© Evalueserve, 2008. All Rights Reserved - Privileged and Confidential Evalueserve Intellectual...

© Evalueserve, 2008. All Rights Reserved - Privileged and Confidential

Evalueserve Intellectual Property Overview

2008

Patrick MaddenEngagement ManagerEvalueserveTel: + 1 614 829 [email protected]

www.Evalueserve.com


Evalueserve Overview

Evalueserve IP Experience

Presentation Plan

© Evalueserve, 2008. All Rights Reserved - Privileged and ConfidentialSlide 3

Evalueserve – Your Global Knowledge Partner

→ Fraction of traditional cost→ 100% customized projects→ Access to experts in your field→ Multi-industry experience

(10,000+ completed projects)→ Highly scalable/rapid response→ Flexible working relationship

→ Operation centers in India, China, and Chile

→ European research center soon to be operational

→ Multi-lingual capabilities (50+)→ Research conducted in the

Americas, Asia Pacific and EMEA→ Local ‘in-country’ support → 24x5 coverage

Evalueserve is a Knowledge Process Outsourcing (KPO) company, which provides custom research services to leading-edge companies worldwide.

Evalueserve has seven synergistic competencies – Investment Research, Circle of Experts, Business Research, Data and Financial Analytics, Market Research, Intellectual Property and Legal Process Services, and Knowledge Technology.

Our team comprises highly skilled professionals including MBAs, Engineers, MDs, Lawyers, Chartered Accountants, Scientists, Architects, etc.

→ Attention to detail in every element of client interaction

→ Disciplined project management and communication

→ Accurate and insightful analysis → Extensive research infrastructure

QualityQuality Custom/Cost-effectiveCustom/Cost-effectiveGlobal CoverageGlobal Coverage

Evalueserve Value PropositionEvalueserve Value Proposition


Seven Distinct Synergistic CompetenciesCircle of Experts Market Research

Fast access to frontline industry experts with unique opinions on markets, companies, products; 360° view of market due diligence on long-term investments

‘Executive confidante’ for one-on-one discussions on strategic issues Elicitation training on most effective and compliant methods to

interview experts

End-to-end market research services B2B and B2C surveys (design, execution and analysis) Data processing Survey analytics Market research solutions: employee satisfaction, customer

satisfaction, brand perception, new product development, advertisement effectiveness

Data and Financial Analytics Intellectual Property and Legal Process

Data cleansing, validation, and treatment Dashboard solutions and reporting Statistical modeling and forecasting Data-driven strategies including profitability

analysis, channel assessment, product affinity analysis/cross selling

Segmentation and cluster analysis

IP Litigation Support IP Licensing Support Prior Art Searches Competitive Landscape Analysis Litigation/Paralegal Support Contract Review/Management Drafting & Technical writing

Investment Research Business Research

Validation of investment ideas Corporate finance Equity research support Industry landscape and company

profiles Fixed income research Target identification Quantitative Analysis Financial modeling and valuation

Market sizing and estimation Industry and company profiling Benchmarking Value chain analysis Newsletters Custom list generation Marketing and sales operations support

Knowledge Technology

Website Development Customized training management solutions Application Development Business intelligence portals Project management


Evalueserve Executive Leadership

→ Chairman→ PhD, Johns Hopkins in EECS→ BTech (Electrical), IIT Delhi→ Ex-Director of IBM Research

Division (16 Years, US/India)

→ Chairman→ PhD, Johns Hopkins in EECS→ BTech (Electrical), IIT Delhi→ Ex-Director of IBM Research

Division (16 Years, US/India)

Alok Aggarwal

→ CEO→ MBA, INSEAD→ Masters in Telecommunications

Engineering, ETH Zurich→ Ex-partner at McKinsey

→ CEO→ MBA, INSEAD→ Masters in Telecommunications

Engineering, ETH Zurich→ Ex-partner at McKinsey

Marc Vollenweider

→ VP Marketing and Sales→ IBM Marketing and Sales

Executive→ Managed Worldwide B2B

Sales Group→ Managed Worldwide Supply Chain Sales Group

→ VP Marketing and Sales→ IBM Marketing and Sales

Executive→ Managed Worldwide B2B

Sales Group→ Managed Worldwide Supply Chain Sales Group

Robert Daigle

→ COO and Country Head, India→ MBA, Carnegie Mellon→ BTech (Mechanical), IIT Delhi→ Ex-Engagement Manager,

McKinsey & Co.

→ COO and Country Head, India→ MBA, Carnegie Mellon→ BTech (Mechanical), IIT Delhi→ Ex-Engagement Manager,

McKinsey & Co.

