_________________________________________________________________ Marcel Dekorsi Mathieu Bristiel...
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_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
The Stack Stick
Introduction
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
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Zhenqing YuanJohn Christiano Monjarivo
Main Plan :
- History and Background- Product Modelization- Market analysis - German - Chinese- Conclusion
75 %
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History/Background
• fire is used by mankind since 700.000 years to prepare and preserve food especially meat• since that time the „hot stone“ is used as well• the egyptians grilled hyenas and crocodiles• the romans/celts invented the first bratwurst (sausage)• a privilege of the rich• Barbecue was invented in the USA (“from the beard to the tail”)
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Charcoal lighters
• physical lighters• chemical lighters• electrical lighters
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DIN EN 1860
Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Physical lighters
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The Chimney• hot air rises• laminar airflow• needs additional lighters• Stack effect
Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Electrical lighters
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• heating coil• placed under the coal• emission-free• does not affect the taste
Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Chemical lighters
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• liquid: denatured alcohol• viscous: kerosene, petroleum, n-paraffin• solid: wax, wood fiber
3 Conditions:
• highly inflammable• burn long enough to ignite the coal
Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Modelization
The objective of this project was to design a product capable to hold the pieces of woods in a pyramidal way.
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Modelization
On that purpose we designed a structure capable to hold the pieces of wood in a pyramidal way. Moreover, to improve the flammability of the structure, our product will be made in wood or in a flammable material.
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Modelization
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You are free to add coal, paper or smaller pieces of wood.
Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Modelization
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Modelization
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Modelization
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Marcel DekorsiMathieu BristielJens Lotte
Slide: 1 2 3 4 5 6 7 8 9 10 11
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_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
Market - Germany
BBQ is popular during the summer in Germany:
-73% of the germans like to have BBQ during summer
About 13% like BBQ the whole year
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Market - Germany
_________________________________________________________________Charcoal Electric Gas open Fire
0%
10%
20%
30%
40%
50%
60%
70%Charcoal is the most popular BBQ-Method
Firestarter cubes are the most common way to burn the charcoal
Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Market - Germany
Production value of BBQ charcoal lighters: 34,485,000 € (about 296,571,000 Yuan)
Price range
5 Cent (about 0.4Y) to 12.5 Cent (about 1Y) per piece
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
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Market - China
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
Introduction:As China’s economy is developing really fast, more and more people have a higher request of the quality of life, and barbecue is a good choice which can make them relaxed and have fun.
figure:Nearly 8 million people go to barbecue every year in China. 6 million people among them are mainly students especially college students, and another two million are the ones who live in the city and have a good salary.
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Market - China
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
Details:
Two ways of enjoying barbecue :
The older ones who have salary mainly go to the place (barbecue shop) where the device or even the food is offered and prepared.
The students group prefer to do their barbecue by preparing the device and food themselves without any help.
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Market - China
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
the students group
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Market - China
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
the older group
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Market - China
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
Ways of doing barbecueMostly we do not use liquid to start the fire because we can not find some approprate liquid and the device to hold it,we just use the paper to light the mood or coal, but sometimes it is difficult.
Time to do barbecuespring - fall - summer - winter
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Market - China
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo
Place distribution of barbecue in China
It is more popular in the north of China then in the south.
The larger cities are more popular than the smaller ones
Top five: Beijing-Shanghai-Tianjin-Dalian-Chengdu
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Conclusion
Thank you for your attention!
_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte
Zhenqing YuanJohn Christiano Monjarivo