6-61

The study of the relationship among corporate transformation

strategy, organizing execution, and firm performance of the Petroleum Industry in Taiwan

1 2 3 1

2 3

2008

6-62

1.

1.1

25%

Rindova & Kotha (2001)

Wal-Mart Wal-Mart

2.

2.1

Petroleum Industryinfrastructure

Olefins

()(1968~1972) ()(1973~1987) ()(1988~1990) ()( 1991~) 1979

6-63

1980 (1)(2)

(3)(4)

2.2

Drucker (2000)

2.2.1

Lavy & Merry1988second order changeorganization change Shaheen1994

Klein, 1996

Hammer & Champy, 1993

Barbara & Philippe1994

Hamel & Prahalad1994

1990

Kanter, Stein, & Jick1992(1)

(2) Adizes1979

(3)

6-64

Gersick1994

2.2.2

2001(1)(2)(3)rationalization

(4)human capital

2002(1)

(2)(3)(4)

1.

2. (1)

(2)

(3)

3.

4./ (1)

(2)

5. (1)

(2)

(3)

6.

6-65

2.2.3

Fortune 1980 500 47% 1994 500

(Teece, Pisano, & Shuen, 1997)(1988)(1)(2)(3)(4)(5)(6)(7)(8)(9)(10)(11)(12)Joyce, Nohria, & Roberson (2003)

(2003)(1)(2)(3)(4)(5)(6)/(7)(8)(9)/(10)

2003

2.3

Strategy Strategos(Hart, 1967)Chandler1962

Mintzberg1978Porter1980, 1985

(1984) 1995

1980 SWOT //

SWOT Porter1980

6-66

Porter1980

Grant1991(1)Durability(2)Non-transparency(3)Non-transferability(4)No-replicabilityPrahalad & Hamel1990

Prahalad & Hamel1990strategic business unitcore competenceGrant1991

(1)(2)

2.4

200320032003

381 2450 Business WeekBossidy Charan2002

Bossidy Charan2002()

6-67

()()

(1).(2).(3).(4).

2003

(1)(2)(3)(4)(5)(6)(7)

2.5

performanceRobbins, 1990Szilagyi, 1981Kast1985Carroll & Schneier1982

Choi & Mueller1992Szilagyi1981Venkatraman & Ramnnujam (1986()Financial Performance()Business PerformanceOperational Performance ( ) Organizational PerformanceStakeholders

Schendel & Patton1978

6-68

3.

Yin, 1989

Patton1995extreme or deviant case sampling

/

(1)(2)1996 (3)

45 3-1-1

3-1-1

A B C D

1973 1965 1976 1954

61 77 70 555

485 399 294 4711

4.

4.1 A

1973

210,000 50,000 BR 100,000

6-69

33

15

2003 5 4 2003

6-70

5-10 1996

4.2 B

EVA LDPE LLDPE LDPE 10 HDPE

1995

H

6-71

H

7 77

1997 H 2001

2

2-3

H

H H H

4.3 C

C 1976

6-72

C

C

C

C

C C

C

C

1995

C

C C

C C C

6-73

C

C

C

C C

C

C

C

4.4 D

D D

D

DCSPDPD D PVC

6-74

D D

D D

D

D 1996

D

D

D

D

D

5S

6-75

D D

D

D ()(QCC IE 5S TPM )

4.5

4-1

6-76

4-1

A B C D

5S

a.1/3 b.94 3.03

c.94 16.1

a.0 b.94 0.93

c.94 11.3

a. 41%

b.94 0.92

c.94 12.3

a.1/2 b.94 5.98

c.94 52.9

1.

2.

3.

1.

2.

3.

1.

2.

3.

1.

2.

3.

6-77

5.

5.1

()

()

()

Grant1991

6-78

()

()

:

()

()

()

6-79

()

()

()

1.

2.

3.

4.

5.

6.

7.5S 5S

6-80

(1)(2)(3)

5.2

6-81

downsizing

5.3

6-82

6.

6.1

2003203 114-129

1995

1998-

Michael Q. Patton 1995

2003 200 46-47

2003

1984

1990

200154077-80

Peter F. Drucker 200021

2002-

6.2

Adizes, I. (1979). Organizational passages: Diagnosing and treating life cycle problems in organizations. Organizational Dynamics, 8, 3-24.

Barbara, B. & Philippe, H. (1994). Toward a Definition of Corporate Transformation. Sloan Management Review, 35, 101-107.

Bossidy, L., & Charan, R. (2002). Execution: The discipline of getting things done. New York: Crown.

Carroll, S. J. & Schneier, C.E. (1982). Performance appraisal and development of

6-83

performance in organizations. Glenview Illionis: Scott, Foresman

Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambrdige Mass: M.I.T. Press.

Choi, F.D.S. & Mueller, G.G.. (1992). International accounting (2nd ed). London: Prentice-Hall International.

Gersick, J. C.(1994). Pacing Strategic Change: The Case of a New Venture. Acadamy of Management Journal, 37(1), 9-45.

Grant, Robert M. (1991). The resource-based theory of competitive advantage: Implications for strategy formulation. California Management Review, 33(3),114-135.

Hammer, M. & Champy, J. (1993). Reengineering the Cooperation - A Manifesto for Business Revolution. Nicholas Brealey Publishing Limit.

Hamel, G. & Prahalad, C.K. (1994). Competing for the future: Breakthrough strategies for seizing control of your industry and creating the markets of tomorrow. Boston, MA.: Harvard Business School Press.

Hart, B. H. (1967). Strategy. New York: Praeger.

Joyce, W., Nohria, N. & Roberson, B. 2003. What really works: The 4+2 formula for sustained business success. New York: Harper Business.

Kanter, R.M., Stein, B.A., & Jick, T.D.(1992). The challenge of organizational change: How company experience it and leaders guide it. New York: Free Press.

Kast, F.E. (1985). Organization and management (4th ed.). New York: McGraw-Hill Book Co.

Klein, M.M. (1996). Tip for aspiring reengineers. Planning Review, 24(1), 40-41.

Lavy, A. & Merry, U. (1988). Organizational transformation, revitalizing organization for a competitive world. Jessey-Bass Inc.

Mintzberg, H., (1978). Patterns in Strategy Formulation. Management Science, 24, 934-948.

Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and

competitors. New York: The Free Press.

Porter, M. E. (1985). Competitive advantages: Creating and sustaining superior performance. New York: The Free Press.

Prahalad, C. K. & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.

Rindova, V.P., & Kotha, S. (2001). Continuous morphing: competing through dynamic capabilities, form, and function. Academy of Management Journal, 44(6), 1263-1280.

Robbins, S.P. (1990). Organization theory: Structure designs and applications (3rd ed.). New Jersey: Prentice-Hall, Inc.

Schendel, D.E. & Patton, G. R.(1978). A Simultaneous equation model of corporate strategy. Management Science, 24, 1611-1621.

Shaheen, G. T. (1994). Approach to transformation. Chief Executive, March, 2-5.

Szilagyi, A.D., & Wallace, M.J. (1981).Organizationl behavior performance. CA: Goodyear

6-84

Publication Company.

Teece, D.J., Pisano, G. & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18:7, 509-533.

Venkatraman, N. & Ramanunjam, V. (1986). Measurement of business performance in strategy research: A comparison of approaches. Academy of Management Review, 11(4), 801-814.

Yin, R. K. (1989). Case study research: Design and methods. CA: Sage Publications.

6.3

20032003 4 24 http://www.cn21.com.cn/managetabloid/ pager.php?id=443

20032003 09 04 http://www.cnii.com.cn/20030526/ca184029.htm