Ashish Gupta

→ CFO→ MBA, Bentley College in Boston→ BTech, IIT Delhi→ Ex-CFO of Napster and Roxio;

Ex-VP Corporate and Business Development at Evolve Inc.

→ CFO→ MBA, Bentley College in Boston→ BTech, IIT Delhi→ Ex-CFO of Napster and Roxio;

Ex-VP Corporate and Business Development at Evolve Inc.

Nand Gangwani


Key Milestones

HighlightsHighlights

Dec ’00 Founded

Jan ’01 Commenced India Operations

Jul ’01 First Major Client Signed Up

Mar ’02 Achieved Profitability

Sep ’05 Commenced China Operations

Nov ’06 Commenced Chile Operations

Feb ’07 Acquired Circle of Experts

Jul ’08 Commenced Romania Operations


Truly Global

Research Centers and Sales Offices: Gurgaon and Noida (India); Shanghai (China); Valparaiso (Chile)

Sales Offices and Client Executive Locations: Atlanta, Boston, Chicago, Cincinnati, Los Angles, New York, Orlando, Philadelphia, Portland, San Francisco, Tampa, Washington DC (US); Melbourne (Australia); Vienna (Austria); Brussels (Belgium); Sao Paulo (Brazil); Toronto (Canada); Hong Kong (China); Helsinki (Finland); Berlin (Germany); Kfar Saba (Israel); Luxembourg; Singapore; Stockholm (Sweden); Zurich (Switzerland); Amsterdam (The Netherlands), London (UK)

Recently Opened European Research Center and Sales Office: Cluj (Romania)


Evalueserve Language CapabilitiesAsia Pacific

Bangla Burmese Cantonese Chinese Hindi Indonesian Japanese Korean Malay

Mandarin Mongolian Punjabi Sinhalese Tamil Telegu Thai Taiwanese Urdu Vietnamese

Europe Bulgarian Croatian Czech Danish Dutch English Estonian Finnish Flemish French

German Greek Hungarian Italian Latvian Norwegian Polish Portuguese Romanian Russian

Serbian Slovak Slovenian Spanish Swedish Turkish Turkmen Ukrainian

Middle East Arabic Hebrew Persian

Americas English Portuguese Spanish


Evalueserve in the NewsAwards and RecognitionsAwards and Recognitions

Red Herring Top 100 Asia Awards

Deloitte Technology Fast 50 India

ISO 27001 Certification

NASSCOM IT Innovation Awards

CIO 100 Award

Articles Featuring EvalueserveArticles Featuring Evalueserve

“EU may cut cost of texting, mobile data”

– Business Week, Jan 17, 2008

“Outsourcing is getting personal”

– The Times, Dec 26, 2007

“India Stocks: When Will the Party End?”

– Business Week, Nov 08, 2007

“Less Is More: Cutting Out the Middleman”

– Wall Street Journal, Nov 07, 2007

“Indian rupee at 9 ½-year high vs. dollar as foreign funds pour into markets”

– International Herald Tribune, Oct 10, 2007

“An In-Depth Analysis of the Indian Vendor Space along with Profiles of All Major Industry Players”

– Forbes, July 10, 2007

Innovation for India Awards

Asia/Emerging Market Specialist Expert Network


Evalueserve Overview

Evalueserve IP Experience

Presentation Plan


Evalueserve's Intellectual Property Group Over 273 professionals

→ More than 101 Biotechnology/Pharmaceuticals/ Chemicals professionals

→ 9 PhDs, 110 Masters, 3 MDs, 151 Bachelors

→ Biotechnologists, Micro-Biologists, Biochemists, Immunologists, Pharmacists, Chemical Technologists

Chemicals, Pharmaceuticals & Biotechnology

(37%)

Chemistry Chemical Engineering Pharmaceuticals Medicine Biotechnology

PhDs Masters Bachelors Medical Doctors

101

Electronics & Telecommunication (30%)

Electronics Telecommunication Computers

Masters Bachelors 83

Others (33%)

Mechanical Civil Industrial Material Science Food Technology

Masters Bachelors 89


Summary of IP Projects Conducted to Date

Nature of Work Hours Projects Completed

Patent Drafting & Filing 100-150 1200

Patentability Assessment 10-50 200

Invalidation Searches 100-300 200

Freedom to Operate Studies 100-300 90

IP Landscape Analysis 100-500 300

IP Portfolio Analysis 100-300 100

Overlap Analysis/Claims Mapping 100-800 30

Licensing Support 50-200 50

Patent Valuation 200-500 10

Commercialisation Studies 100-500 75

Over 2000 projectsOver 2000 projects


IP Solutions Across the Invention Cycle

Landscape/White Space Analysis

Overlap Analysis Add-on Freedom to Operate Studies

Patent Drafting Portfolio Analysis

Freedom to Operate Studies

Competitive Analysis/ Licensing Need Analysis

Patentability Assessment

Patent Filing and Prosecution

Patent out-licensing and in-licensing / Patent Valuation

State-of-the-art Studies

Technology Valuation Analysis

Patent Prosecution (Office Action)

