!! Introduction to Supply Chain Design - edXMITx+CTL.SC2x+3T2015...CTL.SC2x - Supply Chain Design...
Transcript of !! Introduction to Supply Chain Design - edXMITx+CTL.SC2x+3T2015...CTL.SC2x - Supply Chain Design...
MIT Center for Transportation & Logistics
CTL.SC2x -Supply Chain Design
!! Introduction to Supply Chain Design
CTL.SC2x - Supply Chain Design Lesson: Introduction to Supply Chain Design
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Information (order)
Financial (payment)
Information (status)
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Physical (delivery)
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Bicycle
Wholesaler
Retailer
Customer
Wholesaler
Retailer
Retailer
Customer
Customer
Customer
Retailer
Hardware Supplier
Frame Supplier
Tire Supplier
Casting Plant
Gear Supplier
Paint Supplier
Pedal Supplier
Supplier
Rubber Mfg
Pigment Supplier
Chemical Mfg
Supplier
Smelter
CTL.SC2x - Supply Chain Design Lesson: Introduction to Supply Chain Design
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Image Source: Arntzen, B. MIT Center for Transportation & Logistics, Hi-Viz Research Project (2013)
Information (order)
Financial (payment)
Information (status)
Physical (delivery)
CTL.SC2x - Supply Chain Design Lesson: Introduction to Supply Chain Design
design verb de·sign \di-!z"n\!! to plan and make decisions about (something that is being
built or created) !! to create the plans, drawings, etc., that show how
(something) will be made!! to plan and make (something) for a specific use or purpose
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design nouna specification of an object (or system), manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primary (or fundamental) components, satisfying a set of requirements, subject to some constraints.
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Time Series, Exponential Smoothing, Regression
Market Penetration
Forecasting Approach: Quantitative analysis of similar situations
with item using history
Regression of “looks like” items
Product Development
Forecasting Approach: Analysis of similar items: “looks-like”
analysis or analogous forecasting
Customer Panels, Experimental
Market Development
Forecasting Approach: Customer and market analysis to
understand market dynamics and drivers
Delphi, Expert Panel, Scenario Planning, Bass Diffusion
Diversification
Forecasting Approach: Scenario planning & analysis to
understand key uncertainties & factors
Adapted from Kahn, Kenneth (2006) New Product Forecasting. 9
CTL.SC2x - Supply Chain Design Lesson: Introduction to Supply Chain Design
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One-to-One – direct or point to point movements from origin to destination
One-to-Many – multi-stop moves from a single origin to many destinations
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Many-to-Many – moving from multiple origins to multiple destinations usually with a hub or terminal
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Source: Fisher, M. (1997)
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Source: Olavsun, Lee, & DeNyse (2010) Adapted from Sheffi (2010)
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CTL.SC2x - Supply Chain Design Lesson: Introduction to Supply Chain Design
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CTL.SC2x - Supply Chain Design Lesson: Introduction to Supply Chain Design
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5 Lessons
4 Lessons
8 Lessons
2 Lessons
MIT Center for Transportation & Logistics
CTL.SC2x -Supply Chain Design
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CTL.SC2x - Supply Chain Design Lesson: Introduction to Supply Chain Design
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