indicate attendee behavior in the Northwest

* Statistics taken from 2014/15 San Mateo show to indicate attendee behavior in Northern California

MARKET PROFILES

$212,043 spent to market the show





NEW YORK

63,51515% 58%

ATTENDANCE

JAVITS CENTER / DECEMBER 11 – 13, 2015



LONG BEACH, CALONG BEACH CONVENTION CENTER / NOVEMBER 20 – 22, 2015

53% PURCHASED PRODUCT AT THE SHOW — $248 Average Spend 51% PURCHASED PRODUCT AT THE SHOW — $217 Average Spend

57,25319%

ATTENDANCE

FIRST TIME ATTENDEE

56%ATTEND EVERY YEAR


CRUISER TOURING

26% 22%

19% 21%


78% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON 71% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON

Like it better these last two years — just before Christmas.”

I spent far more than I did last year.”

CRUISER TOURING


24% 24%

21% 21%

MARKET PROFILES






New to the tour in 2014/15

MIAMI, FLMIAMI BEACH CONVENTION CENTER / JANUARY 8 – 10, 2016

50% PURCHASED PRODUCT AT THE SHOW — $232 Average Spend

19,727ATTENDANCE


72% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON

CRUISER SPORTBIKE

TOURING ADVENTURE/DUAL

35% 25%

14% 13%

PLEASE DO IT AGAIN!”

MARKET PROFILES


26% 44%FIRST TIME ATTENDEE ATTEND EVERY YEAR

DALLAS, TXKAY BAILEY HUTCHISON CONVENTION CENTER / JANUARY 22 – 24, 2016


26,808ATTENDANCE



Good representation of accessory vendors — apparel, helmets, etc. ”

CRUISER TOURING SPORTBIKE

OFF-ROADADVENTURE/DUAL

33% 22% 22%

7%12%



MARKET PROFILESCLEVELAND, OH

47,46014% 62%

ATTENDANCE

I-X CENTER / JANUARY 29 – 30, 2016





Loved the show, loved the location. I would go to Cleveland again for sure!!”



38% 20% 15%

8%10%



MINNEAPOLIS, MNMINNEAPOLIS CONVENTION CENTER / FEBRUARY 5 – 7, 2016


41,571ATTENDANCE



We will definitely go again with my son. We traveled over 400 miles to attend.”

31%CRUISER TOURING

ADVENTURE/DUAL OFF-ROAD

19%

14% 7%



MARKET PROFILESCHICAGO, IL

66,01718% 57%

ATTENDANCE

DONALD E. STEPHENS CONVENTION CENTER / FEBRUARY 12 – 14, 2016





The show is a great place to go for the start of the riding season.”



38% 20% 15%

8%10%



PHOENIX, AZUNIVERSITY OF PHOENIX STADIUM / FEBRUARY 20 – 21, 2016


19,562ATTENDANCE



You guys keep it up, and I’ll see you next year!”

CRUISER SPORTBIKE

TOURING ADVENTURE/DUAL

25% 24%

22% 16%


NEW DATE NEW LOCATION


STANDARDEXHIBIT SPACE

STANDARD EXHIBIT SPACE PACK AGE INCLUDES

PACK AGE PRICING PER 10 x 10 UNIT:

PREMIUMS

Raw SpaceStandard Pipe and DrapeBooth ID Sign

1 – 4 Units = $1,250 each5 – 9 Units = $1,175 each10+ Units = $1,060 each

Corner Booth = $300Island Booth = $600

Booth Transportation Package availableContact your sales representative for details

Join the 2015-16 Progressive® International Motorcycle Shows® Tour - in one market or all ten, we have affordable packages for you!

CHOOSE THE MARKETS RIGHT FOR YOUR BRAND


THEMARKETPLACE

• Custom-designed product kiosk• Tour wide transportation• Set-up, dismantle and drayage• A dedicated team of product specialists to represent your brand• Promotion of your brand in national marketing campaign• Inclusion in East and West Coast Media days

Join the 2015-16 Progressive® International Motorcycle Shows® Tour in all 10 markets with our 100% TURNKEY solution.

SAVE MONEY – SAVE TIME

WE BUILD

TOTAL COST = $42,000

WE MOVE WE ASSIST

MARKE TPL ACE BOOTH PACK AGE INCLUDES

Connect Your Brand With 400,000+ Consumers & Retailers


RETAILPAVILION

• Custom-designed Retail Display Space• Tour wide transportation• Set-up, dismantle and drayage• Ability to sell directly to the 400,000+ consumers

Join the 2015-16 Progressive® International Motorcycle Shows® Tour with a turnkey Retail Display Space in all 10 Markets

WE BUILD IT – WE MOVE IT – YOU MAKE THE SALES

WE BUILD WE MOVE YOU SELL

PACKAGE PRICING PER 10 x 10 UNIT:

10’ x 10’ program includes 2 high units and 1 low unit, plus booth space: $ 2,295

10’ x 20’ program includes 3 high units and 2 low units, plus booth space: $ 4,330

10’ x 30’ program includes 5 high units and 3 low units, plus booth space: $ 6,345

RETAIL PAVILION BOOTH PACKAGE INCLUDES

At all shows, we were able to share our story, answer questions and satisfy the consumers’ need for high-quality, heated clothing options. We found the IMS series was a good way to build a point of reference for our market, and take our message directly to the consumers.”

— Jeffery Boaz, Venture Heat


OUR SUPPORTERS

The show gave me the push to go ahead and start saving to get my new bike this summer. I did not know how many companies care about riders. Love all the information and the companies that came to inform us as riders we have benefits, and good equipment.”

Pantone 1797

BLACK

WHITE



#RIDERSUNITE · MIAMI, FL January 8 - 10, 2016 DALLAS, TX January 22 - 24, 2016 OHIO January 29 -...

Documents

Transcript of #RIDERSUNITE · MIAMI, FL January 8 - 10, 2016 DALLAS, TX January 22 - 24, 2016 OHIO January 29 -...