Technology commercialization Services

Invalidation Searches

Objective Value

ExtractionIP

Protection R&D

Early-stage Valuation

Ser

vice

s C

lien

ts

Researchers Researchers Business

Managers Patent Attorneys

Researchers Patent Attorneys Patent Attorneys Business Managers


Patentability assessment Freedom to operate State-of-the-art searches

Patent drafting, filing and prosecution in the US, EP, PCT, Indian Patent Offices, etc.

Office action responses Patent proof reading Foreign filing permits Translation services

Prior Art SearchPrior Art Search

Patent Drafting and FilingPatent Drafting and Filing

Patent out-licensing analysis Patent in-licensing analysis Patent valuation Technology valuation analysis

Patent Licensing SupportPatent Licensing Support

Patent landscape analysis Portfolio analysis Patent watch

Competitive IntelligenceCompetitive Intelligence

Overlap analysis Claims charts Invalidity search

Patent Litigation SupportPatent Litigation Support

Paralegal and litigation support services Legal research Contract reviewing

Legal Process ServicesLegal Process Services

Courseware drafting User manual preparation Brochure preparation

Technical Writing Technical Writing

Services Spectrum Services Spectrum

Intellectual Property and Legal Process Services


Search Capabilities

Search in USPTO, JPO, DEPATIS, CIPO, Espacenet, INPADOC, SIPO, KIPO through following sources:

→ Delphion

→ Micropatent (PatentWeb)

→ SurfIP

→ PatentCafe

→ DGene

→ Registry through STN

→ Questel Orbit

Search in Patent Databases

Exact structure search

Substructure search

Markush structure search

Role defined reaction search

Coming soon: Merged Markush Search

Structure based searches

Exact match search

Subsequence search

BLAST homology search

Sequence based searches

Pharma / Biotech/ Chemistry: Pubmed /Medline, Science Direct, PubChem, QueryChem, Microbial Biocatalytic Reactions and Biodegradation Pathways

Electronics and communication: IEEE, ACM

Mechanical and Automobiles: SAE

Others: IP.com, Scirus, Google scholar, California & Stanford Digital Library, IIT Delhi Library, Citeseer, Findarticles, SPIE,

Search in non-Patent Databases


Technological Domains Covered(1/2)

Image Processing Database Management Supply Chain Management Network Management Business Method Virtualization Artificial Intelligence and

Neural Network Search Mechanism Digital Front End &

Production Server Security Systems Digital rights management Secure content transfer Multiprocessing and

Scheduling Graphic Processing Content recognition ERP software Storage Software

SoftwareSoftware

Network Protocols Network Security Network Services

Management Neural Networks Mobile Communication

Networks Semiconductors Fiber Optics Quantum Level Devices Microprocessors Embedded Electronic

Products Computer Peripherals Signal Processing Analog Circuits / Digital

Circuits Integrated Circuits Digital Filters Data Compression Memory Allocation

TelecomTelecom

Microprocessors Embedded Electronic

Products MOS Integrated Circuits Neural Networks Signal Processing Digital Filters Semiconductors Fiber Optics Electronic Design

Automation Quantum Level Devices Analog Circuits / Digital

Circuits Integrated Circuits Memory Allocation Data Compression Power Systems Smart Antennas

ElectronicsElectronics


Biotechnology Biomedical Oncology Monoclonal antibodies DNA based therapeutics siRNA therapeutics Vaccines Diagnostic methods and systems Degenerative disorders Radiotherapy Surgical Instruments and Implants Food Technology Agricultural Biotechnology PCR

Biotech, Pharma and Biomedical DevicesBiotech, Pharma and Biomedical Devices

Stents Vascular implants Medical imaging Enzyme Technology Fermentation Technology Pharmaceutical Domains Structure Searches Reaction Searches Pharmaceutical

Compositions Drug Delivery Toxicology Pharmacognosy High Throughput Analysis QSAR/Drug Designing

Construction and Structures

Mechanical Testing Materials and

Compositions Production Strategies Nanotechnology Equipment Handling Injection molding Engines Pneumatic and Hydraulic

equipments AC/Refrigeration Gears Shock absorbers Power generators Fluid pumps Welding Suction pumps Fuel cells

MechanicalMechanical

Inorganic chemicals Organic chemicals Paints

ChemicalsChemicals

Polymers Petrochemicals Fuel cells

Technological Domains Covered(2/2)


Source: State Intellectual Property Office of PRC

Over one million applications have been filed in China in the last two years…

Foreign Companies Account for ~20% of the Patent Filings in China as of 2005

39%

22%10%

29%

Japan USA Korea Others

Breakdown of Foreign Applications Filed in 2005The most active foreign companies have a strong IT/Telecom presence:

Samsung Electronics Philips Matsushita Sony IBM

Given its huge size, the patent database of China cannot be ignored.

Evalueserve IP China team includes Chinese, Taiwanese,

Korean, Japanese and English speakers.

Currently 15 people 30 (Dec 2007)

Language SkillsLanguage Skills

Evalueserve IP China team can access Chinese, Japanese and Korean patent databases.

Being located in Shanghai, Evalueserve has access to Chinese market information

and local experts.

Access to Databases and Information

Access to Databases and Information

Evalueserve IP China team members hold technology

degrees from top Universities like Shanghai Jiatong, Tongji

etc.

Technology KnowledgeTechnology Knowledge

Evalueserve is able to cover Chinese, Taiwanese, Japanese and Korean IP research from its China office


Support for IP due diligence:

→ Landscape Analysis

→ Portfolio Assessment

Three key search services:

→ Patentability Assessment

→ Invalidity/Validity

IP Services provided from China Office

Prior Art SearchPrior Art Search IPAMsIPAMs

Non-English prior art search results

Analysis of non-English patents to identify the freedom-to-operate in the Chinese market or analysis of Chinese patent landscape in English

Translation of key patent information into English

Communication with the client in English

High quality

Unique Work ProductUnique Work Product


05000

100001500020000250003000035000

1995-1996

1996-1997

1997-1998

1998-1999

1999-2000

2000-2001

2001-2002

2002-2003

2003-2004

2004-2005

2005-2006

No. Patents Filed No. of Patents Examined

Number of Patent Applications Have Grown At A Rapid Rate

Source: Indian Patent Office, Evalueserve Analysis

Forty percent increase in total patent filings in India in 2006

• ~50% of the patents filed in 2005-06 is in pharmaceuticals and chemicals domain.

Evalueserve with 20 registered patent agents in India office is able to offer variety of IP solutions

Drafting, filing and prosecution services:

Drafting of Indian patent applications

First filing in India*

National Phase Filing (corresponding to a PCT application)

India Filing based on a Priority application (without taking PCT route)

Prosecution support – response to office actions

Drafting and Filing Services Foreign Filing Permit

Obtaining a Foreign Filing Permit (FFP)

Patent Search Services

Manual search in the Indian Patent Office (IPO) for granted patents, published patent applications, and designs

* The patent application may or may not have been drafted by Evalueserve


Non-disclosure agreement Client-favourable jurisdiction IP of projects belongs to Client In-house legal counsel ensures

contractual compliance Internal/External advisors

ensure statutory compliance

Chinese walls Staffing rules Independent expert

opinions

Clean desk, clear screen

Legal Privilege Principle – ‘Need-to-know’

IS0 27001 certification Confidentiality as element of

quality Pre- and post-involvement

confirmation of expert’s role Strict ‘ethical research’/business

conduct guidelines

Secure transmission Secure storage Data access for

team members only

Legal MeasuresLegal Measures Dedicated TeamsDedicated Teams

Process MeasuresProcess Measures TechnologyTechnology

Confidentiality

Evalueserve Confidentiality Management System


IP Conflict Check Team

Independent members in the team

Analysis of all client matter

Management of potential conflict to safeguard the interests of the clients

Conflict Check Database

Information on all IP clients

Type of projects already carried out

Details of team members who worked on the projects

Keywords

Confidentiality

Knowledge on each client confined to a particular unit

Strict confidentiality of client information maintained

Different IT infrastructure for each IP unit

Conflict of Interest Management Systems

Evalueserve has a Robust Process to Prevent Conflicts


Sample Charts


.

Sample IP Dashboard

http://www.evalueserve.com/mockdashboard/ipdashboard/home.htm


.

Evalueserve Deliverable – Landscape Analysis


Claim Chart – US7071922

Product

Independent Claim

Summarized Step Relevant Sections

SpecificationsRelevant Sections

DrawingsKanitech FreePen

at least one lightemitter disposed onan upper wall of acasing for emitting alight beam;

The patent provides alight emitter such asLight Emitting Diodes(LEDs) for emitting alight beam.

Column 2, Lines 52-53 Figures 2, 3 and 4

The product uses a (VerticalCavity Surface EmittingLaser) VCSEL as the lightsource. The diverging beamfrom the laser source iscollimated using a focusinglens.

Interpretation of the claims in light of the patent

specifications

Relevant sections

of the specifications used

for interpreting the claim

Relevant drawings of the patent used for

interpreting the claim

A brief description of the

overlapping features

of the identified product


Evalueserve Deliverable – Sample Excel SheetS

ea

rch

in

terf

ac

e f

or

cu

sto

miz

ed

se

arc

h


Search Interface The search interface allows relevant patent families to be searched according to criteria such as the categories/sub-categories

in the taxonomy, assignee and inventors. The search interface also facilitates keyword-based search in the title, abstract, and claims of the patent families.

Search interface can be customized according to the needs of the client and more functionalities can be provided

Date restricted searching

Search button to start the search

Category based searching: For example, ‘Applications’ is selected from Level 1 and ‘Therapeutics’ is selected from Level 2

Assignee or inventor based searching

Keyword based searching

SAMPLE SEARCH INTERFACE


Technology Watch – Breast Cancer Diagnostics

Breast Cancer Diagnostics

OthersMedical ImagingMolecular Diagnostics

Nucleic Acid Markers

Protein Markers

Immunodiagnostics OthersMRI

CT

X-ray

Ultrasound Tomography

Spectroscopy

Optical Methods

Others

Protein Markers & Nucleic Acid Markers

Mutation

Differential Expression

Others

Mutation


OthersMutation


Others

Nucleic Acid Markers& Protein Markers

Protein Markers


Application-based Taxonomy Chart

Insulin Uses

Medical Applications Non-medical Applications

Therapeutics Diagnostics Experimental Uses Functional Genomics

Cure Diabetes Diagnose Diabetes

• This chart provides sub-classification of a technology domain based on the application areas of the technology


Patent Family Chart

5510992Parent publication

filed on Jan 3, 1994

5682318Continuation filed on April 19, 1996

5606507CIP filed on Jun 22,

1994


1995

5774886Continuation filed on Feb 7, 1997

5778076CIP filed on Aug 16,

1995

5796834Continuation filed on March 6, 1997

5801364CIP filed on Aug 16,

1995

5812991CIP filed on Oct 2,

1996

5825893Divisional filed on

Feb 10, 1997


1998

• This chart provides insights about the patent filing strategy adopted by a company to protect an innovation


Key Features Analysis

• This map provides the key features of the patent publication that is easy-to-understand and provides a crisp compact at-a-glance summary information. In addition, it exposes hidden relationships between the key features that are not visible in textual form


Technology Evolution Map

• This chart indicates the evolution of a technology domain such as incremental inventions or alternative application areas for a technology domain


Time-wise Patent Distribution Among Various Assignees

• This chart provides a three-dimensional time-wise distribution of patent publications according to different assignees for a particular technology domain. In addition, this chart provides filling trends for each assignee and compares their trends with each other

Ass

ign

ees

This was a year of record losses, probably why they didn’t file patents here

Pioneer in the technology domain

What caused this surge of patent activity? CPS quietly acquired a Chinese technology company in 2001

Qualcomm has been filing religiously since 1995

Graphs are based on the set of patent publications reduced to one member per family


Technology-wise Patent Distribution Among Various Products for a Company

• This chart provides a three-dimensional technology-wise distribution of patent publications according to different products. In addition, the white spaces in the chart indicates in-licensing needs and out-licensing opportunities

Co

mp

an

y’s

Pro

du

cts

Technology Domain

Company has storage device products but does not have patents corresponding to it.



Technology-wise Patent Distribution Among Various Assignees

Technology Domain

As

sig

ne

es

• This chart provides a three-dimensional technology-wise distribution of patent publications according to different assignees. This chart indicates R&D focus and IP strategy of each assignee and a comparison with each other. This chart indicates potential markets or technology domain that may be easily ventured by a new company

Smaller circles indicate fewer patents in this technology domain

Larger circles show greater numbers of patents



White Space Analysis: Problems vs. Solutions (Semiconductor Lasers)


Thank you…

Patrick MaddenEngagement ManagerEvalueserveTel: + 1 614 829 [email protected]

www.Evalueserve.com

© Evalueserve, 2008. All Rights Reserved - Privileged and Confidential Evalueserve Intellectual...

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